Description: Letter from Eduardo Morga, LULAC Nation President, to Joseph Coors, President of Adolph Coors Company, dated August 30, 1977. The letter discusses recent communications with Coors regarding Joe Benites and use of LULAC and its members in Coors commercials. Attached to the letter are a "Boycott Coors Beer!" flyer and a LULAC press release stating the Coors Company is using LULAC's name without consent and the organization does not support their practices.
Date: August 30, 1977
Creator: Morga, Eduardo
Partner: Houston Metropolitan Research Center at Houston Public Library