The Brownsville Herald (Brownsville, Tex.), Vol. 43, No. 135, Ed. 1 Saturday, December 8, 1934 Page: 1 of 16
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gfc—
THE WEATHER
Brownsville and the Valley:
Cloudy and much colder Friday
night jrlth lowest temperature In
the upper thirties; Saturday part-
| ly cloudy or fair and continued cold.
I FORTY-THIRD YEAR—No. 135 n^wnm t. u». .u- BROWNSVILLE TEXAS SATURDAY. DECEMBER 8 1934 SIXTEEN PAGES TODAY • • • be A COPY
By RALPH L. Bt ELL
EXCERPTS FROM THE ANNUAL
report of the California Fruit Grow-
ers Exchange for the year ending
October 31 Interested us strange-
^ Among other things Paul fl.
Armstrong manager of the ex-
change reported that:
“The investment during 1933-34
to all forms of Sunkist advertising
and trade work totaled $1.015OS? on
oranges. $495404 on lemons ar.d
$24047 on grapefruit
(Note: In this one year the Cali-
fornia exchange spent a total of
$1524503 on advertising).
“Thus at the close of the 1933-34
aeason the California Fruit Growers
Exchange will have Invested a t^tal
of $19582541 In all forms of ad-
vertising and merchandising work
since 1907 when advertising was
started.”
(Note: Average advertising ex- !
penditure per year of the C&lifor- i
Ilia exchange has been $725280 for I
the 27 years the yearly average
being less than half the idvertis-
ing expenditure for the past sea-
son).
• • •
WHEN WE ARE UP AGAINST
a competitor who is spending a
million and a half dolla*s annually
to advertising his producis and we
are spending exactly nothing—
We need not wonder how and
why of citrus sales
• • •
AND PLEASE GET THIS:
Average increase In sales of 20
1-2 per cent during the depression
years is reported by the exchange.
And this Increase In sales was
made in face of an increase in U
A. and Canada citrus fruit supplies
which Jumped from 116.000 carloads
average during 1925-29 to an aver-
mkf of 140.000 carloads during 1930-
Supply of citrus fruit increased.!
the exchange Increased it* sales In
•pite of a flooded market.
Advertising did It.
• • •
Prizes Awarded in Citrus Parade
» —
Woman and 3
Men Charged
With Murder
Dobbs Brothers' And
Camp Deaths Are
Believed Solved
By BRAD SMITH.
Herald Staff Correspondent
EDINBURG. Dec. 7—Solution of
three brutal slayings In Live Oak
and Hidalgo counties were claimed
rridr-f morning by the aheriffa de-
partments of the two counties fol-
lowing the filing of murder charges
against four defendants.
Sheriff W. A. Smith of George
West. Live Oak county and Deputy
Sheriffs Ed Etter and Fred Flan-
ders of Hidalgo county conducted
the investigations. Their findings
led to murder charges against:
Three Men and Woman
Charles Clark. 46. one-time special
Hidalgo county deputy sheriff res-
ident of Austin.
L. (Bud) Clark 48. resident of
McKinney where he has a wife and
four children brother of Charles
Clark.
William Reed. 24-year-old Ken-
tucky negro and an ex-convict re-
leased a few months ago from the
1>xa« penitentiary at Huntsville.
/ ;ita Roach. 22-year-old Colum-
bus. Georgia woman to whom offi-
cers said W L. Clark was married
in April. 1934.
I The two Clark brothers and Reed
are charged with murder in connec-
tion with the slayings of Homer
and Virgil Dobbs San Juan pro-
duce truckers on October 3. 1914.
The Dobbs brothers were found dead
inside a pasture fence near State
Highway 66. about 16 miles »uth of
George West by Joe Foster a
fence-rider.
W L. Clark and Anita Roach are
charged with the murder of Frank
Cossman. Edinburg tourist camp
operator who was found beaten and
shot to death the morning of March
27 1934. at a small farm near state
highway 66 south of Edipburg
Officers exhibited signed state-
ments bearing the name of W. L.
