The Hereford Brand (Hereford, Tex.), Vol. 47TH YEAR, No. 48, Ed. 1 Thursday, November 27, 1947 Page: 1 of 20
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The Hereford Brand
Published Every Thursday
Our Slogan—..More People—More Forme'
47th Year—Number 48
The Hereford Brand, Hereford, Texas, Thursday, November 27, 1947
Price 5c Per Copy
AROUND
TOWN
SIGHTS. FACES
SEEN
The Brand Is some to preee s day
early thla week, the dateline* on
the masthead to the oontrary not*
f withstanding. . . on account of the
Thanksgiving holiday on Thursday,
our regular publication date. If we*
ve slipped up and used the word
“tomorrow" without further apac-
ltylng the date ir. these oolumns,
* please consider that "tomorrow**
means Thursday.
New Hereford Gin Ready to Handle Area's Big Cotton Crop
COTTON MOVES IN ON IRRIGATED FARMS AND DEAF SMITH COUNTY GROWERS REAP RICH HARVEST
Biggest Thanksgiving dinner
we*ve heard of around town Is be-
ing prepared at the Triple B Cafe,
where Harry and Marguerite Kng-
m&n are planning to hold a formal
opening of their newly re-modeled
and re-decorated dining room with
a special Thanksgiving Dinner
menu featured. Sorry folks, it's not
free.
Rev. Roy Bard will have to con-
firm this story, but slnoe he told It
on himself In the preeenoe of such
reliable witnesses ss O. T. Hig-
gins and Pete Cowart, he’s probably
stuck with it anyway. Anyway, once
upon a time not so very long ego
Just before the duck sesson closed,
Rev. Roy, In compny with Robert
Veigel. Colby Conkwrtght, and B. P.
Cain, was on a little duck-hunting
expedition at a local pond. Roy and
B. F. were sticking a little too close
together, maybe aorta shoulder to
shoulder, and when the ducks rose,
both fired , . .twice. After the se-
cond round of firing, B. F. was very
quiet for a little while, and then
Wield up his beautiful new shotgun
sort of wondertngly remarking. “Just
look what you’ve done to my gun.”
The shiny new barrel had a long
groove and a neat Rule hole where
the entire charge from Ford’s se-
cond shell had gone through the
steel. Roy says It’s not much of a
shotgun any more, but a beautiful
souvenir. Oh yes, they forgot to
pick up the ducks!
This seems to be the season for
hunting yams. Anyway Emil Dett-
man and Alton Bigger* returned
from a New Mexico trip last week
with a couple of dees'.. i and a good
story. At least Rmll thinks It is, and
It’s his yam: Alton was inspecting
a new gun, and had it pointed to
(Continued on page |2)
....... ■—o- ■
Messiah Singers
( Will Have Dress
Rehearsal Mon.
Members of the Hereford Messiah
Chorus, who will be presented here
on December 7 in the annual ren-
dition of Handel’s "Messiah" orator-
la, will hold a dress rehearsal, the
final one before the annual per-
formance next Monday evening at
7:30 o’clock.
Rmll F. Myers of Amarillo, who
will be guest conductor for the Dec-
ember 7 performance here, will be
In Hereford Monday night to con-
duct the rehearsal, Miss Mattie Mae
Swisher, director of the local chorus,
announced this week.
The annual presentation of the
oratorio 1* slated for 8 p. m. Sunday
evening. December 7, at the First
Baptist Church. Hereford singers
will be Joined by members of the
choruses from Amarillo, Clovis, Pa-
mpa, Plain view and other Pan-
handle cities where “The Messiah
is being presented this Christmas
season. A chorus of more than 130
l votes* Is planned.
I The largest rehearsal of the sea-
F son was held last Monday night,
", Miss Bwtsher reports, with nearly
J 60 singers present. Old members of
(Continued on page 13)
-o-
Farmers Drive-In
Station Robbed
Friday Night
Burglars who robbed the Farm-
er's Drive-in Service Station at the
oomer of First kd Sampson streets
last Friday night would be weU-
equipped to go hunting this winter.
