Claude News (Claude, Tex.), Vol. 65, No. 2, Ed. 1 Thursday, September 9, 1954 Page: 4 of 16
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CLAUD*, ABHSraOlO, COUNT*, TKX., THURSDAY, SEPT. , 1W4-
«4^i4ih
THE CLAUDE NEWS
CCAODl
than to men?" Then answers it of the Sistlne Chapel on his back
by saying: on a scaffold at near 90.
"A survey by the National Indus- Auber wrote his "Dream of Love"
trial Conference Board revealed in his 80's, and said, "I'm not 80. I
men and women combined voted am four times 20."
'temperament and personality of Of Benjamin Franklin, Walter
the boss" sixth among 71 factors, B. Pitkin said: "Men have forgotten
but far more women than men the first half of his life. The world
voted this factor higher than sixth, will never forget the second."
which brought up the average. "Se- Franklin went to France in the
curity of the job" ranked first with service of his country at 78. He
both sexes. "How am I doing?" wrote his autobiography at over 80.
ranked high, especially with new Paderewski at 79 played the piano
WHERE DO WE GO FROM HERE employes."
After checking all the news stor- *The paycheck always ranked high
ies of the meeting of the World with me!
Council of Churches I have yet to * * *
find any concrete action announced SOLDIER'S PARADISE
by them to help pull man from Heard one of the co-Eds tell Edi-
superbly before large audiences.
At 88, John Wesley preached ev-
ery day.
Tennyson published "Crossing the
Bar" at 83.
At 35 you are already old . . .if
MORE SOLDIERING
Also heard a lot of people giving
Fred advice about his
three, four." I have
At 80 you are young ... if you
are interested in life, people, and
service.
*
TRAIL DUST
By Dougles Meadows of Matador
Tribune:
Entangled in the dangling web
'hut, two, of dusty years are the dried petals
a lot of of a long-ago twilight when earth
this mass of Hell Bombs lor which tor Fred (recently tapped for gun- you feel it is too late to achieve,
he seems destined. The "protestont nery) that when old soldiers start
wrangle" was everywhere present, fading away, they send them to
as to who shall believe what and the soldier's paradise, Honolulu.
why and on whose authority? Fred remarked, "Huh, who wants
Our great age of "objectivity" has to go there after they get old?"
taken us down a long, dark, and
lonely road. We find ourselves only
a step ahead of the "Golden Calf"
thinkers of Moses day. Ours is the
golden calf of ideals buttressed by
holy interpretations.
The apostles of the post-natal
Christian era had no sacred idols,
ideals or tools behind which to
hide their mis-thoughts. They were
concerned only with a vital, living,
energizing Spirit that purged their
minds of all save creative action.
They in turn wrote of their ex-
periences as that Spirit pushed
their thoughts on and on, with the
hope that we too would reinact the
same experiences. However, today
we worship their thoughts rather
than the Spirit that gave them ut-
terance. Thus we see how "objec-
tivity" has left us along in a void
of dead thought.
Churches today have lost their
thoughts about the army but they and sky became like molten go'd.
are not printable. It's a blessed re- The time was spring and a shower
lief to wake up each morning to had passed, leaving little puddles
find "I am the capital of my faith" in the streets, and glistening drops
"intuitive Spiritual approach" to by amateur astronomer Frank Man-
the problems of life and have con-
formed to man's "logical" accept-
ance of life as solely a mechanical
and material progression unlevened
by anything save idealism.
Being lost in a world of Hell
Bombs, "ism" idologies and poli-
tical intrigue creates a hopeless,
wearsome existence.
These dead bones must be "en-
livened" with the energizing, vi-
brant Spirit that captured the con-
ceptive period of the Christian
church or we are all lost in a
void of empty phrases.
♦ * *
WHO'S BOSS?
Dr. Albert Edward Wiggam asks
the question, "Is the Boss's per-
sonality more important to women
The Claude News
ESTABLISHED IN 1890
Co-Editors & Publishers
Wm. J. B. WAGGONER
CECIL O. WAGGONER
Entered as second class mail matter
at the post office at Claude, Texas,
ur.der the Act of March 30, 1879.
PUBLISHED EVERY THURSDAY
-: Subscription Rates :-
In this Trade Territory, year....$2.00
on the leaves. Breaking through a
dike in the sunset, the gold spread
quickly over the sordid world, and
the people were tense and silent.
The light seemed to penetrate all
creation, as if coming from within
drab objects. Puddles were like
golden mirrors and golden droplets
fell from the trees. There was an
atmosphere of peace and ecstasy;
of beauty too fragile to look upon
but familiar to the soul.
