El Paso Herald (El Paso, Tex.), Ed. 1, Saturday, November 14, 1914 Page: 3 of 36
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EL PASO HERALD
Week-End Edition November 14-15 1914
3 A
eason Sale of Silk an
oolen
Begins Monday Morning November 16th With the Opening of the- Doors
Mid-S
Dr
Goods
V.
! Canfrntr Snecials
Extraordinary reductknis on all Wool-
en Coatings in the most popular
weave and coloring:
JS.00 54 in Coatings yd. $1.69
$250 54 in. Coatings yd. $1.95
$3.00 64 in. Coatings yd. $2.39
$4.00 54 in. Coatings yd. $2.95
$5.00 54 in. Coatings yd. $3.5
Every Yard of Dress Materials and Cloakiugs m Tkese Mammotn Stocks is
Offered at Radically Reduced Prices. Positively Notning Reserved
Twice yearly the "Popular" offers this gigantic sale of silks
and woolens in the very midst of the season. It is by far the
biggest value giving event of the year in yard goods and so well
known have its inducements become that for days past we have
been receiving inquiries from women who are waiting .to share
in the wonderful economies it offers. This season with stocks
larger than ever with prices lower and greatly augmented sales
lac i i mi 0hpsH ' 3&&t?u&!f
ytw ffiMl &?ZZ&x?i
g7" 'mkkmssma .
r
forces this sale will mark a new record in' merchandising in El
Paso. We have planned far ahead the famous silk and wool
Aveavers of the world are represented and now we are going to
offer you such values as you will not be able to duplicate again
in years to come and now let us urge that you shop as early
as possible it is to your advantage as selections are better
crowds are lighter a-nd salespeople will appreciate it.
All Wool Challies
45c
Over one hundred patterns iu all woe
Challies in novelty effects. One of
the moat practical light weight wool
fabrics made especially suited for
house dresses children' wear kimonos
etc. All new designs extra a f"
. special at yard 1. iJ C
i r
ComeLooking For Big Values. You Will Find
Here Monday and AH the Week
26c SILK MULLS YARD 15c
2000 yards dotted and plain silk mulls
used extensively for lining drops un-
derwear and dress purposes; all colors.
regular 25c yard Mid-Season "J C -
Sale Price AJC
rej
Sal
Black Silk
Specials
What you need when you want it.
36 IN. SATIN ETOILE high lustre.
$150 regularly; CM OC
sale price & L 00
36 IN. SATIN FRANCAISE dress
weigjit $8.00 regularly; f- 7Q
sate price P U
36 IN. ALL SILK MESSALINE
Full width extra VQlf
special
36 IN. SKINNER'S ALL SILK SAT-
IN $1.60 regularly; t-J OQ
sale price tJ)lJ7
36 IN. SKINNER'S GUARANTEED
lining satin $1.60 regu- J "J OQ
Iarly; sale price P A &&
36 IN. DIMANTINA MOURNING
SILK $2.50 regularly; -1 QO
sale price P A 7G
36 IN. BELDING'S GUARANTEED
lining satin extra QQlo
special OtC
36 IN. ALL SILK MESSALINE $1.50
yard regularly; d- -f C
sale price P A a A 3
36 IN. LIBERTY SATIN high finish
$1.00 regularly; ' CQ
sale price wtC
36 IN. HEAVY SATIN DUCHESSE
guaranteed $1.75 regu- J-l QQ
larly; sale price P A )
36 IN. ALL SILK DRESS FAILLE
regularly $2.00; ti ijq
sale price . J JL U
36 IN. SILK FAILLE medium
weight $1.25 regu- d 1 1 f
larly; sale price $ i. t A U
36 IN. HEAVY GRADE MOIRE;
regularly $1.50; rh -i jq
sale price J 1 &U
36 IN. BLACK SILK MOIRE; regu-
larly $1.25; QQ
sale price. .'. &OC
