The Meridian Tribune. (Meridian, Tex.), Vol. 12, No. 45, Ed. 1 Friday, April 19, 1907 Page: 3 of 8
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THE DELUGE
By DAVID GRAHAM PHILLIPS, Author of "THE COST %
A new and startling Serial Story which we have
arranged to publish for the benefit of
our readers.
Senator Albert J. Beveridge
SAYS OF IT:
“ ‘The Deluge’ must be dramatized, for it
is life, life brimming to the cup’s edge,
quaffed to the cup’s dregs — the power of
human power and emotion at white heat,
the thrill of battle at its fierce climax of
bayonet thrust and throat clutch; the love
of woman and woman’s inexplicable caprice
— all this and more like it make 'The
Deluge’ mesmeric in its fascination.”
THE DCT I TC T is a story of high and frenzied
1 AIEa DAOUD finance. It is important to
every fiction lover because it grips the attention in a vise of
steel. It is important to every patriotic American because it
lays absolutely bare the financial dilemma toward which the
country has drifted. It is the fictional autobiography of a
man whose career is evidently patterned upon .the famous
Mr. Lawson, of Boston. Enormous interests are at stake in
the plot. Millions are involved. The onslaught of the great
Blacklock upon the kings of commerce leads to “Wild Week”
on Wall street—one of the most thrilling incidents in modern
romance. The story takes on a gigantic monumental interest
and impressiveness. But in the clash of the great business
conflict the love element is not for a moment forgotten. It is
the refreshing and glorifying touch in a novel of magnificent
proportions and persistent absorption.
HOW TO ADVERTISE
AFFECTIVE METHODS THAT WILL
BRING RESULTS.
SHOULD TELL THE PRICES
Generalities Are Meaningless to the
Public—Why the Mail-Order Man
Wins—Try the Plan.
If you, Mr. Merchant, would compete
with the mail-order houses there are.
three main essentials to success—the
goods—the prices—advertising.
The last of these is quite as essen-
tial as either of the others.
In the great majority of cases the
local merchant has the goods, and he
makes the prices, but in very many
cases he either fails to do the adver-
tising, or what he does do is not effec-
tive in the same way that the mail-
order man’s advertising is effective.
The writing of effective advertising
is not an art, it is not a business that
requires years of study to learn. A
few hours of study and comparison
will give you every essential detail
that you will need.
It is comparatively safe to say that
75 per cent, of the advertising carried
by local merchants in the local papers
is worded in generalities only. Such
advertisements as the following are
found in every paper:
GO TO
BLANK’S
FOR
Hardware, Stoves and
Tinware
BEST GOODS LOWEST PRICES
The mail-order man’s advertising is
different. It is specific, and while the
glowing descriptions given are often
should quote in his advertisement
should show the public that he is
giving bargains; they should be prices
that would compare favorably with the
prices of the mail-order catalogues,
and he should impress it upon the
public that he not only shows them
what they are buying before they pay
for it, but that the purchaser has no
freight to pay, and does not have to
wait an interminable time for the
goods he buys, as when ordering of
the mail order houses.
It is specific advertising that draws.
The advertiser who describes in de-
tail the goods he has to sell, and
quotes the price he asks for it will
attract the favorable attention of the
public far more often than the one
who deals only in generalities. It is
this kind of advertising that pays. It
is this kind of advertising that is at-
tracting the dollars from the smaller
cities and towns and farms to the mail-
order houses of the city. It is this
kind of advertising that drew $200,-
000,000 into the coffers of the Chicago
mail-order houses alone last year, and
it is this kind of advertising on the
part of the local merchants that the
mail-order houses fear more than any
other one thing.
But, Mr. Merchant, whether your
line be hardware, dry goods, groceries,
clothing or other commodities, it is
well to go further than your newspa-
per advertising, though this is the
foundation of success. Go to the local
printer and have him make you little
catalogues of your own. They do not
need to be large affairs, but small
folders of four, eight or 16 pages. Put
into these folders the descriptions and
prices of the goods you are carrying,
or leaders in the line. Be sure that
the prices quoted are right, then put
one of these into the hands of every
customer; keep them circulating
throughout the community, and make
a practice of getting out a new one
every few weeks.
You, Mr. Merchant, can make adver.
A $40,000 TREASURY ROBBERY.
Clever Work of Detective Revealed
the Thief.