Clark in which Clark confessed to
alleged participation in the three
slayings and Implicated his brother
the negro and the woman. His
statement also implicated a well-
known Edinburg farmer in -he Coss-
man slaying and officers were ques-
tioning the latter about the case
Friday. W L. Clark and Anita
Roach were broueht to Edinburg
Thursday from George West for
further questioning.
CROWD IVES
RAIN F A TO
ATTEND SHOW
"F
Brilliant Coronation
To Close Fiesta At
Mission; Style Show
Is Held
(Special to The Herald)
MISSION. Dec. 7—Rain or shine
the big Parade of Oranges feature
of the Texas Citrus Fiesta was
scheduled for Friday morning at
10 o'clock.
It rained but the parade was
held Just the same anf hundreds
of Interested spectators applauded
the entries which braved the ele-
ments.
Led by the band of the 12th
Cavalry. Fort Brown at Browns-
ville the parade began on sche-
duled time with 22 floats and 3
bands in the line of march.
Prizes Are Awarded
Mission Citrus Association with
its float depicting a house of citrus
in a tropical setting won first prize i
of $100 in cash closely followed by
the float of the Hayes-Sammons
Hardware company which won the
second prize of $50.
The Hayes-Sammons float was
profusely decorated with palm
leaves and showed a troubador
singing to his lady love ensconced
in a balcony of tropical verdure.
Placing third for another $50
award was the float of the Mission
Chamlaer of Commerce. Citrus
(Continued on Page Twelve)
▼-
Postmaster Resists
Stickup; Is Killed
DURANT Okla . Dec. 7.
O. Stewart 56 postmaster at Wap-
anucka died in a hospital here Fri-
day of gunshot wounds received
when he resisted cwo holdup men
while on the way home from his of-
fice Thursday night.
Stewart had said that he believed
the holdup was & pranx and had
refused to obey commands of the
bandits when they ordered him to
raise his hands. He was shot once
through the neck and spine
Frightened the postmaster's as-
sailants fled without robbing him.
One man whose name was not re-
vealed was held for Questioning in
the case.
STOVE BLAST
INJURES TWO
Woman Daughter Burned
Here In Gasoline
Explosion
Mrv William Lang and her
three-year-old daughter Billy Jean
are In the Mercy hospital suffer-
ing from severe bums received late
i Thursday afternoon when a gaso-
I line stove exploded in their home
at Seventh and Filmore streets.
The child is the more sarlously
burned of the two and attendants
estimated her bums at second de- i
! gree. She is expected to recover1
unless complications develop.
Mrs. Lang was painfully but noti
seriously burned about the lower |
portion of the body.
The explosion occurred shortly
1 after five o'clock when Mrs. Lang
started to prepare the afternoon
meal.
Mrs Lang and the child were
rushed to the Mercy hospital by
Fire Chief T. P. Sarran.
Considerable damage was done
to the wood frame dwelling which
is owned by J. M. Clsperos Two
wat • lines were used by he fire
department in extinguishing the
blaze which gained rapid headway
after the explosion.
—
Mercedes Rodeo Is
Delayed Announced
(Special to The Herald)
MERCEDES. Dec 7.—Due to wet
grounds and unfavorable weath-
er the rodeo which was scheduled i
to be held here Friday and Satur-
day has been postponed to Decern-
ber 29 and 30. according to an-
nouncements of L F. Boling man-
ager of the Mercedes Chamber of
Commerce. j
Boling said that a much better
rodeo should be the result of the11
postponement since many cowboys <
who are now at Alice for a smiliar I
show will be able to enter the Mer- <
cedes event. 1
The pick of Valley performers <
will be plted against riders and
wranglers from other parts of the 1
country. •<
ANOTHER COLD
WAVE DUE TO
REACHVALLEY
Freezing Almost To
Coast Predicted;
Temperature Here
To Hit Upper 30’*
The coldest weather of the sea-
son for the Valley was predicted
for Friday night by the Browns-
ville weather bureau Friday morn-
ing. Temperatures around the vi-
cinity of Brownsville the bureau
predicted will drop to the upper
thirties before Saturday morning.
Frost danger was believed mini-
mized. however by a forecast of
continued cloudy weather for Fri-
day and Saturday and Saturday
will remain cold it was predicted.
