Panhandle Herald (Panhandle, Tex.), Vol. 77, No. 28, Ed. 1 Thursday, January 23, 1964 Page: 2 of 6
This newspaper is part of the collection entitled: Carson County Area Newspapers and was provided to The Portal to Texas History by the Carson County Library.
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Page 2
PANHANDLE HERALD
Panhandle, Carson County, Texas, Thurs., Jan. 23, 196
Local Business
Business Spends More Than
$60 Per Person Advertising
Samuel S. Talbert, Ph. D.
Chairman Dept, of Journalism
University of Mississippi
In the United States, more
than $60 per person is spent
on advertising each year.
In 1940, the figure was ap-
proximately $16 per person.
Advertising expenditures
then, have increased three
times faster than the popula-
tion growth. Paradoxically,
the increase actually repre-
sents a saving for the indiv-
idual consumer and increas-
ed profit for merchants who
have consistently increas-
ed their advertising.
Advertising is an invest-
ment in automation. Adver-
tising reduces selling costs,
storage costs, and waste. It
speeds demand for new and
better things, and increases
the volumne of sales, which
leads to lower prices.
Probably, there is no ob-
jective method to compute
the return which the $60 per
person investment in adver-
tising brings to the average
American annuilly. Various
writers have estimated the
gain per individual from $500
to $3000.
It could be more than even
the higher estimates, since
advertising is at least a
major factor in the differ-
ential between the American
standard of living and sub-
StfTATE CAPITAL
Highlights
Sidelights
AND
existence economy in coun-
tries which have not employ-
ed advertising as a tool to
stimulate production and dis-
tribution of goods.
To a printer, an automatic
press may more than pay for
itself in a year. To a manu-
facturer, automatic assembly
machines, however expen-
sive the investment, may
pay for themselves ten tim-
es over.
To the retailer, newspa-
per advertising is the same
kind of investment. To the
consumer, advertising is a
vehicle which greatly reduc-
es final costs and provides
a constantly more enriched
life.
TEXAS PRESS ASSOCIATION
AUSTIN - With less formality than he would display
in warning his wife he was inviting guests to dinner at
the Mansion, Gov. John Connally “announced” he is
running for a second term.
Actually the announcement was no great surprise, al-
though rumors continued that he was going to go to Wash-
ington, retire, or run for the
senate. But the informality
of it did leave some report-
ers wondering if they heard
him right.
“When are you going to
announce?” a newsman ask-
ed at the start of Connolly’s
first press conference since
he was wounded by the same
assassin who killed Presi-
dent Kennedy.
“What’s wrong with right
now?" the Governor shot
back. ■;
I <f$eU, 'are "you announc-
ing now?” stammerei < an-
other reporter.
“Good a time as any,”
shrugged the Governor non-
chalantly. “I have no pre-
pared statement, but I’ll an-
nounce right now for re-elec-
tion as Governor.”
And that’s the way it hap-
pened’
Before the conference was
over, s half-hour later, Con-
nally also:
Predicted the Democratic
national ticket, which he ex-
pects will be headed by his
old friend President Lyndon
Johnson, will beat the Re-
publicans in Texas by a
60-40 margin.
Said he still sees no need
for a special legislative
session on congressional
redistricting unless the Su-
preme Court unexpectedly
acts early to uphold a low-
er court decision on “at-
large” (statewide) elections
for congressmen.
Declined to be drawn into
Entered as second class
matter July 22, 1887, at
the post office in Pan-
handle, Texas, under the
act of March 8, 1870.
Don and Norene Peoples
Publishers
Don Peoples, Editor
Established July 22,1887
MEMBER: Texas jfress
Ass’n., Panhandle Press
Ass’n., and National Ed-
itorial Ass'n.
Subscription Rates
Carson County and ad-
joining bounties.
One Year .......... $3.50
Six Months ........ $2.50
Three Months .... $1.50
'Outside Carson County
and adjoining counties.
One Year......I4.5Q
Six Months ......... $3.25
sThfgg Mouths ...« $2.75
U S. Senate race controversy
and efforts to find sn oppon-
ent for Sen. Ralph Yarbor-
ough, but indicated waves
of harmony engulfing Presi-
dent Johnson and Yarborough
do not necessarily include
him. Said Connally: “My
thoughts are my own.”
