The Brand (Abilene, Tex.), Vol. 19, No. 5, Ed. 1, Saturday, October 20, 1934 Page: 2 of 4
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. - A WCCklV rnllrtrn nnwAnnnnr mililKHivl pvmv SkIiii-Hav Hnrinir hn
school year by tho Hardin-Siminons Press Club in the interest of the
f Student Body of Hardin-Simmons University.
r Entered as second class mail matter June 22. 1917. at tho Postofficc at
J.t Allllrno Tovni nnilnr hkI nf MnrfVi .7 1019'
r? II I I I " i'i M.i j M nT ' I """" "I --. )
P SubscriDtlon Price nnr venr 42.00
?. rirsi nocc in icxns intercollegiate rrcss Association ivdi
i-V rirst Place in Texas IntcrcoIlcQiate Press Association 1932
$1' First Place in Texas Intercollegiate Press Association 1933
kv first Place in Icxns Intrmnlletrinln Pres. Association 1Q34
Office: First Floor Abilene Hall 1302 University Drive. "
Downtown Office: Abilene Printing & Stationery Co.
Editor-in-Chief Dan Tarpley
Business Manager William K. Ramsey
t Aiwstant Business Manager .' Floyd Spieler
MrtlUJiME van this issiif.
IX s it" TimiiTir
It 8K cniTnniAT
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Gaines Shults Sam Chambers Willard Foster Myrtle Eugenia Hag-
crnni ftlnL" fnnlmti fnrlnt. Hnml Klnn-A rt!ll. f.n...
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i'auime ainllcr Uosc Hoss Margaret Heed Malcolm Bridges
John Blake Ivan Flynu Agnes Bcntley Hoyt West Morris Garth
Valda Moore. Irvin Munn. W. B. Pliinns.
It ' ri
NEW DAY FOR COLLEGES
t.V A new day is dawning for the colleges of Texas according to nil re
ports tor enrollments this year. In practically every state cchool in-
creased enrollments have been reported. Only one or two have fallen
loer titan their last year's mark. At least three of the state schools have
set all-time enrollment records.
High officials gie the following reasons for the increased student
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m&f 2. Improved agricultural conditions.
s ' KflT""" Assistance of the FERA to certain students and government loans
i " lor building purposes.
4. Increased recognition of need for college students general eco-
nomic structure demands belter preparation.
5. Students think times are better.
Before the enrollment was complete in the University of Texas its all-
time record had been ohattcrcd.
All three of the colleges in Abilene reported large increases over last
year. The enrollment in Hardin-Simmons is the largest in four years.
A new mark was set in Abilene Christian college and McMurry reports a
twenty-five percent increase over Iter 1933-31 numbers.
Another reason that was not mentioned in the five given above may
be responsible in a large measure for the noticeable increases in all of the
schools. Most of the schools have extended their campaigns to bring Hew
Students to their campuses. The officials .of. Southern Methodist univer-
rity" gave two reasons' for the increase in its student body. The first the
" stBdenDM think times are better; and second the university worked harder
toTattract students. Most of the bchools carried on extensive campaigns
during the summer to obtain more students.
With times and economic prospects as they are at present and the
college enrollments picking up it is almost a sure omen that a new and
better day is dawning for the colleges and universities of this state. Evi-
dently a crisis has been passed economically and better times are in ctore
for everything and everybody including Hardin-Simmons.
ttttj . FOOTBALL FRICTION
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Lr."- " uuiaiaiiyi jiu ivusui; mere iias Dcen some iricuon weiwcqn the
Ijjj .uumuii iuuu vii iiii3 luiujius. mumpers oi ine Tursuy ana memoers oi
KSl 'A we freshman squad have not been in every manner as congenial as the
V7v two teams should be. lliey have not been co-operating with each other
ls - as well as tltey should. There has crown up between the two crouns n
spirit of rivalry in a sense.
This should not be.
