The Hockley County Herald (Levelland, Tex.), Vol. 24, No. 40, Ed. 1 Friday, April 29, 1949 Page: 15 of 26
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HERE'S ANOTHER MASON'S VALUE!
In Work As Hobby
is a
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INNERSPRING MATTRESS
%
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277
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SMALL
only $4950
for Sleep
YOU DREAM ABOUT
Mason Decorator
Became Interested
get the
improved
with the New York School of In-
terior Decorating form the back-
ground of Mrs. Smith’s experience.
A complete decorative service is
featured by the decorator’s shop,
with an excellence of fabrics and
DOWN PAYMENT
CONVENIENT TERMS
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COME BY AND LET VS SHOW YOU THE NEW IMPROVED MORNING GLORY
.. : YOU LL BE SURPRISED HOW LITTLE IT COSTS TO SLEEP WELL!
accessories used in combination to
achieve the ultimate goal, a profes
sional job with a personal slant.
Significant footnote to the suc-
cess of the drapery department is
the superiority of materials used.
Chief sources of supply are Deco-
rative Fabrics of New York,
Queen Valley Sheers, and Waver-
ley fabrics, the only fabric on the
market that is fully bonded. This
insurance covers fading or shrink-
ing to the extent that the full
purchase price of the material, as
well as labor cost, will be return- oil through hand mills as needed.
r
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ed if Waverley products do not
fulfill their guarantee.
Mrs. Smith fashioned the win-
dow-dressing included in Mason’s
large display. The curtains are
made of white embroidered chintz,
lavishly ruffled.
The Smiths are parents of one
son, George. Jack Smith
Stanolind employee.
5^
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DOUBU CUSMOMNS.i.cmerMsiy
pidded, the Moraine Glory bx» IW
thick OMhioos of floe 100% new bo-
ting io float your body in eomfon.
Inner cuahion ia stitched so Flw-O-Brat
and securely anchored to the edflea of
the spring unit, without raft* oc but-
tons. Padding cannot shift, lump or
sink into springs.
TUFTLISS ... WO BOLUS SDOSS
... Smooth as silk, the Morning
Glory gives a perfect sleeping surface,
without a single tuft or button tn
annoy you. Borden ace pre-built for
extra strength and there are W rolled
edgM.lt> uoiWa dpst or Ifot.
6
upstairs at Mason’s, began her
business only one year ago in
another location. She became
connected with the department
store in August, 1948, and moved
into her present quarters.
1 Study and training at Paris
From an early interest in home I Junior college, Texas Tech, and
decorating, as well as from exten-
sive training in the home decorat-
ing field, has grown a profitable
business in Levelland.
Mrs. Jack Smith, who operates
the drapery department located
Here’s the Inside Story of firn Morale giary'f
-v.j Sleep Secret.••
FUX-O-ftflT .7*. * revolutionary new
mattress improvement, the Flex-O-Resg
puts a magic spring carpet between
j the double cushioning and the spring
unit, adding greatly to your comfort.
It provides extra bunyaocy. longer
mattress life and elioauiares any trace
of "spring feel.*’
EQUI-BALAMCW SPBIMGS . . .
Custom-built, perfectly balanced
springs, joined together by sag-pre-
ynting continuous helical spang*
Every spring is expertly tempered Msd
equi-balanced in the best position an
give you the max mum in loan-fating
"floating support.'*
■L^il
-Lou’H feel better, look better, be better, ‘
when you sleep better on the new Improved
Morning Glory! From its smooth tuftless
sleeping surface to its superb inner con-
struction, the Morning Glory is designed to
bring you the kind of sleep you dream
about!
wn
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fez,
YEAtS^Z
^«C^****“
A generation ago painters
brought color, lead and zinc in dry
powder form and ground them in
has raw
comfort.
I
WE HAVE MADE AN EARNEST EFFORT TO
BRING YOU THE FINEST HOME FURNISHINGS
AVAILABLE . . .
VISIT OUR "SLEEP DEPARTMENT"
MASON'S
34 YEARS OF SERVICE!
■ ■' -■-Xz w*: \
or
$
£
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5
8 fees
dards are a challenge to meet.
