Wise County Messenger. (Decatur, Tex.), Vol. 33, No. 30, Ed. 1 Friday, July 26, 1912 Page: 2 of 8
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Advertising -
Game for Two
Would
Talks
y
You?
2
PERSISTENCE IS NECESSARY
1
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For I
LIKED THE GREEN FOOD.
BOTHERED BY HER PLURALS
1.1
No, You
For T
Wouldn’t
from its very beginning probably than 1
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J
have one bean?" and "Will you eat one
scribin
huckleberry?
rxe
“trashv"
magazines.
h
Below is a combination
Ei
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They stand for the bet-
We offer you
economy.
1 ders.
Jol
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AIRMEN’S FINGER-POST.
Th
4
Ta rm & Ranch,
68
Get
Zhi Messenger
H C
Fei
W '
M I
W 1
I
IN GREENLAND.
THE SEA-CUCUMBER.
I
CORSETS
3)
I A
5
Tho
graceful
|
Johi
J M
"cucumbers”
These
3
the Queensland coast.
sent for sale, mostly to
J W
cannot be advertized if it is done along ners, which results
M DI
hi
AN EXTRAORDINARY DATE PALM.
John
Walt<
For Chief J
T J B
Political Advertising.
P
tsgrz3%4
public sentiment than at any time in
ed from one of her fingers.
RAP
K R G
of the door.
To wuch she pleasantly pantomim- torchlight processions and numerous
Nelsor
His Method.
EXTRAORDINARY RAT.
John (
And pleasantly drew down the blind.
TEX
DECATUR,
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11
take her to a show?
G
J. V. Patters
ATTORNEY
Office up-stairs in the Berger builping
t
i
-
$
WBWSWMS ।
Rolland’s
Magazine
the hall, jammed his hat on his head,
and laid violent hands upon his coat.
In the case and see whether the eye of
circumspection can come to rest on a
find a physician allowing a patient to
take merely one dose of a prescription.
Why? He realizes that one dose will
the campaign and the claims of the
candidates in brief, well-constructed
Wile;
For c
beautiful day it has been, John!”
But as for John, he marched out into
beneath the waves
on account of the
“Well, he holds that wealth is a bur-
den and that it is not fair to put your
burdens on other people’s shoulders.”
i tie
are
. off
hardly anything of any importance
that isn't round.”
“Here, I want my ring back!” he the history of the country. They have
pantomimed to her through the glass about concluded that the money that
fortable to wear, and is specially use-
i ful for women and children.
“Well, what of it?"
Yes, even thus our hero entered the
For A
Ja
TO
\ $5.00
now I'll be able to save a little money
a»d then—”
the right line.
"Find the distinctive quality of your
goods and emphasize it concretely.
Holds Up Publicity Maxims.
George Frank Lord, a well-known
advertising man. In a recent address
He nodded again.
“Concerts.”
Again he nodded.
“And all sorts of shows,” she con-
cluded.
ly empty, too, they were, blushing a
dull red as they hung by their thumbs
from his waistcoat pockets in a sheep-
ish sort of way, hanging in shame, as
it were, and yet with a sort of sullen
bravado, as though saying:
brighter yet with conviction.
"How late you are!”
L
I'
For Elec
Ha
cured and
China.
ed back:
“I’ve i
John."
Real Philanthropy.
"Why Apesn’t Billyuns be more lib-
eral with his money?"
For Rail
Ea
TABLES
CHAIRS
OIL CLOTHS
ANO ALL
INTERIOR
WOODWORK.
Jgh
*4
j K
For Rai
w
-*62
€ '
tn a stylish garment
with superb fitting
_________________ _ Politicians today more fully appre-
annihilate her with an awful look his date the value of newspaper adver-
Eo Ps
J M
Experience.
"Have you ever had typhoid fever?”
“No. but I worked all summer on a
farm once."