Hie haul included 76 boxes of
sJp. god about 8166
rounds of 23 calibre ammunition.
Also lneludsd In tho loot wsre
tl cartoon* of cigarettes and a box
of candy.
Th# station Vl* entered through
an unlocked window on west side
ef the station some time Friday nit*
eofftrdtny to Sheriff J. O. Rosso. Tho
burglary was not dlsooverod until
- ‘ was opened Saturday
Another Deaf Smith county crop is making history
this year. It’s cotton—grown on irrigated land—which is
producing, on the. average, nearly a bale to the acre. The
pictures above were made recently an the Jim Loving farm
12 miles north of Hereford on the Avenue. At left,, cotton
pickers move down the rows. Center, a sack of cotton is
weighed in. Right: Piles of cotton like this are dotting
fields h!1 over the county, but will be dwindling und dis-
appearing rapidly now with the new Hereford gin in oper-
ation. (Photos by Elmer Patterson).
Form Stock Company to Build
Hotel, Directors Are Advised
HUNTERS BAG PAIR OF 8-POINTERS
Christmas Lights
Will Be Tamed
On December 6
Hanging of
decorations li
Christmas lights apd
in the downtown bus-
Ohamber of Commerce; and the
lights are scheduled to be turned on
at 0 p. m. on Saturday evening, Dec-
ember 6, Debs Knox, chairman of
the lighting committee, announced
today.
Members of the Hereford Ameri-
can Legion and Veterans of Foreign
Wars will assist the JayCees in the
hanging of the lights and installing
other decorations. Employees of
Southwestern Public Service Com-
pany and the Deaf Smith Rural El-
ectric Cooperative will assist In mak-
ing the hook-up.
MAIL YOUR LETTERS
TO SANTA EARLY
Hey, Kids I How about get-
ting in those letters to San-
ta.
Christmas is Just around
the corner, and the little man
hasn’t much lime to make up
those Christmas toy orders.
The Brand IPll publish all
“Letters ts.Santo” dQ the m-
ual Christmas edition, Just
mall 'em to Santa Claus, in
care of The Hereford Brand,
and say, how about getting
them In early this year.
-m- ■
Christmas Tree,
Santa Program
Slated Dec. 19
High Costs Too
Mach for Solo,
Says Fowlkes
“Form a stock oompany and build
a hotel for Hereford," was the ad-
vice offered Chamber of Commerce
directors and members of the Cham-
ber of Commerce Hotel Commit tes
at a conference with architect* and
contractors Monday by hotel-man
Preston W. Fowlkes, Okmulgee, Ok-
lahoma, hotel operator who has been
interested in building and operating
a hotel in Hereford.
Fowlkes, who has been studying
plans for building and operating a
modem hotel here fqr several mon-
ths. calmly told the Chamber of
Commerce directors that the pro-
ject was too big for one man with-
out "a greater subsidy than I would
be willing to back or you would be
Hereford’s Community Christmas . willing to pay.
Work on the project will begin at | Tree program has been scheduled for | Fowlkes told the group that he
3 o'clock Monday afternoon. I Friday afternoon, December 16, at I would be willing to make a con-
A rhri.tmM tree will be erected 3 o’clock. Dub Reeves, chairman of siderable investment If a stock com-
A Christmas tree will be erected ^ JayCee commltUM! ln charge 0f pany were formed, or that he would
arrangements, announced last nite. consider leasing and operating tte
Supt. Oeorge Oraham has annou- I hotel if it were built. He said that
need that schools will be dismissed j he was definitely Interested In oper-
at 2:30 o’clck on that afternoon ln ath)V_? flrst-claasjiotel In Jj^ereford.
at the Intersection of 3rd and Main
street late next week. A huge il-
luminated star will be erected atop
the Pitman Oraln company elevator,
and a lighted Santa Claus is to be
Pi
building.
