[Letter from I. H. Kempner to Max H. Jacobs Agency, May 13, 1954] Page: 2 of 4
3 p. ; 28 cm.View a full description of this letter.
Extracted Text
The following text was automatically extracted from the image on this page using optical character recognition software:
#2 - Max H. Jacobs Agency - May 13, 1954
rw} .1!a ( JA: !.itIh1UP 4V~-
The dollar amount of freight paid in 1953 to railroads serving
the States of Texas and Oklahoma is worth computing and making public,
stressing that this finds its way into patronage of grocery stores, dry
goods stores, banks, insurance agencies, etc., throughout the area.
I. think same well planned publicity might be put out letting
more people know that besides Imperial Sugar Company we have at sugar
Land independently owned industries such as arshall Canning Company
and Visco Products, in which no part of the stock is owned by any in-
terest at Sugar Land. That sugar Land Industries have under their
jurisdiction a feed mill, a dehydrating plant, besides its extensive
farming interest and cattle interest. (The number of acres cultivated,
number of head of cattle could be furnished if desired.)
Point out that utilities such as gas and water are effectively
furnished by the Fort Bend Utilities, a local company; electric power
is furnished to the public by the Houston Lighting & Power Company.
Excellent telephone service is maintained by the Harris-Fort Bend Tele-
phone Company.
lou might mention the excellent school facilities that the
community enjoys and that a considerable number of non-residents of
Sugar Land, whose business interests are in Houston, have bought
property anywhere from lI to 24 acres in sise upon which they have
erected substantial homes. They comsute conveniently to their offices
and positions in Houston from their Sugar Land homes in about thirty
minutes. As residents, their children have the benefit of sugar
Land's high standing school system which emphasises proper attention
and competent instruction for the individual pupil.
Recite something not generally known that I think is quite
worth while being known; namely, that there are over two hundred
stockholders (the actual number can be established) of Imperial ougar
Company, entirely apart from the majority interest in the company;
these stockholders located chiefly in the Southwest.
My hope would be to get these facts reproduced in papers in
the State, principally in houston, Dallas, tort north, Sai Antonio,
Austin and elsewhere that you can evaluate better than I can.
It has also occurred to me that recitation of these features
might possibly, though I doubt it, be worked into a schedule not ex-
ceeding five minutes of a moving picture film or for three minutes on
television if that is not too expensive, to be repeated as frequently
as better advertising judgment than mine would dictate. The hourly
time for appearance whether on television or radio or distribution
in schools, women's clubs, luncheon clubs, etc., also is a matter on
which your advertising experience would be readily invoked.
Upcoming Pages
Here’s what’s next.
Search Inside
This letter can be searched. Note: Results may vary based on the legibility of text within the document.
Tools / Downloads
Get a copy of this page or view the extracted text.
Citing and Sharing
Basic information for referencing this web page. We also provide extended guidance on usage rights, references, copying or embedding.
Reference the current page of this Letter.
Kempner, Isaac H. (Isaac Herbert), 1873-1967. [Letter from I. H. Kempner to Max H. Jacobs Agency, May 13, 1954], letter, May 13, 1954; (https://texashistory.unt.edu/ark:/67531/metapth1151277/m1/2/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Rosenberg Library.