If this feeling is allowed to live this year it will be carried over to
an extent into the future years. In only one year those who are now play-
ing freshman football will be eligible candidates for the varsity. If this
ill feeling continues this year Uien it will exist between teammates next
year. Such a division of a team can do more to destroy its chances titan
can any one other thing. Team work and cooperation is needed more in
football than probably any other sport. The good will of EVERY MAN
on the squad is absolutely essential to a winning team. For a team to do
-2its best all the time every individual must do his best and pull with the
?&.. lib. S r nrl- nf xnnrtnrntinn 1ilrAi. ll.a n. .. .f -11 .- T1 -
iw!- -ik vv.jv.M..u.. uMiijj iwt jjuijiuai; ui uii sjiuiu). iita main
f jfc Jm PurPosc OI every sport is to teach the participants how to- work with others.
f VLfT&fr $0 sport where more than one takes part in it can fully accomplish its
V" ' J&mStt1irnnCf Jllhmit nil umrlinn (mrAlliar
A team that clicks from beginning to end demands not partial but
v complete co-ordination and co-operation. Such cannot be the condition
of tire teams next year unless this confusion that has been brewing recently
is nipped in the bud. If the right spirit is in the present football squads
this feeling cannot continue to exist and will die shortly. If it is tolerated
and agitated it will be the ruination of the hopes of this institution athlet-
ically for not only next year but for years to come. This" condition can-
not and must not continue to grow "or even exist.
INTERCOLLEGIATE PEP RALLY
TItere has been some agitation to hold a intercollegiate pep rally
to be participated in by the three colleges of Abilene. It is the plan if
the affair goes through for Hardin-Simmons university McMurry college
and Abilene Christian college to meet together and hold a large pep rally.
It is the uurpose of such a joint meeting to promote a feeling of good
will among the three institutions.
At such a meeting all tlte organized pep squads would be present the
three bands would attend and the cheer leaders of all three would lead
separately and jointly the yells of the group.
A meeting of this kind could bring about a better feeling among these
institutions than ha3 ever been. At times there has been a tendency to-
ward rivalry among them to such an extent that many intercollegiate
activities participated in by these three schools have been suspended. Such
a feeling should not be and would not be if more steps were taken to
bring them together. An intercollegiate pep rally is one of the most cen-
sible means to give birth to such an attitude.
Homecoming welcome best wishes
and we hopo you don't find the old
school changed too much exes. It's
good to havo you back again and wc
hopo you will make yourself nt home
and act like freshmen if you want to.
Who is this mysterious person ihat
calls Johnny by long distance in the
middle of the afternoon? He refuses
to tell anyone but just chuckles in
a deep-throated manner. Something
must be done about this Beth. What
do you think?
Itcna is beaming on everybody this
week and we could hardly blame her
since she returned from the Oklahoma
U. game last week-end with n mighty
good-looking fraternity pin. Itcna
you and your little playmates Jo and
Terry must have had a swell trip.
It was quite amusing to sec H.
Copcland having his picture made
with Sllmo Courtney for tho "cou-
ples" section of the Bronco. Surely
ho doesn't expect to be "snapped"
with nil the freshmen girls that he
tries to rush. Now II. that is ask-
ing Just a little too much of our cam-
Some people are fairly good nt
swiping things but Mary Young's
lover from Balllngcr must be a past-
master at that art since he gave her
six cute little Coca Coca glasses.
Mary my friend wc must all como
up and havo n drink with you some
Is Slime Utley getting n rush or is
she merely being unfortunate? Billy
Morrow has been showing her around
and Yearby and his roommate Kinard
are vielng for the honor of escorting
the little brunette.
What is this about the rendezvous
after the party in the graveyard 7 We
heard that everybody tried sitting on
the hedge until Carson bounced Bur-
net upon it and she went crashing
through. You must bo more gerillc
Mr. Jordan. Then we never could de-
cide just whom Jo Vineyard and Kath-
leen were courting. They kept trad-
ing Bridges and Mnchen between
them So many times that the poor
boys got quite dizzy so we heard.1
At last Norma Sua trotted out the
famous Gordon for us to meet. As
Norris says "wonder where she found
that honey?" No fooling. Tiunen.
Ve think he "is mighty cute imd
know now why you had such a swell
time at the Dallas Fair.
What to do with huce Quantities
of punch at a tea isn't such a prob
lem when Mary Jane Guyton Ovesta
and Charles Gauntt are a part of
the receiving line. It is also rumor-
ed that they had a little "punch"
party after the tea. Tsk. tsk. what
would Miss Carpenter say if we told
her all about this 7
1 Corinthians 13:11 Furnish
Text of Bible Prof's
"The difference between man and
child is not only that man leaves off
doing childish things and nbnndons
childish attitudes for those of matur-
itybut that the child lives under n
set of rules cnfoiccd upon him from
without while the adult is n self-directing
pcrsdnallty." Using this
statement ns hfs keynote along with
the scripture I Corinthians 13:11 Dr.
