Oral History Interviews with Richard Rogers, November 1974 Page: 49
143 p. ; 28 cm.View a full description of this book.
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Rogers
49
new people, be it run ads in the magazines, in the news-
papers, and campaigns for people, and rallys, and all
this crud to try to really bring the warm bodies in. I
also call it the suede shoe approach to direct selling.
It's an approach that is oriented around getting more
warm bodies, bunches and bunches of people, and that'll
lead to increased sales, and that's not true. The truth
is, you build sound, viable organizations via our sales
director program in other cities. If you're successful
in doing that, then you have met the needs of your
people in the field. As long as there is a direct
correlation between management in the field and number
of new people coming into the business being taught and
trained properly, your foundation remains solid in the
field. Then the corporate entity as a separate entity
becomes an entity separate from the sales organization.
The sales organization becomes self-sufficient in its
cumulation of new people and new management to train
those people through your marketing program. And your
corporate entity is moreover like the Congress of the
United States. Its job is to act in the best interest
of all the people in the sales organization, which is a
separate entity, and I actually view it that way. I
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Caruth, Donald L. & Rogers, Richard. Oral History Interviews with Richard Rogers, November 1974, book, November 1974; Denton, Texas. (https://texashistory.unt.edu/ark:/67531/metadc306801/m1/51/: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting UNT Oral History Program.