[News Script: Sears] Page: 1 of 4
2 p. ; 28 cm.View a full description of this script.
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SEARS
AFTER SIGN
The mail order employee of Sears Roebuck in Dallas have
turned the clock back 75 years, back to the time of high
button shoes, handle-bar mustaches, and frilly pantaloons,
worn beneath long dresses. The employes, most of them, are
sporting the fashions worn 75 years ago, when Sears began
its nationwide operation, laying the groundwork for that
American institution, the Sears Roebuck catalog. There are
two entrances waiting for employes this morning. Those
persons decked out in contemporary clothes must enter
through the Piker's Jail door, Employes with long dresses,
il stripped blazers, and such, are allowed to enter under
a sign marked "Law Abiding Citizens."
The mode of transportation also-goes back a few years WEA
ri care, as well as clothes, were made to last.suit was bought in
once a week
Ehicago in 1899, and was worn 1 for 50 years.
\ This kind of lingerie is no longer stocked by Sears, Justno demand for it.
Thir
1:20
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WBAP-TV (Television station : Fort Worth, Tex.). [News Script: Sears], script, July 14, 1961; (https://texashistory.unt.edu/ark:/67531/metadc975795/m1/1/: accessed July 16, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting UNT Libraries Special Collections.