The San Antonio Light (San Antonio, Tex.), Vol. 34, No. 95, Ed. 1 Friday, April 24, 1914 Page: 3 of 16
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NEW HOME OF
THE LIGHT IS
MSI BEADY
Plans Call for Issuing Mon-
day’s Paper from Travis
Street Plant.
MOVING BIG UNDERTAKING
Big Press Battery of Lino-
types and Stereotyping
Outfit Problems.
The new home The San An-
tonio Light on Travis street be-
tween Avenues C and D is now
nearing completion and. it present
plans are carried out the entire
printing plant will be moved Sunday
installed and ready for service in
time to issue the regular editions of
the paper Monday. This is little
short of a Herculean task but those
In charge believe it can be accom-
plished and that there will be no
Interruption of service.
With its new building consisting
of three stories and a basement. The
Light will be the most modernly
equipped newspaper property in the
Southwest and the equal of any of
similar size In the county. The press-
room will be located in the base-
ment and the movement of this Im-
mense piece of machinery may prove
the one stumbling block to present
plans. The Light’s press one of the
most up-to-date and fastest printing
presses In the South consists of sev-
eral thousand separate pieces which
must be taken down moved reas-
sembled and put together without a
single error. It then must be
“tuned” as the pressmen call It so
that each part will perform its sep-
arate duty to the minutest fraction
of a second.
Eight Linotypes to Move.
The transfer of the battery of
eight Linotypes each of which is it-
self a most intricate piece of ma-
chinery will not be such a task in
that they are smaller. With modern
moving machinery when stripped of
superfluous parts they can be
swung about with heavy block and
tackle. The fact however that
they must be moved from the sec-
ond floor in the present building on
Crockett street and conveyed to the
third story in the new building will
create a number of problems which
must be overcome. Moreover each
of these must be met eight separate
times.
The installation of other machin-
ery and equipment such as that for
stereotyping type cases and chases
as well as office furniture will not
likely cause any trouble and may be
done by regular moving crews. The
transfer of both press and linotypes
however must needs have the con-
stant attention and supervision of
men thoroughly acquainted with
these machines.
The Light's new home will con-
stitute a model newspaper plant. It
was built solely for that purpose and
the plans first drawn in accordance
with the ideas of the owners them-
selves practical newspapermem were
then supervised by experts. Every-
thing was made subordinate to ques-
tions of efficiency and absolute fire-
proofing. To this end there will be
the maximum of light and air
throughout the building and there
will be no waste space In useless
halls or cubby-hole rooms.
Press in the Basement.
The full arrangement provides for
the location of the press and mailing
rooms In the basement which is to
be high roomy and dry. There also
will be storage room for several cars
of paper. On the iirst floor will be
the advertising and circulation de-
partmcnts. The expanse of this
floor which stretches the full length
of the building is broken by a mez-
zanine structure connected with the
ground floor by’ a short flight of
stairs. On this mezzanine floor
which is directly over the press-
room. will be located the circulation
department office of the business
manager and a rest-room for the
women employes.
The editorial and news depart-
ments will have the entire second
floor the local and telegraph news
being handled in one room with a
partition dividing this from the of-
fice of the editor managing editor
and editorial writers. The city edi-
tor's desk will be near the head of
the-stairs leading up on the left from
the first floor. This department
will be equipped with toilet rooms
lockers and shower baths.
On the Third Floor.
The third floor will be devoted
entirely to the type-setting and
stereotyping departments. where
huge skylights and windows will
provide the maximum of light and
air. The two departments will be
separated in such a way that the
terrific heat generated in the plate-
making process of stereoty ping will
occasion as little inconvenience as
possible to the compositors. The
linotypes will be located along the
eastern side of the building while
the “make-up” and “ad-alley” will
occupy the center and western side.
The stereotyping department will be
at the rear of the building and
equipped with an elevator down
which the plates as completed may
be sent direct to the press-room.