$1.00 36 in. Black Chiffon Taffeta 79c
$1 JO 36 in. Bile Chiffon Taffeta $1.29
$1.26 36 in. Bile Chiffon Taffeta $1.10
$2.50 Skinner's 42 in. Coat Taf. $2.19
75c 19 in. all silk French Taffeta 49c
$2.00 36 in. Fr. costume Satin.. $1.49
$1.00 24 in. trimming 'Bengaline... 89c
$1.00 36 in. black Habutai 89c
$1.00 36 in. waterproof Habutai.. 89c
50c 29 in. Jap Silk special 39c
24 in. cotton back Satin yard 45c
$2.60 64 in. Fr. Dress Satin $2.19
$3.50 54 in. Fr. coat Satin $i93
$4.50 52 in. Imp. Satin Suiting. .$3.89
$3.60 44 in. Satin Florence $2.98
$3.50 62 in. heavy Cape Satin. . .$2.98
$2.25 42 in. Pus. Willow Taffeta $1.95
$1.60 42 in. Crepe do Chine $1.39
$2.00 42 in. Crepe de Chine. $1.79
$3.50 44 in. Crepe de Chine $2.89
42 in. French Dress Satin $1.49
$3.0Q 44 in. Imp. Crepe Meteor. .$2.79
$1.00 40 in. Suit. Poplin ex. qual.$2.98
$3.50 46 in. Silk Poplin Suiting. .$2.79
$5.00 42 in. Duvetyn Crepe Imp. $3.95
$3.00 42 in. Charmeuse ex. qual. $2.79
$2.00 42 in. Charmeuse dress ivt.jl.69
$4.00 44 in. silk Bengaline coat'g $3.29
$3.00 40 in Broc. Crepe de Chine $1.98
$2.25 40 in. Coating Moire yd. .$1.6g
$3 JO 45 in. Moire Antique yd-. .$2.75
S.0U 40 in. uoatg Moire Heavy.. $3.15
White Silks
Reduced
$1.60 Crepe de Chine yd. $1.35
$2.26 Crepe de Chine yd $1.89
$3 JO Silk Dress Crepe yd $2.79
$4.00 Broc. Crepe de Chine yd. $2.89
$2.50 Broc. Crepe de Chine yd. $1.85
$3.00 Imp'd Crepe Meteor yd. . .$2.79
$2.25 Silk Charmeuse yd $1.89
$1.25 Silk Underwear Crepe 98c
$1.50 Skinner's Guarant'd Satin $1.29
36 in. Ivory Mescaline special 85c
$1.35 Trimming Bengaline $1.19
36 Underwear Habutai 89c
$1.00 Extra Heavy Habutai . !s9c
so m. Lnderwear Habutai 69c
$2 00 36 in. Satin Francais $1.79
X
75c FANCY DRESS SILKS 29c
A gingham price on silk 1000 yards of
silks in neat checks stripes and floral
effects suitable for dresses waists etc
Every yard a bargain Extra OQ
Special iZC
$1.50 FANCY SILK CHIFFONS 98c
60 pieces of 44 inch fancy dress chiffons
in dainty floral effects used for blouses
drapes and combinations; regularly $1.50
a yard Mid-Season Sale QQ
$1.25 SATIN FINISHED SILKS(85c
Beautiful all silk dress fabrics full 36
in. wide in dainty pin stripes. A full
color assortment. Regularly worth $1.25
yard. Mid-season sale G E
price '. .. 03C
$5.00 MOKE SUITINGS $2.95
44 in. Heavy Moire Suitings in heavy
Bengaline effects plain poplins to match
all the wanted street shades; values to
$5.00; extra special CO QC
J
yard.
40 INCH CREPE DE CHINE g 36 INCH CHIFFON TAFFETA 98c
All silk extra heavy quality in both eve- Absolutely the best $1.50 grade to be
ning and street shades. A popular silk had. Has high lustre soft finish. Comes
in great demand; regularly worth $1.50 in 50 shades very popular for dresses
a yard Mid-Season Sale QQ 4 drops etc. Mid-bcason bale
Price yOC I Price
mmfmnsm
" " - MIMMMlHHniBHMaMHMMMMH nMWIBaaBnHBWH
98c
Woolen Dress Goods Coatings and Suitings
Never in the history of this store have our woolen stocks been so complete as now and
never was opportunity for tconomy as propitious as now in the very heart of the season
with cold winter just ahead. You may purchase now at prices you cannot duplicate later
for every yard of wool material has arrived at its lowest selling price. Prepare for big
values.
