Oral History Interviews with Richard Rogers, November 1974 Page: 91
143 p. ; 28 cm.View a full description of this book.
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Rogers
91
million, '73's sales had an increase of thirty-something
per cent, which were right on target to achieve with
twenty-three million. At that point in time we real-
ized when we get there, you know, the next jump is from
twenty-three to thirty, so we better be under construc-
tion with an expanded facility for our own needs, much
less looking for others. And so during that year of,
let's say '70-'71, well, the plant wasn't even complete
and really operative until '70. So during that first
. . during the year of 1970 we were looking at '71
sales potential, which looked pretty good, and chose
not to go quite so heavily into private label or trying
to set up a private label sales operation as a major
portion of our business endeavor. So that's sort of
the decision to go public and its impact and also the
acquisition of Cosmetic Creations.
Caruth: Tell me a little bit about your planning process. It
would seem to me that it might be a little bit more
difficult for an organization such as Mary Kay Cosmetics
to go about projecting sales. Is that true?
Rogers: No, it's quite the opposite. It's almost like an
actuary table. For example, we began this year with
twenty-one thousand consultants, the year beginning in
'74. We have all our previous years' history to go
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Caruth, Donald L. & Rogers, Richard. Oral History Interviews with Richard Rogers, November 1974, book, November 1974; Denton, Texas. (https://texashistory.unt.edu/ark:/67531/metadc306801/m1/93/: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting UNT Oral History Program.