Daily Bulletin. (Brownwood, Tex.), Vol. 11, No. 204, Ed. 1 Wednesday, June 14, 1911 Page: 3 of 8
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.VJCltt 14 1111
5
TO 1A1
Mdny Values to Show You Not Quoted in This Ad
J
if Yon Will' Stop at
0r Pattern Counter
Ttoxw You Will
ReceiVe. FREE a
Ladies' Home Journal
HI
TRIAL PATTERN
To all Amateur and: Professional Dressmakers
.
-
To the Woman who has never attempted Home Sewing
To the woman who never used Ladies Home Journal Patterns
On
Tomorrow
v'.'i'Si.
and
f-5
Friday
Wo will give every woman who calls atsur pattern counter her choice of three Ladies Home Journal patterns.
We want yoa- to try one; 'of these- Joarnnl Patterns la the faturc. that yon Trill always oso Ladles Home
patterns for we believe that you will be so vvelirpleased with the results 'Jm. '
II You WiU Stop at
Our Pattern Counter
Tomorrow You WiD
Re
ceiTe
FREEr
Ladies' Home Journal
TRIAL PATTERN
THERE IS NO COST TO YOU-NO RED TAPE-NO OBLIGATIONS WHATEVER
Just have your correct measurement taken and select your pattern. lYe want (o give you a valuable Ijook also of exceptional nlue both to home sewers and profesionnl dressmakers.
These Trial Patterns are all Plain Simple Designs
Note These. Specials for Tomorrow and Friday Only
50c Silks for 38c
for thM tw 4my yu will hav
at ywr iaptiat nr ff
tOc Nvrty Silks wMch inciiMtoa
a4l mm- Fancy SUM Sfwpftwd
Pialia mm4 Futordto. Takaiuivan
taaja af Ma appartimity. YmwIN
r4 many aaantifHl tfaslsna that
will atirafy hitarast ya. All saaaa
Novelty Dress Lawns
Far tfca twa days wa giva thaaa f raa aattamaMiway wa wW afffar yau
yaar dtalca aff aw Fancy Draaa Lawns tnat ara aar ragvlar 10c saH-
ars and Jaat tna fabric far maklna; aa ay thaaa pattama at - -
AN 15c Lawn at 12 l-2c AN 25c lawns at 21c
J. W. Jennings
8c
201-3-5 Wast Broadway
TRIMMED HAT
SP1CIALS.
For these two days you will do well to
visit our HAT department. Note the
great reductions and be on hand to get
your share of tfie 'values.
All $3.50 Hats $2.59
All $3.00 Hats $1.99
All $2.50 Hats $1.79
ALL HATS REDUCED.
4. ABVERTISDiG FORCE i
.
Gunnison's Spirited Address Before the Kochestcr AA Cluh.
a 4. a a .2. 4..4. v v v v v v v
Probably tie
Y
information given by the advertise- row. All advertising is good but some mas Barnes of Brooklyn one of the
meats. kinds are better than others. j early successful advertisers made a
The triists would not take people I should say to ray young friends fortune out of "SU i860 X." which in-
into their confidence until recently. . that tliey must first know all about . terpretfid meant that he started bus-
it was considered by the magnates the' article which they arc trying toneSS n 1S6 ten dollars capl-
mat li. as hqbo 01 me licwiJius uuwr Seji i business wnicii may pro-"
riesB mitthey. have seen a light and Wote. They mnL then try to locate
ost nctaWfH the force lick wo .all-?bll r aa- - nrtolfly. -Rapid !n j ca ot ioow urOcios the; Don't Go to SIop. .