JayCee members ln charge of the
arrangements are Bruce Wooddell
for the star; Sam Nunnally for the
Santa Claus; and Ben Excel! for the
Christmas tree.
Paul Ooneway will be In charge
of a committee to direct the decora
Uced etopthe first National £mk -der^that all school children may
Santa Claus will be In town, and
there will be gift* for all youngsters.
Details of the program will be an-
nounced later.
The program is sponsored by the
merchants of Hereford, and Is tin-
. ____„_________der the direction of the Hereford
tlon of store fronts throughout th# Junior Chamber of Commerce, with
(Continued on page 12) 1 the cooperation of other civic clube.
Annual County Farm Election
Scheduled for December 15th
Officer* are searching for the cut-
jMa. bM have few dues to go on.
,wmt guess is, from the draraetsr of
taU the bed chssSsat th* robbers
Annual election of county ACA
committeemen to govern the Pro-
duction Marketing Administration
and conservation programs in Deaf
Smith county during 1948 will be
held on December 16, F. Q. Collier,
ible voters prior to the election date,
and must be returned to the County
ACA office not later than December
13, Collier said.
A nominating committee la to be
appointed by the County Committee
county ACA secretary, announced to nominate committeemen and al-
thls week.
Three committeemen and two
alternates are to be elected.
Present members of the county
committee are N. E. Oasa, chairman;
Paul Mathers, Tic* president; Earl
Springer, member: Hartland Car-
away, first alternate; and J. (X ale*
Cracken, second alternate.
Ballots will be mailed to all sllg-
temates for the election. These
names will appear on the ballot, and
ln addition, a blank space for write-
in candidates will be placed on th*
ballot for each position to be filled.
All Deaf Smith county farmers
who have participated ln any phase
of the program this year, and any
person who declares an Intention to
(Continued on page 12)
Contrators estimates of "building
costs have gone up sharply In the
last few months, he told the group,
and the estimated cost of building
and furnishing a modem 86-room
hotel, for which plans have been
prepared, is now pegged at about
8320.000.
Also present at the conference,
which was held at the Chamber of
Commerce offices Monday after-
noon, were Architect John W. Floor*
and a member of his firm and con-
tractor Charles H. Sharp, who have
been working with Fowlkes on plans
and estimates for the proposed
building.
Architects plans for a modem 66-
room structure, all rooms with pri-
vate bath and shower, plus a ban-
quet hall capable of seating 226 per-
sons, coffee shop and space for
businesses on the first floor, were
presented to the Chamber of Com-
merce group.
Fowlkes told the group that rat-
her than ask for a flat subsidy which
would be considerably higher than
the 876,000 which he had first es-
timated, due to Increased building
costs, he would recommend forma-
tion of a stock company with local
capital to construct the building.
He said that he would consider In-
vesting ln such a company, possibly
to the extent of the cost of furnish-
ing the building (estimated at $40,
(Continued on page 12)
Toy IIuIhc of Hereford and Wilson Vines of Border pose
proudly witli their pair of 8-point bucks, killed within 24 hours
after they reached Mt. Home, Texas, where they were the first
hunters on a 1800-acre range.
Hereford Lions Set Precedent
In Meeting at Boy's Ranch
Drauia Class Will
Stage "Jo's Boys"
December 4-5
Farm Production Goals for 1948 Boosted to
New High; Spuds Gel 5 Per Cent Increase
Farm production goals for 10401 would w, .
will remain at wartime levels, sc-1 bounty goals
cording to an announcement by sec-
retary of Agriculture Clinton P. An-
■ The
and
the
Goals for sea
Using Increased
have not
although
cent; oats, 2 percent; tartar, 4 par-
cant and rye, M percent.
The big iniwwaas atatato grain
the^iMT CT^'^n**,nS«ttand-Sh#
of the ’87 earn crap has
a groat demand far grain
Rumors have been that
not to be Increased In am
the 1*87 figure I heavy In 1887.
