The Alto Herald (Alto, Tex.), Vol. 39, No. 48, Ed. 1 Thursday, April 4, 1940 Page: 3 of 8
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THH ALTO HERA!,!), A!,T(1. TP^XAS
Softly Styled Suits Go Gay
With Eye-Catching Accessories
By CHHRIE NICHOLAS
-'"-*7*"
A LL the way from suits to acces-
sories the new fashions are Mat-
tering and prettifying. "Never saw
you look so well, you are getting
younger looking and prettier every
day," that's the sweet music you
will be hearing when you go step-
ping in the new spring outfit. Frilly
lacy Mouses, frothy white lingerie
touches that give the feminine touch
never fail to call forth compliments
for the wearer, likewise the flowery
toques and the ribbon-tied bonnets
(so new this season) and the bags
and the gloves and the jewelry that
are so high-color bright this season,
not forgetting to mention the gadget
frivolities that will adorn your
jacket lapel. They all spell youth
and flattery for the fashion-arrayed
during the coming spring and sum-
mer.
The new suits especially are de-
signed with an eye for costume al-
lure. Soft styling with beguiling
dressmaker touches keynote the en-
tire current suit program. Having
acquired a suit that "does some-
thing for you" (the new suits do
just that) the next move is to plunge
into a wild orgy of accessory shop-
ping. Stop at nothing in the way of
high color and daring motif for fash-
ion bids you to glamorize the pic-
ture with a heart-smashing witchery
of eye-catching furbelows and
gadgets.
Note the spring costumes pic-
tured. They were selected for illus-
tration from among hundreds of
ntunning fashions shown by the Style
Creators of Chicago at a recent pre-
vue which dramatized the new
modes up to the 'nth degree of al-
lure. The jacketed suit-costume
shown to the right verifies the style
message that tucks have become a
hobby with designers. Even the
new fabric or felt hats have sub-
scribed to the present vogue for
tucks. Very new and smart is the
allover-tucked dress and many
frocks have fine tucked yokes and
sleeves. You will see handbags that
are tucked with gloves to match.
It's tucks that impart unmistakable
chic to the jacketed costume to the
left in the picture. This charming
ensemble is made of tissue wool in
an entrancing lime green shade,
with horizontal tucking down the
front of the jacket. The dress, with
fitted waist, has a 16-gored skirt.
The Roman striped sailor worn with
it and the handbag to match are
stunning.
Polka dots are staging a big re-
vival. See the coat ensembie cen-
tered in the group. Here you have
the new navy and white craze in-
terpreted at its most charming.
Also this costume is typical of the
new print-with-plaln vogue that Is
of tremendous importance. In this
instance as is true of the majority
of the print-plus-plain fashions, the
coat is lined with the print matched
to the dress.
The suit on the seated figure em-
phasizes the use of checked wool,
for checks are as important as they
ever were and more so. A senti-
mental touch is the heart-shaped
bag, which goes to show that un-
usual handbags are exceedingly
chic this season, and when in gay
stripes as is this one style is mul-
tiplied. Observe that mademoiselle
is wearing a sailor hat with her
striped tailleur, for there is nothing
smarter for this spring than a pert
saiior. Note the feather. Whimsi-
cal feather novelties are very much
in evidence this season.
Speaking of hata, see the pretty
flower-trimmed toque above to the
right. The millinery picture is gay
with flowers this spring. You'll
adore the new flower hats. Most of
them are flirtatiously veiled which
but adds to their piquancy and
charm.
(Released by Western Newspaper Union.)
5TAGE3SCRE!
By VIRG:N!A VALE
(Released by Western Newspaper Union.)
A GREAT deal of traveling
is going on at the Warner
Brothers studio, most of it by
sea. Errol Flynn and Brenda
Marshall are sailing the ocean
blue with a crew of 400 aboard
the "Albatross" and "Madrc
de Dios" for scenes in "The
Sea Hawk." On another stage
Ann Sheridan and James
Cagney are traveling from
Honduras to New York aboard
the "S. S. Arturo" in "Torrid
Zone." She is working her
way back to the States with an edu-
cated pack of cards, and he is try-
ing to get away from a banana plan-
tation.
Then there's "Till We Meet
Again." For this one, Merle Oberon,
George Brent and
Pat O'Brien board-
ed the "S. S. Beren-
da" almost every
morning for six
weeks for a trip
from China to San
Francisco. For "All
This and Heaven
Too" Bette Davis
crosses the channel
from England to
France. And all on
the same lot!
