The Alto Herald (Alto, Tex.), Vol. 33, No. 51, Ed. 1 Thursday, May 3, 1934 Page: 4 of 8
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THE ALTO HERALD, ALTO, TEXAS, MAY 3, 1934.
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FORD REFUSES TO RAISE PRICES
In the face of increases from $20 to $300 on
eight other make of cars, Mr. Ford refuses to
add the advanced cost of materials and labor,
to the price he asks the public to pay for the
Ford V-8 for ) 934.
Just as Ford made automobile transportation
possible for the masses, just as he was the
earliest advocate of high wages for workmen.
FORD HAS ANNOUNCED A RETURN TO
HIS FORMER MINIMUM WAGE SCALE.
He admits increases in costs of producing Ford
V-8 Automobiles.
BUT HE CONDEMNS THE POLICY OF
CUTTING WAGES AND INCREASING
PRICES, IN ORDER TO PAY DIVIDENDS
TO STOCKHOLDERS. '
Mr. Ford insists on passing the dividends first
to the people who buy Ford Automobiles ....
waging the battle for recovery and support of
the President's New Deal, on the basis of
tightening up his policy of management, keep-
ing up to an ever increasing level the Quality
of Ford Automobiles, and expecting to make
his profit on the increased business resulting
from his policy of
SELLING AUTOMOBILES AT THE LOW-
EST POSSIBLE PRICE.
He believes in paying men well for what they
do . .. but just as firmly condemns highly paid,
non-working executives.
Here's what Ford's Statements mean:
FORD WILL MAKE THE BEST CAR
THAT MEN AND MACHINERY CAN
MAKE.. SELL THEM FOR THE LOWEST
PRICE POSSIBLE !N, KEEPING WITH
SOUND BUSINESS PRACTICES.
And protect the masses of people by his policy
of higher wages and lower selling prices on
what he produces.
ALTO
Forrest €* WHHams, Ford Dea!ers,
"The Car Without a Price Class"
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W. A. Trantham, Local Manager
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THE ALTO HEMLO
Issued Weekly
Alto, Texas
Office Phone
114
Entered as Second-c!ass matter
May 20, 1900, at the Post Office at
Alto, Texas, under the Act of March
8, 1879.
F. L. WEIMAR
Editor
SUBSCRIPTION RATES:
One Year %1.50
Six Months 75
Forma] obituaries, resolutions o
respect and persona] cards of thanks
wit! be charged for at the tegular ad-
vertising rates.
When requesting your paper to be
changed from one address to another,
be sure to give the postoffice ad-
dress to which your paper is NOW
going as we!! as that to which you
yish it changed.
MOTHER'S DAY
Biuegrtss Beauty -
Methodist Church
!
Christian Church
(LEXINGTON . . . Miss Ruby
Dunn (above), juniior at the Univer-
sity of Kentucky,is the most beautiful
co-ed at the Btuegrasst sehoo], so
voted the editors and judges of the
annua! year book. ;
Mr. and Mrs. J. F. Co&per and son,
Joe Fred, attended the meeting of
Red and White Stores he!d in Nacog-
doches Monday night.
The new stock market regulations
bi)l is scaring Wat! street, but it wilt
,do more good if it scares the iambs
tinto hoiding on to their money.
Sunday at the Methodist Church,
we wiit ceidbrate the One hundred!
and fiftieth Anniversary of Method-'
ism in America. I
It wiit be Sunday Schoo! Day when
the Sunday Schoot wit] have charge
of the preaching hour and present to
the church congtegation th* begin-
ning, history and progress of the
Sunday Schooi in America and es-
ipeciaiiy in the Methodist Church.
At the proper ptace in the program
St wiH take on a local phase when the'
history of this congregation and the
Sunday School will be presented In
an interesting manner.
The public is cordially invited ta
attend.
J. Carroll Cooper, Paytor.
Mrs. Ernest Andrews and children
of Rusk are spending this week here
with their mother and; grandmother,
Mrs. J. R. Luker.
The Church of Christ is having her
Opportunities these days to hold up
the cause of our Lord in no uncertain
way. The ca!! today is for Christian
men and women everywhere to rally
to the cause for which our blessed;
Lord lived and died. He that goeth
forth and weepeth bearing precious
need, shall doubtless come again with
(rejoicing, bringing his sheaves with
him.—Psalm 126: 6.
Regular services in all departments
next Lords Day.
On account of the play given by
the seniors on Thursday night, we
wiH meet on Friday night for choir
practice at 7:30.
We will preach at Primrose school
9iot.se next Sunday evening at 3 p. m.
We extend a cordial invitation to the
[people of that community to meet
,with us.
Chas. E. Metcalfe, Pastor.
INTERMEDIATE B. Y. P. U.