He is recovering his
strength, has regained lost
weight, has given up smok-
ing, and has a collection of
tailored slings for his shat -
tered right arm — inc iu ding a
grey heriringbone sling, a
blue serge, a red velveteen
for sport, and a black formal
with a silk “lagel” and cov-
ered buckle in the back, all
from a lady in Kentucky.
APPOINTMENTS MADE-
Sherman BirdwellJr!, Austin
funeral home operator, was
Governor Connally’s choice
as employer representative
on the Texas Employment
Commission. Bird we 11 suc-
ceeds Jake Pickle who was
elected to Congress from
the 10th District last month.
Birdwell topped a long
list of new appointments.
Connally renamed Paul
Fulks of Wolfe City and A.
G. Thompson of Hamilton to
the Texas Aeronautics Com-
mission. Fulks is a past
president of the Texas Press
Association and owner of
the Texas City Sun. Thomp-
son is s businessman-ranch-
er.
To the Nueces River Con-
servation and Reclamation
District he named: Ramiro
R, Ramirez, Alice banker;
Ben M. Silva, Carrizo Springs
rancher; J. Bernard Vine,
Dilley businessman; Ferd
Meyer, Devine farmer; Mel-
vin Rowland, Uvalde busi-
nessman; Harry Schulz, Three
Rivers attorney; and LeRoy
Smith, San Antonio insur-
anceman.
Appointed to the Histori-
cal Survey Committee were
Will Davis, Austin attorney;
Mrs. Dsn Lester, Jefferson
civic leader; and Charles R.
Woodburn, Amarillo busi-
nessman .
Connally appointed Judge
Wendell Odom to the Harris
County Criminal District
Court No. 2; William M. Hat-
ten to Harris County Court
of Domestic Relations No.
2; and George E. Cire to
the new 165th District Court
of Harris County. Appoint-
ment dates are effective
April 15 for Odom and Hat-
ten and June 1 for Cire.
THE COURTS SPEAK -
The Supreme Court has held
that Judge J. H, Starley is
fully eligible to preside over
trial to an eight-year-old
suit.to determine Rio Grande
Water rights over a vast
area in Starr, Hidalgo, Cam-
eron and Willacy counties.
Property ownership in the
area by Mrs. Star ley’s uncle
and aunt do not disqualify
the judge, the high court con-
cluded in directing that the
trial proceed.
A suit to halt shell dredg-
ing near live oystjer reefs
in Galveston to Trinity Bays
has been transferred from
Houston to Austin and is
slated to be heard in 126th
District Court here January
28.
Attorneys for small-tract
oilmen urged the Supreme
Court to alter its 1961 Nor-
man na decision bearing on
oilfield allocation formulas.
The landmark decision of a
couple of years ago threw
out favorable oil and gas
production formulas for the
small producers. Small tract
men claim the decision will
overturn formulas in 300
Texas gas fields and 2,000
oil fields . . . and definitely
will hurt their interests.
$ CURB TEEN A GE SMOK-
ING - The State HealthBe*'
partment has a word of ad-
vice to teenage smokers:
“Be smart - Don’t start.”
Dr. J. E. Peavy, Texas
health commissioner who re-
cently gave up cigarettes
himself, says the department
will put up anti-smoking ex-
hibits is junior and senior
high schools in the 10 larg-
est cities erf the state.
The plan proceeded re-
lease of a national fact-find-
ing committee report on dan-
gers of smoking.
COOPERATIVE COLLEG-
ES URGED - The Gover-
nor’s Committee on Educa-
tion Beyond the High School
may recommend a plan of
coordinating college facili-
ties in big cities.
Under the proposal, both
private and state colleges
in such areas as Houston
Dallas-Fort Worth, and San
Antonio-Austin would de-
velop closely-coordinated
“megapolitan” educational
programs to make it possible
for strength of each institu
tion to be best used in giv-
ing students a finished ed
ucation. Such an education
said sub-committee spokes-
man John Gray of Beaumont,
would be too costly for a
single institution to produce.
