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MART STORY 1-1-I At the merchandise mart in Dallas, merchandisers were told that the automobile inddtstry has done more to change retailing than anything by making the customer think he can't get along without this year's model. The man who made that state- ment---Dr. Frank Kingdon---comes to the mart in .a 1903 Olsmobile. He is conducting a sales clinic at the mart, a new field he turnedIM to after a successful career asradio com- mentator, newspaper columnist, and college pres- ident. Dr. Kingdon' s cardinal rule of retailing
is: "You are selling a service, not an item to the customer. He has advice for covering all situations in merchandising, but not the unusual situation created at the mart on opening day. Dr. Kingdon and five thousand buyers from the Southwest had to cross picket lines set up out- side the mart. Strikers at a San Antonio garment