E. B. Atwood of the Bible depart-
ment addressed tho chapel Wednes-
Dr. Atwood who is returning to
the Hardin-Simmons Bible depart-
ment after a four year leave of ab-
sence was one of tho organizers of
the Bible and Religious Education de-
partments in their beginning in the
The subject for his address was
"The Necessity" of Moral Self-Dlrcc-tlon."
His text in brief was ns fol-
lows: "If America ever falls it will not
be because of attacks of foes from
without nor from lack of laws wado
to govern our lives. If we fall it will
be because of moral decay. Our real
failure will be the lack of laws writ-
ten on the heart attitudes motives
convictions faith. These aro the
things which have made great per-
sonalities in history and on which our
fathers builded America.
"Faith is not credulity. It is the
achievement of a new life which en-
ables us to live victoriously. It is
for this moral autonomy that Hardin-Simmons
stands and it is the
hope of America today!"
Riddle Donates Old
Volumes To Library
Donor Will Appear At H -S.
Rev. T. Wilkinson Riddle of Ply-
mouth England recently gave to
Hardin-Simmons n set of 20 volumes
of "All The Year Round" a period-
ical founded by1 Charles Dickens in
The -yplunies uveru published by
Chaffman and Hall original publish-
ers of Dickens' works. Mnny of Dick-
en's famous novels can be found in
this list of books which has been
placed in the university librnry.
Rev. Riddle is to tour the United
States next year and is to deliver the
baccalaureate and missionary nermons
to the 1035 graduating class. He is
widely known as a man of outstand-
ing literary ability nnd a preacher of
"DAMES" MAMMOTH MUSICAL
COMEDY AT THE PARAMOUNT
' Every man succeeds in finding a satisfactory reason for his follies.
In our forties we don't .bounce as well as we did in our twenties.
wSo3l've tnat vou always have enough money to buy a new tire without
vjjbtyto'g your car up for a week or two.
Nothing gives us quite the same thrill as being offered a fifty-cent
cigar without comment.
"V f" .
. I- "...
By the time a man has been in a pantry five minutes he has uttered
sixteen complaints about the way the house is managed.
The more clocks and watches there are in a house the oftener some-
body asks somebody else what time it is.
- Every idealist is looking for a materialist to back him.
" " Most of us can fool ourselves easier than we can fool others.
"Dames" Warner Bros.' newest and
most spectacular musical comedy ro-
mance comes to the Paramount The-
atre Sunday to Wednesday with an
all star cast headed by Joan Blondell
Dick Powell and Ruby Kceler.
Three hundrod beautiful girls dance
and frolic in beautiful and complicated
ensembles that aro said to be the
most novel and most sensational yet
created by that master of special num-
bers Busby Berkeley.
The picture is said to contain a
number of the catchiest songs of the
year written by three teams of ace
songsters Warren and Dublin Fain
and Kahal and Dixon and Wrubcl.
These are sung by Dick Powell Ruby
Keeler Joan Blondell and Phil Regan
radio's "Singing Cop."
The story by Robert Lord nnd Del-
mer Daves carries a definite plot
which is said to be one of the most
hilarious on record. Joan Blondell
heads the cast in the role of a chorus
girl mad cap who delights in embar-
rassing dignified gentlemen and who
eventually weds a millionaire moral-
ist. Dick Powell and Ruby Keeler fur-
nish most of the romance as a pair of
lovers whoso match is anathema to
their families. Three famous come-
dians ZaSu Pitts Guy Kibbeo and
Hugh Herbert provide a largo sharo
of tho comedy.
Others in tho cast include Arthur
Vinton Sammy Fain and Arthur Ay-lcsworth.
Judged by preview audiences on tho
coast as by far the most entertaining
of the entire series of "Chan" thrill-
ers "Charlie Chan In London" will
make its appearance on tho screen of
the Queen Theatre on Sunday and
Monday. Warner Oland whoso name
has become synonymous with the
character of Charlie throughout the
scries again portrays tho role of tho
bland Chinese detective. Advance re
ports indicate that Oland's portrayal
in this film is his most notable to
In his latest adventure Charlie
Chan invades Sherlock Holmes' realm
nnd journeys to London to solve tho
most amazing mystery of his remark-
able career in criminology
Drue Leyton who will be recalled
as the feminine lead in "Charlie
Chan's Courage" again portrays the
role of the romantic lead opposite
Ray Milland. Others In tho cast as
sembled for this pioduction aro Mona
Barrie Alan Mowbray Murray Kin-
ncll Douglas Walton Walter John-
son E. E. Clive George Banraud
Madge Bellamy David Torrence John
Rogers Paul England Elsa Buchanan
and Perry Ivins.
