The Llano News. (Llano, Tex.), Vol. 45, No. 27, Ed. 1 Thursday, May 25, 1933 Page: 3 of 8
This newspaper is part of the collection entitled: Llano Area Newspaper Collection and was provided to The Portal to Texas History by the Llano County Public Library.
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THE LiLiANO NEWS, LLANO. TEXAS THURSDAY. MAY 25. 1933.
UNDERLYING PRINCIPLES INFLU- t*o. that there must be an economic perplexities evidences a genuine de-
ENClNG''B\jSVrii'ESS----------•--wwtetlc*.’.' . Nat-OPly so, but It js sire that business normalcy be re-
probabiy correct to say that the time
The preparation and progress al- is coming when such economic truce
ready made in the effort to extricate will be made permanent, because it
business from the "slough of despond’’ will have to be if great business de-
Fvtored as soon'as"posslBi'er iiid a viK'-
ingness to co-operate in that under-
taking.
------ Secretary of the Treasury Woodin
in which it has floundered the last bacles are to be avoided in the fut- aajd recently, “The credit of the Unit-
three years, suggests some reflections ure.
as to the causes which brought about
the plight in which the world found
itself. It is admitted that there has
Facilities for communication and
HOW DO YOU KNOW THEY
WON’T BUY?
An Oklahoma newspaper publish-
er recently tried an interesting ex-
periment. He had been hearing a
great deal about hard times from his
merchants. “What’s the use of our
ed States is such that to sell an is- _____________ ______ ____________
— sue of $500,000,000 2 7-8 per cent spending as much as usual for adver-
Interchunge of commodities between three-year bonds and receive subscrip tising?" they
naking the establishment , v,nt tt 9cm non non ,....._
asked him. “The peo-
-------------- -- iin ee-ycar uuims ami iccmst? nuuBuiij, tlsj
rations are making the establishment tions to the amount of $1,200,000,000 ■ p[e jn this community simpjly haven’t
been some progress made toward the cr perpetual business peace perpetual. j8 nn inatc»Hnn of the wonderful I.—*
an indication of the wonderful j KOt the money, so they won’t buy.
t0 faith of the country in Franklin D. ■ But the publisher wasn't convinced
er pians n»ic nc™ -»-* >•“■*>• »- >—„•••'- ------»----- — ---- Roosevelt.’’ Not only so, but it is an that the buying power of the commun-
li. hoped will accelerate the advance, mand what President Roosevelt calls jntHcution of the belief by
In unn,..hinu fnf itld tflH I ‘ TieilltlhorS ill WOrld affairS. t ...... nil r. t. ....ill i, u I,.
attainment of this object, and furth-
er plans have been prepared that It
The necessaries of life common
all people throughout the world de-
men of
In searching for the causes that (“good neighbors in world affairs.”
precipitated the financial cataclysm i Along with the realization of this
one needs to go deeper than those us- fact the world is finding out that in lnaj oUSid<»ss conditions is proceed
ually assigned. They are the same, national and international business j-pg |n a satisfactory way. “I believe,
in the last analysis, as those which |’ honesty is the best policy. This is ^i,i oa»,ninwnn^in wa ar
superinduce such conditions in indi- because honsty is a principle, and the
ity was as neglible as they said it
great means, as well as by smaller V/as. Certain as he was of the value
investors, that the restoration of nor- ot advertising, he knew that modern
business conditions is proceed merchandising consists not only of
advertising to get the people into the
raid Secretary Woodin, ‘that we are storeg but of using salesmanship to
•>«— --------------- ----- ---------- - - r.u the right path. Every measure pet them to buy after they are there
vidual business. These include lack observance of every ethical and eco- tjjacted s0 far conduces to the rest-
• » i i. , _______ . « t..da, •« f nr, m I.» nrin /-Ittla id Tin I 11 * V SlHYl P . .
' •— ..... * t iiui.icu eu tat tuuuu
of foresight, errors of judgment, nomfc principle is good policy. Some oratjon 0( prosperity,
selfishness, disregard as to the situa- of those occupying seats of the migh-
♦ijui of “the other reilow.” and, in ty iu the financial world also are per-
Kjrne cases, dishonesty. taps beginning to find this out.