$3.00 worth of good d 4 7n
rordingal .three >il3
(25
mass meetings can be more profitably
sworn off giving rings back, employed in presenting the issues of
For Judge C
A C Pt
0
w B G
o
J C Mu
A o
Every six weeks during the night.”
For Sup
F
1"j4
] JUST
hex
L391
They are then ) She followed him.
Hard on the Clothes.
"I’m glad you’re not a baseball play-
er!”
“Why not. my dear?"
“From the way they slide and throw
!
I
I
eyes fell upon the solitaire that gleam- 1 tising in winning votes or creating
A <
Sr Associa
1916 -L,
Ocie S
For Associa
1914
J B Di
c
W E H
c
was formerly employed in barbecues.
For
V
u
weight is so great
that it has just been found necessary
to use props and supports.
F3F-
"A two or three inch ‘ad.’ In a daily
newspaper twice or thrice a week is
often better than a whole page in a
magazine.”
€ noaks Is the inscription, "Hastings and
Paris;" on the one pointing in the
opposite direction, to “London and
John o’ Groat's;" and the third, “Croy-
don and Land’s End."
p ,
out. There were guests staying over
the week-end, and Inga took the lady’s
order for a soft boiled egg, then the
husband's for another. The girl, after
a moment’s hesitation, walked to the
dumbwaiter and said to the kitchen
J
Frank
For Co
fice
C
Advertising.” laud, d the daily news-
paper as the best medium for the ad-
vertisement of commodities.
“They obtain greater results and are
cheaper." he declared, "than circulars.
“Don’t talk fr. bunches in *ad.' writ-
"Oh, dear, yes!” And still keeping
533053.2
-tfeAe 3
e*5Rxc,53
This strange creature is a native of
the northeastern coast of Australia
—2i
UC-2qa
E
bring out to
advantage
below: “One soft boiled egg for two!”
would take pains to ask: “Will you
on "The Cash Value of Educational the
For the woman of large figure as
well as for those of medium or
slender form.
Mississippi Store, Decatur
"Goodby!" he muttered.
And as for John, John slammed
the door open, passed out into the ves-
tibule and banged the door behind him.
"So it’s all over between us!" he the successful ’ad.' writer.
by tiny lit- ।
best corset desig-
8 „
\
pan
“ THZ WAY TOMTITOM.
Manulactured by
CARPENTER-MORTON COMPANY*
Boston. Mass., U. s. A.
Man & Simmons, Decatur
) Cow-Ease
I (Trade Mark Registered.)
I MEANS MORE MILK
A from the cow
Qp AND MORE MONEY
4622K" for the farmer.
(9
V">/ 52.00
A Difference of Opinion.
Smart Student—Mother, there U a
great deal of caloric in this soup.
Unlearned Mother—Ain’t nothing of
the kind. Only thing about the soup
is it‛s too hot.
ForAo
V
Bromley. Kent. It
is 18 feet high,
and has big paint-
ed models of a
) which it conveys
to its burrow in
its cheek pouches. The rat emptied
its pouches by sitting up like a squir-
rel. and squeezing the pouch against
its breast with its forepaws and chin.
This animal is a little larger than a
full grown common rat, and pale gray-
ish brown in color.
farther along The roads are not in
line with each other, but King’s Cross
Road comes Ino an intermediate por-
tion of Pentonville Road at an acute
' angle.
—
And as for John, John sat down on articles in the advertising columns of
the top step buried In thought, from the daily newspapers.—Editor and
wwhich he emerged at last, saying to Publisher.
and Future of Advertising."
"I notice,” said Mr. Balmtr in his in-
troductory sentence, “tha.t J am re-
Probably the most curious finger-
post in the world is that which has
______ just been erected
Now, as he entered the parlor he
gave the impression of a young gen-
tleman whose hands were empty, and
no matter how he was viewed the gaze
flew back to the emptiness of his hands
Oh, most unmistakably empty were his
hands, and absolutely innocent of eith-
er candy or flowers. Most conscious-
procured in enormous numbers
himself:
“I wonder if I'd better get some
flowers and candy and come right back
or telephone her in the morning that
I'll call for her tomorrow’ night and
parlor and said:
-Hello!”
