Letter had three photographs attached to it. The letter had the following contents:" [letterhead] The Santa Gertrudis Journal Roger B. Letz, Publisher P. O. Box 2386 Fort Worth, Texas 76101 December 12, 1969 Mr. Walter W. Cardwell, Jr. Box 1080 Lockhart, Texas Dear Walter: Here are several photos made yesterday at the George Ranch. Included is one of No. 99, the bull which is scheduled to be used in the January ad, of which you have a layout. All photos are identified on the back. Hilmar was not here, but I called him and he said to go ahead without him being in the pictures. We are mailing the January issue early, so we need copy as soon as possible. Sincerely yours, [signed] Roger B. Letz RBL/mm."
A letter with "The Santa Gertrudis Journal" as the letterhead reads as: "Roger B. Letz, Publisher P. O. Box 2386 Fort Worth, Texas 76101 (817) 336-3611 October 20, 1970 Mr. Walter W. Cardwell, Jr. P. O. Box 1018 Lockhart, Texas Dear Walter: Here are the pictures made at Kingsville. I have copies of them on hand here at the office so if you wish just call me collect about the copy for the next ad. I would suggest using the picture of the three men along with an announcement of the purchase of the highest selling polled bull in the history of the breed; along with a thank you to those who purchased Mamie E. George cattle at the Pioneer sale. I will use a picture of the bull editorially. Sincerely yours, [signed] Roger Roger B. Letz RBL/mm Encs."
Letter with "The Santa Gertrudis Journal" letter head reads: " Roger B. Letz, Publisher P. O. Box 2386 Fort Worth, Texas August 12, 1969 Mr.. Walter W. Cardwell, Jr. Box 1018 Lockhart, Texas Dear Walter: Here are the layouts we discussed yesterday. The September ad has been sent to Hilmar. I found a good picture of Walter Hellyer. Many thanks for your efforts in my behalf on this matter and I will try my best to help you as time goes by. Should you want me to meet with you and Hilmar at the ranch I will be happy to do so. I have in mind doing a story on the cattle Hilmar has sold that are on feed at Eagle Lake and in turn made into barbecue for a man in El Campo. These are his personal cattle. We have 47 students for the school of knowledge at Valley Mills, from six states and Mexico, a turn out that is much better than we expected. Looks like this will be a successful venture. Sincerely yours, [signed] Roger Roger B. Letz RBL/mm Encs.".
Letter with "The Santa Gertrudis Journal" letterhead reads: Roger B. Letz, Publisher P. O. Box 2386 Fort Worth, Texas 76101 August 10, 1970 Mr. Walter W. Cardwell, Jr. P. O. Box 1018 Lockhart, Texas Dear Walter: Attached are two pictures each of four of your Pioneer Sale heifers, one picture of one of the heifers and four pictures of the sale bull. Also included is a suggested layout of a page ad, which includes all six pictures. You will need to fill in appropriate remarks about each animal under its picture. The promotion of these sale cattle could be done in any of the following ways. 1. Run the attached layout in both the September and October issues. 2. Increase the size to two pages to run in September, thereby making the pictures larger; run a follow up smaller ad of a half page in the October issue. 3. Do not run a picture of all of the heifers - use only one or two. We will need to have the layout, copy and pictures you want to use in September by August 20. Sincerely yours, [signed] Roger Roger B. Letz RBL/mm Encs."