36 in. all wool Storm Serge
36 in. nil wool French Serge
36 in. all wool Nun's Veiling
36 in. all wool Henrietta
36 in. all wool Granite Cloth
36 in. all wool Cashmere
36 in. all wool Diagonal Stgs
50 in. navy or black Panama
3C in. all wool Albatross
36 in. Vigoreaux Suitings
3G in. Novelty Dress Plaids
36 in. Nov. Roman Stripes
44 in. Shepherd Checks
44 in. Scotch Mixed Suitings
These
Are
Values
Up To
I 75c
Yard.
Sale
Price
45c
the Yard
SEE THE SPECIAL WINDOW
54 in. spgd. and shrk. Serges
48 in. French Dress Serge
46 in. all wool Elka Crepe
44' in. all wool Crepes
44 in. Wool Epingaline
14 in. Wool Gabardines
44 in. Nov. Skirting Plaids
44 in. Rom. Stripe Suitings
44 in. Granite Crepes
44 in. all wool Henrietta
44 in. Wool Taffetas nav. blk
44 in. Wool Panamas nv.
blk
54 in. Broadcloth Coating
42 in. Imported Wool Tussah
DISPLAYS OX MESA AVEXUE
These
Are
Values
Up to
$1.25
Yard.
Sale
Price
89c
the Yard
36 INCH FANCY DRESS SILKS 39c
1000 yards fancy silks in neat figured
.effects comes in plum Copen navy.
Hark green taupe and brown. Full 36
inches wide worth $1.00 the yd. OQ
Mid-Season Sale Price D2C
' $50 PUSSY WILLOW
TAFFETAS $1.89
42 in. Gen. Pussy Willow Taffetas so
much in demand. Comes in all shades.
Very soft and serviceable. Can be
washed. Regularly $2.o0 yard. Mid-
season sale
price
$1.89
$1.75 SATIN IMPERIAL $1.49
A beautiful heavy French dress satin
36 in. wide highly finished; comes in all
shades including pastel. A popular
fabric regularly $1.7a yd.;
mid-season sale price. .
$1.49
.
$1.00 KIMONO SILKS AT 89c
$1.25 KIMONO SILKS AT 98c
Offering over 100 new and different de-
signs in Cheney Bros. Heavy Satin; ex-
tra special
89c and 98c
Chiffons Velours Vel-
vets Plushes
and pile fabrics in general bae without question receiied more favor
this season than ever. These immense stocks offer a complete assort-
ment of these popular fabrics in all the new and leading shades and
weaves.
100 SHADES IN 19 IN. PAON VELVET YARD 95c
$1.25 24 IN. COSTUME VELVET STREET SHADES 89c
$1.50 27 IN. COSTUME VELVET STREET SHADES $1.19
$5.00 42 IN. IMP. CHIFFON VELOUR DESIRED SHADES. .$3.95
$7.00 42 IN. IMP. CHIFFON PELUCHE DESIR'D SHADES $5.45
EXTRA
EXTRA
Bargain Silk Table
Here Jtou will find the most wonder-
ful bargains Broken lines of Silks
Odds and Ends. Accumulations not
necessarily remnants but Dresl and
Coatflengtks full pieces etc. In this
lot are Meesalincs Pussy Willows
Satins Crepe de Chine Crepe Meteor
Chiffon Taffeta Repps Bengalines
Poplins and Novelty Silks of all kinds
and these vou'll find are in most
instances MARKED AT LESS THAN
HALF PRICE!
