Oral History Interviews with Richard Rogers, November 1974 Page: 29
143 p. ; 28 cm.View a full description of this book.
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Rogers
29
there with those peek-a-boo eyebrows, you know, that's
been putting them on that way for years, and she isn't
about to change for anybody, and none of her friends
even though they know it looks horrible, have ever had
the guts to tell her, is taught the proper procedures.
At the conclusion of the Mary Kay beauty show all
they've done the whole session is teach in a professional
atmosphere. I like to think that a Mary Kay beauty
show is like a college freshman home economics class,
and today the subject is skin care, and the person
teaches. We only have some twenty some odd products:
I think twenty-seven, eight, nine, somewhere in there
products in our whole product line, so that we can
certainly train our people in a proper demonstration of
all those products. Our people know those products
backwards and forwards. Whereas in other forms of
direct selling where there are three or four hundred
products in a product line, hell, they've never held in
their hot little hand more than a hundred of them.
There are three hundred products perhaps that the
person has never ever seen except in a color catalog.
Now how can she profess to be a professional and teach.
Combine that concept with the fact Mary Kay realized
that the American woman starting in the early sixties,
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Caruth, Donald L. & Rogers, Richard. Oral History Interviews with Richard Rogers, November 1974, book, November 1974; Denton, Texas. (https://texashistory.unt.edu/ark:/67531/metadc306801/m1/31/: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting UNT Oral History Program.