The fundamental causes create the The fact that many great men
superficial and material ones, those financiers as well as statesmen—reai-
the
So he decided to make a test of
salesmanship.
The idea has prevailed too much in He gave $5 to each of his five em-
liusiness—private, national and inter- ployees and told them to go to five
national—that men should look upon stores and buy some small article.
It as a sort of economic warfare, in They were to buy a second article if
which the motto is, “Every fellow for the clerk suggested it. and to keep
which are apparent i7e the necessity for a better under- h|mse,f and the devil tuke the hlad. buying until they had spent the $5
When Home maron yells Fire! ” in standing, offers hope for helpful de- Iflogt „ Actlng on that motto, it is if the clerk kept on making sugge
a church or theatre the people scream
end rush over und trample one an-
other in a mad effort to reach the
exits. These same person* in con-
versation would condemn the very
thing they do as silly and inexcusable.
I,et some one aboard a crowded
ship cry out that the ship is listing
or* one side and at once everyone
velopments soon. Among other facts natural that troubles come from
a.- i . _ .... » 1, » tna
clerk kept on making sugges-
____ ________ _____ _______________t ons. Accordingly the publisher's
offering encouragemen is t-ia time to time, for instead of such com- employees made the round of these
long consideration by members of . ..
Congress of suggestions for remedy-
ing the business situation has indue- methodg.. resu|t in cut throats. It is their small purchases, thereby mak
ttl them to study economics and na-
tional and world busln
ever before.
petition being the “life of trade,” it stores and In each case they offered
means the death of trade. ‘Cut-throat their flve-dollar bills in payment for
I methods” result in cut throats. It Is their small „__________ .
j11 ^ being discovered that another motto, ing it apparent to the clerks that they
mo.- m. ,Liyp and let nve.” is much more sen- had that, amount of money to spend.
Another is that much of the legis
sible, because it Is more ethical, for in only one case out of the five did
a thing that is not economical is not the clerk make any suggestion for ad-
'for'
^ Drive the
Tfovilaxvi
tten this lation already enacted for Att allevi- rjght jnd a thing that lg not right ,8 (,itjQIiaj purchases and five employees
tn frightful ntlon of the business sftuk.ion seem* ^ economic. Being both ethical ,eturned with *21.40 of the original
and economical the "live and let live” $25.
.tlan necessarily is practical.
• A* the result of the experiment the
Perhaps uo other one factor beiug publisher was able to tell his mer-
tushes to the other side,
sort of thing has resulted
disasters destined to be productive of far-reach-
When some “Napoleon of finance' in* good. No one will *ay that ail
ci "captain of industrv" allows It to'that has been done by Congress will
get bruited about that he sees cloud.* produce the results that were hoped f£regionVprosperity chants of at least one good reason
on the financial horizon the crowd for wheni thebas been so powerful as the fact that why the people in the community
immediately rushes to the opposite j Supplementing this Is the fact that f , hat thpjr Pre8,dent is weren’t buying-because the merch
i.ide of the business ship, with the re- the President has the co-operation of J . * mgn f‘r [h; pxalfpd ltlon ants ,nd their clerks weren’t actively
suit that there Is business disaster, practically the whole people in in* ^ selling. "A lot of us have fallen Into
As these lines are written the noon efforts to get such measures into op- the lethargy of believing that there
edition of The Dallas Journal comes station a* will promote business re- Like ail other 8 re a and vital les huafress to be had and we do
from the press, and about the first covery. The people everywhere be- sons of life, this one as to the Prl“” , / for it • he told them,
headline that catches the eye Is this. Peve in him. that he is honest, patch ciples underlying and overlying all not only of the
’UnlTed States Proposes the World otic. wise and courageous, .he fact business—private, nation*, and in- the boogie man. the tariff and
Enter Tariff Truce" Following this that from the moment he entered the tcrnational-aud which now is being | ^ ^ mQQn but we haVft
was the statement that the Dunited White House Improvement in prices h aimed by people throughout the . ’ afrald r0 ,eU bet’s at
“Ambaaswlor at Large." Norman H cf various commodities and securl- world has to be learned by painful >agt iy, the peopie ot thi, commun-
Davis had proposed to the organizing ties began, emphasized the confl- and distressing experience. Dada3 - -
committee of the World Economic dence and hope his election to the News.