John Stone produted the film which
was directed by Eugene Fordo from
tho originnl screen play by Philip
"Pursued" Thursday and Friday
David Landcon (Russell Hardio)
arrives on an Island in the Dutch
East Indies to occupy a plantation
adjoining one once owned by a de-
ceased undo and presided over by
Beauregard (Victor Jory) a half-
caste. Jory evinces a great interest
in him but later in the day he has
two natives attack Hardie in a dark
Blinded by stab wounds Hardie is
nursed by Mona (Rosemary Ames)
a cafe entertainer. She represents
her quarters to him as "tho west wing
of tho governor's mansion."
Jory offers to takja her to a port
where she can board a boat for the
States. Instead however ho takes'
her to his plantation and holds her
against her will.
Jory learns of the romance and sets
out to kill Hardie. Rosemary dashes
through the jungle to warn him. She
arrives at Hardio's plantation in time
to witness the struggle. Jory drops
his gun. Rosemary picks it up and
shoots him and tho pjcture closes ns
Rosemary jand Hardio plight their
I nm delighted to Bend you n greet-
ing nt-tho beginning of tho semester.
During the collcgo year to como I
know you will havo many consulta-
tions on your courses; certain hours
will bo nllottcd for study; some tlmo
will be given you for gym nnd recrea-
tion. Even vocational guldnnco will
be yours for tho asking.
But you nlone will bo responsible
for one of tho most Important factors
in your life your own good looks.
You will have an opportunity to im-
prove your appcarAnce a groat -deal
or you may ticgloct it .entirely. It
lies in your' hands. Do dccldo to make
this year count toward a degree in
benutyl I shall bo' happy to help by
giving you tho latest. authentic beau
ty lntormntion nnd.by describing in
dividualized scientific beauty "care.
Yet even if you had .to spend hours
instead of minutes in caring for your
skin if you had' to depend on tho
"pony express' instead of streamline
trains for your information I should
still urge you to give eager attention
to ways and means of improving your
benuty. For you will not have an-
other chance to build a foundation of
beauty habits so secure that "' it is
proof against the years.
And you will discover that you need
the advantage of good grooming in
every business nnd social contact you
make. You will find out too that
girls without your advantages those
who havo alroady entered the busi-
ness world for example have been
appearance-conscious for many years.
You can't afford to let them get a
head start in bcautyl
1 realize that your time is well
taken up. But benuty caro is not so
much a matter of deep study as it is
of practice. You will practice some
form of beauty care anyway oven if
you only wash your focel So make
face washing and every other detail
of grooming a step toward greater
beauty. Make beauty n habit not
only for tho sake of your appearance
right now but for tho sake of your
I am addressing you of course ns
a trained intelligent group of young
women iou Know tnat lactory anu
office workers must always be young.
Once thcy have passed twenty they
arc less important in their jobs. But
tho college trained woman tho
woman who holds executive positions
continues to become more success
ful and more highly up to the time
she is GDI
"As she grows older in wisdom nnd
experience ns well as in years her
earnings increase steadily up to E5"
is the actual report on tho trained
woman In u recently published sur-
vey called "Trained Women and tho
In other wordsi you havo the best
years of your life ahead of you. You
are facing those yenrs with tho know-
ledge and training that only collego
can give. You will know your own
abilities and make tho most of them.
You dare not neglect your biggest
job-insuring your own good looks for
Men accuse women of taking every
problem personally. They say n
woman can never be wholly unpreju
diced on any subject because she
thinks of it in relation to herself. I
hope that is true. I hopo that you
will all think of benuty in relation
to yourself first and tremendous im-
portance of a good appearance. -Even
now I nm sure you don't want people
to like you in spite of tho way you
look to admire your character and
shut their eyes to a lack of good
groomingl You want to havo both'
beauty and brains today. And you
In order to make your beauty build
ing program as simple as possible
have made out one that has only
Meet us there after the ball game
for a bowl. .
Let's Trim Those Bears
Cowhands Like I Trim
Kuykendall Owner and Operator
five major points. Yet I promise if
you follow it faithfully you will be
assured of looking smart well-groomed
and naturally lovely.
1. Cleanse your face thoroughly
every night before you go to bed.