—*
The A)! American College Queen,
chosen from 462 colleges from the
Atlantic to the Pacific, will be
picked by Paramount in a national
contest inaugurated in connection
with the wor)d premiere of "Thost
Were the Days," to be held in
Galesburg, !ii., on May 21. College
girls who have beauty and dramatic
talent will he seiected by the in
dividuai cotieges; photographs of aH
entrants wiil be sent to New York,
and from the 48 chosen for the sem<
finals, (one for each state) 12 wiit
^e picked to go to Galesburg. The
winner will go to Hollywood.
*-
Merle Oberon
Gypsy Influence
The gypsy influence is going
strong this season throughout fash-
ion design. It reflects attractively
In this stunning spectator sports hat.
The Breton sailor of rough white
straw is tied on with a scarf of hand
printed linen in yellow, black and
white, with the same print making
the crown and facing the brim.
Wide brimmed Bretons, either black
or navy straw or fabric, are listed
among the most fashionable for im-
mediate wean
Evening Ensembles
In Spring Wardrobe
Unlined full-length wool evening
coats worn with pastel chiffon eve-
ning dresses are ensembles that will
find a place in many spring ward-
robes. You'll wear a coat of one
color and a dress of another, the
coat the stronger in tone.
Trousered Fashion
Reaches a New High
Smart women all over the country
are going places in slack suits and
in pajama costumes. The idea that
slacks are strictly a sports fashion
no longer exists. According to the
present order of things it's trouser
fashions when you work, when you
play, when you go dining, go mar-
keting, do your housework, enter-
tain at bridge, in fact slack and
pajama costumes have become a
round-the-clock theme. Stunning
new slack suits done in handsome
monotone pastel washable weaves
are making special appeal. These
are tailored to perfection. The spun
rayon types are also great favorites.
A trend toward longer jackets is
noticed in the later slack costumes.
These are styled with pleats, pock-
ets and other effective details.
Watch the slack movement. The
developing of their widespread
vogue marks an epoch-making
event.
Jeweled Fantasies
Deck Spring Togs
Spring fashions call for jeweled
fantasies to adorn your lapel. Try
a pair of knitting needles with a
diamond set in the end of each to
Hash when you do your knit-two-
purl-two (for sunstruck resorts
where everyone knits in the gar-
den, and big dinner parties where
everyone knits after a demitasse).
A flowered ciip is always nice—
a spray of white and yellow roses
set in gold coils so they quiver to
go with a tailored suit you like so
well.
When you see "Diamonds Are
Dangerous," (with Isa Miranda and
George Brent in the leading roies),
it's probable that you'll try to re-
member where you've seen one ot
the girls who plays a minor role
The girl plays the part of a young
lady who is having an extremely
good time in a night club. She is
very pretty, with blonde hair atti
blue eyes and a lovely smile. P<f-
haps you'll recognize hot-.
is Virginia Lee Corbin, who made
a million as a motion picture actress
before she was 16.
From 1913 to 1926 she was a big
name at the box office. Now she's
staging a comeback, beginning as
an extra. The money's gone, the
public of today doesn't know her.
But she's on her way up again.
*
Now that Dinah Shore has become
the songstress star of the Hen
Bernie program via Columbia, the
boys at NBC who handled her pub-
licity must be thinking that radio
Is a queer business. For a year
now these lads have been giving
Dinah a terrlHc buildup. They
must have spent thousands of dol-
lars on special photographs, stunts,
and writers' time to publicize her
name and talent. And what is the
fruit of their elforts? Her first com-
mercial program lands her oa a
rival network!
*
Twelve Hollywood tourists were
drafted from Los Angeies hotets as
jurors to gjve
audience reaction
toRudyVaiiec's
new show. They
were treated like
a real jury; giv-
en supper, and
promised break-
fast if their de-
liberations took
ail night. Find-
ings of jury "ere
not made pubijc
by the foreman.
-*
Rudy Vallee
Benay Venuta, the vivacious sin ?-
ing star of the George Jessei pta-
gram, has been telling friends this
story. It occurred during rehearsil
of the program on which John Be r-
rymore was guest star. A photo g-
rapher hovered about, anxious o
get some shots of the actor, b it
fearful that he might object, as e
was considerably annoyed wt h
cameramen in general at that tin'
Finally the photographer Hot ! p
enough courage to approach * e
Great Lover. "Would you mi! d
posing for pictures, Mr.
more?" he asked. "Mind?" cr* d
Bartymore. Then, leaning over, e
whispered loudiy, "Wou!d you tun d
kissing Madeieine Carroll?"
