The San Antonio Light (San Antonio, Tex.), Vol. 38, No. 1, Ed. 1 Sunday, January 20, 1918 Page: 19 of 44
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They Are Here!
We have just received several car loads of
HUPP “R” Model Touring cars.
These new “R” Models are rightly named
“The Comfort Car.” Plenty of speed very low
gas consumption lots of tire mileage and niftiest
motor car on the market.
Whether you desire a car for business or
pleasure the Hupp will meet the requirements.
Call at our salesroom and look them over.
After a demonstration you will be convinced it
is the greatest car in the world.
Be among the many who are buying now.
Standard Motor Sales Company
309-11 Third Street.
MOTORISTS URGED TO
ASSIST GOVERNMENT
IN DELIVERY SERVICE
Short Hauls Would Relieve
Freight Congestion Says
Tire Company Man.
“President Wilson's message to
Congress setting forth his reasons
for mobilizing the railroads un-
der government control inferentially
imposes upon automobile users and
manufacturers the need to co-oper-
ate voluntarily with the spirit of the
message of mobilizing the automo-
bile through individual initiative"
said J. N. Gunn president of the
United States Tire Company.
“Several weeks ago. Colonel Sam-
uel P. Colt president of the United
States Rubber Company in an in-
terview urged automobile owners of
both passenger and commercial cars
to use their cars more and more to
relieve the transportation pressure
on th£ nation's railroads and mer-
chants' delivery service. Other lead-
ers in the country's business not
alone those in the automobile in-
dustry have since urged that this
advice be followed. It has met with
unanimous approval.
“Individual economy should be
practiced to the end that no waste-
age shall result. It is not neces-
sary to assume that national econ-
omy means curtailing the use of au-
tomobiles. "
“The natural function of the auto-
mobile. both passenger and commer-
cial. is the transportation of man
and merchandise for short hauls. If
this is realized a tremendous amount
of railroad mileage may be diverted
from short hauls to long hauls and
just that much pressure on the rail-
SAVE 40% ON TIRES
16 DIFFERENT STANDARD MAKES.
See for Yourself —Compare Our Price* With Other*.
size. Plain Non-Skid. Tube.. Standard Makes
28x3 $ 7.50 $ 9.00 $1.90 ~ .
30x3 8.90 9.65 2.25 — UnlV —
30x34 10.70 12.50 2.50
32x3^ 12.95 14.25 2.75 The only cut rate
31x4 16.50 17.75 3.70 «
32x4 17.50 18.25 3.80 B ^ ore . n .^ an
33x4 17.50 19.10 3.90 Antonio that otters
34x4 18.15 20.00 3.95 a guarantee of 3500
34x4 1 2 22.25 26.00 4.50 miles with every
35x4 23.00 27.00 4.55 tire
36x4 1 2 23.50 27.50 4.65 '
GOODS SHIPPED C. O. D.
Subject to Examination.
Texas Tire & Rubber Co.
Crockett 5156 211 Avenue C.
Where/o buy? a—-
'AUTOMOB^
' EfIUALTO ANY > r®OO CAR QUILT.
STAACKE BROS.
SUNDAY
“G. & H. Hagelstein.”
roads’ transportation facilities re-
lieved.
“National economy means read-
justments but not necessarily cur-
tailment of the markets for com-
mercial and passenger automobiles.
Nor will it reduce the use of auto-
mobile tires or other accessories
necessary to the efficient operation
of a motor car.
“The national need calls for con-
structive economy in the operation of
automobiles but not in unthinking
curtailment.
“It is my firm belief that when we
have satisfactorily ended this war
the automobile and kindren indus-
tries will find a market for all the
goods that they can produce. Many
concerns are being called upon by
the governmclit for war products.
This will spur these manufacturers
< n to a use of their remaining facili-
ties in even greater efficiency than
has ever been known before so that
during and after the war all of their
facilities will be required.”
Speed Sliocks.
High speeds shorten the life of a
motor car. When you double the
speed of your car you far more than
double the force of the shocks to
which it is subjected says Mile-
stones. The force of the blow va-
ries as the square of its velocity.
Consequently the shocks which the
car receives traveling at forty miles
an hour instead of being twice as
severe as when moving at a rate of
twenty are four times as great. The
motorist who drives carefully and
avoids excessive speeds is w’ell re-
paid in increased service from hi?
automobile investment.