♦ if *
THUNDER IN THE DUST
H. M. Baggarly's "Town Topics"
in The Tulia Herald, says:
Shivers has won the election,
marking has been photographed by But what a price he paid for vic-
several observatories and confirmed tory!
by others. Frank Halstead, in The heat and fury of the bitter
charge of the Darling observatory campaign, yes, even the mud-sling-
at Duluth, located the straight ing will die down—but seeral hun-
black line which crosses the crater died thousand Texans know about
instead of having " a captain of
my faith."
Funny thing, give a man a gun,
badge, stripes or a few bars and
the unpredictable always happens!
* * tf
WHICH REMINDS US
... of the fellow named Riley
who entered the army so he could
live the life of Schine.
* * *
READ THIS SOMEWHERE
"The man in the moon has a
scratch on his cheek, and astrono-
mers are baffled by it. First noted
ning of New Orleans, the new
Piccolomini. Halstead estimates that
the line in the crater is about 15
miles long and perfectly straight."
For the information of scientists,
some old Claudites recently left
here for the moon to dig another
Palo Duro Canyon and in general
get it ready for our exodus come
H-bombs.
* * *
ALSO BEEN READING
the Rio Grande valley land deal,
the state printing contracts which
went to Shivers' paper in flagrant
violation of the law, the Von
Kronkhite insurance scandal.
These cases weren't campaign
propaganda nor mere mud-sling-
ing. They are factual and are sup-
ported by court records and pho-
tostatic copies of the instruments
bearing on the cases. Some were
"Latest trick in the advertising direct violations of the law, some
trade is to hire models who resem- were moral wrongs, while others
ble famous people. Attracts atten- were merely unethical acts.
tion to the advertising and saves wonder how Shivers feels when
the cost of securing the endorse- he stands before his Sunday School
PROBABLY the most Important
measure to come out of this
congress, once it clears all the
hurdles, is the Atomic Energy Act
of 1954 It is the first major re-
vision of the original McMahon
Act of 1940.
Its objectives are three • fold.
First—to open up the entire field,
except weapons, of atomic energy
to private enterprise for peacetime
purposes; (2) to protect the tax-
payers' investment of some $12
billions of dollars which the gov-
ernmen has put into research and
know-how. and (3) to continue to
safeguard the national security
and safety by building up a stock
pile of essential by-products from
source materials
A study of two years of hearings
by the Joint Comittee on Atomic
Energy indicate the committee
and the Atomic Energy Commis-
sion. both have been put under
tremendous pressure to turn this
vast new field over to private in-
dustry with few safeguards. And
as a matter of fact, the armor of
the committee was punctured here
and there by the tremendous lobby
pressure, on several important
points—on the question of patent
rights which would build up a
monopoly by the few huge indus-
tries which have been working
with the AEC, and which presum-
ably would be the first to apply
•for licenses under the act on
the question of power generated
from government operated pilot or
research plants Business did not
like the patent provisions which
threw a protective screen around
patent rights for a period of five
to ten years, forcing firms to share
patents with newcomers in the
field toi an adequate royalty fee
Neither did business like the power
provisions which sought to main-
tain the half-century of govern-
ment public power precedents by
giving preference to states mu
nicipalities and farmer coopera
tives. The fight over these issues
brought on a 13-day filibuster. Mid
when the conference committee
weakened and failed to maintain
the senate amendments, the Sen
ate voted to send the bill back to
a new conference committee af:.ei
some of the most dramatic parlia
mentary maneuvering yet tried ai
this session of the Congress
Senator Walter George, the vet
eran member of the Senate in
point of service, asserted his vote
on this bill the most important
in his long years of service
What to expect from private en-
terprise in this new field is difficult
to determine. The cost is heavy
the risks great, and the rules 'aid
down in the law and by the corn
mission will be complex But It
is a lush new Industrial frontier
to create power, to aid agriculture,
to propel ships, trucks, trac'ors.
locomotives, for medicinal research
and treatment, for preservation of
foods without refrigeration
There were early predictions
that if the Administration farm bill
failed to clear congress this year,
it would go into effect. It will be
remembered that in 1949, the UOth
congress passed a flexible price
support law That act never saw
the light of day, since before it
became effective, the Congress
passed an amendment calling for
two more years of 90% rigid parity
But this old 1949 act remained oh
the books as the Aiken-Anderson-
Hop.; Act and if no farm bill was
passed, or if the President vetoed
a bill that was passed, the old
Aiken act would become law Thus
the administration had the farm
bloc over a barrel on the flexible^
rigid price support issue which re-
sulted in a compromise of 82to
90% of parity instead of 75 to 90%
lh
other
From the South Pasadena Re-
view, South Pasadena, California:
A leader in the world of retailing
ment of the celebrity. One young class in Austin, knowing that some Is reported to have said that retail
man, who has the good fortune to of those he teaches are smart e- business as a whole may be some-
resemble a famous movie star, sud- nough and honest enough to grasp what less this year than last—but
denly found himself very much the implications of the printing that he expected his own store to
contracts and the land deals. Won-
der what Tulian and other Texas
parents are going to tell their
young sons who are reaching the
age where they can understand
famous right from wrong.
literally These young boys
in demand. In one magazine issue,
he appeared in three different ads,
plugging a tooth paste, a cigarette
and a hearing aid."
