The Cuero Record (Cuero, Tex.), Vol. 40, No. 243, Ed. 1 Wednesday, October 10, 1934 Page: 4 of 6
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WEDNESDAY, OCTOBER
THE CTIERO, RECORD, CJTPO, TEXAS
PAGE FOUR
if. if, if, Sf, ^ •t’ ¥ I to $52.4'>:
STOP THAT ITCHING p
If you suffer from a -akin trow*
ble. such as Itch. Ecaema, Athletf’l
Foot. Ringworm. Tetter or Pimply
we will sell you a jar of Blaffc
Hawk Ointment on a guaraptfa
Price? 50 cents.
KLECKA DRUG CO.
1 L<mn: under «'i, *lf J-C* M 'I ; t :n <.«;-;itlf;* o! a, rpOti-}
have hum initial i<» f* ’«■>.-’? v.itjng tone in the dwel-Anmi nt of
iThese have im n mad" ;•> int-en- t;||. ^3i).iid0 jijank .a King^lle^
liquidity of <>! v • i>t bank.-. (<» cjf-tTihK: set* ton* lias • enjoyed eft via Me.
; ceivers of ' lostd • atiks difcct|y v<4«t>nFiv. m -’many . lines bu{
jto industi v *ind for relief ftitrtKVe;di till may taka acirantage of the
A .subsistence iiomystead nrojvri.; cnnirtte . jmd other advantages to
i rcfireaenting^an expenditure of si - c’evejope means for our own eri-
OOJ.OOO is •riiulerwji.v in tie state. -4.?: ■r'ainment and for attractions
Releases |>y. the bureau of in; :r-. which will buna tourism and v.is-
nal revr-iu.ie showing internal rev- irons. Such, at least is the opinton
jcnuo collceliom tor the; limal year of Robert J. Kleberg. Jr., president
.of 1934 as compared with the same of the Kleberg County Fair and
i period of 1933 have been ini« rpret-1 Racing association, and of John G.
• ed 'as a splendid index ofprngrgss Kenedy, vice-president. who are
made toward recovery. income given much .of the credit lor the
[taxes paid in Texas show an in-! development of the Kingsville plant-
crease of 22 per cent and total re£ j ?nd meet.
* SOUTH TEXAS *
* • - =!•
* By Bill Elliott *
i DC) YOU KNOW? *
' i * is a a
/|\ /i\ *4.
the! achieved I owe first to my friends,
for without them, no man can sue-
M/ »V nw '•>
1 7i? tc nr
opening of a store there by
Jargest chain in the nation.
With but little cash. l?ut 3
credit, which he had earned
cause of his frugal habits, he sue-I labored and assisted faithfully in*
ceeded in getting the Sanger Mill & j the upbuilding of my business: and
Elevator Co., at Sanger. Texas, tc third, newspaper advertising. Either j
sell him a car of flour on credit, c.i these are equally important as 1
and the Boswell-Havnes Wholesale the other." Mr. Evans has always I
_ t* _ Tit 5VT rlr I
By H. B. MOYER, Publisher Hen
ey~Grcvc Signal-Citizen in the Tex
as Press Messenger
Declaring that his success in the
retail grocery business in Honey
Grove, “if it can be called a suc-
cess,'' modestly adds S. B. Evaris,
prominent innependent grocer is
due to three things; the first two
being tributes to his friends and
family, and the last, but not least,
“Advertising." he rather reluctant-
ly tells of the unusual business
which he has built up within the
past seven years, and in which j
advertising has played an important
IsNCt.
For twenty years previous -to en-
try into business for himself. S. B.
Evans was employed by a well-
known general merchandise con-
cern here, during which time he
had. by his personality and sales
ability, made many friends. In 1927,
the concern for which he
came “to the conclusion that with
the advent of several chain grocery
That federal
appropriations for
Texas under the
Roosevelt admin-
istration have to-
taled $488,547.-
357.98?
t ne HjQjuy
Fall 1934 Styles
' lrL>
Furniture ;
Rugs & Draperies
this form a or publication el ewher«? ———*-
in Texas.' 1 Miss Florence I. Ellis. general
' ——— , chairman of the committee plan-
Horse racing has cep’urrd the rung the 1934 Turkey Trot at
imagination and interest of try j Cuero. expresses appreciation for
South Texas public to a erraterjihe mention given of that famous
lrhtriastic event last week and calls attention
11'..-' close [ to the unusually interesting pro-
’ gram of entertainment which, is
interest' pla nned- i
where j .Tames V. Allred, has accepted the
similar, invitation to head .the list of speak-
j err and other dignitaries who will
include United
Texans States Senator Tom Ccnnally. and
visitors j Congressmen* Richard M. Kleberg
........ and J. J. Mansfield.