The robbery of the sub-treasury in
Chicago recalls the fact that the
treasury department in Washington
was the victim of a $40,000 theft about
30 years ago. At first, although no
reasonable explanation of how the
thing could have been done by an out-
sider could be given, it was assumed
that it was the work of some one un-
connected with the office in which the
robbery occurred. It was not long,
however, before a clever detective
became acquainted with the fact that
one of the clerks who might have had
access to the bundle of bills was ac-
quainted with a professional gambler
of shady antecedents. That discovery
solved the problem.
watching resulted
gambler with the
A little patient
in catching the
stolen notes, and
the rest was easy. The clerk was ar-
rested, and, while in confinement, was
given to understand that he was be-
trayed, whereupon he confessed the
robbery, which was accomplished by
shoving the package of notes, all of
large denominations, into a position
where they could be “snaked up”
with a cane provided with a hook.
Clever Trick of Tramp.
A queer comedy of cheating is now
causing much amusement in Paris.
A laborer named Bedasne, living at
Ymonville, in the Eure et Loir, went
to Melun with two pounds in his
pocket. Having spent this in liquor,
he conceived the idea of getting on
to Paris for nothing.
Finding an empty third-class com-
partment, he fastened a flannel belt
round his neck, stuffed a handkerchief
into his mouth, pitched his empty
purse onto the opposite seat and, ly-
ing down, first had a sleep and then,
when Paris was reached, refused to
give any sign of life till the alarmed
station staff poured a cordial into his
mouth.
Then he was taken to a hospital,
where he told a story of being at-
tacked by three men, but police ques-
tions becoming too difficult, he at
last related his stratagem, and was
haled from his sick bed to prison.—
London Globe.
Cupid sometimes grafts a peach on
an old shrub.
A SOCIAL LEADER
OF KANSAS CITY
Attributes Her Excellent Health to
Pe-ru-na.
1 MRS. W. H. SIMMONS.
KARS. W. H. SIMMONS, 1119 E. 8th
St., Kansas City, Mo., member of
the National Annuity Association,
writes:
“ My health was excellent until about
a year ago, when I had a complete col-
lapse from overdoing socially, not get-
ting the proper rest, and too many late
suppers. My stomach was in a dread-
ful condition, and my nerves all un-
strung.
“ I was advised by a friend to try Pe-
runa, and eventually I bought a bottle.
I took it and then another, and kept
using it for three months.
"At the end of that time my health
was restored, my nerves no longer
troubled me, and I felt myself once
more and able to assume my social
position. I certainly feel that Peruni
is deserving of praise.”
There are many reasons why society
women break down, why their nervous
systems fail, why they have systemic 01
pelvic catarrh. Indeed, they are espe
cially liable to these ailments. No won
der they require the protection of Peru
na. It is their shield and safeguard.
AGENTS WANTED to sell hosiery and underwear
A Possible buyerin every family. Outfit free
VICTORIA KNITTING CO., Dallas, Tex
go B gongm prE Watson E. Coleman, Patent Attor-
(49 a n a a ney, Washington, D. C. Advice
■ 1 H MIW w free. Termslow. Highest ref.
REMEMBER IT BEGINS IN OUR
NEXT ISSUE
90oDrops
$ I J
MORGAN TO TEAR DOWN
THE OLD DODGE MANSION
ALCOHOL 3 PER CENT. :
AVegetable Preparation forAs.
similating the FoodandRegula
ting the Stomachs and Bowels of
aa 1T17 1
UAolUmir
For Infants and Children.
Th Kind You Have
Always Bought
Bears the
T PIERPONT MORGAN has become
we an expert on fireproofing matters.
He has announced his intention to de-
molish the old Dodge mansion, for
which he recently paid $500,000, to
make his art museum absolutely safe
from fire. The museum, which stands
on the same block, bounded by Thirty-
sixth and Thirty-seventh streets, Park
and Madison avenues, is a magnifi-
cent building, erected at a cost of
$2,000,000. The museum itself is a
thoroughly fireproof structure, built
throughout of terra-cotta hollow tile
brick, and is considered practically
immune from flames. It is a store-
house of priceless art treasures, which
constitute one of the most valuable
private collections of paintings, tapes-
tries and ivories in the world. Mr.
Morgan evidently realizes the danger
to these treasures that might arise
from a combustible structure adjoin-
ing the museum. His idea is to se-
cure an open space all around it by
moving the Dodge mansion, which
covers the middle of the block on the
Madison avenue side and stands be-
tween the museum and the avenue.
The area thus secured will be turned
into a landscape garden, to beautify
the side approach to the museum.
This half-million-dollar “garden” will
have a frontage of 67 feet, with a
depth of 167 feet. Almost the entire
block in which the museum stands is
son avenue for $600,000 and presented
it to J. Pierpont Morgan, Jr. Mr.