Rainfall in Brownsville up to 8
o’clock Friday morning was .91
inches in the previous 24 hours
bringing the total rainfall for
Brownsville during the past two
days to abopt .80 of an Inch. The
rainfall was general over the Val-
ley and South Texas the bureau
reported with mast of the Valley
stations reporting a steady drizzle
of rain.
(By Th# Associated Press)
A norther” blew in from the
Rockies early Friday sending tem-
peratures sharply downward and
causing freezing weather in the
northern part of Texaa
The lowest temperatures of the
season were reported from many
points as the icy winds moved
southward. The low mercury read-
ing at Borger was 18 degrees. It
(Continued on Page Twelve)
BANKCHECKS
TO BE MAILED
Texas State Deposit Fund
Sent From Austin
Adams Says
Checks to Individual depositors of
ihe Texas State bank aggregating
15 per cent of the amount of their
iepasits. will be mailed from Aus-
in Friday according to word recefv-
?d Friday by Lee S. Adams recen-
>r from E. C. Brand state banking
mmmissioner.
The checks should be received in
Brownsville on Saturday acrord-
ng to Adams. 0
Sum total of the checks which
will be sent to the 1250 creditors
>f the bank will be S80000 and
he total amount will bring the
iividends paid by the clased bank
o 55 per cent of the ariiunt due
reditors. according to Adams.
Announcement of the forthcom-
ng dividend was made by Adams
n Wednesday of this week.
HELD IN VALLEY SLAYINGS
I * "*
Charles Clark left one-time Hidalgo county deputy sheriff; William
Reed ex-convict; and W. L. (Bud> Clark brother to Charles resi-
dent of McKinney are shown as they were arrested after W. L. Clark
had made a written confession in which he named the alleged slayers
of Homer and Virgil Dobbs of San Juan and Frank Cossman. Edin-
burg tourist camp operator.
VALLEY GETS
STATE PARK
CCC Camp to Be Erected
First In Laguna Vista
Tract Reported
A tract of 950 acres of land in the
Laguna Vista Tract on the coast
north of Port Isabel is being ac-
cepted by the State Park Board of
Texas as a park site. Chairman D.
E. Colp of the board announced
here
Colp said he will make applica-
tion to the National Park sendee
for establishment of a C- C. C.
camp at the site in which event a
development program costing ap-
proximately $180000 wdll be carried
out.
The land is to be donated by the
Laguna Vista Club of which Dr. S.
K Hallam of Brownsville is head
One of the features of the park
development will be a large lake.
Colp was acompanied here by
Mason C- Coney landscape archi-
tect of the state board. They wprp
met by O. C. Dancy J. O. Weikel
and others and left later Friday.
LEAGUE HEARS
WAR THREAT
Any Nation That Interferes
In Little Entente Faces
Trouble Warned
(Copyright. 1934 *by the AP>
GENEVA Dec. 7. (A*>—A flat
threat of war against any nation
which seeks to violate the alliance
of Yugoslavia Czechoslovakia and
Rumania was made to the world
Friday by the foreign minister of
Czechoslovakia.
The warning was issued by Dr.
Eduard Benes. the personality re-
garded as most responsible for the
organization of that alliance—the
Little Entente. He told the council
of the League of Nations gathered
in an exciting session in an effort
to settle a quarrel between Hungary
and Yugoslavia. that if anyone
strikes a blow at the unity of the
I Little Entente war will result.
..——.—. ..
HEARING HELD
ON AGREEMENT
Texaa - Mississippi Tomato
Measure Not Needed
Witnesses Say
(Special to The Herald)
HARLINGEN. Dec. 7— That a
tomato marketing agreement be-
tween Texas and Mississippi is not
necessary was the gist ol testimony
of the first Valley witnesses at a
hearing begun here Friday morn-
ing before James Knudsen. chief
hearing clerk of the U. S. Depart-
ment of Agriculture.
The first witness was Homer
Huntley of Harlingen t.'cretary of
the Valley Vegetable Growers' as-
sociation who stated that he was
testifying as a grower and not as
an official of the association.
“There has been a demand for
some sort of control’' Huntley
stated "but I believe I would be
voicing the wishes of the majority
in saying that I do not favor an
agreement on tomatoes because we
have an organization strong enough
to nearly' control the situation
through holiday's and educational
campaigns.”