To answer this challenge, and to
reaffirm a desire to serve resi-
dents of this area, Mason’s em-
ployees join in inviting you to at-
tend the 34th anniversary sale,
K*
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ditional furniture and accessories,
have a look at the Kling line in
Mason’s. All solid wood, this line
is offered in both maple and ma-
hogany, and is open stock.
Valentine Seaver contributes to
your home, too, if you choose liv-
ing room pieces at the Levelland
store.
Other nationally advertised lines
on display in Mason’s include A.
Brandt, ranch style furniture for
living room, bedroom, and dining
room; Balboa, chrome dinette
suites; F. S. Harmon, bedroom
groups and chrome dinette pieces;
Virginia House Lincoln maple, oak
functional bedroom items
chrome pieces.
k
“We of Mason’s have done all in
our power to assemble the best
lines of furniture available on to-
day’s market ... to display these
lines to the best of our ability . . .
to extend every service possible
. . . and all at a fair price at regu-
lar mark-up. Now all these are
offered at sale prices during our
34th Anniversary Sale. You have
a special invitation to visit our
store and check everything your-
self.” said J. G. Stacy, manager.
The firm established the Level-
land store in 1929 when Levelland
had less than 300 people, and
twice since then has outgrown the
confines of its building. The Lev-
elland branch was opened when
they bought out the stock of Smith
Brothers furniture store and mov-
ed in. Progress has been steady
ever since. Through depression
years and through the period of
the seller’s market that is just now
beginning to recede, Mason and
Company has grown steadily, ad-
hering closely to their byword
of “quality furniture at the low-
est possible cost.”
In 1941, Mr. Davis sold out his
interest in the business to Mr. Ma-
son and retired. Mr. Mason, real-
izing the time for new blood and
young men was at hand, named J.
G. Stacy to manage the Levelland
store. Mr. Stacy still retains that
position receiving a leave of ab-
sence while he was in the service.
James Minor assumed active man-
agement of the Post branch of the
store and Mr. Mason oversees the
two units.
In speaking of the sale, Mr.
Stacy said “We do not believe that
there has ever been a greater sale
of new merchandise anywhere
anytime . . . this is not a clearance
of last years furniture . . . most of
it is as new as tomorrow. Every-
thing has a special price mark on
it, it’s our way of saying thanks to
the customers we have served
these 34 years. We invite all the
folks of this trade area to come
in and see for themselves that they
do have to go no further than Lev-
elland to find just what they need
to furnish their home.”
“ o-
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Mason's Budget-Tailored
Plan Exclusive For City
Are your furnishing and redec-
orating plans impeded by indeci-
sion? Or is your problem one of
finances?
In either case Mason’s Depart
ment store, beginning its 34th an-
niversary sale Friday, feels you
may find your solution within its
large stucco building in west Lev-
elland.
If money problems pose a big
question mark that defaces your
“needs” list, you will be interest-
ed in the new plan Mason’s has
inaugurated. The budget-tailor-
ed plan, exclusive and original
with the local store, is operative
with the idea that here you may
secure single items of furniture,
as well as correlated groupings,
which are of top quality. Both
informal and conventional styl-
ings are offered under the plan,
which assures superior furnishings
on a limited budget, with a liberal
financing plan including mini-
mum down payment and maxi-r
mum maturity date. Any mem-
ber of the firm will give you de-
tails of the plan.
Every item in the store may be
purchased under the financing
plan, J. G. Stacy said Monday,
day.
Stacy added further that this
plan is made to order for newly-
weds who are planning furnish-
ings for that first home, and equal-
ly suitable for the homemaker who
needs to add sparkle to the end-
less job of running a household.
If you are undecided about what
you want, let Mason’s help you.
They display many items which
will contribute to a handsome
modern decor for your home.
You will enjoy looking over
their stock of Tomlinson Ameri-
can Informals. Unlimited dec-
orating potential goes band in
I hand with these living room
| groupings, and you’ll break out in
a rash of ideas when you see the
vibrant colors and interesting
fabrics used to make the dura-
bility and?Sgjhctcality of these
Lawn Furniture
Another Feature
At Mason And Co.