PROGRAM
J. C. Cunningham, Mrs. S. R. Mc-
Dermitt and daughters, Emily Bess
and Joy, of Jacksonville spent Sun-
day here with their sister and aunt,
Mrs. W. A. Trantham.
Sunday, May 13, marks the an-:
tnual observance of Mother's Day.]
This day, the second Sunday in May,]
has theen set aside most aptly to pay i
homage to the one whom, of all liv-
ling human beings, we owe the most
—the one whose love is never failing
and who never knows too great a
sacrifice, when the happiness and
welfare of her children are con-
cerned. I
The day will be marked with spec-
ial programs in the churches, family
gathering, gifts and other fitting tri-
butes. Everyone should make n
special effort to be with his or her
mother on this day if at all possible.]
If it is impossible, then a message
and a token of your love should be
pent to help make her happy.
The chief purpose of the obser-j
Svance of one particular day as
Mother's, embraces the simultaneous
honoring of mother throughout the
iworld as an impressive aeknow-j
ledgement of the love and reverence
nil men and women owe their j
\ mothers. And, though we stress this
one day, Mother's Day should be ob-j
served every day of the year for it
should be in every heart to do so.
The love felt by a mother for her'
children and her children for her, are
things a(part. They are proved by
service and sacrifice, not by words or
special acts of devotion on one par
ticular day. They need no special
emphasis.
PINEAPPLE ROUTE TO MAN'S HEART!
Mr. and Mrs. S. P. Fox and son,
Kenneth, and Mr. and Mrs. Clyde
Poore visited Rev. and Mrs. J. L. Ross
in Kirbyvilte Sunday. They also
visited in Jasper and San Augustine.
What kind of Friend are you? Hear
:it discussed in Intermediate B. Y. P.
U. Sunday night.
Subject: "My Friends and I."
1. Our Need of Friends—James
Smith. <
2. Poem:'"The House by the Side
of the Road"—Dolores Trantham.
3. Thd Kind of Friend I'd Like to
Be:
(1) A Sincere Friend — Joy
Alten. <
(2) A Loyat Friend—James
Simmons.
„ (3) An Understanding Friend
—Glyndoni Gibson.
(4) A Trustworthy Friend—
Breland McCultough.
(5) An Unselfish Friend—Mary
Elma Brittain.
(6) A Christ-like Friend—Sam
Woods.
Be on time and bring your Bibles.
We will have Sword Drill.
BEEF HIDES, CATTLE
AND HOGS WANTED
WiH pay best market price for
Beef Hides, Cattle and Hogs.
W. E. Bailey,
Phone 3 Rings on 20.
J. H. Moseley, Optometrist, Rusk,
Texas, with 34 years in the practice
of Optometry. Allen Drug Store on
the First md Third Mondays in each
month.
No charge for examination.
Mrs. C. W. Nunn and daughter,]
Mary Lou, and son, Gordon, of Jack-
sonville spent the week-end h:re
with the former's sister, Mrs. W. A.'
Trantham.
One way to reduce taxes is to re-
dr.ea the number of laws, because the
fewer there are, the fewer officials
*we need to enforce them.
Potitica! Announcements
Permanent
Specials
Beautifu! Croquignoie Push-
up Wave for On)y $] .50.
Oi! O'Castor $2.50,
Oi! of Tu!ip Wood $3.50 or
Two For $5.00.
Durat $4.50
Shampoo and Set 40c
Eyebrow and Lash Dye 50c
Kay-Fed Beauty Shoppe
Mrs. C, H. STUEETY, Prop. i
i2i7S. Main DTc!tf)honci62j
: JACKSONVILLE, TEXAS
NAT PATTON.
W. D. JUSTICE.
For Representative,
W. W. GLASS.
C. O. MURDOCK.
For District Clerk:
E. C. (Ed) HOUSTON.
J. E. HAMILTON.
W. E. (Walter) SLOAN.
A. M. VINING.
For County Superintendent:
D. C. (Dock) STOCKTON.
W. W. (Doc) DOVER.
ERNEST L. ROBERTS.
J. R. (Rayford) HOLCOMB.
J. J. (Capt.) BOLTON.
FRANK DEVEREUX, JR.
PETE MUSSLEWHITE.
D. L. HARRY.
For Tax Assessor-Cotlector:
J. W. PEARSON.
C. L< (Dixie) ARNWINE.
WATTERS SINGLETARY.
L The old-fashioned mother who
^ tacd to take pride in how many
pones she could get out of a sack
of meal now has a daughter who tells
how many drinks she can mix out of
a pint of com. )
One advantage of the old fashioned
cotton stocking over the present day
silk ones is that they gave more
mileage.
L'
The ice that drifts down from the
polar regions each year would make
a layer a foot thick if it were spread
evenly over the land surface of the
earth.