Values to $2.25 Of-
fered at $1.69
This lot includes high grade
novelty dress goods and
suitings in both imported
and domestic weaves. Many
beautiful effects for suits
dresses skirts or cloaks
also staple serges and broad-
cloths cheviots black and
white checks Scotch mix-
tures homespuns etc. Reg
ularly worth to $2.25 the
yard. Sale
price
$1.69
See These $1.75 Dress Goods Quoted
in These Columns at $1.35
54 in. all Wool Coating Serges $1.35
50 in. Skirting Plaids $1.35
45 in. Roman Stripes ......11.35
54 in. Wool Eponge $1.35
50 in. Wool Crepe Poplins. . . .$1.35
50 in. Heavy Wool Repps. . .$1.35
54 in. Men's Wear Serge . . . .$1.35
54 in French Serge v . . .$1.35
54 in. all Wool Gabardines. . .$1.35
54 in. fhiffon Broadcloths.. $1.35
See These $1.25 Dress Goods Quoted
in These Columns at 89c
40 in. Wool Floral Crepes 89
54 in. Homespun Suitings 89
54 in. Scotch Mixture Suitings. .89
50 in. Cream Storm Serge 89
54 in. Hair Line Suitings S9
44 in. Mohair Suitings 89
50 in. Piagonal Suitings 89
50 in. Shepherd Checks 89
50 in. Blk. & wht. Shep. Checks. 89
50 in. Suiting Serges 89
Chiffon BroadCloth
. . Specials
The most-favored material of the season for costumes of all kinds to
be used entire or in combination with other fabrics. A complete color
range in both imported and domestic fabrics is offered at reduced prices.
$2.50 54 IN. SPONGED AND SHRUNK BROADCLOTHS AT $1.79
$3.50 54 IN. SPONGED AND SHRUNK BROADCLOTHS AT $2.39
$5.00 54 IN. BLACK IMP'D CHIFFON BROADCLOTH AT $4.15
$5.00 54 IN. IMPORTED BLACK CHIFFON BROADCLOTH
AND PEAU DE SOURIS (LONG NAP) EXTRA SPEC. $3.95
See These $1.75 Dress Goods Quoted
in These Columns at $1.35
54 in. Novelty Dress Woolens $1.35
54 in. Shepherd Checks colors $1.35
54 in. Storm Serge sp.-shnk. $1.35
54 in. blk.-wht. Nov. Suitings $1.35
50 in. all Wool Bedford Coid $1.35
50 in. Heavy Wool Repps. . .$1.35
44 in. Impt. Wool Tussah. . . .$1.35
44 in. Silk and Wool Henrietta $1.35
50 & 54 in. Novelty Suitings $1.35
Shepherd Checks in br. blue blk.-wht.
Values to $3.00 Of-
fered at $1.98
This big lot will include
only high grade woolens and
fine Tailor Suitings such' as:
Imported Whipcords Gabar-
dines Velours Suiting
Serges Novelty V eaves and
Mixtures Imported Wool
Repps Diagonal:! Cheviot
Broadcloths and High Nov-
elties. Regulorlv these ar?
worth up u $3.00 the yard.
Mid-Season tf fj AQ
Sal Pl.7u
All Wool Storm Serge
44 IN. ALL WOOL STORM SERGES All shades extra
heavy sponged and shrunk. Special Sale Price f g
yard oyc
REDUCTIONS ON STAPLE LINES OF DRESS GOODS
50c values 45c
$1.00 values 80c
51.50 values 91.35
$2.00 values SI. 70
S3.00 values fs.ca
75c values coe
51.25 values $1.10
$1.75 values Sl.r.!i
$2.50 values $2.25
$4.50 and $5.00 values $3.03
All Wool Storm Serge
54 IN. ALL WOOL STORM SERGE In Navy. Black and
Copenhagen; an excellent heavy grade. Spe- A
cial yard O C
Special Econo-
mies ARE OFFERED IN TRIMMINGS
and accessories during this mid-
season dress goods sale. lhese
special offerings include only such
items as are in popular demand
and which you will require to fin-
ish your dress or costume.
72 IN. LINING NETS YARD 40c
Round mesh lining Nets full
two yards wide in white ecru and
black. An excellent quality clear
and strong and an un- AfXf.
usual value at yard TcU C
72 IN. WASH BLONDE YD. 75e
Fine mesh cotton dress Nets and
wash Blonde full two yards wide
in white cream or black used ex-
tensively this season; p7t
extra special yd I
27 IN. NET TOP FLOUNCINGS..
$1.49 Imported Oriental or Net
. Top Flouncings exclusive patterns
in clever designs suited for over-
drapes and tiered flounces; extra
value at d f A Q
yard p X
BLACK SILK DRESS NETS 75c
Beautiful quality black silk
allover Nets in small dainty de-
signs kinds marked to sell at $1.50
and $2.00 the 7CI
yard UC
SILK LACE FLOUNCINGS YD.