The new building was erected by
the Moore estate as part of the gen
eral Improvement for the property
which it owns at Travis street and
Avenue C. The other buildings now-
In process of construction include a
five-story office and store building
and a famlb- hotel. The plans were
[drawn under the supervision of Atlee
B. Ayres the contractor being J. P
iHaynes. All these buildings are as
(nearly fire-proof as possible being
|of reinforced concrete and brick.
■ SAN ANTONIO PICTURE
Help ad\< rtise your town. Help
its population. Don't be a
Pee San Antonio and her
in the San Antonio picture.
chance to see it at home before
goes on the road. 235 East Hous-
Mim St. P J League «'t <'’lumber
Commerce. — (Adv.)
Place your order with J- hn?on f *r
summer shirts. 216 E. Com-
—(Adv.)*
dinner JI White H se laxern. Ad*.
FRIDAY.
Tan dull and patent leathers.
All sizes in one or another of the styles but
not all sizes of any one style; the most of
them are in large and small sizes.
Umbrellas: Natural wood handles and
V jC 26-in. frames with fast black.selvaged
cover. Special 50 cent quality.
Main Floor
An April Sale of Men’s Clothing at June Prices
A broken assortment of 70 pairs of our
standard $3.50 and $4 grades to sell Saturday
at $1 the pair.
No returns no refunds no exchanges.
7c Apron Checks
Saturday 5c Yard
Twenty-seven inches wide full assortment of sizes
and colors of checks yard 5 cents.
10c Bleached Cambric
Saturday 12 yards $1
Full yard wide bleached cambric with special soft
finish standard 10c quality 12 yards $l.
12tf2c Shirting Madras
Saturday. 9c Yard
Light patterns which are suitable for summer wear;
32 inches wide Saturday 9 cents yard.
12V2C Printed Crepes
Saturday 8c Yard
The popular Dolly Madison crepes in Oriental floral
and fancy figure printings yard 8 cents.
Second Floor.
For Catalog Shoppers:
Our spring and summer catalogue will be mail-
ed to any address upon request. All purchases
delivered FREE to any point in Texas.
Suiting Linens
Special for Saturday
Very timely offerings which come just as the demand
for linen suits and dresses is greatest.
65c Linen Crepe 59c
Yard wide cotton and linen woven into a creped
material which will be developed in smart dresses and
suits special 59 cents.
80c Linen Suiting 69c
Seventy-two inches wide an excellent grade of light
weight all-linen suiting which sells regularly at 80 cents
special 69 cents.
60c Ramie Suiting 44c
Forty-six inches wide; light weight loosely woven
all-linen ramie; correct weight for coats suits or dresses;
60c quality special 44 cents.
Second Floor.
Any $25 Spring Suit for $19.50
Any $2O Spring Suit $16.85
Any $l5 Spring Suit $12.75
A splendidly assorted immense stock from which to choose.
And the range for the choice is very comprehensive as this sale
involves every suit in the store no restrictions of any kind. Blue serges
mohairs fancy mixtures; Norfolk and sack coats; silk and serge skeleton
and half lined and unlined.
A great many of them are in the smartest of English models and as many more
styles for men who incline to more conservative clothing.
Every suit is of all-wool cold-water shrunk fabric hand-tailored into clothing such
as a man would expect a high-grade merchant tailor to make to his individual measure-
ments.
Models for the normal figure for the tall lean short and stout men.
Every suit is sold with the Wolfson Warranty of Satisfactory Service which is the
broadest and most liberal guarantee that can be given; the purchaser’s satisfaction.
70 Pairs of i
Mens $3.50 I Th
and $4 Lace E
Oxfords i S
at / ™
THE SAN ANTONIO LIGHT
50 Patterns of
Chiffon Lisse at 25c
The first season in which it has been sold for less
than 29 cents at regular prices.
Twenty-four inches wide and there are fifty pat-
terns in stripes in varied colorings.
Chiffon Lisse is an exceptionally fine cotton voile
which is very extensively used for summer wear.
Second Floor.
25c Shadow Laces 10c
Several designs of popular shadow laces in the light
effective kinds which are very much in demand for light
summer dresses and undergarments.
Saturday 25c quality at 10 cents.
