Sulphur Springs News-Telegram (Sulphur Springs, Tex.), Vol. 111, No. 77, Ed. 1 Friday, March 31, 1989 Page: 8 of 32
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A-•—THE NEWS-TELEGRAM, Su*>hur Spring*, Taxas, Friday, March 31.1Mb.
Video agency promotes news
LOS ANGELES (AP) — When
Royal Viking's new luxury liner
saikd under the Golden Gate
Bridge at the beginning of a recent
television news report, it was the
end of a successful promotional
journey for the cruise lines*
The segment — shown on
stations from San Diego to Boston
in January — was shot, edited and
transmitted not by news crews, but
by a video public relations agency.
"If we do it right it looks like
their own tape," said Gail Cotunan.
whose Pro Video News Service
produced the dip. Her $10,000 fee
included contacting more than 100
television news outlets, distributing
the piece via satellite and making
follow -up calls to sec where it was
Parts of the story, including the
ship's christening and an on-board
interview with actor Jimmy
Slcwqrt, screened on Entertainment
Tonight and CNN. It was
retransmitted to more than 500 lo-
cal stations that take ncwsfccds
from ABC, CNN or Group W, Pro
As television news expands,
more public relations agencies are
moving past typewritten press
releases and still photos. They tar-
get TV newsrooms with videocas-
sette news releases and promotional
tape available via satellite.
“The most interesting things I
see companies doing is putting up
satellite feeds on the day of an
event They pul it up there for
people- to grab.” said CBS news
We$t Coast bureau manager Jen
When Honda offered visuals of
its first U.S.-manufactured cars
being shipped to Japan from
Portland, Ore., Ms. Siebcns passed
up the reverse-import story. “If we
took their feed wc would be con-
ceding total control of the story to
the subject of die story,’’ she said.
Such ethical concerns divide
news directors. Some argue against
ever using promotional clips within
newscasts. Others use them, but
identify who supplied them. And
still others broadcast the clips on
newscasts without any him to
viewers as to who supplied them.
“There is absolutely no consen-
sus among our members,’’ said Er-
nie Schultz, president of the Radio-
Television News Directors Associa-
tion in Washington, D.C. “We’ve
got 1,200 news directors and 1,200
positions. Everybody is different.'’
Ms. Siebens said CBS identifies
publicity videos for viewers, such
as file footage of a factory as -
sembly line. CBS ncwsfccds
likewise identify sources for the lo-
cal stations receiving them, but Ms.
Siebens doesn’t know if stations
pass the identifications along »
Radio-Television News Directors
Association ethics don't require
newscasters to mention if the tapes
were supplied by the subject being
mentioned, only that stations don't
pass off tapes as their own.
videos on news shows blurs the line
between publicity and news, critics
contend, Publicity videos allow
companies to put their best visual
foot forward, avoid questions from
probing reporters and promote
story angles favorable to their
“If they try to push anything
corporate or push a product, we’re
not going to take it," said Jake
Winshaftcr, a news assistant with
ABC network news in Los Angeles,
who fields publicists' messages. He
said they “are lucky to get three
items a month on one of our (net-
TV companies battle for Nielsens
NEW YORK (AP) — NBC
barely beat out ABC to tic the 26-
ycar-old record of 40 weeks atop
the Nielsens last week held by
“We were lucky,” said Gerald
Jaffc, NBC’s vice president for
research projects. Since ABC wtll
broadcast tonight’s Academy
Awards, NBC would be lucky to
win again next week to become the
all-time record-holder, he said.
But for the week ending March
26, according to the A.C. Nielsen
Co., NBC had an average, prime-
time rating of 14.9, half a rating
point in front of ABC, which had a
14.4. CBS trailed with 11.6. NBC
has won all 27 weeks in the season
to date, plus 13 in a row before
that The last time a network won
t, 40 weeks in a row was when CBS
did it during the 1962-63 television
It appears unlikely that CBS will
catch ABC for second place this
season. With only three weeks to
go — the 1987-88 television season
has an asterisk beside it because of
delays caused by last summer's
writers' strike — NBC has an aver-
age 16.1 to ABC's 12.9 and CBS'
ABC's “Roseannc” was the top-
rated show of the week for the third
week in a row, with a rating of 25.7
and a 38 share. The second half of
“The Women of Brewster Place.”
staring Oprah Winfrey Who was
also co-executive producer, had a
24.5 and a 38 share. It became the
highest-rated, two-part movie this
Each rating point represents
904,000 households with televi-
sions. The share is a percentage of
sets in use.