JUNIOR COLLEGE STUDY
AIRED — Texas Research
League told Texas Educa-
tion Agency its junior col-
leges and vocational rehabi-
litation program are doing
fine. But more legislation is
needed to help both.
The agency gave its ap-
proval to a pilot program in
six local areas to determine
how to prevent school drop-
out.
A Research League repre-
sentative said the vocation-
al rehab program last year
got 3,566 disabled Texans
to work at a cost of $3,500,-
000. He recommended more
money for the program and
better public acceptance.
League Research Director
James W. McGrew said State
support should be equal for
junior colleges regardless
of their size. He recommend-
ed also that State aid be
available for technical and
vocational courses, that dor-
mitories be banned at junior
colleges without State Board
of Education consent, and
that the colleges be allowed
more freedom in setting tui-
tion rates.
JUNIOR COLLEGES -
Many people interested in
state government and educ-
ation are saying we need
more junior colleges in Tex-
as.
The National Education
Association has said the
country should add the first
two college years to the pre-
sent system of free public
education.
Texas Research League
has advised the State Board
of Education that there are
at least 17 counties in Tex-
as which could qualify for
new junior colleges: Ange-
lina, Brazos, Dallas, Den-
ton, El Paso, Hale, Hidalgo
(when Pan American becomes
a four-year State college),
Jefferson,Jim .Wells, Lub-
bock, - McLennan, Tarrant,
Taylor, Wichita, Tom Green
(when San Angelo college
joins the State system), Or-
ange and Midland.
In Travis, Grayson, Liber-
ty arid other counties, junior
colleges already have been
authorized but local taxpay-
ers haven’t yet supplied the
financing.
Other counties might join
together and qualify for a
junior college, if sugges-
tions of the Research Lea-
gue are passed into law.
TEXAS AGRICULTURE—
Lt. Governor Preston Smith,
speaking to the State As-
sociation of Young Farmers
in Austin, said that agricul-
ture in Texas will continue
to progress despite popula-
tion shifts and changes in
UPHOLSTERY
Call Pauline Pratt
5042
1400 Charles
FOOD,
m.
n
SCHULZE
General Merchandise Grocery and Bakery
land use.
Smith said there are 224,-
000 farms in Texas today,
with total value exceeding
$14,500,000,000; that $2,-
500,000,000 worth of farm
products were marketed in
Texas last year; and that
another $2,000,000,000 in
farm machinery, seed, ferti-
lizer, and other farming nec-
essities were sold in Texas.
SCREW WORM COUNT
.ZERO — Texas stockmen
did not report a single case
of screwworms from Decem-
ber 20 through the first week
in January, according to Dr;
R. G. Garrett of the Texas
Animal Health Commission.
Dr. Garrett said the 17-
day stretch without a case
reported was a record break-
er, and recalled that 157
cases were reported in Tex-
as last January.
At die same time, he urg-
ed stockmen to inspect their
animals carefully to make
sure the screwworm doesn’t
get a new start.
SHORT SNORTS - State’s
general revenue fund show-
ed a $23,800,000 deficit at
the end of December. Total
cash in all State funds was
$235,300,000 . . . House
Speaker Byron Tunnell of
Tyler announced for re-elec-
tion to his House seat . . .
George W. Busby, chief of
the inspection and planning
division of the Department
of Public Safety, is the
State's Vehicle Equipment
Safety Commissioner, under
a new law designed to exor-
cise control over vehicle
safety equipment and ex-
pedite approval . . . Agri-
culture Commissioner John
C White, who has held of-
fice since 1951, has announc-
ed for a seventh term ...
Republica State Executive
Committee will meet in
Houston on January 18 to
approve budget plans, sur-
Eight Die
On County
Roads In ’63
The Texas Highway Pa-
trol investigated 26 accid-
ents on rural highways in
Carson County in the month
of December, according to
Sergeant Jack Crown over,
Patrol Supervisor of this
area.
The rural traffic accident
summary for this county for
the calendar year 1963 shows
a total of 150 crashes result- ,
ing in eight persons killed,
77 injured aid an estimated
property damage of $120,263.