Morgan himself and his daughter,
Mrs. Satterlee, occupy the mansions
on the Thirty-seventh street corner.
White Woman Arouses Curiosity.
Major Powell Cotton, who is on an
expedition from the Nile to the Zam-
besi, is accompanied by his wife, the
first European woman to penetrate
the Ituri basin. The camp has been
thronged daily with natives who are
wild with curiosity to see “the white
woman with the long hair.”
To Excavate Herculaneum.
Charles Waldstein, professor of fine
arts in Kings college, Cambridge,
England, will arrive at Rome soon for
the purpose of perfecting an agree-
ment with the Italian government
concerning the carrying out of his
project for the excavation of Her-
laneum. The professor’s plans to this
end have been accepted by the Ital-
ian government on the condition that
the participation of foreign countries
in the work be only under the form
of private contributions and that
there be no foreign official interfer-
ence.
The entrance of Lord Archibald
Douglas of England into a monastic
house is a final incident of a most un-
owned by Mr. Morgan, who recently
bought the Phelps mansion on the | Archibald was devoted to the home-
selfish life. As a secular priest Lord
Thirty-seventh street corner of Madi-less boys of London.
Senators Famed Story Tellers.
When “Fiddling Bob” Taylor of
Tennessee puts on the toga now worn
by E. W. Carmack the senate will
have in its membership one of the
best story tellers in the United
States. It is doubtful, however,
whether the incoming senator is a
better narrator of droll tales than the
outgoing senator. Senator Carmack
is the author of nearly as many good
stories, which, started at Washing-
ton, have found their way all through
the country, as even so noted a ra-
conteur as Private John Allen. Mr.
Carmack’s humor, like that of Mr. Al-
len’s, has a genuine southern flavor.
The Endless Chain.
The doctor-man has got me cinched.
For when I’m feeling ill
I go to him. He cures me up
And then sends in his bill.
But when I see what it has cost
I get so sick again
I have to have his services—
Behold, the endless chain!
—Judge.
INFANTS/CHILDREN
Signature :
By the aid of the editor the home merchant can ride the mail-order
magnate out of the home community on the rail of publicity. The moral
is advertise; advertise systematically and persistently. Tell the public
what you have to offer, and tell it so they will understand.
misleading—a thing which Blank’s ad-
vertising should never be—they at-
tract the attention of the reader and
possible purchaser because they tell
about some one thing that he may pos-
sibly want.
The mail-order man makes a run
on a few things which he is willing to
sell at a close margin of profit in or-
der to attract trade in his general line
on which heavy profits are made.
Blank should advertise hardware in
much the same manner the mail-order
man advertises hardware, and he has
this advantage—-he can invite the peo-
ple of the community to visit his store
and see the goods for themselves so
they will know just what they are buy-
ing.
If, instead of expressing meaning-
less generalities in a two-inch space,
Blank had used a little more space
and properly displayed an advertise-
ment something like the following he
would have been sure to have at-
tracted attention to his store, and in
all probability would have been sur-
prised at the drawing power of his ad-
vertising:
tising pay larger returns than the
mail-order man secures; you can make
it the mainstay of your business, and
you can make it the means of killing
the mail-order competition in your
community. And when you do this
do not begrudge the publisher the
reasonable price he asks you for ade-
quate space in his columns. He will
give you better value than any other
commodity you can buy.
WRIGHT A. PATTERSON.
NO THORNS IN HER PATH.
Josephine Daskam Writes in Tribute
of the Golden Rule.
ness and Rest.Contains ueitori
Opium.Morphine nor Mineral.
NOT NARCOTIC.
Recipe of old Dr.SAMUELPITCHER
Puupkir Seed- . .
4Lx. Senna + A
Rochelle Salls- 1
niseSeed + ‘
ArearoodndEsodke 1 I
Worm Seed - 1
Clarified Sugar • 1
Wintergreen Flavor: f
i Aperfect Remedy for Consfipa-
- tion. Sour Storach, Diarrhoea
; Worms Convulsions. Feverish- i
; ness andLoss OF Sleep.
- Facsimile Signature of
Gea.
- NEW YORK. J
Use
For Over
fears
5
months old
#0.92
15
D2.t5
offo-eroelify-dennolyfobtscol fowere
Trouble.
\ "Portleigh took his fiancee out in
his new automobile yesterday. When
they returned the girl was alone at
the steering wheel, and Portleigh was
walking behind.”