John Morris. Jr. of Harlingen
a shipper substantially agreed with
Huntley from the witness stand
although he stated that the meth-
ods of the growers' association in
seeking control sometimes »ork an
unintentional hardship upon ship-
pers.
Testimony was expected to be
completed Friday afternoon.
In addition to Knudsen. officials
here for the hearing included J.
C French legal counsel for the
Agricultural Adjustment Adminis-
tration; D. D. Humphrev. of the
Consumers' Council; S. F Pobst.
assistant senior economist of the U.
S Department of Agriculture; and
W G. Meal senior marketing spe-
cialist of the U5.D.A.
The hearing was opened with an
explanation of the purpose of the
proposed marketing agreement be-
tween tomato growers of Mississippi
and Texas. The purpose would be
to increase returns to the growers.
It was stated.
The agreement if adopted would
be administered by committees
named by the shippers uid growers!
>f the two st'.Les. The agreement!
rould attempt to reftt’a-* the o-
nato movement in two ways: Sea-
sonal proration before shipments
Jegin and volume control on a
percentage basis during the sea-
son. The agreement would not cal!
or acreage control nor would it
set minimum prices the officials
‘xplalned. It does provide how-
■ver. for posting of prices by ship-
pers.
In spite of bad weather a large
lumber of Valley shippers and
trowers attended the morning hear-
ng.
New Mayor to Take
Matamoros Office
Matamoros’ new Mayor elect Ra-
fael Munguia Cavazos will take of-
fice January 1 H was announced
Friday.
Cavazos and his party of com-
missioners were elected In last
week's elections. He was unoppos-
ed.
He was a candidate of the Na-
tional Revolutionary Party.
He will succeed Primitivo Shears.
Jr. who has held the mayorship of
Matamoros for two years.
Burned Spans Near
Matamoros Denied
Rumors of railroad bridges burn-
ed between Matamoros and Monter-
rey were denied by Matamon* of-
ficials Friday morning who said
that heavy rains and washouts had
delayed the mall into the border
city.
The delay. Jesus Cedlllo. in char-
ge of the Matamoros railway sta-
tion declared was due to a wash-
out on ft short section of low tres-
tle near Camargo. which was re-
paired after only a few hours.
Mail arrived at 2 a. m at Mata-
moros Friday from Monterrey a
delay of only a few hours over the
usual schedule.
Thought Cowman Had Monty
Clark's statement shown news-
papermen by officers said he met
the Edinburg farmer who told him
"Old Man Cossman'* usually car-
ried 1500 or WOO around wi*ii him."
that the farmer told Clark ne need-
ed some money with which to pay
taxes and that Cossman.* money
could be obtained easily.
Several days later according to
the statement. the farmer told
Clark in Edinburg that Cossman
"had the money." whereupon oark
agreed “to get it.”
The statement said Clark went
(Continued on Page Six.)
Slain Boy’s Father
To Talk With D. A.
OKLAHOMA CITY. Dec 7 (A*—
Attorney General J. Berry King
said Friday that Dr. John . Qor-
rell. father of the yourg dentistry
student slain in Tulsa Thanksgiv-
ing night had tequestea a -onfer-
ence with him here Friday.
Phil Kennamer. 19-year-old son
of Federal Judge Franklin E Ken-
namer. is charged with slaying
young Gorrell.
King said had no information as
to what Dr. Gorrell wishes or
whether Detuctive Sergeant Henry
B Maddux of Tulsa also would
come here.
_ -
WHO PAID THE COST OP THIS
advertising?
Well get these figures.
At the maximum the cost of this
advertising to the housewife per
dosen oranges has been one third
of a cent or one thirty-sixth of a
cent per oranget
• # •
BUT GREATEST BENEFIT OF
all of this advertising has been to
the orange industry of California
and to the consumer himself.
Orange growing has been turn-
ed Into a well-ordered industry for
the producer and oranges them-
seleves have been changed from a
holiday luxury into a healthful
daily food item in millions of homes.
• • •
ALLEGED HIGH COST OF AD-
▼ertising has been a bug-a-boo that
has scared many a business institu-
tion from success
Too often the comment on adver-
tising cost has been based on the
dollars paid for one page of adver-
tising. not on the number of peo-
ple or families reached by that ad-
vertising pagp.