And as his salutation is subdued
This extraordinary date-palm is to
be seen in the fruit garden of the
parish priest of
Elche, a town in scowled, turning up his coat collar and
Spain, about 13 looking ferocious.
For instance.
“The sphere,” said the philosopher,
"is the first principle of nature. The
earth is a sphere. the sun, the moon
and the stars are spheres. The rain-
drop is a sphere; nearly all fruits and
seeds are spherical, and what is it
that a child learns to play with first?
A ball. Our eyes are spheres, and our
heads, by far the most important parts
of us, are round. In fact, there’s
T H
A’
C W
.. In His Happiest Mood.
h.think," said the young man with
g hair and the inwillitig whisk-
h: 4 gie tuire 1-preseni- me in my
pest iood."
PDo you,” replied the lady who had
"been thinking of offering him $7.50
for it. “Why. I supposed all the time
that it was a calf.”
the central trunk
there are eight
distinct, separate
trees, and their
“Goodby, John,” she pleasantly an-
swered him.
Goodby forever!” he said, punishing
his coat.
"Oh, that's such a long time!” she
said.
The Norwegian waitress who was
learning English had more trouble
with her plurals than with any other
difficulty. It seemed impossible for
her to acquire the trick of putting on
head cannot sink eluded, far, far down the keyboard.
21943
qualities. / RY j f a
"Common sense Is the requisite of 1 gueni*.. a —wA I. ,
...... AMERICAN BEAUTY CORSETS Man & Simmons, Decatur "
KaLaatazoo Cozset Co., Exclusive Maker,------- .
air flled shoul- her in a
The jacket is warm and com-
A western ranchman was working
in his pig pen when $100 in green-
backs. nicely bundled, fell from his
pocket into the trough. Six small
porkers grunted gratefully and made
a rush at what to them wore the look
of a pretty fancy head of lettuce, and
cen- From the hall inside she pleasantly
From waved her hand at him and turning to
nately bright with
"Oh, yes there is,” replied the icon-
oclast.
“What, for instance?”
“A sirloin steak.”
Thomas J. Balmer, dean of advertis-
ing men in the United States, was the
guest of the Denver Ad. ciub at lunch-
eon at the Albany hotel the other
day. He spoke on the "Fast, Present
but
tube feet. These
however, by con-, .
tortions of theher hands behind her, sue looked up
body like a worm at him and pleasantly remarked “What
Get Campbe!s and /y j o - :
Gee Satisfactior. 6
YOUR DEALER £ELL3 IT -
CARPENTER-MORTON CO: "
speculation or
LONDON THOROUGHFARE WITH
TWO NAMES.
“Flowers," she said, raising one do no good. He insists upon the pa-
finger. tient taking the whole prescription or
He nodded. none at all. The same principle ap-
“Candy,” she said, raising another, plies to advertising.
near London at
Mason’s Hill,:
reef on
Merchant Must Advertise Twelve
Months in Year to Forge Ahead of
His Competitor.
"Advertising is a diificuit game. It
1 ferred to as the 'dean of advertising
men.’ I want to say to you now that
there never has and never will be a
(05>—
.335———-3
=-
for “cheap,”
papers and
This curiosity may be seen at the
Junction of King's Cross Road with
Stick to Truth.
Tell the truth about your goods, and
beware of the man who'suggests that
you advertise them deceitfully. A
shady reputation is a cloud that has
Whereupon he went over to her
with considerable velocity of locomo-
tion, holding out his hand and crying
with emotion:
"Grace!"
“No," she murmured, putting her
hands behind her and shaking her
head. "I've sworn that off, too, John!"
"Sworn what off?" demanded John.
"Holding hands,” she murmured
! again.
"You have, have you?"
terment of the home,
and teach thrift and
) An Ultimatum.
"D will not allow any young man to
call on me who uses tobacco in any ।
form.’’