Wash with a granular washing prep-
aration such ns beauty grains to re-
move every partlclo of stalo make-up
dust nnd grime. Then smooth on a
light film of pasteurized face cream
and if your skin Is dry allow it to
remain on all night. If your skin is
oily remove tho cream from nose
and chin before retiring.
2. In the morning use the pns-
teurized cream again to awaken nnd
animate tho skin nnd to protect it
ngainst a dash across the windswept
campus. Remove with cleansing tis-
sues nnd pat on a skin toning lotion.
This closes tho pores refines tho
skin nnd serves ns yourvpowder base
3. Once a week give your hands
a "facial." Cleanse with tho granu-
lar wash and apply tho pasteurized
face cream or a hand lotion. If your
hands arc inclined to chap during the
winter apply your cream or hand lo-
tion every night.
4. Devote at least half nn hour
once a week to a special beauty treat-
ment. Tnko a long luxurious bath
lie soaking in tho tub for about twen-
ty minutes. Cleanse your face and
spread on a heavy layer of cream
first and then while you are bath-
ing your face will get a special beau-
ty treatment too. On nltcrnntc
weeks you might combine this face
and body trentment with a balsam
oil treatment for the hair. All three
treatments can be done simultaneous-
ly within the same amount of time.
5. At least once a week examine
your skin cnrcfully under a strong
light with the nid of a magnifying
mirror. If any skin faults are de
veloping find out what tb do about
them and begin your corrective treat-
ment at once.
During tho weeks to come I hopo
to discuss several particular problems
with you. But meanwhile if you need
special advice be sure to write me.
I nm always glad to help you personally.
Little Billy's Nitiluk
The first thing that needs to be
done in making our team a winning
one Is to cat out the old heads. Our
football spirit is n shame and disgrace
to the name or H-s. u. We're In col-W t
lege now so let's get Bomethinxjetitw'-.'-of
college life except merely meeting
classes and griping because tho. f reih-"k
men haven't any spirit. Wo aire skip-
Ing our own campus life so 'don't bo-'
a stick and a dead head let's try and
rcivc the spirit that has died and
gone to glory.
It Is my opinion that after two
weeks tho yell leaders will bo the
best that H-S. U. has over had. For
two reasons they are good nnd they
couldn't be worso than the former
She sat right there behind me
And bloodily did she maul
And shout in a high goofy voice
My boy 'has the ball.
(Dedicated to Rcna Southern)
A chill was in the atmosphere
For a corpse lay omtlic ledge
JuRt a member of the B. S. U.
That couldn't pay his pledge.
(Attention Miss Campbell)
(A hot pulslny love story begin-
ning this week that will leave you'
gasping ns if you had asthma or
It seemed that the rain would blow
over but tllen the chickens stood up
to a vote nnd the measure failed to
carry by at least two to one. Now
nnd then some cloud would scurry
across the field making the goats
stutter so the mountains rocked them-
selves to sleep. It was the night the
murder was committed. And tho cat
raced the buglet across the floor to
the closet door but all in vain as the
ico man had gone for tho cops. Then
the spoon ran off with tho widow of
tho garbage man nnd tho Inugh was
on tho watch dog who had not been
watching. As tho forces gathered to
erect the freshman flag a large man
rnn out nnd in a growling undertone
screamed "So it's you eh?" And the
poverty stricken children of the will
o the wisp dyed their hair and sob-
bed "Fine thanks."
Mornl: Watch tho door.
t -1 . i
When You've Rounded Up Those Bearo Let's All Meet
Delicious Drinks Properly Compounded Prescriptions
IN ABILENE IT IS
Home of Natural Milk
With Cream That "Whips"
'lth and Chestnut
YOU CAN BANK ON THIS
(By Geo. L. Paxton Jr. Cashier)
- -m v. - JEME-agaF-
l) '.v" l'
FISH 00 NOT-
SLEEP IN THE
OF. THE WORD
THEY ARE UNABLE TO
CLOSE THEIR. EYES
MASSES OF ROCK 0RIR0H.
RYING THROUGH SMGE -
Upon investigation you too cannot close your eyes to the fact
k that the utmost safety and banking service is found with
Citizens National Bank
"Financial Backers of West Texa$
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The Brand (Abilene, Tex.), Vol. 19, No. 5, Ed. 1, Saturday, October 20, 1934, newspaper, October 20, 1934; Abilene, Texas. (https://texashistory.unt.edu/ark:/67531/metapth97482/m1/2/: accessed April 22, 2019), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Hardin-Simmons University Library.