Dallas Voice (Dallas, Tex.), Vol. 26, No. 36, Ed. 1 Friday, January 22, 2010 Page: 13 of 36
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businessnews
Making a gayborhood
Rainbow Lounge owners opening
additional bars; Schrock says he
hopes the area will become
a major LGBT destination
DAVID TAFFET I Staff Writer
taffet@dallasvoice.com
"We're doing great — kicking right along. The
community really needed it," said J.R. Schrock,
owner of Fort Worth's Rainbow Lounge, talking
about how well the bar has done in its first six
months. He reports that business has been so
good that they're opening a second bar and have
plans for a third and maybe a fourth.
Schrock said his new bar, Percussions, should
be open by mid-February. Located on South Jen-
nings Street about two blocks from Rainbow
Lounge, he de-
scribed the new
venue as a mid-
Sized, live band
bar.
"About the size
of Alexandre's in
Dallas," he said,
comparing his new
bar to the night-
club on Cedar
Springs Road.
They are looking
for local entertain-
ment, he said, and
encouraged performers to contact him or Rain-
bow Lounge's new manager Chad Dorman.
When he opened last summer, Schrock said he
wanted to see the neighborhood develop into a
gay entertainment district with stores and restau-
rants clustering around the bars. The bar raid
might have been a setback, but business roared
ahead in its aftermath.
In September, the Stampede, a neighboring bar,
burned and has not reopened. Schrock said he is
friendly with the owners and is working with
them to find a new location in the immediate area.
Then a coffee shop next to Rainbow Lounge
closed. The owner said the bar wasn't conducive
to their after-church business.
But now the space has been leased by a new
gay owner and will reopen within a month and
specialize in catering to the bar crowd.
Schrock said that Percussions is not the end of
his investment in the area and just a small step to-
ward his goal of turning the area into an LGBT
destination.
"We purchased another building on May Street
one block from Rainbow Lounge," he said.
Schrock described that undertaking as a multi-
million-dollar show bar. The three-story building
has a patio on the roof. Extensive renovations will
be done to the property before it opens.
J.R.Schrock
He said that he's looking for a top-name enter-
tainer to manage and program the as-yet un-
named entertainment venue. He plans to fly in
performers from around the country in addition
to presenting locally produced shows.
Schrock's long-term plans still include restau-
rants and retail. He said that once he has four or
five bars operating in the area, he might open
something himself. He thought a tanning salon
might complement his current businesses. ■
BUSINESS BRIEFS
Obscurities Tattoo and Piercing Stu-
dio has moved to a new, 2,400-square-foot
location in the same building as the old lo-
cation but facing Cedar Springs Road. The
new location opened on Jan. 15. Owner
Jay Westerman said there would be more
private space with the new state-of-the-art
sterilization facility .... Subway has signed
a lease for a location on Cedar Springs
Road between TapeLenders and the new
Hunky's location in part of the old Crosss-
roads Market space.
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01.22.10
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Nash, Tammye. Dallas Voice (Dallas, Tex.), Vol. 26, No. 36, Ed. 1 Friday, January 22, 2010, newspaper, January 22, 2010; Dallas, Texas. (https://texashistory.unt.edu/ark:/67531/metapth239100/m1/13/: accessed May 5, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting UNT Libraries Special Collections.