"Thin I suppose I will have to put '
that in my pipe and smoke it.”
significant manner. "And
into silence, let us look at the lady dean of advertising men. Ad"ertis-
ing is a business in which there is
the Great Barrier
soils and
on nuts,
or grass.
matter so mobile. Plump and cozy
and divinely short was the lady in
question, with a pert, quick manner of
movement and eyes that were alter-
CAMPBEL
The Originor"
IMST
WAAE '
VAE ?
(AE }
F,e •
5
about two
furies old.
ing. Don't be too oratorical—keep
down to the plane of writing as conior-
hough addressin" an individual. Too corsets include eli
many ’ad.' writers imagine they are the desirable ideas *
’Teddy' Roosevelt addressing the mob. : Known to the worlds 1
"There is no line of business that
bring into his home. .
and Malay sea. It
looks like a cu-
cumber with a lit-
tle tuft of ten-
taele at the end.
The method of i
progression is not.
motorcycle and
monoplane on the
arms, while on the
top is a model of
a biplane in full
flight. On the finger pointing to Sev-
And yet this is often
done unwittingly in sub-
- sandy
(Wf feeds
& roots.
no man need fear t o
And as a certain picture arose be- no silver lining—and It's mighty easy
fore him of two persons sitting on a to get. And when a concern once
sofa, eating candy together, he hur- gets it! "How often does your rail-
iledly turned his steps to the candy road kill a man?” asked the facetious
shop and hurriedly muttered: drummer. "Just once," replied the
"I guess I'd better come right back!" । conductor.
is exhausted or
unconscious the
Pentonville Road.
The names appear
one below the oth-
er exactly as in
the sketch. Of
course, one of the
names ought nev-
er to have been
put there. King’s
Cross Road is cor-
rect, and Penton-
ville Road should
have been placed
\
" “How often must I take this medi-
cine, doctor?”
AMERICAN BEAUTY
"Henry VIII. had the better of most - ----
husbands in his matrominlal disputes.” The Canadian sand rat is distin-
“How so?" guished by large cheek pouches, oval
“When his wives got troublesome he * in shape. The
cut ’em short with an ax." 323 animal burrows in A
Mi
lines of one’s
form and cor-
rect any figure
imperfection
with perfect
"If we look back through history we
a ill find that every good and beautiful
thing has at one time or another been
under the ban. Advertising is just be-
ginning to come into its own. Mer-
chants are finally accepting the doc-
trine that is the most forceful and
greatest medium of distribution the
world knows.”
Mr. Balmer made a strong plea for
clean advertising. He said:
"It is the only kind of advertising
that pays. It may not pay you at first
but in the long run if you adhere to
this principle you will win out over all
competitors. Never accept an unclean
ad. Honesty is always the best policy.
If honesty didn't pay people wouldn’t
be honest. The unclean advertiser is
rapidly losing ground and if he doesn't '
take warning now and bar fakes and
fakers, the day is coming when Uncle
Sam will take a hand in the matter
and force him to clean up.”
freedom and
Would you, knowingly,
bring anything into
your home that would
breed discontent among
your daughters and
sons ?
ens?" When corrected for this she
has gone through mure vicissitudes
miles southwest of
Alicante. The tree
is reckoned to be ‘
And, nodding again, he drew a long
breath and made room for her on the
sofa, saying:
“Grace!”
“No," she mournfully made answer.
“I've sworn off.”
“Sworn off what?"
“Sitting on the sofa like you meant
I made up my mind that beginning
with the new year, I was keeping you
away from your work too much. So,
I just swore off." And, shaking her
head, she sighed: "No. No more,
' John."
Norwegian Waitress Unable to Acquire
Habit of Putting Letter “S"
Where It Belonged.
no room for a dean.’ It is a profes-
sion in which everybody is constantly .
forging to the front. They are press-
ing forward so rapldly that no man
can remain in the van lorg enough to
be a captain.
The Wise County
Sa.nita.rium
Bridgeport, Texas.