Here’s the experience of one large
food company with advertising. »
Its marketing cost has been cut
practical!- in two by converting some
of its selling expense to advertising.
At the beginning total selling and
utvertlstng was 21 per cent 06 per
Aert sales and 5 per cent advertis-
es1.
• • •
ALL THIS MAY SOUND A BIT
like shop talk and maybe it is.
But never forget that every resi-
dent of this Valley is interested
Whether they know it or not—
In advertising.
And certainly all of us are direct-
ly interested in our great citrus In-
dustry-
Want to make it greater—
And advertising would seem to be
one way by which that ultimate
end may be accomplished.
• • •
CERTAINLY IN THE EXPER-
lence of the California Fruit Ex-
change there is a lesson for the r
Valley one that we should con- s
•Met carefully. 1
r |
; Hamilton Identified
A* Dallas Robber
DALLAS Dec 7. f/FV-'The crown
hnunts of Raymond Hamilton fugi-
tive Texas desperado mere vatch-
ed by officers Friday after »tv* coi^
derrned slayer was iden*'.fied as one
’ of two men who pulled a daring
holdup at an oil company ware-
house here late Thursday.
Positive in his identification of
Hamilton was H P Forrest cash-
ier of the Continental Oil com-
pany warehouse who said he had
known the desperado for years.
Hamilton and his companion rib-
bed Forest of SI82 while Hamilton
waved a sawed off shotgun and his
companion held a pistol.
Differential Fought
By Valley Farmers
ISpectal to The Herald)
HARLINGEN. Dec. 7—Copies of
petitions to the I. C C asking for
removal of the Robstown differen-
tial are now being distributed to
heads of the farm organization to-
cal units *o that members can
sign it was announced at Jie head-
quarters here.
The plan is to have at least 10 -
000 Valley people sign the petitions
and then to send them to the I.
C. C. asking for removal of the
differential on “humanitarian
grounds."
The I. C C. in a decision glv*n
earlier this year refused to re-
move the differential
Woman Faces Term
MADISON. Wls.. Dec. 7.-UP)—
Friday was payday for America's
first named woman “public enemy”
—diminutive Helen Gillts. widow
of the late Babv Face Nelson.
Payday found her alone in a
cell heavily guarded by govern-
ment officers awaiting her arraign-
ment in federal court for sentence
to a year and a day in a federal
reformatory — the price for her
presence at the recent machine gun
battle at Barrington. III. when
the “Baby Face ' and two federal
agents Samuel Cowley and Hermah
Hollis were slain. j
f *- ~~ ">■ ■" '.. . - .
■’ i
U. S.Plants Arming Nation’s
Own Foes Committee Told
WASHINGTON. Dec. 7. —<£V-
Evidence that the war department
considered It more Important for
the Du Pont company to conltnua
production of powder than for the
nation to guard military secrets
drew assertions Friday from mem-
bers of the senate munitions com-
mittee that America was arming
the world to its own future disad-
vantage.
The statements from Chairman
Nye (R-ND) and Senator Van-
denberg <R--Mich t. drew from an
official of the Du Pont company
the defense that no military se-
crets last more than two years.
Their assertions were produced
by evidence presented In the
smoke-filled hearing room that
the war department urged the
Du Ponts continue in the powder
business after the World War.
Vandenberg. who conducted the
questioning in which three of the
Du Pont family participated from
time to time. Introduced a memo-
randum from the Du Pont files
quoting Col. L. H. Ruggles. assist-
ant chief of ordinance in the war
department as saying “it was
vastly more important to encour-
age the Du Pont company to con-
tinue in the manufacture of pro-
pellants for military use. than to
endeavor to protect military se-
cret*.”
**;—and I'll fcrfng the stocking back before Willie gets up
Christmas morning.”
SITUATION IN
BALKANS SAID
TO BE TENSE
Armed Forces Retire
Across Border But
Hungary Expresses
Great Anxiety
(Copyright 1834. by th« AP»
SZEGED. Hungary. Dec T. tm—
After Intermittent forays across ths
frontier into Hungary Friday morn-
ing. Serbian troops attached to the
Yugoslav army retired temporarily
relieving a highly dangerous situa-
tion.