Is This Too Good ~ ~
j Personally, what the write# wants
for YOUT Cough ? | to see at Cuero. is that unusual
Creomulsion mav be a better help! spectacle of thousands of -turkey*
than you need. It combines seveh! grading to band music Entertain-
belps in one. It is made for quick I ™nt, enouSh in that slSht for an>'
relief, for safety.' j one day.___
Mild coughs often yield to lesser'
Forty-seven CCC camps have | helps. No one can tell. No one j FT. LOUIS. Oct. 9.—(INS.IC.
been established in Texas with an j knows which factor Will* do most j Arthur Anderson, prosecuting at-
enrollment of approximately 9.4001 for any pertain cough. So careful j torney of St./.Loufs county was
young men. A total of $11,854,234 j people, more and more.are using seriously injured‘early today when
has been invested in the conserva- Creomulsion fer any cough that another ‘ automobile crowded his
In studying the compilation of
figures one must keep in mind, of
course, the difference between the
relitf expenditures and the expend-
itures that are in reality loans. For
example the RFC loans made to extent than its most,
closed banks to assist them in re
organization; to solvent
worked in 1927, Mr. Evai>s has increased thereby following out his princi-
his advertising space in these seven j pje of selling for cas* and at the
years, until today he has the unique j same time buying for, cash. He
stares into the city, that the fu- i ration-wide distinction of being the j points with a feeling of satisfaction
' ....."1 States!
Who has carried 139 consecutive full
page* advertisements.
Commenting on his method
doing business, Mr. Evans says in
regard to advertising; “We have to
advertise in order to get business,
and we have found that by increas-
irlg our space from time to time,
we can in the same proportion in-
crease our sales.” From a small ad,
he soon used a quarter page; from
a quarter page he went to a half
and in February. 1931, when hav-
ing outgrown his buil&ng space, he
In Honey Grbve, which followed the i purchased a building that had been
- - - --——'— 1 j___1 a V.. M
tore of the independent grocer wds j only grocer in the United
very uncertain, and therefore dis- “ '
continued this portion of their
business, which of course relieved
their employes of employment. Mr-
Evans did not hold the 'same opin-
ion as those for whom he labored,
and after considering the matter
for^tbout thirty days, announced
thaft- he was establishing a cash
grdbfery store, and proceeded to do
so. In a building formerly occu-
pied by the concern for which he
worked The same week he opened;
another large chain Store opened
to a stack of 83 cancelled checks,
for $600 each, which he paid con-
ftsecutively for that many weeks in
°f J payment for his initial stock of
! groceries, and upon which he has
[ built his present business—a busi-
j ness founded on newspaper adver-
tising, friends and family, and in
the upbuilding of which he has'
won for himself the title of thej
“Nation’s Greatest Smalltown Ad-1
vertiser.”
, 1
Making friends and keeping 1
friends by advertising, and at the
same time using modem methods
of salesmanship, progressing with'
the times, and studying his busi-.
j ness at all times.'is the method;
! that he ha’s employed m achieving j
| his success. During the past two j
! years Mr. Evans has received let- j
| ters, inquiries, and much publicity. j
: from over the entire nation, be- !
| cause of his advertising record, andj
the proof that he has given the.
world that "newspaper advertising j
pays."
1 sponsors expected
banks toof the first annual meqr at Kings
enable them to realize on slow pa- yiHe on Saturday racing
per. and to industry to help it ac- will.turn towards Seguin
quire working capital, rapidly are plans are underway for a
being paid back. A total of 42 per meet, starting November 9.
cent of all such loans . already j Belief m horse racing as snorts bfe present will
have been repaid. [ entertainment for South
Texas has received in rental and and as an attraction for
benefit payments under the AAA ^
program ' a total cf $57,755,766.06
and processing taxes collected in
the state have amounted to $11,-!
212.715.62. It should be noted that
processing tax collections cannot j
Slvop \
at the \
Friendly
House
Mothers!
San Antonio
CASH IF HAVF IT- CREd" IF YOU WANT IT
In treating children’s colds,
don’t* take e ||A|/
drc“ -use VvJKr
FURNITURE
a COMPANY
;ek to use a full page ACCOUNTS ALLOWED Various agencies under the farir
stomers what he has The following accounts were al- credit administration have mad.
the ad being changed lowed by the City Council, in reg- loan5 tctaling $189.985230, all beinf
im the small.stock of ular .monthly session Tuesday we]I secured loans ^ divisicu,
rented building, in night: - are federal land bank n 531 loans
.s with pardonable R H Preston $136.20, J&3/75; C. $58,992,200; land bank commission-
wn fine two-story & L Co $160.46; $45.00 ers, 20,540, $28,999,450; federal ip-
the second floor oe-j $150 $1 qq $715; d o. Langford| termediate credit bank, $84,711,800
reserve stock ana $9^^ Suppiy Co. 50c; Magnolia [ production credit associations, 7.40(
electric eiecator, ana pet Co ^ HiUer service Sta-I loans, $3,187,711; regional agricul
^le success 1 nave tJ(m $7 3Q. Rath Bros 50c; R T : tural credIt corporatitms, $20,772,
"-----ss Sample $3.00; John Adams $15.95;;543, and emergency crop;ii loan*
jr jr V. J. Grunder $2.60; J. T. Newman $4120,551. -
O O $9.30; E. A. Tully $12.00; Generali Federal relief funds piloted t<
s Salve, Nose Drops Fun<3 $588.00; Fire Dept. $800.00; Texas to • September 1 totallec
ia in 3 days,’ Colds Water Works $225.00; Street Fund $34,383,624. Civil works administra
idaches or Neuralrla $40.00; Sewer Fund $100.00; 'Sani- tion expenditures totalled $31,783,
tary Fund $10.00; A. C. Fischer $80 000.