“When the final reports
are tabulated we will find
that more people were killed
in Texas traffic accidents
during 1963 than in any pre-
vious year”, the Sergeant
stated The final count is ex-
pected to be about ten per
cent more than the 2,421
traffic deaths of 1962.
County Cattlemen
Consign Cattle
AMARILLO - Carson
County cattlemen consign-
ing cattle to the 48th an-
nual spring sale of the Pan-
handle Hereford Breeders
Association held January
22 at the Tri-State Fair-
grounds Auction Arena were
Craig and Wood of Groom;
Robert Newton of Lark; J.
P. Calliham, T. G. Millican
and Cliff Vincent, all of
Panhandle.
Mr. and Mrs. Tommy New-
ton visited Mr. and Mrs. T. I.
Harbour on their farm near
Spearman Sunday. Harbour
and Newton are cousins.
vey its 1964 candidates and
beef up its poll tax drive.
Former Resident
Qualifies For
Grant Finals
Robert Lorenz, son of
Mr. and Mrs. Kenneth Lorenz
of Stinnett, formerly of Pan-
handle, is one of 27 Texas
panhandle boys and girls
who are among the 149 stu-
dents qualifying for final
competition for scholarships
from the Educational Funds
for Children of Phillips Pet-
toleum Company Employees.
He qualified for the Scho-
larship aptitude of the Col-
lege Entrance Examination,
to be given March 7, after
which 50 winners will be
named in May.
J. Wi Randall Buys
Registered Angus Bull
J. W. Randall recently pur
chased an Aberdeen-Angu
bull from Oliver Austin o
Claude, according to th
American Angus Associa-
tion .
H. F. Hughes is receiving
treatment for a heart ailment
in Highland General Hospit-
al, Pampa
St. Francis
Sausage
DINNER
January 26
12 to 4 p.m.
Adults
Children
$1.50
75 <t
**********
Dancing
8:30 to 12 p.m.
YOUR
PHARMACIST
A MAN
"HI HI KNOW”
about
the importance
of accuracy
Your Doctor’s prescript-
tion is really a “recipe,”
and our pharmacist, like a
master chef, realizes the
importance of following it.
Ferrell
Pharmacy
* Forrest & Dorothy Ferrell
* Jack & Wilma Atkinson
ft
MR
it
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m
for Every Building Job,
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Broadway and Euclid
All Types of Farm Equipment
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CHEVELLE!by Chevrolet
One of the things you’ll like best about it is 11
MALIBU S.S. SERIES
These two Super Sport models are
Chevelle’s finest. Front bucket seats,
door-to-door carpeting and an all-
vinyl interior in seven colors. A wide
choice of transmissions and extra-cost
high-performance engines. Plus a
whole host of other options.
MALIBU SERIES
Chevelle’s middle-of-the-line series, the
Malibu, retains many features found
in the two Super Sport models. Like
all Chevelles, it’s a good foot shorter
than big cars, making it easy to park
and handle. Yet inside it’s surprisingly,
spacious and comfortable.
3MiiB
mm
HR
models to choose from.
300 SERIES
Chevelle’s most economical series—
but don’t let its gentle price tag fool
you. The 300 has all Chevrolet’s tra-
ditional value and reliability. Full
Coil suspension. Body by Fisher.
Flush-and-dry rocker panels. Your
Chevy dealer will tell you all the rest.
SUPER SPORT CONVERTIBLE
SPORT COUPE
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SUPER SPORT COUPE.
CONVERTIBLE
ill
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4-DOOR SEDAN
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4-DOOR 6-PASSENGER
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THE GREAT HIGHWAY PERFORMERS Chevrolet • Chevelle • Chevy U • Corvair • Corvette
See tJi'em at your Chevrolet Showroom
RANDEL MOTOR COMPANY
3rd AI ELSIE Panhandle Phone 5111
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Peoples, Don. Panhandle Herald (Panhandle, Tex.), Vol. 77, No. 28, Ed. 1 Thursday, January 23, 1964, newspaper, January 23, 1964; Panhandle, Texas. (https://texashistory.unt.edu/ark:/67531/metapth883718/m1/2/: accessed April 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Carson County Library.