Airplane's Climb Clouds.
The climbing speed of airplanes
which as we all know is so vital a
factor in aerial combat means lit-
tle to most of us when expressed in
feet per minutes says Milestones. The
motorist will appreciate the speed at-
tained in climbing by modern planes
when he is told that they will climb
a grade of one in three and one-half
at a speed of sixty miles per hour.
mu car is
UTIL ROT
IN COMMERCE
C. W. Nash Compares It to
Telephone Telegraph
and Railroad.
PART OF MODERN LIFE
Says It Is Big Time Saver
and Increases Business
Efficiency.
come identified vv ith present day
American life that it requires but a
moment's consideration to realize
that it is just as necessary an in-
stitution as the telephone the tele-
graph or the railroad according to
C. W. Nash Western manufacturer.
“Perhaps the most obvious as well
as the most important role of the
automobile is that of a time saver
he saiu.
“In this hustling country of ours
time is an all important element. To
Europeans the spe 1 with which
Americans put through their pro-
jects has always been a marvel.
America Sta’ted It.
“It was America that first con-
ceived the possibility of sending a
locomotive speeding at 60 miles an
hour. And it was America that first
applied the motor » ir to the task
of increasing the efficiency of mod-
ern business. Through its offices wt
have speeded up transportation
widened operating -adii and made
distance no longer a matter of miles
but a matter of minutes.
“Imagine if you can an America
without motor cars and you will have
an America seriously h impered com-
mercizlly. Can you picture the rush
hour traffic so familiar a part of
our modern city life transformed
suddenly to a tangled jam of horse
drawn vehicles? The smooth deft-
ness with which the traffic police-
man handles the swift moving motor
ci aft would be impossible and the
accomplishment now a matter ol
hours would be drawn into the days.
“Bu* even were th? motor car to
be suddenly banished frem existence
we could no lo.iger cepend entirely
on the horse. During the past ten
it lias been plainly evident
that the day of the horse is num-
bered. Day by day man has been
placing more and more dependence
upon his swifter mechanical beast o
burden. Gasoline is cheaper than
oats and hay.
Travis 781.
“In consequence t ie breeding of
horses has fallen far below the rec-
ords of previous years. Tnen with the
outbreak of war in 1914 European
governments sent hundreds of buy-
ers into this country to purcha e
horses for army use. in this way
troni our already depleted ranks or
horses were drafted hundreds ot
thousands more and a greater share
of the work once done by the horse
in farm and city was taken over by
the automobile.
“More and more the importance
of th' automobile as applied to busi-
ness life has been nade apparent
But the city man hoi is no monopoly
on the automobile. You have but to
resort to available figures or better
still take a trip through a thriving
agricultural community to realize
that the American farmer is now one
of the most consistent buyers of mo-
tor cars.
“The farmer who formerly de-
pended on his horse and buggy as a
means of transportation from fa^m
to city now sits at the wheel of his
automobile and makes the trip in a
fraction of the time formerly re-
quired under the old regime.
“As a result the farmer .of today
is a better informed man than the
farmer of yesterday. He is no longer
isolated from society. A matter of
ten fifteen or twenty miles when
the weather is bad. no longer keeps
him from attending his Grange
meeting or hearing a lecture on
scientific farming in the city. He
can drive to town in the evening
after his day's work is done. Then
lie returns home at night there
no horse to unhitch; he merely runs
his car into his grage and it ic
there until morning. He covers more
territory sees how other success-
ful men are conducting their affairs
and runs his farm as a business man
runs his establishment. Not the leas
important aid that the automobile
has been to the American farmer is
the added attraction it h^s lent tc
farm life by banishing loneliness ana
influencing the young men that r.i
ral life is not without its attraction?
after all.
“The medical profession as a whole
has adopted the motor car. Every
doctor drives his car winter and sum-
mer while making his daily* profes-
sional calls. Were he dependent on
the horse and buggy his working!
radius would be seriously’ hampered
incidentally if an emergency call
comes in when quick response may
mean the saving of a human life the
physician's red cross on his radia-
tor permits him to exceed the speed
limit and rush first aid when it is
needed.
Have Widened Territory.
The city salesmen who drive
motor cars have automatically
widened their working territory!
many times ever. This has enabled’
business concerns to extend better
service to their customers.
