[Borden cheese display]

One of 19,310 items in the series: NBC News Photographs available on this site.

Description

Photograph of a Borden's cheese display in a store. The display has text on the top portion that reads "Elsie's Cheese Corner" with picture of the Borden mascot Elsie. The cheese is set in this top portion and the front of this reads "Folks who know cheese say Borden's, please!" The bottom portion of the display is a rectangle and on the front is text that reads "Serve yourself with Borden's fine cheeses!" with a picture of Elsie. Around the display are stacks of boxes of Borden's Cream Cheese, and above the display is a cheesecake. In the background of … continued below

Physical Description

1 photograph : negative, b&w ; 4 x 5 in.

Creation Information

WBAP-TV (Television station : Fort Worth, Tex.) June 11, 1951.

Context

This photograph is part of the collection entitled: KXAS-NBC 5 News Collection and was provided by the UNT Libraries Special Collections to The Portal to Texas History, a digital repository hosted by the UNT Libraries. It has been viewed 42 times. More information about this photograph can be viewed below.

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  • NBC5/KXAS-TV

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UNT Libraries Special Collections

The Special Collections Department collects and preserves rare and unique materials including rare books, oral histories, university archives, historical manuscripts, maps, microfilm, photographs, art and artifacts. The department is located in UNT's Willis Library in the fourth floor Reading Room.

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Titles

Description

Photograph of a Borden's cheese display in a store. The display has text on the top portion that reads "Elsie's Cheese Corner" with picture of the Borden mascot Elsie. The cheese is set in this top portion and the front of this reads "Folks who know cheese say Borden's, please!" The bottom portion of the display is a rectangle and on the front is text that reads "Serve yourself with Borden's fine cheeses!" with a picture of Elsie. Around the display are stacks of boxes of Borden's Cream Cheese, and above the display is a cheesecake. In the background of the image, boxes of Imperial Sugar and and other bags of grocery items are visible.

Physical Description

1 photograph : negative, b&w ; 4 x 5 in.

Notes

Original sleeve: Borden's cheeses! (display) 6/11/51; 51-1-391-393; 51-1-392

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Identifier

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Publication Information

  • Preferred Citation: NBC 5/KXAS Photograph Collection (AR0847), University of North Texas Special Collections

Collections

This photograph is part of the following collection of related materials.

KXAS-NBC 5 News Collection

This collection contains photographs, video, and scripts from news stories produced by the KXAS-NBC 5 station.

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Creation Date

  • June 11, 1951

Covered Time Period

Added to The Portal to Texas History

  • Oct. 18, 2019, 10:19 p.m.

Description Last Updated

  • Oct. 28, 2019, 2:58 p.m.

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Yesterday: 0
Past 30 days: 0
Total Uses: 42
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WBAP-TV (Television station : Fort Worth, Tex.). [Borden cheese display], photograph, June 11, 1951; (https://texashistory.unt.edu/ark:/67531/metadc1554423/: accessed May 1, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting UNT Libraries Special Collections.

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