“The Cosby Show’’ NBC, “Who’s
the Boss?” ABC, “The Wonder
Years” ABC, “The Golden Girls
?, “Day by Day Special
“Cheers” NBC, “Empty Nest
NBC and “L A. Law’’NBC.
CBS was shut out of the top 10.
Its highest-rated show, “60
Minutes,’’ was 13th.
NEW YORK (AP) — Here arc
the prime-time television ratings as
compiled by the A.C. Nielsen Co.
for the week of March 20-26.
An “X” in parentheses denotes
one-time-only presentation. A
rating measures the percentage of
the nation’s 90.4 million TV
1. (2) “Roseanne” ABC, 25.7
rating, 23.2 million homes.
2. (36) "The Women of Brewster
Place,” — “ABC Movie Special-
Monday,” 24.5, 22.1 million
Students and TV
2,736 students were asked
how much TV they watched
each day on school days
8 hours or more
Less than 2 hours
Never watch TV
Britist comedienne Tracey Ullman reads Big Bird a She was a guest
story during a recent taping of “Sesame Street” Thursday.
NBC show axes network’s reputation
on the popular children’s show
Sourc* MMropoAten Lit* Survey ot ttw Ameoeen T*»ch*r
Do students spend too much time glued to the boob tube and too little with
their books? The majority of students questioned — 58 percent — said they
spend three hours or tess in front of the TV on school days. But nearly one-
fifth of the students said they spend six hours or more watching TV, and 12
percent claimed to spend at least eight hours.
NEW YORK (AP) — NBC may
have developed a reputation for
sensationalism thanks to thp
Gcraldo Rivera special and some'
racy made-for-TV movies, but
“The Case of the Hillside
Stranglers,” about the real-life
murders of 10 young women,
avoids exploitation in favor of
The movie, airing Sunday,
benefits from superb performances
all around, especially Richard
Crcnna as real-life homicide detec-
tive Bob Grogan.
Steven Gcthcrs, who directed the
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movie and wrote the script, based
on the Darcy O’Brien book "Two
of a Kind: The Hillside Strangers,”
gives his actors gritty dialogue and
realistic scenes. What more do we
need to know about Grogan when
he gets out of bed and goes to the
refrigerator to find nothing but a
solitary pickle floating in a jar?
Dennis Farina, a former real-life
cop and good-guy star of “Crime
Story,” is evil incarnate as Angelo
Buono, the upholsterer who with
his cousin Kenneth Bianchi was
eventually convicted of murder.
Billy Zane as Bianchi seems at the
beginning of the movie almost too
much the charming pretty boy, but
by the end of it his character has
become a malevolent manipulator.
Gethers effectively follows both
the cops and the killers through the
events of 1977-79. The heart of the
story belongs to Grogan, a tough-
talking cop obsessed with his job to
the detriment of his marriage.
When he comes in to the office be-
fore dawn, the first thing he does is
pour himself a stiff drink and com-
plain to a colleague (James Tolkan)
that his estranged wife is demand-
ing he lead “a normal life — and
wear pajamas.” Karen Austin plays
J.D. Jackson, the would-be witness
who becomes Grogan’s understand-
ing girlfriend, ana so caught up in
the case she even poses as a cus-
tomer to get a load of Buono.
The movie portrays abduction
scenes, but only conveys the hor-
rific nature of the crimes through
brief scenes showing marks of tor-
ture on the bodies. There is one
scene, though, when Buono, with a
bound and struggling young
woman in his arms, turns to
Bianchi before slamming the door
and says in a monotone, “Me
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Keys, Clarke. Sulphur Springs News-Telegram (Sulphur Springs, Tex.), Vol. 111, No. 77, Ed. 1 Friday, March 31, 1989, newspaper, March 31, 1989; Sulphur Springs, Texas. (https://texashistory.unt.edu/ark:/67531/metapth816267/m1/8/: accessed March 24, 2019), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Hopkins County Genealogical Society.