r.) Ad dub's iitmers yarta& j.. A"' ; Traasit Gk of I3rookijia vetfi hole moM tAft aBbeatod- fo. but' J' Snal word to you ifc.to-tte an
mafli b4k ourporatioft. He.c3jUy it tit wrl& wiai&rs are few. optimist. Help . yor niftfhhprBfiod
has sous it xo eontful tie sbcray - iw-liii deira4tl mon the cl& of y.onv city as
uallon. i ih? ork swd becans 61 ppl ai Oie toihci far which tr.ey Boost y0t?r town and la data jio you
Jti.iirwt it advrshiiBfi it iks .. tfc. tiWa iry-'t-aricrinin' Imw bestttl make frisnd and.reeetT a fair
ulN Woja mtfJtJr aipro?al ' " Vs6iali tJiem. l . ' . shara of the beat kind of advertiairuCr
SHOWERED WITH FLOWERS
BECAUSE OF BIRTHDAY
"Rnrhfistor fX
ana tbeceVhave been . many of tn iumaa jll wiuiuk
took place at the Powers htl Uy We ka&w little aboat the aeftaacaaC
5 wbea 630 of the leading buataeas wlreTesi i3ea?apby and yet -know;
'men of the cHy were present t listen wfeatj can be aocpropttshed by ' tb$a
to a nuwVar of dtetingnfaed speakers wonderful application : ot elct1ettyv
The eothnsia'sin dvtopd iiaHas; te Last winter In coming tro BertiHrfa
evenins tind wasemarkaWend at i was la the reoai of a wlreieas oper-
the oloae it was agreed by all that It tor when a mesaaaa wa sent two
had been a most profitelrie occasion hundred miles 10 Nw YorfcV than
Herbert S. Gunnisen business inan-' tranaiaitted by toTephine to Brooklyn
ager of the JTrooklyn Eagle spoke on -and an -answer sent back ana tbe
"The Poroe of Advertising." His ad- time coasuwed; .was re .muiutas. If
dress which was one of the best of the instruments in J&w York or at
the evening and closely held the at- other Rations had not been in tune
Dntinn f va uHtmc 1b ihe vary end' with that 'of the sendfer the message
Fiftj-Slxth 3111c Stone of Ills
Life. .
ti : 1
Wasbitigtou June 14. Robert Mar-
ra. i . ' &
yor nftoaorB6o Joa LaFollatte Urn ted
wil as yoraiBS. ; from Wisconsin and leader of the in-
surges t in the national anporlfceusCj
3-
lh announce f ra tbongW without th pre? asleep to come up In the- pulpit and the practice of law in 1SSQ and ..ttver
get-rich-nnick ch-fllzatioB Wld"be dumb. -iie"Ani-:5k ma up." When you find your years later. came tb the national : cap!-. -
was in. part as foilowsJ
Influence of rablicity.
I am conscious that the more I study
advertising the less 1 know abont it
but there is one thing I do know and.
that is that ia the matter of publicity
we are dealing with a tremendous
force. If you have not stopped to ana-
lyze publicity yon do not roaliae what
a great influence it has teen in fcis-
"tory and in our life of today. An idea
Is sent forth from one human wind'
and it i taken up hy another -and an-
other uatfl It is appropriated by a
community and then by another un
til it spreads around the world
message that
be one of truth
would have disappeared in the ether
of the sea. '
To ray mind this r illustrates the
subtle and illusive force of advertis-
ing. The ineseage -w send oat must
havc proper instrument to gfve it
propulsion and direction and while it
jnay be picked ap bare and there ir
it is to reach those for whom it is In-
tended ihe ifno of coVhitinioatlon wuet
leach a m!nd attnel to reoeiTe the
message. Von may say this it a fan-
ciful conrparian. but when you study
thf psychology of ideas transwltlod
in tna one person to another or to the
j multitude by the spohf n or wrjttea or
Tffcw; Us an imiaense latnojuat. 0f
frat'dulom advfrtisirr? and . lwpropr
and mtgtyi'n advertising. Inv hlch tie
newspapers are largely .to blame. Mn
like George Graham Rice : coald not
exist wtoaotit tne press and papers
who knpyiagly pabiish
munts of frauds and
eaternrisea. ouslft ti b eensnrMi aaii Hinan peaple are the xreatost news-
finally iejiminated from the list of Wr wders in the world. There is
modiumej. which the repctable and t41r n fatalllgeat persottbnt Omt
hoaest advertiser ought to ue for. d at least one paper a day.