.No Alto married man can enjoy
peace of mind while his wife is giving
turn a piece; of hers.
lite way tu a man's heart Is known
by a!! good cooks!
Hut the shortest distance between
his mouth and h)s aWection Is undeni-
ably the I'lneappte Cream Cake way!
And for men—from 3 to 8.*i—this dec-
orative edible ]s a luxury which may
be Indulged In often. Its plneappte <tlt-
lnc Is healthful as It Is luscious, for
canned pineapple, according to dietet-
ic advice, should he Included In the
dully menu tn some form or another.
A plneappte cream calte nt to serve
as birthday enke for even the most
speclat of holidays may he made eas-
ily—with several dlfTcrcnt kinds of
cahe—your favorite white cake, sponge
cake or I.ndy Haltimore. Hut one of
the Simplest and most delicious of a]]
Is the Pineapple Cream Cake recipe
which foMowa:
HPOKGB !AYRR CAKH
: g.- "txr"-""
ilty ^ "nHH
*K) * ""* t'metid extract
Separate eggs and beat yolks Intt
cold water. Add sugar gradually and
heat two minutes after all of the sug-
ar Is added. Put cornstarch In cup,
and (111 to brim with Hour, sifted. Mix,
and sift cornstarch and flour with the
baking powder and beaten egg whites,
and flavoring. Bake in three layer
pans, In moderate oven, 320 to 3.10 de-
grees about 45 minutes.
CHHAM HH<!KO
M cup batter S tbnp. crcnm
creamed ',6 cup wetl-
t cups powdered drained crushed
susar pineapple
t tsp. ftavorlag—
atmond or vaniHa
Cream butter In the top of a dou-
ble boiler, add cream, and powdered
sugar, flavoring and welt-dralned pine-
apple. Spread layers with the cream
plneappte mixture. Frost the cake
with the same mixture. Pat chopped
brown nuts or coconut on top and
sides, and set wedges of canned atlctd
ptnesppte on top.
How One Woman Lost
20 Pounds of Fat
For County Clerk:
C. D. SHOEMAKER.
CLAY BINGHAM.
Lost Her Prominent Hips, Double
Chin, Sluggishness
Gained Physical Vigor-
A Shapely Figure
If you're fat—first remove the
cause.
Take one half' teaspoonfu! of
KRUSCHEN SALTS in a glass of hot
iwater every morning—in $ week;,
get on the gcates and note how many
pounds of fat have vanished.
Notice also that you have gained
in energy—your skin is clearer—you
ifecl younger in body—KRUSCHEN
wilt give any fat person a joyous sur-
prise. .
Get an 8Rc bottte of KRUSCHEN
SALTS from Brittain's Drug Store or
any leading druggist anywhere in
America (lasta 4 weeks). If this
(first bottte doesn't convince you this
is the easiest, safest and surest way
to lose fat—your money! gladly rt-
tnrned.
For County Attorney:
J. W. CHANDLER, JR.
For County Treasurer:
MRS. E. (Gene) DUPREE.
MRS. WILLIE MAE13ARGILL.
MRS. CORA DICKEY.
For Sheriff:
J. A. SMITH.
- JOHN K. HARROTT.
For Justice of the Peace, Precinct 2;
H. V. SITTON.
W. R. McCUISTION.
For County Commissioner:
W. S. SATTERW1IITE.
WILMER ROZELLE.
E. E. (Eugene) HOLCOMB.
B. M. RAY.
J. E. CATES.
For Constable:
A. G. (Dock) BLACK.
For fublit Weigher:
W. J. (Bill) CROSBY.
J. D. Sartain
Garage
HUMBLE GAS AND OIL
Wholesale—Retail
FIRESTONE TIRES
And Accessories
WE NEVER CLOSE
PHONE 259
Shoe Repairing
First Class Material
Workmanship Guaranteed
PRICES RIGHtt
INSURE YOUR PROPERTY
Agaimt
FIRE. WINDSTORM. HAIL.
AUTOMOBILE INSURANCE
PUBLIC LIABILITY,
PROPERTY DAMAGE, BONDS
Your Patronage Appreciated
J. C. ERW!N
Phone 90
A!to, T*xa<
OR. J. C. HiLL
DENTIST
Phone 58 Office in
RounsavMie Building
D. B. Lawson
MorriH, Texas
REAL ESTATE- MM PROPERTY
SURVEYING
Notary Public
Telephone 100
ARC
—M"S
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Weimar, F. L. The Alto Herald (Alto, Tex.), Vol. 33, No. 51, Ed. 1 Thursday, May 3, 1934, newspaper, May 3, 1934; (https://texashistory.unt.edu/ark:/67531/metapth214696/m1/4/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Stella Hill Memorial Library.