“Consider how our cities reflect
the influence iff the motor car. .Su-
burban towns have sprung up miles
Irom the business centers their in-
habitants depending almost entirely
on automobiles. The hansom cab
has almost disappeared from our city
streets. Swift fleets of taxi cabs sta-
tioned at the various depots dis-
tribute transients to all parts of the
great cities without loss of time. •
“We have accepted the revolution '
ac a matter of course. We have 1
been adjusted to this condition. *
While the equipment of our street 1
car lines and railroads has grown
tc meet the ever-increasing demand 1
placed upon it by the public it ;
would nevertheless be insufficient T
to take care of the transportation of 1
the entire populace of this great 1
country were the motor car to be I
banished. Should the automobile t
suddenly disappear from our city r
■treets there would follow a congest- r
eo condition which could not be n
easily alleviated. n
“People buy cars new because they f
So closely has the motor car be-
Is Getting Important. *
THE SAX AXTOXIO LIGHT
USES REVOLUTIONARY TRUCK TIRES
This bus is used by the City of
Cleveland for transporting prisoners
to Warrensville Correction Farm an
institution that corresponds to the
usual workhouse or city prison
farm and is equipped with new rev-
olutionary pneumatic truck tires —
United States “Nobby” Cord truck
tires.
Originally the truck was equipped
with solid tires on the rear wheels
and pneumatic on the front. But
many prisoners were wounded and
reed them; because it will make
Gvn more efficient members of so-
ciety; because it will save time and
money. The man without a car can-
not successfully compete with the
man who operates an automobile.
The function of the automobile today
an economic one pure and sim-
ple. It is a vital part of our daily
life. It has speeded up transit; it
has brought thousands of miles of
pood roads; it has become a neces-
sity.”
STUDEBAKER BUS IS
DELIVERED BY LONG
OVERLAND JOURNEY
Dealer Drives Big 16-pas-
senger Vehicle From De-
troit to Baltimore.
That some automobile dealers do
not allow such a thing as poor
freight and transportation facilities
to upset their plans for a busy sea-
son is demonstrated by the fact that
the Baltimore Studebaker distrib-
uter recently secured a six-cylinder
sixteen-passenger ’bus for a pros-
pective customer in his territory by
driving the machine over the roads
from the Detroit factory.
Studebaker ’busses on the stage
routes of the West have become
very numerous during the past few
years displacing the now antiquated
even though romantic 'pony ex-
press' of the early days. In addi-
tion to covering a greater mileage
per day accommodating more pas-
sengers per trip—to say nothing of
the extensiveness of their express
and delivery traffic—these ‘busses
have opened up new channels of
trade and increased the opportuni-
ties for business in towns where
railroad facilities were not of the
best.
The Baltimore dealer has been
particularly active in promoting the
sale of these big passenger cars dis-
posing of them to individuals and
transportation companies for subur-
ban and 'jitney' service almost as
fast as they cpuld be unloaded from
the freight cars. His ever increasing
problem has been to get them fast
enough and in sufficient quantities
to meet the demand. East week
found him without a ‘bus on his
floor and with a prospect ready to
'close'—providing a machine could
be delivered to him within a week.
Fully conscious of the desperate
railroad situation the dealer calmly
booked the order ami assured his
customer delivery would be made as
requested. This was on a Friday.
Next morning the dealer was 1n
Detroit. By noon he had convinced
factory officials his order must be
filled immediately—and 4 o’clock
the same afternoon he was on his
way to Baltimore. Driving over roads
that were cut deep into the mud and
snow through weather that was
anything hut ideal for touring the
big ‘bus steadily plowed its way with-
out tire or mechanical trouble of
any nature. At 5:10 p. m. Thursday
the machine arrived in Baltimore
mud-spattered from front to rear
but running perfectly. Maintaining
an average schedule of fifteen miles
per hour and driving only during
the daytime the big ‘bus covered
the distance of 619 miles in prac-
tically the same space of time re-
quired by a light touring car. The
consumption of gasoline for the en-
tire journey averaged eleven and a
half miles to the gallon.
THE SHORT HAUL
Motor Car Non Taking Up Burden
of Ballroads.
Whenever the railroads fail the
motor car takes up the burden. With
far more business to be done than
ever before and speed more than
ever essential the railroads find that
they cannot speed up enough to
carry all the loads says Milestones.
