The Allen American (Allen, Tex.), Vol. 27, No. 3, Ed. 1 Saturday, August 10, 1996 Page: 21 of 52
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[ 11
422-SELL Classifieds
**************
Harte-Hanks Community Newspapers
Week of AUGUST 8-10,1996
HARTE
HANKS
•Internet provides consumers with DECISION MAKING
DES ON BUYING CARS, INSIDE •
Mercedes-Benz E420 V8 Performance Challenge converts owners of competitive vehicles
The new Mercedes-Benz E-
Class has enjoyed eight con-
secutive months of sales
gains, and one reason is the
success of the company's
E420 V8 Performance
Challenge. A marketing pro-
gram touring the United
Gates with stops in 15 cities,
the E420 V8 Performance
Challenge allows owners of
Mercedes-Benz and competi-
tive luxury cars to compare
the Mercedes E420 with the
BMW 540i and 740iL,
Cadillac Seville STS, Jaguar
XJ6 and Lexus LS400. (The
Mercedes E420 and BMW
940i are 1997 models; the
others are 1996 model-year
cars.) A direct-mail program
invites owners of two-to-four
year-old versions of these and
other luxury cars, as well as
current Mercedes owners, to
participate.
The V8-powered Mercedes-
Cenz E420 joined the six-cylin-
der E320 and E300 Diesel
models in April as a 1997
model. The E420 V8
Performance Challenge is
administered for Mercedes-
Benz by Automotive
Marketing Consultants, Inc.
(AMCI), a California-based
^dependent automotive
research and testing firm. The
program is conducted in a
large paved area, such as a
stadium parking facility, that
has been configured into a
special test course designed to
style that used to primarily
bring the jaguar XJ6 to mind.
Mercedes-Benz is on target to
sell 7,300 E420 sedans this
year, triple the sales of the
1995 E420.
"The E420 V8 Performance
Challenge demonstrates how
confident we are that the
E420 is the best car in its seg-
ment, but even more impor-
tant, the E420 V8
Performance Challenge lets
people objectively compare
the E420 to its competitors
and decide for themselves,"
Jackson says.
Each session of the E420 V8
Performance
Challenge
accommodates up to 75 dri-
vers, and there are four ses-
sions held over each of the
weekend events. For partici-
pants, the day begins with
breakfast—or lunch, if it is an
afternoon session
at a
Submitted photo
The 1997 Mercedes-Benz E420, introduced in April, is the latest addition to the award-winning, fullsize E-Class sedan line with
even more standard equipment than its 1995 counterpart, including the world's first door-mounted side-impact airbags.
simulate nearly every driving
condition. Participants drive
through 12 distinct test areas,
where they compare the steer-
ing feel, evasive maneuvering
ability, full-throttle accelera-
tion and rough-road handling,
among other attributes, of the
E420 and its competitors.
The main objective of the
E420 V8 Performance
Challenge, according to Mike
ackson, MercedesBenz of
North America executive vice
president for marketing, ser-
vice and sales, is to change
perceptions that owners of
competitive vehicles may
have of Mercedes-Benz.
For example, the program
is designed to show that the
E420 offers the fun-to-drive
performance that buyers had
in the past, perhaps, associat-
ed with BMW, the features
they might have previously
thought only came with a
Lexus LS400 or the distinctive
country club. A Mercedes-
Benz spokesperson delivers a
10 minute overview of the
E420 and the day's program.
The guests then experience
the handling response and
ride comfort of the E420 by
driving them to the test site.
At the site, AMCI presenters
spend about 45 minutes giv-
ing full "walk-around"
overviews of the E420 and its-
competitors. Participants then
drive the Mercedes E420 and
competitive cars through the
course. An AMCI professional
Turn to MERCEDES, Page 2
I I A(
VILLAUL
FORD’S
JLTTIS
/ JJJ J J_.
Tosi) PTuyT
Your Custom
Truck and Van
Headquarters
Break Through the High Price Barrier, Drive to
Lewisville for Huge Savings and Low, Low Prices!
