The Giddings News (Giddings, Tex.), Vol. 62, No. 41, Ed. 1 Friday, September 29, 1950 Page: 1 of 16
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GSipnin
Arhy
• %
Devoted to Community Service Since 1888
Lee County's Oldest Business Institution
Giddings, Lee County, Texas Friday, September 29, 1950
Number 41
Volume 62
Section A
Fhe News Gets ‘AA‘ Rating
Cetelicate o. Evaluation Rating
* THE GIDDINGS NEWS
COMMUNITY RESEARCH BUREAU
at the accident scene
New York, N. Y.
Auto Accident
liberated Seoul to Pusan in ex-
treme South Korea
six to
per
of them. The Ridgewood (N. J.)
*
lene Ann and Darlene Fay.
Charlene
BREAKS ARM
Program Arranged for Lee Co. Fair
arm Monday morning when a
truck
So the Lee County Fair will wherein from $10 to $20 will*
will
15-0, and one over Lexington
of
program, which will be
Using units, autos, trucks, hor-
K. Carson,
CM
4” 2 — 1. 2X3
-
caught his arm while loading
logs.
followed by a square dance,
featuring Mar ning Smith, pro-
boosters in Giddings urge lo-
cal fans to follow the Buffaloes
The Leopards have two vic-
tories to their credit: one over
San Marcos 12-7 and one over
Bastrop 20-7.
Game time is 8 p. m. Buffalo
streets and flames were
in the 550-year-old city.
Austrians Cut Rail Lines
Truede Twins
First Born
At Hospital
• Cost per inch per thousand families
** Production Rate Index-Cost of reaching $1 million income.
with 12 games guessed correc-
tly.
| Guessing 11 games correctly
were Louis Malke, M. F. Kieke,
The first twins to be born in
Lee Memorial Hospital arrived
on Sunday, Sept. 24.
Mr. and Mrs. Edwin Truede
of Burton, Rt. 1. are the proud
Brown O. Spivey, Gladys Schul-
r ze, Raymond Spitzenberger,
start off with a contagious buzz
of activity when all exhibits
and entries will be judged on
Thursday at 10 a. m. Through-
out the day there will be pub-
lic singing or style shows for
• Fifty-one men are to report
Oct 23 for pre-induction phy-
sicals at Houston.
Jr.
t of
end
and
ner of a top award for general
excellence presented by the Na-
tional Editorial Association.
Rating of all newspapers are
under general supervision of an
advisory committee composed
of leaders in the field of jour-
paper’s advertising rate, based
on cost per family reached.
Community research Bureau
Family Giddings at 10 a. m with over
abso- a mile of hands, floats, adver-
cal background, with at least 25 there will be at
beautiful horses, and at least a bits put on by 4-11. EFA, and ters. Friday is School Day, and
hundred in, the cast, veterans classes in competition, See FAIR, Page 8A the Giddings High School Band.
trop, and Burleson counties
were sent to Houston this week
Wednesday, Sept. 27 by. Local |
Board No. 85 for induction in-
to the armed forces.
, , . These are the first men to be
parents of the twin girls. Char- sent for induction under the
in comparison:
Paper
The Giddings News
The Giddings Star
Lexington Enterprise
haul 3. luf tun
Director of the Bureau
Mrs O B Ford of Corpus
the Christi was seriously injured in
SCF Clothing
Center Re-opens
given esque, and impressive
streets
stin
La
i of
Mrs
lutely free. _ .
Exhibits of livestock, crops, ses, pets, and comical features 1
Four Lee Co. Men Leave
For Induction This Week
Sixteen men from Lee, Bas-Y---------------------------
News Round-Up Corpus Christi
Woman Hurt in
BY THE NEWS STAFF 4
INTERNATIONAL
Seoul in Allied Hands
Locked armored hands from
rectly.
Close behind the winner were
H. C. Harms, Mattie Elder, and 33-7.
28
43
54
newspapers of each week. Fishler's papers are con-
in- state are studied, analyzed, and sistent prize winners and one
Caldwell: James E. Crockett,
Criesman: Johnnie D. Colley,
Caldwell; Adolph A. Janecka,
to their- credit; one over Rock-
dale 7-0, one over Smithville
People from various parts oft
Texas have recently comment- be even harder- to pass up this be won by practically every
ed on the progressive improve- year It will run from Oct. 12 one of the groups.
ment of the Lee County Fair through 14, and will be crowded
from year to year. Although with entertainment and inter-
Lee County is a small one, with esting sights throughout each
a very diversified agricultural day of its hilarious existence.
set of interests, its annual bar-
Giving this Publication the Designation of
One of the Better Weekly Newspapers of America
After a Comparative Evaluation Study of the Newspaper,
Its Circulation, Advertising Rate and the Market Covered
Vienna's rail traffic to
The car al content, evaluated circula- to examine the report, copies of
hurtled through the air for 30 tion. volume of local advertising which are at hand at the office
yard- by actual measurement and the fairness of the news- of The News.
winch handle on the
Has Been Analyzed and Awarded a Rating of
AA
could hardly afford to miss it. huge sums in improving and en-
It looked like the affair had larging the buildings and
reached its peak last year, when give nds, as well as furnishing minent caller from College Sta-
a huge extravaganza, called the an unusual and high type of tion.