the. advertiser as well as the Individ- . A .Groat rrivilcpe. .
usl is kaown by thorcompany lie. is ' The vmivertiser Js" fortunate iii ha--in
the hai)it of keeping. ng the. .use' of those pasos which car-
t am oSton iaiprossod with the fact ry: to the - people the now local and
that the jaerchant or manuactHrir g(iirjil-thp th1njE which indie Inter-
Jtuo a iom about Advertisicg than any est them and side by side
found a bunch of flowers at hia desk
today signifying that he bad rpaoha'd
lPhe papws. mxgn&. certain the good will and approval oc tas peo- the nfty-si-xth miJfi stoae. Tbe;xroat-
blii boards and 4t railwaysare now ide. Got wide awake don't fo to . eat insurgent of them all jvoo is Just
rooos9ti a profcer metftum. AR steep. Henry Ward Baecher waa once ' now insurgtng against recif rocky and.
ar xeoH-()m.O better than othe - asked what .ho did when he diseovor- thus finds hjmsel.C for the first .time
for certain things. Yoa. will pardon" tUat a parishioner was asleep in In many years ranked up with the"
me if 3 speaX tpfctally of. the new- the pew. He replied. "My sexHon haS ' "stand-patters" waB bom at Primrose:
aajwrs. The" nawwmoer is the tonsue instruction when he notices anyorj Wisconsin June W 1S55. Heibogan t
rivals' going ahead wake up and
some more advertising.
d tal to represent his district in the
; House. He served through the forty-
. t : ' ninthr fiftieth and fifty-first congresses
i room house reception "hall. 2 gat?"anti was tben dectod governor of WIs-
teries;. waterjsvorks small born good'08'11 three terms but resigned-in
lot. cast front good location. Price . itj0 to return to waanmgton as ben-
$1500.00. terms $300 cash $700.00 loan
on place can be paid out at $12.00 a
ator. In that capacity he has kept his
name on the front; pages of the- news-
oilier part of his business Ho has
studied1 )fi business.. thorouglrlj in
erf ninr respect hut when
est them and side by side the an
rioufitiuiueBt of i his good. Advertisers
rto not arrays-realize what a great
in;ivflsa it is to.he prmlttaii to enter !
is wafted abroad may P?inted wor r pictnre you will re-
Kfiit haf wbi l bow iwiHwtaiftJlt i to opnahl-
i fir aavertising; rrom is poinL oj vjew.
The .Vgc of Advertising.
it over't i agents or goes into it hiair ramily newspaper and th better ther -
self wttlj a self-conscious knoiedge inper and the hlfaer its character . JllSt ISCeiViP'Q
that net jkhows little about iu add stanUlnjc In the community the )?
The adv-erosing aent-tisHally Js. n
month balance of purchase ; monsy 'Pa'lrs'oftho entire country "with cqn-T
sfderable regularity and.therei are a-
lot of people in Wisconsin andj out otl
it who'believe he Is the onq man who -could
lead th republican parlbt'tp a-
victory next year j .;
fsy or will take good notes in trade.
This in a good bargain.
. B. HENLEY & CO Phono S
Rrofiter U this. jiriTilege.
well-eijjped-man; tesdy to ai've good ' . Hatjag- seldfefed thd ; papers-r-4.id
advicK) aad to nronerlv handlo an ad- there are tmuwa IKnt are nnnnlnllv
li
vertisHngjTcampaign: bat 1 believe if iwight. for adtetiafmonls as. well as
he is to
repress
paper oi
do his best work it? should for news-tbe aaxt- Important thing V 7 0 . 1
. Uie advertiser and not the Is .thd wrftiag and display of the ad:$ A IllG XlOCOia.te
r magaiine' I believe also vortlsetaent. The truth jiiust he told. X
once started It goes oa Hke the waves
and tbotsands.pr other xa't'saages may r
he necesgary to correct Che misstate- This is an age of advertising. - We
mtnt df the first one. icnot do busriness suqcessfully with-
Eecause of a good pTeas ageat out It Recontly when the ..Chicago
Amerioo Vospudo received the honor papers stopped publidatlon for three thatthaent should direct o work Thar aectiavagant arid 'ild statements
that was due to Columbus. There are days business in the pity stores was in conctioa with the salesman. Ad- are things of the'lnist The public is
many men in this country who are as practically at a standstill. I remom- 'ertising and selling must go (ogoth- no longer foolod by them.