‘97 ESCORT 4-DOOR
100,000 . $1
1 Mileup
Tune -------
choice‘96 RANGER “XLT PKG"
169-
permonth
w*
CFC Free A/C. Dual Air bagsePower Steering. Low Back Cloth & A/C+AM/FM Stereo Cass.* Pm. Steering.Chrome Rear Step Bumper.Cast
Vinyl Seats*2.0 Liter SPi Engine. AM/FM Stereo Center Console Alum. WheelseSliding Rear Windows. Floor Console»23L EFi-4 Engine Super
w/cup holderseMaintenance Free Battery. Stk# E145937 Engine Coolant«60/40 Split Bench Seat. Stk #R23594
TBD..............$14,721, Pkg. Savings..............$1306
TBD...............$12,225, VILLAGE FORD DISC...............$1230 FACT. REBATE. $600 VILLAGE FORD DISC.. $ 1820
DELIVERS A 1991-1996
MODEL VEHICLE
(over 90% Approved)
OVER 300 PRE-OWNED VEHICLES IN STOCK
YOUR CHOICE FOR $2995
LA
96 RANGER SUPERCAB "XLT"
• Chrome Rear Step Bumper
• Sliding rear Window
• AM/FM Stereo
• A/C • Floor Console
• Super Engine Coolant
• 60/40 Split Bench Seat
• Power Steering
• 2.3 EFi Engine
• Rear Jump Seat
‘87 Jeep Cherokee
‘89 Cavalier - 4Dr
* 91 Tempo GL
* 85 VW Golf
* 87 Camaro
* 88 Suzuki Samurai
* 86 Cougar
* 88 Beretta
* 88 Dodge Bam Van
* 90 Subaru Legacy
* 66 F-150 PU
* 89 Escort Tan
* 90 Escort 4Dr. Black
* 88 E150 Conv. Van
* 86 Chevy G-20 Conv.
<90 S10 PU
* 86 Celica GT
YOUR CHOICE FOR $3995
“.----------------------- a 2 at this price
TBD........$16,488, PKG. SAVINGS.........$1306, FACT. REBATE........$600 VILLAGE FORD DISC........$17 8 7
‘96 MUSTAN
‘96
TAURUS
. • Air Conditiong • Cloth Bucket Seats • AM/FM Stereo W/Cass. • Dual
• A/C „Til Wheel • AM/FM Cassette *3 8 L V6 • Cloth Electric Mirrors • Body Side Moldings • Clear Coat Paint .Full Wheel
Bucket Sect P205/63R15 BSW ESTk. #M225520 Covers: DuctarBogs elluminated Entry "Rear Window Defroster ’™
TBD..................$16,765, PKG. SAVINGS.................$390, TBD...............
FACT. REBATE........$750, VILLAGE FORD DISC.....$1630 RCO REBATE
,720, FACT. REBATE...........
00-, VILLAGE FORD DISC
$1000
$1925
‘96 F-150 SUPERCAB “XLT”
TEXAS STAGECOACH CONVERSION
• Auto • A/C
Power Windows/Locks
• V8 • Cruise • Tilt
• Running Boards
• Window Tint
• Chrome Bed Rails & More
2 at this price
RD DISC.
$5358
214/221-2900
Apply for loan by phone, ask for ext. 262
SE HABLA ESPANOL
CREDIT PROBLEMS? CALL BARRY 1-800-753-6597
‘89 Voyager
‘86 Maxima
‘87 Cadillac Deville
* 90 Hyundai Excel
‘87 Taurus GL
* 88 Gr Am 2Dr
* 88 Camry 4Dr
‘87 Saab 900 S
*89 Cavalier 2Dr 42K
* 88 Club Wagon
* 87 RX-7: Super Clean
* 86 Trooper
* 88 S10 Auto
* 91 Tempo 40r. White
* 91 Tempo 4Dr. Red
* 92 Space Cab
YOUR CHOICE FOR 5995
*86 Maserati 425 *93 Beretta GT
*90 Toyota Supra *90 Cavalier 2Dr Auto
*90 Cutlass International *89 Bronco II Ed Bauer
491 Geo Prizm
’92 Corsica
’90 Caravan
’92 Probe
492 Geo Storm
492 Tercel 2Dr
’91 Trooper 4x4
‘89 Aerostar Van
‘92 Corolla
‘90 Chevy ITon Cab & Chassis
YOUR CHOICE FOR 16995
*92 Sable
*92 Tempo GL 28K
‘93 Escort LX
491 Mazda MPV #F26421A
’93 Cavalier 2Dr
*92 Jetta GL
*93 Taurus GL #P647273A *90 F250 Cab & Chassie
*86 Porsche 944 ‘91 Ranger Red
‘91 Dakota PU ‘93 Mazda B2200
*90 Mazda MPV #438383A *94 Hyundai Excel
*92 Ranger XLT Red *93 Ranger SC: Black
ale Hours: Mon-Thurs 9 to 9
Fri. 9 to 8, Sun. 10-7
Service Hours: Mon-Fri. 7 to 6
Sat. 8 - NOON
I-35N @ VALLEY RIDGE EXIT #453
Open Sunday 10am-7pm
‘96 THUNDERBIRD ‘96 17,
EXPLORER
L’4DR.
