Helen Gordon began publishing The Greensheet in a small office at Kirby and the Southwest Freeway in Houston in 1970. Printing classified and business ads for local buyers, sellers, and businesses, Gordon grew the paper and opened an office in Dallas in 1977 and one in Austin in 1978 in spite of strong resistance from Texas’ male-dominated business networks.

The Greensheet is a family-owned business and is known for its non-profit endeavors such as The Greensheet Education Foundation which promotes childhood literacy and Houston’s annual Earth Day celebration. Today, under the direction of Gordon’s daughter, Kathy Douglass, The Greensheet has 20 print editions in Houston, Dallas, Fort Worth and Austin and it has an online marketplace with free classified ads.

At a Glance

Cite This Collection

Here is our suggested citation. Consult an appropriate style guide for conformance to specific guidelines.

The Greensheet in The Portal to Texas History. University of North Texas Libraries. https://texashistory.unt.edu/explore/collections/GREENS/ accessed December 8, 2023.

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