*—
Joseph Frenl, the 23-year o!d s!
dent of the french horn who ^ s
featured soloist on the West'" ;-
house program, Musical Arnvric"' t,
recently, is hoping that he it spf' "
the summer In South AmeriM. j e
is a candidate for IheNlA ^ii
American Youth Orchestra, "
will tour Central and South AW r-
ica under the direction of
Stokowski. The final au<h"" s
haven't been held yet, but mnsic'^ s
who heard him on the
Americana broadcast feel sure n
he has a pretty good chance.
ail by means of easy darts) and
there's your suit-frock.
What's more, you can make the
jacket-biouse two ways—with scal-
loped sleeves and neckiine, and
with a naive, round collar. So you
can see what a he!p this c!ever
pattern will be! Perfect for sum-
mertime in sports cottons, it will
be very smart for right now in
sitk print, tie siik or fiat crepe.
Pattern No. 8597 is designed for
sizesl2, 14, 16, 18and20. Size 14
requires 2^ yards of 39-inch ma-
terial for frock; 1% yards for
jacket-blouse; 3 yards trimming.
Send order to:
SEWfNQ C!KCLE PATTERN DEPT.
Room 1324
211W. WackerDr. Chicago
Enclose 15 cents in coins for
Pattern No Size
Name
Address
Strange Facts
!
Mwc in -St/ence
Rotwf f/<e /ff/nnNc
//<g/[-Cosf /ftjuries
!
O-Cedar !t. Lady!
Gtve your furniture a cfean
warm fusfrous took
I adv, you can the murky, grimy, diftr
look from furntture(woodwotk and Hoors)
and them <u ... when
you usegfnw/Hf O-Cedar Polish.lt saves
your time, as your furniture takes on a f/M*
look, a /"iff. a soft warm
iustre. Ask your neighborhood dealer ton
fYfeHar
V^Polish
MOPS. WAX, DUSTERS, CHANtRS AND
O-CEOAR HY ANO MOTH SPRAY
Barest of Arts
The art of life is the most dis-
tinguished and rarest of all the
arts.
HI6H! MM6HS
COLDS
'"THERE are two styles that you
^ know right now you'il need,
even if your Spring wardrobe is
not entirely settled in your own
mind! During the months to come,
you'll want several free-and-easy
sleeveless tennis frocks; and even
before that, you'll want at least
one "little suit" for street and run-
about. Well, here they both are,
in this truly money-saving pattern
(8597). The tennis frock has a
swing skirt, wide, inset belt and
strap back. Add the pinch-waisted
little jacket-blouse (the fitting is
Many Shinto festivals in Japan
include a religious orchestra
whose members only go through
the motions of playing on their in-
struments and, consequently, do
not make a sound. This "music,"
which is directed toward the gods,
is played silently because it is too
sacrcd to be heard by human ears.
Since 1876, nine men have been
known to cross the Atlantic ocean
in rowboats. Six were in pairs,
while the other three succeeded
alone. The last one was Joseph
Lawlor, who rowed from Boston
to a small port in Spain in 1911.
Americans compose and copy-
right 800 songs a week, but not
more than 25 are ever published,
including those printed by their
writers for distribution to friends.
The largest settlement ever
made on an automobile liability
policy for a single accident was
$225,000, which was paid a few
months ago to a group of persons
who were injured in a wreck of a
station wagon on Long Island. Set-
tlement was made without litiga-
tion.—Collier's.
ASK ME
ANOTHER
A Quiz Wi(A Answers
Offering Information
on Various Subjects
DUE
TO
Meed More Than "Satve" To
Quickly Relieve DISTRESS!
Before you go to bed rub your throaty
chest and bank with warming, soothing
Muateroto. You get such QUICK retiM
because Musteroie is MOKE than "just
a satve." It's a marveious stimuiating
"counfer-frWfnnt" which heips break
up ioca) eongest)on and pain due to eoidt
Its soothing vapors ease breathing.
Used by miiitons for over 30 years! !
strengths: Regutar, Chiidren's (miid) and
Extra Strong, 40t. Hospital Size, $3.00.
Utter Loneliness
What loneiiness is more lonely
than distrust?—George Eliot.
THE LEADER IN BRING*
3^ tNGTOYOUTHECEHO-
St PHANE-PROTECTEO
^ PACKAGE FOR ASPIRIN
^ St. Joseph
Half of the Tale
He hears but half who hears one
party only.—Aeschylus.
r/te Question*
1. How deep is mark twain?
2. When one goes to sleep, which
Is the last of the senses to suc-
cumb to Morpheus?
3. If your wife wanted a wimple
to wear, where would she go to
purchase it, the jeweler's, millin-
er's or dress shop?