^ ___j Cuero Band <3107.00; Standard Through August 25,021 distress
^OHIC Printery $24:00; C. P. & L. $108 62 ed home owners in Texas were aid
f Remedies Known $2.02, $1.60, $1.92; Alamo Iron ^ by loans from the Home Owner;
■ .......... ■ ■ ■■ —■ Works $82.17, $48.97, $10.95, $51.25; [Loan corporation amounting t<
Magnolia Co. $7^0; Schultz I $59,774^60. These loans are sover
f Blacksmith Shop $6.85; Cuero Ma-jed by the properties involved am
chinery Co. $19.54; Henneke Ser-j interest payments cover adtninis
vice Station $8.67; Cuero Lumber trative expenses.
SAN ANTONIO, TEXAS
For a short while now we are
enabled to offer a subscription
to The Weekly Record and the
Semi-Weekly Farm News for
$&M a year. This price ap-
plies either to new or renewal
■Bbacrtptions.
This special offer gives yoa
three papers per week for a
tittle less than 4 cents and
every fans home in the eoanty
should have both papers.
Call 4t Record office when in
< town or mail in cheek or money
order for the papers to The
Question: How Far
Will a Dollar Stretch?
Answer: Jus
as You Want
They. Can!
r VERY great business is the cul-
mination of a dream, for with-
out visionary thinking there can be
no achievement. Every small and
growing business is a dream in* the
process of fulfillment. But wishful
thinking is powerless alone. Com-
mercial financing requires a know-
ledge of realities if pitfalls are to be
avoided.
At such a time the services of a large
reliable bank are of utmost value.
And in choosing a banking connec-
tion the wise business man always
decides in the light of a bank’s rec-
ord of service.
And Yos’ll Jump Out of Bed in
the Morning Rarin’ to Go
If yoa foal ooer and sunk and tha world
looka punk, don’t swallow a lot of salts, min-
wal watar, 06, laxative candy or chewing gum
and expect them to make you suddenly aweei
and buoyant and full of aunahino.
For they can’t do it They only move the
bowels and a mere movement doesn't get at
the cause. The reason for your down-and-out
feeling is your liver. It should pour out two
pounds of liquid bile into your Dowels daily.
If this bQa is not flowing freely, your food
doesn’t -digest. It just decays in the bowels.
Oas bloats up your stomach. You have'a
thick, bad taste and your breath is foul,
skin often breaks out in blemishes. Your head
aches snd you feel down ani out. Your whole
System la poisoned.
It takes those good, old CARTER’S
LITTLE LIVER PILLS to get these two
pounds of bile flowing freely and make you
feel “up snd up.” They contain wonderful,
harmless, gentle vegetable extracts, amazing
when it comes to making the bile flow freely.
But don't ask for liver pills. Ask for Carter’s
Little Uver Pills. Look for the name Carter’s
Little Liver Pills on tbs red label. Reseat a
Extradition
those phoney ^rubber dollars
J0 stores. But REAL dollars—honest-
^** stretch, too! ‘You can make them
cover more purchases than you ever
iliilir ' thought possible if you know how and
where to spend them most economically!
Making a dollar go farther is just another name for thrift and thrifty shoppers are us-
ually ad-shoppers. They know what they’re going to buy—where to buy it—how much
to pay—before they leave their front doors. They plan their shopping tours with the
help of the Daily Record.
,, , . . , ; -! V .
• i •' "*• - "4 r ■ * . t • * . j . .
Get the ad-shopping habit. It is the royal road to wise buying.
Buchel National Bank
•; J •
. In Cuero
Customers Deposits Insured up to $5,000
ALBANY, N. N„ Oct. 10.—<INS)—
Extradition of Bruno Hauptmann
to New Jersey where he is, under
indictment for the kidnap-murder
of Charles A. Lindbergh, dr., will be
granted at 5 o’clock this afternoon
by Governor Herbert H. Lehman,
the Governor announced shortly
before 2 p. m.
Banking Service
HERD OF
REGISTERED HEREFORD
CATTLE
This bank has no special bargains
to offer, but we do render satisfac-
tory and helpful banking service,
and are always pleased to have
our friends call on us.
at the
VICTORIA COUNTY DIST. FAIR
On October 17-l$-19-20th
Farmers State Bank & Trust Co
♦Member Federal Deposit Insurance Corporation.
R. F. IRBY & SONS
Goliad, Texas
A Newspaper Reflects Its Community
Y 2 GENERATIONS
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Howerton, J. C. The Cuero Record (Cuero, Tex.), Vol. 40, No. 243, Ed. 1 Wednesday, October 10, 1934, newspaper, October 10, 1934; Cuero, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1072989/m1/4/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Cuero Public Library.