$1.95 Exclusive designs in silk
shadow lace flouncings in white or
cream short engtlis enough for
one costume in each piece regu-
larly worth $3.00 and $4.00 the
yard; extra special d-! QP
yard P A 70
The LinenSale Continues
Its Offerings
A second week of unmatcha'ble values in Table Damasks and Napkins to
Match in Table Covers- embroidered and lace trimmed; Fancy Linens
Towels Toweling Lunclieon and Tea Sets. Prices are decidedly in your
favor now lower tban may occur again in a generation and we offer
the same reductions that were in effect during the first week of this great
Thanksgiving Linen Selling Event
17c
HEAVY SATIN FINISHED MERCERIZED TA
BLE DAMASK 66 IN. WIDE THE O Q
YARD CtZJC
Shown in a choice of pretty designs and washes
up as well as linen almost. Regularly 40c yd.
extra special yd. 29c
$1.00
MERCERIZED COTTON DAMASK
YARD
6G in. wide an excellent value regularly sold at
25c the yard.
72 IN. MERCERIZED AND 72 Hi I- f
HALF LINEN DAMASK OliC
Regularly 65 and 75c yard; a big value.
MADEIRA HAND EMBROIDERED rt i oo
GUEST TOWELS JJ.w&y
Exquisitely embroidered in evelet and solid cm-
broidery J1.50 and $2.00 values a gift suggestion.
LARGE SIZE HUCK TOWELS re
EACH ... 5i7C
Finest grade huck beautifully embroidered at
ends; regularly J1.00. Limit 4 at 59c each.
JAPANESE FAST COLOR TOWELING FOR SIDE AND VALANCE DRAPERIES BOLT rjr
10 'yard bolts of this artistic toweling drapery that regularly sells for 10c yard offered now at 7 C
79c for the bolt instead of $1.00. Comes in unique Jap designs. Absolutely fast color.
HAND EMBROIDERED TUMBLER
DOILIES 6 FOR
Pretty eyelet designs hand scalloped regularly
worth 25c to 35c each; special 6 for $1.00.
HALF LINEN WHITE HUCK O C
TOWELING diUC
Plain figured satin stripes and borders; excel-
lent for bureau scarfs regularly 35c yard.
See the
Window
Displays
(MeSfejudat
Shop
Early
And Secure
Best Choice
Special Econo-
mies IN NETS AND TRIMMINGS ARE
offered in connection with the big
silk sale. Items that will just
meet with your requirements to
.complete the dress or costume you
are planning. The savings are of
more than ordinary note.
18 IN. NET TOP FLOUNCINp 49c
Here's a very attractive gather-
ing of net top flouncings full IS
inches wide in the nw separated
design effects with large oddly
shaped scallops and embroidered
on very fine mesh nets; vf Q
special yard jT C
MARABOU AND. OSTRICH
TRIMMING 15c These feather
trimmings are very popular this
season ami this special offering
includes a splendid assortment of
both Marabou and Ostrich trim-
ming in white black sky pink
maize and lavender; an extra spe-
cial value 1 C
yard IOC
NET TOP LACES YARD 25c
New designs in net top laces in
white or cream. Laces that are
ideal for collars and cuffs vest
effects etc. 2 1-2 to 4 in. cy f?
wide extra special yd. .. muC
BEADED BANDS AT ONE-
THIRD OFF Beautiful Oriental
and Occidental trimming effects
ranging from 75c up to $4.50 the
yard now
50C TO $3.50 YARD
VENISE ALLOVERS AT ONE-
THIRD OFF In white cream
ecru and black. A superb selection
to choose from.
36 IN. SILK POPLIN YD. 59c
An excellent heavy quality has high
lustre in all the desired shades. Very
popular for street wear worth $1.00
regularly; mid-season sale Pq
price OlC
Colored Silk
Specials
Getting down to the finest point.