wise and as able and as efficient as ber when certain large establishments qr. But ii is of the grealost importance 1-believe in the simplo and diract U
Theodore Roosevelt but they have not in New York boasted that they didnot ' that the advertiser jWmeelJ should mothod of "reaching the ..public rather
been as woll advertised and the world advertise or said that a satisfied cus-1 have a (more intimate knowledge of tha. striving for typpgraphicrii offcot.1-i
does not rank them with hlra. We tomw was the best advertisement - this subject or hmuoroiis or fantastic suggestion !
rould have known little abont Rowan Tfitany Brqkaw Rrothor3 and other 'a Locate Prospective Buyers. ' . or made words 'which .mean nothing
were it .not for thfs masterpiece and we'll known housos did not advertise We mar a great deal these daya If you can find a wprd. like "Kodak"
classic "A Message to Garcia." There but they do today and so does every about efficiency and reducing the cos-.or "Uneeda." ail right but most of the X
are goods sold all over thd world be-; larse concorn. In those days the mer- ( of manufacturing and of selling to ooinod words are silly. Of course.we y
cause of the publicity -which has been . chant old his goods' ovor the coun-; units so ithnt. we may determine exact- all-ltnow the value of a good trmle 5
iven to' them and yet there arc oth- ter and the manufacturer sent out his ly whord the profit Is. This is not bo .mark. It is said - that "Gold Dust
cr goods superior in quality which are salesmen( but today people Jbuy the easy a matter when applied to adver- Twins" is worth '?2000000d "I could
llmltedSii output because they have goods which they want and which they .Using The seed planted 'today Is not not begin to say what "Kodak" or .?
Best we have ever ctfcTid.
One. of the host homos in brown-
wood pretty Ideation on. corded largo
16t rtrry convenience going at con-
aiderabiy less tbtn its value df. you
want a good bargain see this. ..
13. B. HENLR & CO Bhorio S"
u Roasted
Almond
We want Oats and5
Johnson grass by the v
ear loads.
McCully&Co.
35c Pound
!
SEITZ STEAM
BAKERY
$1000.00 buys choice lots' Ford's
Addition all fended and waterworks. ?
Half cash balance to ult you at S per;.-. .
cent If .you want a- location for a' -s
hdmo hero Is your opportunity. . ' "
E. B. HENLEY & CO Phone .fr S-
. Why pay more when you' can get
the same for less money? The type-
writer ribbons stand the; rub
not hack pf them
tremendous know something about 'because tof the always
roady for. vthe harvest .torapr- "tTnoeda-is worth. Jrknow .that Dc-
price COc.
office.
Get them at the Uulletin.
3 i:
t
l.
4"
r. - f
.A1
!V:'
n
1 .j"
3r
s -
lttled;.5
Mrs. A. H.
Richardson and Mrs.
Post. "Tampering with Trifles
fq nrtitpd'bv J. M. Lewis sometimes
which- strides in
strides mo;7r Tce with h m nesses is being concluded this after-
Brownwood friends rejoice witu mm nrtnmmt will begin to-
tietn am
re-elected
slxty-nrst cuugicaaoo
to the sixty-second con
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Daily Bulletin. (Brownwood, Tex.), Vol. 11, No. 204, Ed. 1 Wednesday, June 14, 1911, newspaper, June 14, 1911; (https://texashistory.unt.edu/ark:/67531/metapth345795/m1/3/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Howard Payne University Library.