• Automatic Overdrive • Air Conditioning • Illuminated Entry
• Cast Aluminum Wheels • Rear Window Defroster Stk# A177131
TBD...............$18,375, FACT. REBATE...............$600,
Pkg. Savings.$360, VILLAGE FORD DISC....$1420
299
per month3
........1■
•CFC Free Air Conditioning .4.0 V6, Dual Air Bags »AM/FM Stereo
w/clock .Knitted Vinyl Bucket Seats • P225/75 BSW Tires • 5 Spd.
Overdrive Trans. .Color keyed Carpeting • Intermittant Wipers
•Illuminated entry »Full face steel wheels .21 Gal Fuel Tank. STK. #U23197
TBD.........$21,495, VILLAGE FORD DISCOUNT...........$3500
‘97 F-150 SUPERCAB"XLT"
TBD......$24,998, PKG. SAVINGS......$1500. VILLAGE FORD DISC
• A/C
• AM/FM Cassette
• Captains Chairs
• Automatic
•6 way Power Drivers Seat
• Cruise • Tilt
• Aluminum Wheels
• Power Mirrors
• 4.6L V8
Stk #F80913
.... $2626, SALE PRICE......$20,872
‘96 WINDSTAR GL
‘96
CUSTOM
VAN
THE
O:
• 7 pass • Auto Overdrive • High Capacity Rear A/C & Heat • Cruise • lilt
• P. Windows /Locks .Floor Mats • AM/FM Cass • Luggage Rack
• Rear Window Defroster • Light Group • 25 Gallon Tank Stk # W11512
TBD........$24,040. PKG. SAVINGS........$1320, REBATE........$1500,
RCO REBATE............$500’, VILLAGE FORD DISC...............$1725
Fully Equipped • A/C .4 Captain's Chairs • Bi-fold Sofa
•Auto • AM/FM Cassette • Running Boards • Deep Pile
Carpeting • Walnut/Mahogany Wood Trim • Color Keyed
Curtains •Full Insulation Pkg. & More Stk #V27574
TBD..$28,595, REBATE..$1200, VILLAGE FORD DISC.....$7400
‘96 F-150 “XL”
•4.9L EFI V6 Engine • A/C • Air Bag
•Texas-Oklahoma Pkg.
•Interval Wipers
•Styled Steel Wheels • Light Group
a • AM/FM Stereo w/clock
•Chrome
Appearance Pkg
•STK. #F74549
1-800-753-6597
1.6.9% APR up to 48 mos. in lieu of Rebate WAC.
2. 24 Mo. RCO Purchase. 23 months @ $169, Final Month @ $8226 $769 down +TT&L
3. 24 Mo. RCO Purchase. 24 months @ $299 Final month $17,499, $299 Down +TT&L, 9.5% APR WAC
4. Example: 1994 Escort. Sale Price $8995. Plus TT&L Total Down $29 54 payments at $264 18% APR WAC
* 24 Month RCO (Red Carpet Option)
All Prices plus TT&L WAC. All Rebates Assigned to dealer. Art for illustration Only.
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Watterson, Tim. The Allen American (Allen, Tex.), Vol. 27, No. 3, Ed. 1 Saturday, August 10, 1996, newspaper, August 10, 1996; Allen, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1688490/m1/21/: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Allen Public Library.