In consequence the motor truck is
being pressed into service. For
short-haul business they have proved
themselves particularly efficient. It
is uneconomical to load goods aboard
a truck haul them to the railroad
station unload and wheel them into .
a she<l. wheel them onto a car wheel
them off the car into a shed wheel
them to a wagon load the wagon
haul the goods to their destination <
md unload. How much better to 1
drive them straight to their destina- i
lion on the first truck where the dis- 1
tance is under two or three hun-1 <
Ired miles and the roads are possi- ;
ale! ?
Such is Uncle Sam’s attitude and 1
le has installed a highway trans- •*
vurtation committee to further trans- 1
fortation by motor truck. It is
ioped that the majority of the short- *
laul business —everything up to two s
lundred miles—may be handled in 1
his way. This committee will also
o-operate with state and national
oad com missions in building and it
aaintaining roads. Here is a move-
uent which everv motorist should *
hospital expense went up so. dual
pneumatics of regular construction
were installed. Those were easier
riding but the truck was out of
commission two or three times a
week with tire trouble.
The solution of the problem was
“Nobby” Cords. Three of these
giant pneumatics were purchased
—the two in the photograph and
a spare. The latter is still unused
while the others have already cov-
ered over 8.500 troubleless miles.
REO HEAD DEPLORES
USE OF PATRIOTISM
IN ADVERTISING
Says It Is Debasing Mans
Finest Emotion to Ordi-
nary Purpose.
“If you have noticed a pleasing
absence of appeals to ‘patriotism’
in Reo automobile advertising it is
intentional.” says General Manager
Scott of the Reo Motor Car Com-
pany.
“1 sometimes wonder at the ef-
frontery of business men who use so
sacred a thing as our national pa-
triotism to push the sale of their
wares.
“Seems to me It Is prostituting
man's finest emotion to a very ordi-
nary. if not a base purpose.
“We are just as alert to further the
reputation of the Reo product as
any other manufacturer can be but
we do not believe in stooping to
such methods by telling the buyer
that it is ‘your patriotic duty to buy
etc. etc.‘
“Nor do wo believe that as a firm
it is right for us to flaunt before
the eyes of everybody the little part
we are so fortunate to play in help-
ing Uncle Sam along with his war
plan.
“That 1s our patriotic duty and
our privilege—it is as unseemly to
advertise the fact as it would be to
exploit personal charities or to
press agent one’s activities in the
interest of public welfare.
“T have been astounded to note
that some concerns that are manned
by individuals who in private life
would seem to be above such meth-
ods. have made the most flagrant
abuses of the word ‘patriotism’ in
this form.
“We Rea folk hope to do our
part—if it were not for violation of
what 1 have just said above might
specify how and in what directions
we are and have been doing our
part—but we do not feel that we are
any more entitled to public patron-
age on that account.
“In fact if somebody else makes
a better automobile we would feel
that we were less entitled to his pa-
tronage on that account.
“In fact if somebody else makes
a better automobile wo would feel
that wo were less entitled to his pa-
tronage or his confidence.
“If the quality of the product it-
self is sufficient grounds for exploi-
tation in peace times surely we can
adhere to those same qualities in
war times and without appropriat-
ing to our own little personal advan-
tage the quality of patriotism that
all Americans feel and which like
religion can be played upon by those
who are sufficiently irreverent to do
so.”
P. IF. PAGE IS FIRST
GOODRICH EMPLOYE
TO DIE IN SERVICE
Was Drowned OH English
Coast When Seaplane Be-
came Unmanageable.
The first death among the 1624
employes of the B. F. Goodrich Rub-
ber Company who have enlisted
since the outbreak of hostilities is
that of Ensign P. W. Page who was
particularly well known in the East-
ern automobile field. Ensign Page
was drowned off the coast of Eng-
land. according to word reaching the
tire corporation when his seaplane
became unmanageable and plunged
into the sea. He has been in the
service of the United States since
May 4. the date of his enlistment.
