Description: Lure box filled with forty-eight orange toned plastic beads. The beads are oblong in shape and of various sizes. The lure box the beads are contained in states on top: "Genuine Heddon DOWAGIAC LURE JAMES HEDDON'S SONS. Dowagiac, Mich. "Heddon Made-Well Made". On one side: "In 16 Years of Field & Stream's Fishing Contests MORE PRIZE BASS on Heddon Baits than all other Bait Casting Lures Combined PROOF OF NATIONAL LEADERSHIP AND UNIVERSAL USE "In all the 16 years of Field and Stream's National Contests, more prize Bass on Heddon Baits than on all other makes of wooden lures combined." On other side: "Heddon-Dowagiac Tackle Bait Casting Rods Salt Water Rods Fly Rods (Trout and Bass) Casting Reels Fly Reels Tackle Boxes Bass Bugs All Kind of Artificial Lures".
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