“Lovers’ quarrel, I presume?”
“Oh, no; Portleigh was pushing the
machine.”—Judge.
74
94
Ru-pea
Skeptical.
Dorothy—So you’ve just been to the
doctor’s again. Did he change your
medicine?
Anne—He said he did, but the pills
look just exactly the same.—Detroit
Free Press.
He Knew.
Missionary—Do you know who I am?
Cannibal—Sure! You’re an edible.
—Judge.
A Crime.
“There was a murder in Jinx’s
house last night."
"Horrors! Tell me about it!”
“His daughter murdered a few pop-
ular songs.”—Houston Post.
WASHDAY BARGAIN SALE
AT
BLANK’S
EVERYTHING NEEDED FOR WASHDAY
AT BARGAIN PRICES
During Thursday, Friday and
Saturday of this week
C2 50 for a 5 year guaranteed best quality
Clothes Wringer, the King of Wring-
ers. Solid rubber rolls, steel spring and patent
guide board.
SI 8 for a good American clothes wringer.
* 10 inch rolls, hardwood frame
F4C for genuine “No Sag" Curtain Stretchers.
/4 Center brace and will not sag.
02 for extra heavy copper rim and bottom
wash boilers
I c for 5 dozen of the first quality Clothes
Pins-
T O v for so foot white Cotton Braided Clothes
400 Line. *
80c for hardwood folding Clothes Bar of ex-
ceptional size for the money.
»a0 for full sized very best quality Wash
* Boards.
Ravr for medium sized galvanized iron Wash
409 Tubs.
or for 12-qt. heavy galvanized iron water or
4 scrub pail.
AEC for best quality fiber Water Pail of ex-
4oY ceptional merit.
50C for an excellent quality of ironing boards
4 that will not warp.
Ef AC for an extra large heavy willow Clothes
04V Basket.
“I believe myself to be notably for-
tunate in my relations with my do-
mestic employes. During a period of
eight years, in which I have employed
household labor in four widely differ-
ent places, I have never once been ad-
dressed with intentional disrespect by
any person in my employ,” says Jose-
phine Daskam Bacon in the American
Magazine.
“I have never been left a day with-
out my regular staff of employes,
which has varied from one to five
(that is to say, that I have never
been left suddenly or without suffi-
cient notice to supply the vacancy).
“I have never had a satisfactory
worker leave me except for what I
considered a good reason (in the ma-
jority of cases an advantageous mar-
riage).
“I have never lost an unsatisfactory
one except by my own dismissal. I
have never to my knowledge, or even
suspicion, suffered the loss of a pen-
ny’s worth by theft, and my record
for breakage is such that it produces
utter incredulity.
“In three cases out of four I have
had services willingly and frequently
offered me along lines where it was
not expected or requested. I have
had extra money offered by me to off-
set extra work occasioned by sickness
refused on the ground that at such
times all the household expected to
share the trouble.
“And as a climax I am able to state
that once, at least, on my offering a
raise in wages to express my appreci-
ation of competent and devoted serv-
ice I was met with the astounding sug-
gestion that as my expenses were
Guaranteed under the Food ar
Exact Copy of Wrapper.
Prosperity
NY.
.79 Is Yours %d
A27 in all your farming, whether you grow
W 1 melons, grapes, berries, apples, or other U J
(eg fruits, vegetables, cotton or tobacco, if you use thaa,
from 200 to 1000 pounds of W 59
Virginia-Carolina Fertilizers w
per acre ten days before planting, and some more later
as a top dressing. The ingredients in these fertilizers will
S supply to your soil the elements which have been taken %
i from it by constant cropping. V
’ You can get valuable information about planting from
Virginia-Carolina Fertilizer almanac—free to farmers. If your
fertilizer dealer has not a copy left, write us for one. They
are “going like hot cakes.’’ Many farmers say the farming
information in this almanac is worth $1.00.
SALES OFFICES:
Richmond, Va. Norfolk, Va. Durham, N. C.
Baltimore, Md. Atlanta, Ga.
Charleston, S. C.
Savannah, Ga.
Shreveport, La. Memphis, Tenn. Montgomery, Ala.
C^S^
“Increase Your Yields Per Acr
The prices given here are of course heavy at the time and likely to in-
mere fiction, but the prices Blank crease I had better not consider it. "
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Dunlap, Levi A. The Meridian Tribune. (Meridian, Tex.), Vol. 12, No. 45, Ed. 1 Friday, April 19, 1907, newspaper, April 19, 1907; Meridian, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1629686/m1/3/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Meridian Public Library.