Outdoor Furnishings
For your breezeway, porch,
lawn, Durham has fashioned metal
furniture, dashed it with brilli-
ance, and forwarded it to West
Texas via Mason’s in Levelland.
Reclining or rocker-type chairs,
umbrella tables with accessory
umbrella, and serving tables are
included in the items offered at a
reduced price this week to com-
memorate the store’s thirty-
fourth year here.
The fact that a local store car-
ries so many distinctive lines in
various departments is in itself a
recommendation for the firm.
Most national wholesalers, with
name-furnishings, find their pro-
ducts in such great demand that
they are forced to allot their ship-
ments to selected area dealers.
Qualifications are high for those
on the dealer list, and these stan- which begins Friday.
Not only Christianity but also
Buddhism, Zoroastrianism and
and Islam are, or have been, mission-
ary religions.
Handles Furniture .... Eddie Blackbum, who is in charge
of delivery service for Mason and Company, is shown here
beside the company’s pick-up truck, at the rear of the
building on West Houston Street. •
(Herald-Sun-News Photo)
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J. G. Stacy
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Firm Established
Six Years Before
Hockley County
The firm of Davis-Mason, Fur-
niture arid Undertaking, forerun-
ner of present day Mason and
” Company, was founded six years
before Hockley county was or-
ganized. In fact there were less
than two hundred people in what
„ now constitutes Hockley county
| when W. L. Davis and Marshall
| Mason first opened their doors in
■ Post, May 15, 1915. They are
I celebrating their- 34th anniver
I sary this week with one of the
■ greatest sales ever to be held on
the South Plains.
“1
Marshall Mason
Complete Service
Of Home Appliance
1$ Mason Feature
One -of the oldest rings known
was a gold Egyptian ring found
at Ghizeh bearing the name of
Qheops, the Pharoah for whose
tomb one of the pyramids was
built.
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In ancient Rome every freeman
was permitted to wear an iron
ring.
-
The Fiji Islands were volun-
tarily placed under British sov-
ereignty by their chiefs in 1874.
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No store anywhere offers more
complete services than Mason and «
Company according to distributor ja
and factory representative here
lats week.
Skilled carpet work and lino-
leum work are just two of the six 1
different kinds of covering for
hard surface floors, which in-
cludes the laying of Azrock tile, I
grease-proof and otherwise.
grease-proof and otherwise.
Picture framing is another ser-
vice at Mason and Company who J
are completely equipped to handle |
any sort of a job in this line. Over
15 lines of bedroom and living
room suites are to be found for
the customers to pick from. . a
A complete radio shop has been
established with special equipment
any make or model that can be re-
paired can be repaired at Mason
and Company.
Custom made Venetian blinds
are another service of this institu- 1
tion celebrating its 34th anniver-
sary this week. They invite you
to figure with them on this ser-
vice and guarantee satisfaction.
The upholstery department is
equipped to make drapes, slip cov- $
ers, curtains, and many other
items to help decorate your home, ;
a complete service in the hands
of a competent craftsman.
These are just a few of the ser-
vices at Mason and Company that
are everyday items they invite
you to investigate and use to your
best advantage.
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Mason’s To Hold 3Ath Anniversary Sale
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NUMBER 40
Thurydady, April 28, 1949
SECTION FOUR
LEVELLAND, Hockley County, TEXAS
10c A Copy
Volume Number 24
—Local Now*
—Features
—Advertising
—Circulation
Jlockletf Qouetitf. cMefadd.
SERVING LEVELLAND AND HOCKLEY COUNTY FOR TWENTY-THREE YEARS
“The Hockley County Herald I
Covers Its Whole Field As I
Well As It Could Be Done By
Two Or More Papers And Ad-
vertisers Pay But One Bill.”
_____________________________________________________________________________________;
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The Hockley County Herald (Levelland, Tex.), Vol. 24, No. 40, Ed. 1 Friday, April 29, 1949, newspaper, April 29, 1949; Levelland, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1219058/m1/15/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting South Plains College.