A* the forces remain only a short
distance from the frontier however
their presence is a source of great
anxiety to Hungary.
Raida On Home*
The official Hungarian news
agency said the “Chetniks.'' tn or-
ganization of armed men. made mid-
night raids ou evacuated Hungar-
ian homes in Yugoslavia carrying
off valuables.
A pogrom agency said was an-
nounced by the Chetniks to b» im-
pending against Hungarians.
The Hungarian news agency de-
clared the Yugoslav authorities in
their wholesale deportations did not
spare any one by reason of age
sex. or illness.
“At the railroad termini on the
front point." said the agency
"mothers were looking for lost chil-
dren and lost children were looking
for mothers.
leek of Merry*
"The Yugoslav police showed a
complete lack of merev to those
expelled The refugees were forced
at points of bayonets to leave their
homes often in the thick of night
often without any chance to take
anything with them and were then
marched under guard to the rail-
road stations. They did not even
spare a 70-year-old mm with an
insane wile.
“Among the refugees are 80 babies.
One thousand Hungarians have been
expelled from the Baranya district
1.500 from Novisad. and 1500 from
Subotlca ”
CABINET MEETS IN
SPECIAL SESSION
BUDAPEST. Hungary Dec. 7. <JP)
—An alarmed cabinet met in spe-
cial session Friday to study the
critical state of Yugocdav-Hungar-
ian relations embittered by Yugo-
slavia’s deportation of thousands of
unnaturalized Hungarians.
An appeal against the Yugoslav
expluslon orders was dispatched to
the League of Nations
The indignation of the populace
was aggravated hourly as addition-
al reports were received of Hun-
garian refugees being mistreated by
Yugoslav officials.
Newspapers were forbidden to
publish details of the number or
condition of the arrivals .eat the
sentiment aroused lead to a rap-
ture of diplomatic relations between
the countries.
Mr*. Roosevelt And
Mr*. Garner Lunch
WASHINGTON. Dec. 7.
John N Garner wife of the vie**-
president lunched lnforma'ly with
Mrs Roosevelt Friday —their first
intimate chat since congress clo
ed last spring.
Mrs. Garner who Is also the vice
president's secretary. reported a
busy summer in Uvalde—not a sin-
gle day off except the one when *he
took her granddaughter. Oencvieve
Garner back to school.
December 7 1*34—The histori-
cal significance of the names of
Texas streams may be interest-
ing. Rio Grande the name of
the river which from El Paso to
its mouth forms the boundary
between the United States and
Mexico means “great river" or
“grand river." Red R iver the
Texas-Oklahoma and Arkansas
boundary flows through red soil
which imparts its color to the
water; early Spaniards called it
by a name of which the present
is the English form to distinguish
it from the Colorado Colorado
means “ruddy or red;” the name
more appropriately applied to the
Brazos for except at flood time
the Colorado is clear. The name
Brazos and the circumstances of
its application are lost in a his-
torical maze. Brazos means
“Arms;" the Spaniards called the
river Brazos de Dios meaning
“Arms of God;" applied to
streams Its meaning is forks.
Trinity or Trinidad in Spanish
is. as you know embelmattc of
the Holy Trinity; it is frequently
used as a geographical name in
Latin-American countries. Sabine
the Texas-Louislana boundary
means cypress; it derived its
name from the cypress forests
through which if flows. Lavaca
is the only name of those the
French gave to Texas streams
which was retained by the
Spaniards and given Spanish
form. LaSalle called the stream
Les Vacheg <the beeves* from
the large buffalo herds seen near
its banks. Neches was the name
of an Indian tribe whose village
stood near the mounds south-
west of the present town of Alto
In Cherokee County. The La-
vaca and Neches Rivers were as-
sociated with early French claims
to Texas a story of which win
follow in this series
. I
a a J
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Buell, Ralph L. The Brownsville Herald (Brownsville, Tex.), Vol. 43, No. 135, Ed. 1 Saturday, December 8, 1934, newspaper, December 8, 1934; Brownsville, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1395620/m1/1/: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; .