Catalog of Abilene Christian College, 1950-1951 Page: 75
137 p. : ill. ; 23 cm.View a full description of this book.
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324-Principles of Economics.
Continuation of 323. Transportation, wealth, income, taxation,
labor problems, government ownership, methods of reforming
economic system.
431-Principles of Accounting
Uses of accounting; interpretation of financial statements; sole
ownership; controlling accounts; accruals and deferred items,
practice set.
432-Principles of Accounting
Partnerships; corporations; manufacturing accounts; fixed and
intangible assets. Prerequisite: Accounting 431.
353-Principles of Salesmanship.
The subject is approched from the point of view of the salesman
and his selling, including: psychological aspects of selling;
planning; analysis of the sales process; the writing of sales
letters and the salesman's relation to the organization.
355-Fundamentals of Advertising.
Discussion of the part that advertising plays in business; a
study of advertising campaigns, budgets, mediums, and personnel;
development of advertising principles applicable to the
production of advertising. Prerequisite: Junior standing.
367-Lettering and Layout.
(Same as Art 371). Fundamentals of advertising art layout.
Drawing with pencil and pen. Study of the Roman and other
alphabets.
368-Commercial Art.
Continuation of B. A. 367. (Same as Art 372). Introduction of
color. Advanced problems in lettering and layout and finished
ads in black and white.
371-Principles of Marketing.
The place of marketing in our economic structure; analysis of
marketing functions, institutions and commodities. Prerequsites:
Economics 323 and 324.
375-Business Psychology.
The application of psychological principles to business and
industrial problems; personnel administration; advertising and
salesmanship. Prerequiste: Psychology 320.
383-Business Statistics.
A survey of methods of collection, analysis, presentation, and
interpretation of business statistics. Includes methods of
sampling, uses of averages, construction of graphs, index numbers,
correlation, probability estimates and their uses in business.
Prerequisites: Junor standing.
E. ECONOMICS
323-Principles of Economics.
Needs, wants, production, price, money, monopoly, banking,
business organization.Courses of Instruction
75
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Abilene Christian College. Catalog of Abilene Christian College, 1950-1951, book, May 1950; Abilene, Texas. (https://texashistory.unt.edu/ark:/67531/metapth46002/m1/97/: accessed April 26, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Abilene Christian University Library.