The Llano News. (Llano, Tex.), Vol. 45, No. 16, Ed. 1 Thursday, March 9, 1933 Page: 2 of 8
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THE) LLANO NEWS. LLANO, TEXAS THURSDAY, MARCH 9, 1933.
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Merchandise is advertised because it is better
—also, it is better because it is advertised.
This is neither a paradox, nor a wise-
crack, It is a truism.
The influence of advertising is two-fold.
It reaches out into the world, and sways pub-
lic opinion in favor of a worthy product. It
reaches back into the factory and inspires the
manufacturer, the shop foreman, and the
humblest workman to build better and better
and still better value into the product.
It establishes a standard of quality that
leads the buyer to expect much, and that im-
pels the maker to measure up to the expecta-
To this extent then, merchandise is ad-
vertised not only because it is a better product
—but it actually becomes a still better product
because it is advertised.
Consistent advertising is the manufac-
turer’s pledge of quality. It is a visible proof
that he has faith enough in his product to back
it with his name—and with his money.
People know instinctively that a pro-
duct so sponsored is worthy of their confi-
dence. They prefer it, naturally, to its unher-
alded, unsung competitor.
Advertising cannot work miracles. it
may sell inferior merchandise for a short time,
but it cannot keep on selling it. When you
see a motor car, or a breakfast food, or a foun-
tain pen advertised consistently, year after
year, you know that it is a good product and
that it is giving satisfaction. You buy it with
confidence, and you are seldom disappointed.
Advertising is educational in its influ-
It carries the news of business into the
far-flung corners of civilization. It displays
the new styles on Main Street the same day
that the make their appearance on Fifth Aven-
ue. It makes familiar to millions of people,
the names and trade-marks and qualities of in-
It makes it possible for the woman in
Tucson or Bangor or New York City to shop
with equal confidence, knowing not only
what she wants, and what it will cost, but
what she can expect from it, in satisfaction
No time is lost in guessing. The buyer
knows from long experience that advertised
products must be dependable, or they could
not continue to be advertised.
The Llano News
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The Llano News. (Llano, Tex.), Vol. 45, No. 16, Ed. 1 Thursday, March 9, 1933, newspaper, March 9, 1933; Llano, Texas. (texashistory.unt.edu/ark:/67531/metapth816358/m1/2/: accessed September 26, 2018), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; crediting Llano County Public Library.