Wonder if we could dig up any
Claudites that resemble
people. I don't mean
have been
show a substantial advance
This may or may not happen in
his case. But it Is an example of
a confident and aggressive attitude
that is prevalent throughout retail
business.
The public Interest in such an at-
Outside Trade Territory, year ...$2.50 but among the living there should taught by every telephone poll in titude is clear. The only way any
Deadlines: New, Monday noon of
each week. Advertisements: Tues-
day noon of each week.
MEMBER
PANHANDLE PRESS
ASSOCIATION
be some who resemble someone.
Got any ideas? I have been told
that I resemble Cheta!
• * *
CYLDE WARWICK SEZ:
If you are past 65 and have con-
cluded that you are too old to learn
Tulia to associate Shivers with
honor and integrity. They have
been taught by the same red and
blue posters that being for Shivers
means to be for Texas and all that
it has stood for through the years.
Wonder if their knowledge of al-
gebra won't cause them to learn
that things that are equal to the
retailer can do more business in
these highly competitive times is
to offer lower prices, or better
qualities, or more attractive serv-
ice, or some other inducement—
and to advertise these attractions
and deliver them as promised.
Going further, retailers have
faith in this country. They aren't
im-
Any erroneous reflection upon the new tricks or to compete with
character, standing or reputation of younger men and women in the . _ .... _
any person, firm or corporation tlmt ar[s ancj sciences, business, agricul-* same thing are equal to each oth- scared by recession talk. Thgy, like
rinnripPN(-w,will eterilv"^rnrrecU ture or community leadership, for- er. Wonder if they won't feel just other businesses and Industries,
ed upon its' being brought to the get it. ified in imitating this "symbol of
attention of the publishers. History is full of cases of folks Texas" when they want a little
;— who have stayed gingery and pro- easy money. Wonder if it won't be
other1 advertising YhT publish!™ do du^tivfh "nti'the late 90'a- the ^o-ahead signal for them to
not hold themselves liable for da- Booth Tarkington wrote 16 novels get what they want at any cost,
mages in excess of the amount paid after 60—some of them when he to believe that the end Justifies
for such advertising. was almost totally blind. the means
are spending huge sums on
provement and modernization.
• • •
From the Dove Creek Press,
Dove Creek, Colorado: It's no mys-
tery why people keep on patroniz-
Ing certain store*. They trade with
in...... ,.f , jjn-iuif George Santayana said at 82, "I After all, didn't they see the them because they believe they get
Omnirn advertising ^Jfchurch or have never been happier in my life same guys who were defending loww Prlc« . or better service, or
society functions, when ■*■ «—f— fc than right now." Shivers passing the collection plate
charred. wQl be treated aa admtlt- Michelangelo painted the celling in church?
tug ana charged for *
more attractive selections, or some
other appealing inducement.
What may not be so well known
is why people stop patronizing cer-
tain stores and take their business
elsewhere.
Kentucky Grocers News recently
touched on this. It said that a re-
cent survey showed that of all cus-
tomers lost by stores, one per cent
died, three per cent moved away,
five per cent changed because of
friendship, 14 per cent had griev-
ances, and nine per cent were -not
accounted for. This leaves 68 per
cent. And this big majority took
their trade elsewhere because of
indifference on the part of the
store. In other words, they had
been made to feel that their , pa-
tronage was not needed.
Nowadays merchants of all kinds
and sizes, independents and chains,
are concentrating on Improving
their contacts with customers. The
fact that we are in a strong buyers'
market has made that Inevitable.
A rude or Inefficient or bored sales-
person can drive squads of po-
tential customers away, and for
keeps. So successful retail stores
are seeing to it that customers are
warmly and courteously greeted
and made to feel wanted.
This is good for the stores. It is
good for the buying public toe.
Merchants Wise Advertise
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Waggoner, William J. B. & Waggoner, Cecil O. Claude News (Claude, Tex.), Vol. 65, No. 2, Ed. 1 Thursday, September 9, 1954, newspaper, September 9, 1954; Claude, Texas. (https://texashistory.unt.edu/ark:/67531/metapth355536/m1/4/?q=green+energy&rotate=270: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Richard S. and Leah Morris Memorial Library.