Going place* this summer on
your vacation ... on a business
trip .,. anywhere . . any time . . .
for any reason?
Save money! Have more fun!
Enjoy Travelax -ation! Go the
Trav^tx Route. It will cost you less per
mile. . ou will enjoy it more per minute.
Your car will make each Travelax trip
with the least amount of wear and tear. Ic will
use less gasoline, less oil, and cause you less
expense of every kind. Driving your car
over Concrete Highways costs you an
average of one cent per mile less than it costs
you to drive it over other types of road
surfaces.
Get your Free copy of the Official Map
of the Texas Highway System. Use it to
plan your trips, and it wiil guide you to
economical and enjoyable motoring. It
shows the Concrete (Travelax Route) High-
ways in Texas. Send the Coupon Now!
Portland Cement Association
1304 Athletic * • • • Oallac
^^puaFREE Ccpy.
r (Ajl 0($iciu£.
Map o/the Texas
Highway System
Tea v« lo x HouU.
c Cluh'A * • • •
—
Portion*!
Portland Cement Association
1306 Athletic Club - - Dallas
Qentleir.en Please send me a Free Copy
of th O -iai Mjd i f the Texas Highway
System, shoving the Travelax Route
in Texas.
(name)
(address)
Conference to be held In London be Pretidency inspired hi the business
Tinning June 12, that “the nations In world and among the people genera!
s ited be Informed that this country P.
‘advocates an economic armistice." The eagerness other nations mam-
The business world Is destined to f< st by joining in the task of finding
find oue, if it has not already done a solution for the world » economic
The first railroad line evST con-
structed in Texas was built in 1851
It was twenty miles long and ran
trom Harrisburg to Stafford. Texas.
tly a chance to buy before we state
so positively that they WON’T buy
tn commenting on the above case
the Jayhawker Press, official publica-
tion of the Kansas Press Association
adds the following:
Then there i* the story of the
cfffcnrif' ^/orc/
May 15, 1933
* *
. T told_by my own organization and by others
Time and again I am tola y y
-that I penalize myself by quality. ^ thgy
Friendly critics pretest cur putting t»to ‘to F- ^ nece33ary;
can "t*e“ty-ye^0"a'pe"t IteyJd that the public does not kno. the
the public does not expect it.
difference anyway.
But I kn?7 -ifferen— e_ not th9 Car he drives--he
Tkncw that the car a san sees 13 »ot Jhich ls s5en.
drives the car ehlch the engineer see a0Ce3S0rie3.—all
SET becrUcoursfedeSiK b::t0:vidence that « think so is that they
8” S r Z.ZX z Z TZt
an the rest, is^he ^pe the long thought and experiment
:.";c«“the steady deveiepment cf ccmfort. conven-
ience and economyk or three years. But we
A car can be bull the ba3l0 aaterini of our car to be as
have never b»lH discar(Jed a3 the day it is bought. Ford
rtut r/yf/rs ege
^is^i^rTg^rmany things ^
But
man who had the money to buy a
new car. He visited his dealer,
wh0 finally suggested that he
would put the old bus in good
shape for his friend at an expend-
iture of $28. He did not try to
sell a new car.
The clerk at the cigar counter
assumes his particular wants
three-for-a-dime cigars when he
has been smoking 10-centers.
The waitress at the ham-and-egg-
ery assumes you want the two-bit
luncheon when in reality you
would buy a 50-cent meal if she
would leave you alone.
In advertising, many salesmen
are prone to classify and catalog-
ue their prospects after a few vis-
its and a few turn-down. They
neglect the once-in-awhilers when
they might be made into regu-
lars. They take what the regu-
lars suggest, instead of looking
over their stocks and then return-
ing with some vital merchandis-
ing suggestions and a lay-out that
wiil really move the goods out
of the store.
The world is ready for ideas that
start something. People apprec-
iate good salesmanship today as
never before. People CAN be per-
suaded to buy if the merchant is
not afraid to sell.