10c Cotton Torchon Laces 7 cents yard
9-inch 25c Embroidered Swisses 21 cents
27-inch 75c Swiss Flouncing 50 cents
15c Embroidered Bands 8 cents yard
Main Floor
Women’s $3.50 and 1 Qel
$4 Button Oxfords
Street weight welted soles with high or low heels.
For business wear for street wear and to wear
around the house.
The price is about an average half; $3.50 and $4
grades to close at $1.95.
Saul Wolfson Dry Goods Co.
A Few More
$lO
Taffeta
Skirts
$7.98
Bustle and tunic effect
skirts in a fine grade of black
taffeta.
These are the remaining few
of an unexpected lot which
came to us at a price so that
we can sell them at $7.98 in-
stead of $lO.
It is scarcely necessary to
tell modish women how popu-
lar these skirts will be for
summer wear.
Third Floor.
White buckskin
White canvas
Tan calf
Tan kid
Patent colt
Gunmetal calf
—All Sizes.
Shoe Shop—Main Floor
Every
Str?w or Fiber Hat
at Sale Prices
In every kind of a straw weave that fashion has
favored and in the most liked shapes.
$2 Straw Hats $1.70
$2.50 Straw Hats $2.15
$3 Straw Hats $2.60
$3.50 Straw Hats $3.20
$4 Straw Hats $3.65
d* £ Panamas or A A £
Bangkoks
$6.50 Panama Hats $5.80
$7.50 Panama Hats $6.75
Special!
$1 Silk Gloves 50c
Half Price
Two-clasp style in white black and
a good assortment of pleasing shades.
Some will need laundering before
being worn but most of them are in
perfect condition.
Broken assortments but all sizes in
one or the other of the lots to close at
half price 50 cents.
Main Floor.
ARTESIA 25c
Face Cream )it* p
Face Powder i
Toilet Soap each
A price which is made to further dem-
onstrate the merits of these Texas-made
toilet accessories Saturday 15c each.
Canthrox 50c Shampoo Powder 39c.
Derma Viva 50c Liquid Powder 25c.
Son hoi 2nr Tooth Pow der 15c.
1 lb. can Airfloat 25c Talcum 19c.
Third Floor.
A Fiesta Sale of
Silk and Wool Suits—Silk Dresses
Another Supply of
$2 “Mary Janes”
In Gunmetal and Patent
We have been told that they are the
most remarkable footwear San Antonio
has known at $2 and compare quite fa-
vorably with $2.50 and $3 qualities.
We received a liberal supply but they
are very popular at $2; be prompt.
Main Floor.
French Linen
For Nurses' Uniforms
65c grade 59c
It is as suitable for any sort of a linen
dress but nurses who have tested it
have pronounced it as the most suittable
and fairly priced material they can (pro-
cure.
Forty-six inches wide. all-linen
shrunk French linen light weight.
We consider it an extra good quality
to sell at 65 cents the yard.
Saturday we will price it at 59 cents
a saving of 6 cents on the yard.
Second Moor.
Complete and extensive assort-
ment of styles and fabrics.
The prices are for the choice
of Silk dresses and silk and wool
suits at the reductions as sched-
uled above.
Our regular stocks character-
ized by the most modish of
fabrics and every one is a smart
design.
Most of them but one of a
kind so that exclusiveness is as-
.sured.
Third Floor.
Raincoats: For women and children: « q
made of perfectly rubberized sub- 1 i/U
stantial fabric of very light weight at
Third Floor
APRIL 24 1914.
Were $l5. now $10.98
Were $18.50. now $12.95
Were $2O now $13.50
Were $22.50 now $16.45
Were $25 now $17.85
Were $3O. now $22.50
Were $32.50 now $23.95
Were $35 now $23.95
Were $37.50. now $25
Were $4O. now $25
3
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Diehl, Charles S. & Beach, Harrison L. The San Antonio Light (San Antonio, Tex.), Vol. 34, No. 95, Ed. 1 Friday, April 24, 1914, newspaper, April 24, 1914; San Antonio, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1596030/m1/3/: accessed June 30, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; .