A modern institution for the surgical,
obsterical and ac ite medical cases.
The building is of brick and iseequi.
ped with gas, electricity, runni4
water, sewerage and electric call bely g
Private rooms and ward ttecomog- J
lions with bath and toilet in conyct-]
ion. Modern operating room, dfinizl
cal laboratory and X-Ray depa rmnent28
Only graduate nurses employed.
Dr. Kossie L. Buckner,
Medical Director, a
Dr Bernard I. Wyatt,
Surgical Directf
DR JOHN J AV INGRAMS
Consulting Physician. AA
themselves about, it seems to me that
their poor wives must be forever sew-
ing buttons on their trousers."—
Judge’s Library.
2_____
11
Q
f, I
the letter “s” at the right time and ;
leaving it off at others. She would in- ; .
variably inquire on seeing a first help- j colidote Potcut a te. piglets were -Yes, said he, “I made up my mind
ing disposed ofi: WiI you have more loaded into a wagon and hustled off that. beginning with the new year, I , any other profession Those in it suf-
lams? or "Will you eat more chick- . , ""S°, •—-eu uh . v . fer because of beliets Many mer- i
to town, where a sale was made, with was going to work hard, and thats uecause 01 -53 m- —15,
the provisio In ihe contract that the । what kept me." chants are skeptical, few have con fi- ■
stomachs be returned: there will go j "Gracious!" said she, and again she dence in the efficiency o. advertisinz .
pin, the constant forward to the treasury department I looked at the emptiness and the sheep- and its ability to produce results it
explanations of andovertzalosossmit | In an effort to get for the ^rmer some ishness of his hands. isubecausaumenbatosrrogragsunn to '
tress conrused her past straightening | or his money._____ | night ddmla.brtna tnmerngtot . Xr^Tk^X 1
NOVEL LIFE-SAVING JACKET, over, and it seemed such a—such a— hate inertia. The man who doesn t
---- such a-such a—that, anyway, I swore know his subject, Is not up-to-date in
The patent never sink life-saving orf.” his matter is not iii to be in the pro- ।
jacket shown here, the Invention of I -‘My!” said she, and swinging her fession. He is llke the surgeon who
. at.. A,.., i „ r . i ii i , performs a criminal operation—he is
a Mr. Carroll, has foot, she asked, in a careless man- . ,
a 4, 1‛ 0 ..T>-> *us 1a drawback to the rest of the profes- 1
proved to be of ner: “Did you swear anything else .
the greatest as- off, John?" 0
sistance in saving "Well,” he said, avoiding her eye. , Advertising to bring results must
life. Its great ad- candy.” be persistent and be followed up Six- j
wae i. , ty per cent, of the business failures
vantage is that and brighter grew her glance. -ei . ___ u . me
1 . . . ... ... > . ■ t recorded annually are due to the fact
whenthe person . concerts, he continued, his that the man advertised a little and
o. swimmer who voice dropping a note and hanging falling to secure results, it
is being auccoredlover the edge of the tragics. just When he should have more
And even brighter grew her glance, money into it
“And all sorts of shows,” he con- "Statistics," said Mr Balmer show
that it is only the man who advertises
“My! said she. “You were busy! 12 consecutive months who forges
“Yes, he said, trying to look at ahead of his competitors. You won’t
e
c‛
T best for J L - 1 ha
ef woe J It Lriacs er! the x - -^S
netural grain. Dy u:i3 th: ITi* ' • '
Grouo color hand ome eTet n fy 7) i.f ; \
can be chtaiasd an c:' p lod ,d 18 , i do
or diacolore J * ‛ e 1, i 3 we ] / .
ea Jy.ceies !■? J cn2.13; :1. :<?■ yratc‛ ‛
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Collins, Dick & Smith, Marvin B. Wise County Messenger. (Decatur, Tex.), Vol. 33, No. 30, Ed. 1 Friday, July 26, 1912, newspaper, July 26, 1912; Decatur, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1581770/m1/2/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; .