42 IN. ALL SILK CREPE DE CHINE
heavy quality regularly J -f O JTk
$1.75; sale t?.C7
40 IN. ALL SILK CREPE DE
CHINE all shades extra Qn
special iOC
42 IN. CREPE DE CHINE extra
heavy all colors regular d Q Q
$2.26. value extra special ipl .027
42 IN. CREPE METEOR all colors
regularly $2.00; Ai in
sale pfice if) 1 OaJ
44 IN. IMPORTED PALM CREPE
desired shades $3.00 reg- (0 ?Q
ularly; sale 4 jQiJ
42 IN. SATIN CHARMEUSE hish
lustre $2.50 regularly; d r p
sale price P J. 7 3
38 IN. SATIN FRANCAISE hi-'i
lustre $2.00 regularly; (t 7Q
sale price tpX.k
36 IN. SATIN IMPERIAL dros
satin $1.75 regularly; ( Aft
sale price P i .ffr?
36 IN. ALL SILK MESSALINE 100
shades $1.00 regularly; QQ
sale price OtC
27 IN. ALL SILK MESSALINE all
shades extra jq
special DiC
23 IN. ALL SILK MESSALINE all
shades extra CC
special. 33 C
36 IN. SKINNER'S LINING SATIN
all colors JlO regu-. Al QQ
larly; sale price tpX.Mts
36 IN. SKINNER'S ALL SILK SAT-
IN all colors $150 regu- (I O C
larly; sale price P X .53
24 IN. COLORED SATINS A r
regularlv 50c sale price t:3 C
36 IN. BELDING'S GUAR. SATIN all
shades. $1.00 regularly; Q Q
.sale price O 2 C
Fancy Dress Silks
Including novelties of all kinds Ro-
man stripes Plaids Cheeks Pin
stripes and Flame Effects Pompadour
and other effects suitable for waists
dresses linings etc
Silks worth to 75c sale price 59c
Silks worth to $2.50 sale price. . $1.95
Silks wortli to $2.00 sale price. . $1.59
Silk3 worth to $L50 sale price. . $1.19
Silks worth to $1.25 sale price 98c
Silks worth to $1.00 sale price 85c
High grade exclusive novelty silks
will be sold at One-Third to-One-Half
Off the Regular Price.
Bengaline & Repp Poplins
$1.0Q 36 in. Silk Dress. Poplins. . 59e
$1.50 45 in. Silk-Wool Poplins. .$1.19
$250 45 in. Silk-Wool Poplins. .$2.15
$350 44 in. Silk Bengalines $2.95
Chiffon Specials
44 in. Crp. & Plain Chiffons spc 95c
$150 44 in. Chiffon Cloths spec $1.39
$150 44'in. Georgette Crepespc $1.39
Novelty effects in dress ind
blouse Chiffons in floral and
brocade designs.
$1.50 44 in. Silk Chiffons $1.29
$2.00 44 in. Silk Chiffons $1.69
$2.50 44 in. Silk Chiffons. .... . -S1.93
$3.00 44 in. Silk Chiffons $2.59
$4.00 44 in. Silk Chiffons 53.15
$6.00 44" in. Silk Chiffons $4.75
$8.00 44 in. Silk 'Jhlffons $5.45
Different Ex-
clusive The "Popular" Women- Tailoring
Department in personal charge of
our Mr. Edelson an expert coutonrier
fromtone of the noted ateliers of the
metropolis Is prepared to execute
the highest class of work at very
moderate charges The "Popular"
guarantees Mr. Edelson'3 work In
every detail There is nothing better
to be had anywhere. If ou find it
difficult to secure Just the st le gar-
ments you wish in the Ke.idy-to-Wear
we would ursre ttiat ou see
our Tailoring Department We
think so much of Mr. Edelson s work
that we say "If you are not per-
fectly satisfied after your suit is
completed you are under no obliga-
tions to accept It."
J
II
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Slater, H. D. El Paso Herald (El Paso, Tex.), Ed. 1, Saturday, November 14, 1914, newspaper, November 14, 1914; El Paso, Texas. (https://texashistory.unt.edu/ark:/67531/metapth137261/m1/3/: accessed May 2, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; .