Ensign Page had been in the em-
ploy of the Goodrich Company
since September 3. 1913. He came
to the company fr«»m Harvard Uni-
versity. He bad always been inter-
ested in aviation and during his
college days made many flights. He
remained at Akron until March 30
1914. when he was transferred to
the Cincinnati branch working out
of there as a traveling representative
until April 1. 1915 when he became
manager of the Portland. Me.
branch. On March 6 1916 he was
called to the Boston branch and
assigned to cover Western Massachu-
setts and Southern Vermont. Short-
ly after the outbreak of war he re-
signed his position and entered the
naval branch as an aviator.
Officials of the Goodrich Company
in expressing regret at his death
said he possessed an enviable repu-
tation while with the corporation.
Working Ills Wai Bark.
First AnzH<—Steady mate don’t overdo
it: you’re deep enough now
Second Anza- (trench digging) —-Deep
enough* I’m fed up with thin blinkin’
war I'm workin’ me passage back to Aus-
tralia!—London Opicicß
The Thrift Car
80000 Model 90 thrift cars already have
been sold — Why?
95 per cent of their owners will tell you they
are indispensable for business efficiency!
Powerful frugal motor —ease of handling—-
roominess and comfort.
Woodward carriage pompany
W nerich BnJd n A. W nerch. Hres. AveC & 3d
Phone*: Cr. 1425. Distributors and Dealer; San Antonio Texas.
AT RAILROAD CROSSING
Shift Into Second (.ear and Engine
Will Not Mail.
There are many differences in
driving to mark th< beginner from
. the experienced motorist hence a
few’ tips from the notebook uf ex-
perience should be of value says the
Detroit Free Press.
One item of importance is that ot
crossing railroad tracks. This is es-
pecially true where there arc no
gates. The usual method is to throt-
tle down and drive across in high
nut bothering to shift into lower
gca r.
Consideration will show that the
engine easily may be stalled when so
handled. To drive in high gear re-
quires a certain amount of gas. If
the amount is reduced too much the
engine will stall.
By shifting into second speed al’
danger is overcome. The car may '
Le driven across the tracks at ap-
proximately the same rate but the’
engine is run at a speed which rc-i
moves the danger of stalling. The'
distance is short and a full thrut-[
tie will insure better control andi
tend the machine clear if necessary.
Usually the driver opens the throt-|
tie too suddenly thus choking the
engine. This is because the air
valve yields readily to the increased
suction giving a sudden rush of air
before the spray nozzle can respond
with sufficient gasoline. The throt-;
tie whether opened by hand or ac-
celerator should be opened gradu-i
ally enough to allow the engine to
respond.
Stalling the engine on the tracks;
with the train approaching at high;
speed is a ticklish experience.
The Ixist of the Cut-Outs.
Muffler cut-outs w ill not be fumd i
on the cars of the future according;
to Milestones. The members the!
National Automobile Chamber of j
Commerce voted unanimously for»
their elimination. The reasons given
for the action are: “With more
than 4000000 cars in use and
supply a great service in the
Appearance Performance
Comfort Service and Price
Litht Four Model po Tourint Car
ab. Toledo—Tax Free Price sabjecl to change notica
transportation of the individual
nd of materials the use of tho muf-
fler cut-outs is unfair to the public
anj adds an unnecessary noise to
American life. Cars have ample
power so that the slight increase in
*
(GAsoiiNt) Mr. Auto Owner: ■
You get quick action and re- K
J ; liable service with us because: ■
Af Our starting lighting and *
ignition department under a re- P
4 I sponsible head looks after its 9
It I! ’ I own work. E
la if। 1 \ Th e battery department and S
\\ the general repair department K
irVYI l । are also “on the job” all the 9
I'l vvJ / time.
I p 7 104 EAST TRAVIJ JT. E
I f —- — • PHONS TRAVIJ-
like. 2 O |
ri-tu t. . ——-- - If r 4—l
OIL I i»"i ’ i»»ts mu ; ...;|cßeiut> | W
ei: r=- I cioe.j& ■ _ - s • —< — I a
r _I w II - g
JANUARY 20 1918.
^^***79s
speed which may come from the use
of cut-outs is of no importance.
There may be times in adjusting mo-
tors where a cdt-out is useful buJ
in such cases it can be operated
from under the car.’’
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Diehl, Charles S. & Beach, Harrison L. The San Antonio Light (San Antonio, Tex.), Vol. 38, No. 1, Ed. 1 Sunday, January 20, 1918, newspaper, January 20, 1918; San Antonio, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1614649/m1/19/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; .