4. According to the Bible, the
price of what is above rubies?
5. Mary Ball was the mother of
what United States President?
8. Did Confucius live before or
after Christ?
7. What is the lowest gear in
an automobile?
8. The name of what shellfish
is used to denote an ill-tempered
person? An insignificant one? A
close-mouthed one?
Life of a Barrel
Wooden barrels are sometimes
used successively by as many as
20 different industries as contain-
ers for products that will not be
harmed or tainted by previous con-
tents. Hence, these barrels, de-
creasing in value with each sale,
can transport the following prod-
ucts in this order: Whisky, vine-
gar, molasses, corn syrup, olive
oil, lubricating oil, paint, disin-
fectants and tar.—Collier's.
9. What is the largest flower
grown in the United States?
10. Can you name the two parts
of a fraction?
7*Ae i4nsM?er<
1. Twelve feet.
2. Sense of hearing.
3. Miliiner's.
4. Wisdom.
5. Washington.
6. Five centuries before.
7. Reverse.
8. Crab. Shrimp. Clam.
9. It is believed to be the flower
of the umbrella tree which grows
to 15 inches in diameter.
10. The numerator and the de-
nominator.
Don't Aggravate
Gas Moating
U yon GAS BLOATING <s eta**! by
sonatipation, get th# DOUBLR ACTION of
Adlerika. Tina 35-year-old remedy ia BOTH
carminative And cathartic. Carminative*
that warm and aooth# th# #tomaoh. help
#xpc! GA8. Cathartic# that act quickly and
gently, clearing the bowel# of waate# that
may hav# cauaed GA8 BLOATING, head-
#chee, indication, eour etomach and nerve
prcaaure. Adlerika contain) thre# laxatives
and Hv# carminative# to giv# a mor# BAL-
ANCED reault. !t doe# cot grip*—ie not
habit forming. Ad!erikaacte on th# etomach
and BOTH bowt!a. It relieve# STOMACH
CAS aimoat at once, and often remove# bow#I
wa#te# in ieaa than two hour#.
So!J a* sii drtig *(or##
(ONSHPATED?
Mere !a Amaz!ng RaMef oW
CondMona Due to StuggM Bow*!a
If you think aH !*z*t4*w#
act *M**. try MM*
Mft+hnaa* D?c!f a 23c box o< NR frouTyoor
WMinOUt ^MSK Make the tt*t—
price. That'a fa!e.
Get NR TaMeta today.
^3?
Serious Joy
True joy is a serious matter.—
Seneca.
MMMHM
MM
BUM!
Read These !mportant Pacts!
Quivering nerve# can make you o!d. haggarf.
cranky—can make your Ufa a nightmare of
j#adou#y, aeM pity and
functional diaordera. 80 take famou# Lydfa
E. Pir ham'# Vegetable Compound to help
calm unetrung nerve# and leaaen functions
"irregularities." For over 60 year# raliaf-
giving Pinkham'a Compound ha# helped ten*
of thouaanda of grandmother#, moth#r* and
daughter# "in tim# of need." fry M
Coon MERCHAMOtSE
Gn Be CONStSTENILY ,4J,ert;;e</
e BUY ADVERTISED GOODS e
*! tuned in on faster-roMing, mi!den
tastier smokes!"
CRMS RADfO DEALER, Hat HOOD,
PRA1SHVG PR1MCE ALBERT*
RA. SMOKES ROLL
SO PERFECT
THERE'S NO NEED
TO EVEN TW!ST
UP THE ENPS/
AND PRtNCE ALBERT^
"MAKtN'S'SMOKES ARE
EXTRA MtLD-EASy
ON THE TONGUE.
THERE'S PLENTY G00^
R)CH TASTE, TOO! j
70
fin* rott-your-own
cigarette* in every I
handy tin of Prince
Aibert
wR'iX3^rtf'c.
MM MOOD (ngAf) takes "time out" with Thad Cole-
man to enjoy a PA. "makin'a" .moke. "A man feel,
pretty alick-finncred with that BA. crimp cut in Ma
papers " says Thad. Every Saturday night, "makin'a"
smokers and pipe-fans, too, enjoy that EA. radio ehow-
"Grand 01' Opry." (See your iocal newspaper.)
THE MAHOWU.
MY
SMOKE
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Weimar, F. L. The Alto Herald (Alto, Tex.), Vol. 39, No. 48, Ed. 1 Thursday, April 4, 1940, newspaper, April 4, 1940; (https://texashistory.unt.edu/ark:/67531/metapth214989/m1/3/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Stella Hill Memorial Library.