County Calvacade, with several entertainment. For example, on
hundred actors in the cast, with the last, night of the fair, over even fuller with a huge, pictur-
numerous horses, stage settings, $100 in prizes will be given esque, and impressive street
cattle, and other accoutrements, away at 8 p m to persons at- parade downthe
from all parts of the county, tending the Home and
lations ranging from
Friday's program
clothing for their needs, Mrs.
York states.
To Present Comedy
Martin Lee Moerbe, Richardt T.The Salem Luther League of —
---Boswell, E. A. Hester, Jackie, near Brenham will present •
Photo by Crayton Placke, Burnal Kunze, and Dar- three-act comedy, i “The Hot
Water Hero" in
to La Grange for their first
district' tilt.
were used to block the
The glorious occasion
highway marker flow papers were rated “AA.” The is an independent research or-
news- ganization operated under con-
played before an audience of
over 3 thousand. —
twelve thousand copies
Elton W. Zoch of Giddings, Mrs. |
Leonard Dunk of Smithville,
and Myron Mueller of Seguin
Ann weighed
The Lee County Fair Associa-
vest fair in October holds a re- tion has consistently offered
putation unsurpassed by any more money in prizes, and in
regular county fair in the state, more different phases of farm-
In fact, the Lee fair has deve- ing and home work, than any
loped into something that any- other fair of comparable size in
one within 70 miles of Giddings Texas And they have -spent
Buffs Meet
La Grange
The Giddings Buffaloes in-
vade La Grange Friday night
to meet the La Grange Leo-
pards in the first District 23-A
game for both teams.
The Buffs have three wins
But a bigger and better his-1___________
torical melodrama will be por- educational features, and home,The Lexington community will 2
trayed this year, on the open- work, promise to be unsurpass-feature their well known quar-
ing night. Oct 12, at 7:30 p m ed this year, since there is an ter horses in this parade.
by the people of Lexington, increased interest in nil the A turkey shoot will occur in 2
commemorating the 100th an- communities of the county, and the afternoon, along with other "
niversary of that city, which since prize money offered has entertainment, and included in
will be called the Lexington been raised For example, in the Friday night s agenda is a - n
Centennial. It will have a musi-. educational exhibits alone, dance, featuring music by Jim- MAJORETTES These three girls Vivian Spacek Jane rell Blackman of Giddings. Water Hero"—in—the Martin
least 10 exhi-mie Heap and his Melody Mas- v Also guessing I1 . correctly Luther educational building in
Winkler, and Joyce Mitsclike, are the 1950-51 majorettes of were. Margie Nimtz, James Giddings on Sunday night Oct
See CONTEST. Page 8A 8, 7:30 p. m.
Teinert, Hargis
afternoon's rain, knocked over a „ ____________-
through the air for 30 yards, and came to rest in an eight-foot report also rates othert
L , , .papers in Lee County giving trol and direction of Frank B.
IC Mrs. Ford, alone in the car, apparently lost control comparison figures as to circu- Hutchinson, who has operated
when she hit the railroad tracks which cross the highway lation, the average cost of plac- weekly newspapers, served as
Ira A. Donovan Sr.
Of Dime Box Wins
1st Football Contest
Ira A Donovan Sr. of Dime
Box won The News’ Football
guessing contest. He guessed
13 of the 14 contest games cor-
careened off Highway 77 north of Lexington during Monday the state. Ninety-eight Texas
CERTIFICATE OF RATING—The Giddings News, Lee County’s Leading Newspaper, has
been awarded a certificate of evaluation rating by the Community Research Bureau of Ridge-
wood, N. J. The certificate, a reproduction of which is shown above, gives The News a rating
of “AA,” designating it “one of the better weekly newspapers of America.” The award
is made on the basis of local news coverage, advertising, circulation, fairness of advertising
rate, and market coverage. Measured with a yardstick of cost of advertising per families
reached, The News stands far out in front among papers of the county. The bureau uses
as a basis the average cost to place one inch of advertising before 1.000 families. This rate
for The News is 28 cents, below the average of its class. Rate determined by the bureau for
the second Lee County newspaper, rated class B, is 43 cents, and for the third Lee County
newspaper, rated class C, is 54 cents.
was the Christi was seriously injured in Council to provide national ad- headed by Bennett H. Fishier,,
dramatic link-up that promised an accident on Highway 77 vertisers with a guide in the publisher of three weekly
to shatter disorganized North near Lexington Monday after- selection of weekly newspapers newspapers- with audited circu-
Korean forces early this week noon at about 2 p m. -......for advertising purposes.
Seoul was suffering the agonies Mrs Ford suffered serious In this Continuing Evaluation
of Manila Berlin, Warsaw, and cuts on her head and arms and Study,
other devastated capitals of suffered possible internal
World War II Sporadic fight- juries rated in five classification brac- of them. The Ridgewood (N. J.)