No person busy making a living has fear and look into
time to think of all the things he confidence. They
jideut was inaugurated. It was th«*
(man who had swept into office with
j the largest majority ever given a
I president on the promise of a new
deal. At this critical time all eye«
j were turned towards Washington.
i Would the president be equal to the
' situation? WoQld he take quick, de-
cisive action, or was his campaign
pledge only another empty promise
v hleh have become so common with
the average politician.
The president came, he smiled and
he acted. Action came so quickly
and s0 decisively that almost over
right despair was transformed mto
renewed hope and confidence. Tho
same people who a few weeks before
carried gold out of the banks fell all
over themselves in carrying it back.
Deposits ever since have been much
larger than withdrawals]. Stock mar-
ket prices have taken a brisk spurt
and all commodity prices have fol-
lowed the trend upward. It was esti-
mated that the rise tn prices in one
day alone increased the value of farm
products by one hundred million dol-
A miracle had happened. With
a few days it became apparent
that the New Deal was not to remain,
an empty promise, but that It had be-
come a fact. As a result there is a
better feeling among all classes of
people. They have conquered their
the future with
know definitely
lars.
In
may need—and wants to buy; the nor- r.ow that the bottom has been reach-
mat person appreciates intelligent ed and that will stimulate buying, bo-
sules talk. The person who has cause people who have maney never
leached the conclusion that there is buy more than actual necessities from
no use to appropriate his usual per- day today on a failing market,
ccntage in advertising since people But as soon as the price trend is d( f-
cre going to some other town to buy initely upward ,a rush of buvmg
what they need, is recklessly throw- starts.—The Rhode Island Journal
iog his opportunity away, as surv v j ----
; s the firm who, recognizing no com-
ictition in their field, reduces his ef
fort because he has no competition.
Competition is not necessarily mer-
chants selling the same line; it may
a firm's greatest competition is
"inside job” born of the firm's
failure to seek the business.—Pub-
lisher’s Auxiliary.
THE NEW DEAL HAS BECOME
A FACT
wo would know.
m;-;;.Ford »-a i. a
GUTENBERG'S GUN
Year3 ago when Europe's guaa
were thundering to win victories for
selfish dictators and unjust prices,
James Russell Lowel, the poet, re-
marked that:
Gutenberg's gun has the longer
lange.
That gun fires no poison gas or
shrapnel, but It rules the world. Tba
weapon forged when Gutenberg in-
vented modern printing still is the
most powerful on earth.
> cl uai 1-““" —
, , ,? T trust our whole thirty years' reputation
I know what is in it. I nr^vious V-8. It is larger,
• -it It is even better than ou p
with it. it. 13 j Kot + pr iob all round.
1 Onlv a few short weeks ago we ex-
*eck against (Jhuia—
know the car will
back it up.
threatened for a short time to wreck
the very foundations of this na tion. berg's gun on
The people hud lost confidence In America’s
her side,
financial oligarchy-
may
the soundness of their banking instl- drumfire its dollars—but Gutenbergs
tirtions. Fear gripped their hearts
and as a result they started to with-
draw their money from the bank:*.
Loss of confidence had gone So far
that thousands of people demanded
their money in gold. Hundreds of
millions of dollars of the precious
gun has a longer range.
Scoundrels may plunge a Nation
into misery, but a Roosevelt, backed
by Gutenberg’s gun will rout them in
the end.
Has the Nation remained calm dur-
ing the past few hectic days? Then
metal had been withdrawn and the ( utenberg's gun may take the credit.
confidence supplanted fear?
it was the voice of the gun that
situation became so serious that one Has
governor after the other found it nec Then
ossary to close all banks in the state* accomplished the miracle,
as a protective measure. Banking The printing press still is the great-
holidays spread so rapidly that with- cst weapon in the
in a few clays every bank in the coun- natch,
try had been closed.
Just at that moment our new pres- It Pays to Advertise
world.—Dallas Dls~
in The New*,
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The Llano News. (Llano, Tex.), Vol. 45, No. 27, Ed. 1 Thursday, May 25, 1933, newspaper, May 25, 1933; Llano, Texas. (https://texashistory.unt.edu/ark:/67531/metapth816305/m1/3/: accessed April 25, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Llano County Public Library.