Mount Pleasant Tribune (Mount Pleasant, Tex.), Vol. 144, No. 77, Ed. 1 Saturday, August 25, 2018 Page: 8 of 14
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Page8 •TribNow.com
August 25, 2018
LOCAL
According to the survey, community newspapers rate as the most popular advertising
medium when it comes to making buying and shopping decisions at local merchants.
The survey also notes that community newspapers are cited by respondents as not only
the most common go-to source to learn about political candidates running in local elec-
tions at 65 percent very or somewhat often, but also the most trusted with a 4.38 mean
score on a 7-point scale. Additionally, 81 percent of community newspaper readers rely
on local newspapers to learn about local candidates, far more than any other source. On
the issue of trust, even non-readers of community newspapers trust community newspa-
pers more than other sources, rating their overall trustworthiness a 3.71 mean score on a
7-point—higher than any other news source.
When it comes to the coming mid-term elections, 84 percent of community newspaper
readers are very likely to vote this year, compared with only 61 percent of non-readers.
Plus, 77 percent of community newspaper readers say they voted in the last election in
their local community, compared with only 61 percent of non-readers.
Ninety percent (90%) of people responding to a 2018 readership survey said that their
community newspaper informs them. And 73 percent said that their hometown paper
provides valuable local shopping and advertising information. The independent poll was
conducted by Susquehanna Polling and Research.
Respondents rated the importance of access to public notices a mean score of 5.72 on a
7-point scale. Even non-readers of community newspapers agree that access to public
notices is important, with a mean score of 5.66.
When asked how many friends, colleagues, co-workers or those in the household get to
share the local paper, 66 percent said they did share. In Texas the average is 2.7 readers
per household.
SO NOW THAT YOU KNOW I HE TRUTH... Why aren’t you reading and/or advertising in
your hometown newspaper? Call us today.
In addition, 64 percent said they read a community newspaper either in print or online.
When it comes to advertising, readers are most likely to trust and respond to ads they see
in their community newspaper.
Don’t believe everything you
hear... community newspapers
still get the job done!
903-572-1705
www.TribNow.com
Sixty-four percent of survey respondents said they read a community newspaper either
in print or online. Other sources of news did not fare so well: 8% radio and satellite radio,
14% internet, 4% social media.
When respondents were asked if they read a newspaper that is specific to their commu-
nity, 64 percent said yes. Of those who answered yes, 74 percent said they look forward
to reading their community newspaper, and 71 percent said they rely on it for local news
and information.
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Mount Pleasant Tribune (Mount Pleasant, Tex.), Vol. 144, No. 77, Ed. 1 Saturday, August 25, 2018, newspaper, August 25, 2018; Mount Pleasant, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1429179/m1/8/: accessed July 16, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Mount Pleasant Public Library.