+ ing still was going on in the The accident occured at the kets, with approximately 20 per Herald-News, was a recent win-
raging railroad crossing on Highway cent of the papers of a state be-
77 just north of Lexington Mrs ing placed in each of the five
Ford apparently lost control of rated groups. The five quality
her car when she applied the classifications are AAA. AA. A.
.the brakes on the wet . pavement B, and C The rating AA earned
w° t wa temporarily halted during the ram which was by The News means that the
Tuesday when Communist de-falling at the time. The rough newspaper ‘ ranks well above
monstrators slashed with police railroad crossing contributed to the average in the state and nalistic education, national ad-
over wage and price scales the disaster. nation vertising, and weekly newspa-
Tanks.....women and children The car. a 1949 Cadillac, ca- . Each newspaper is rated on per publishing.
1,11 reened against a highway sign, recognized quality factors in- Local advertisers as well as
road tracks towards the west, breaking it off and casting it eluding local news and editori- the general public are invited
The demonstrators dispersed aside some 20 yards,
after an hour and a half.
will be
visitors' entertainment. The
evening performance of that
first day will be the gigantic
Lexington Centennial, to be
Elgin; Clarence White, Bas-
Ludwig Reuther of the Gloy- trop: Alton W. Knesek, Cald-
na community suffered a broken well; Melvin H. Hopkins,
Smithville; Curtis R. Mitchel),
Criesman; Warren Thomas,
Waelder; Vernon H. William,
Smithville; Rex L.—Young,
Caldwell. _
No Fatalities in B-SO Crash
All 16 persons aboard a Unit- and landed on its wheels within
ed States B-50 bomber which ® car’s length of an eight-foot
crashed near Goose Bay, Labra- d>tc^ Its momentum carried it
dor, a and sound. The down the ditch for another 20
bomber had been enroute from yards, during which time it
Goose Bay to Tucson. Arizona must have turned over at least
once from the appearance of
Gets Satellite Statusthe top of the car.
Russian-occupied East Ger- Mrs. Ford was enroute from
many was welcomed into the Corpus Christi to Marlin to vi-
new Selective Service Law.
5 Four of the men are from Lee
Paul Spitzenberger, Marvin
For Fall Months
The Save-the-Children Fede-
Here’s the way the report lists the papers of Lee County Pounds and 5 ounces, while County# six from Bastrop, and ration Clothing Center w 1 be
Darlene Fay balanced the scale six from Burleson County, opened on Saturday, Oct. 1 for
an aven s pound. T 4the fall months, it was announ-
at an even 5 pounds. -Lee County men reporting b Mrs Julia B Hillman
CIT° PRI“ The two girls are the grand- are Milton E. Tempel, Giddings; or Bryan. State Director of the
10.9 children of Mrs Paul Hinze of Elmo Blue, Ledbetter, Hay-. Federation
16 8 La Bahia and Mr and Mrs. ward M K Jackson, Lexing- The center located in the
.68 Herman Treude of Giddings, ton, and E. J. Rucker, Ledbet- Welfare Building on Highway
41.0 Route 1. ter. 77, south of the Court House,
Others reporting are Bufard will be open from 9 a. m. to 5
Earls, Elgin, • Denvil .Stiles, p. m. on Saturdays only.
Mrs. Erie York again will be
manager of the clothing center.
- A supply of winter clothing
for men, women, and children
will be delivered to the local
center during the coming week,
and the public will be able to
make a good selection of used
Rating Circ.
AA 2,005
B 1,050
C - 650
ing one inch of advertising be- professor of journalism at Syra-
fore one thousand families, and cuse and Rutgers Universities
the average cost of reaching $1 and managed the New York
million in annual spendable in- Press Association and the New
come Jersey Press Association over a
The ratings are made by period of a dozen years before
Community Research Bureau, setting up his own newspaper
an independent research organi- research organization.
zation, which is working in co-1 The American Weekly News-
operation with American paper Publishers Council which
Weekly Newspaper Publishers is co-operating in the studies is,
family of Soviet satellite states sit a sister.
Saturday This was accomplish- Reports from the hospital on
ed through a series of econo- Thursday stated that Mrs. Ford
See ROUND-UP, Page 8A was doing fine
Local Paper Judged One
OfBetter Texas Weeklies
NEW YORK, Sept. 27.—The Giddings News has been
adjudged “One of the Better Weekly Newspapers in America’
and awarded a rating of “AA,” in an Evaluation Study and
Rating Report just released here by Community Research
Bureau.
The AA rating places The News among the top weekly
newspapers of the state and nation in the impartial study of
the 10,000 odd home town newspapers of the country, being
Polaroid One-Minute Photo by The News conducted on a state-by-state basis.
The News was rated as one off----------
WOMAN DRIVER HURT—Mrs. O. B Ford of Corpus Christi the top 205 papers in Texas
was hurt when this 1949 Cadillac which she was driving out of a total of 443 papers in
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The Giddings News (Giddings, Tex.), Vol. 62, No. 41, Ed. 1 Friday, September 29, 1950, newspaper, September 29, 1950; Giddings, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1615384/m1/1/: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Giddings Public Library and Cultural Center.