. . ___, "T**.10.a>*. **** »*: Collier aatd he did ant know whet- .
tate seal, which la beiag increased . ^ yy, MWI, Midi mart** a i
by five per amt over last year. A naresot M mast hi the nraduettmt‘
reduction of a paraant In the wheat g^Mtrr nartloar or net ItaaO
paal for l»M was tartadad j other products far whfah fa-'flax
The Secretory* mqaaat
■ M
"Jo’s Boys”, r familiar childhood
drama, will be presented on the
stage at the High School Auditor-
ium on Thursday and Friday, Dec-
ember 4 and 6, by The Cast, High
School dramatic club, Miss Mary
Ellen Henslee, director, announced
this week.
“Jo’s Boys” was the popular se-
quel to Louisa Mae Alcott’s famous
story of "Little Women” which gain-
ed wide popularity at the time of
its publication and became an Am-
erican classic.
What happened to them after-
wards? How did they turn out? Did
they live happily ever afterward?
It was in answer to a barrage of
such questions from her readers
that Mrs. Alcott wrote "Jo's Boys”,
the book on which the play is based.
Play-goers may meet again on the
stage the well-loved characters from
’’Little Women” and their dsaend-
ants.
The play is being presented by
The Oast as their first production
of the currant year, and proceeds
are to be turned over to th* Senior
Class of Hereford High School,
Mias Mansis* announced.
The east Include* Jo (played by
Jamtae Boston >, the tom-boy who
finally settled down at PlumfUrid
* “ (played by
) to run a school for
tata and girls.
Mag (Jacqueline Newell)
(Billie Johnson) are the two
tittle Women” Laurie. Amy's
band. Is ptopsd by Ray Tarry.
I atom ef Jo’s familiar _
wto> return to PlumfMd Include C
_ Mas court# Meetings* who ts study
and 8mm sap* |Mto SMdteiiee at samps; Emil (Oliver ford: and Otean PW
SBM Art me tsBMrts Sni the aaiter tame an leave; tier. Wartun
ever Mm m- 808 Mae (Past Sbtptoy> whase wan Mrs C W D|vr e<
mmm asm ISIeMSS mm hem bash 4e
mm
A new program series was in-
stituted at Boy’s Ranch Monday
evening, when the members of the
Hereford Lions Club held their
official weekly meeting ln the
mess hall at Tascosa. The gat-
hering was attended by approx-
imately 30 members of the Here-
ford Club, along with 06 boys on
the ranch roster and the Boy’s
ranch staff.
The meal was furnished by
Boy’s Ranch and the program by
Hereford Lions Club under di-
rection of Supt. Oeorge Oraham.
In order to release the smaller
boys as soon as possible, the pro-
gram Immediately followed the
meal, which began at 7 o’clock.
Jimmie Allred, amateur magi-
cian, opened the program with a
series of magic tricks and held
the audience spell-bound as he
passed coins between sealed en-
velopes and accomplished vari-
ous other feats. He was followed
by Rev. Roy Ford, who made a
brief talk on self control, which
(Continued on page 13)
Elmer Fialey Dies
Saturday Morning
At Hospital Hare
Elmer Curls* Finley, 48, died Sat-
urday morning in the Deaf Smith
County hospital
The body was token to rtoydado.
when funeral rite# won ssn Curtsi
as to the flop.
Stores Will
Close For
Thanksgiving
All Hereford stores and business
oflces will be closed tomorrow
(Thursday) ln observance of
Thanksgiving Day, although few
local programs and special events
are planned for the day.
A special Thanksgiving Day Ser-
vice Is planned tomorrow at the
First Christian Church, Rev. Roy
W. Ford, pastor, announced yester-
day, and members of other local
churches are Invited to Join In the
observance. The sermon tppic will
RBE»FA3MFK
.Cain will be uie eol&t. Ser-
vices uegln at 10 o'clock.
No services are planned tor to-
morrow morning at other local
churches. A special Thanksgiving
program will be held tomorrow night,
however, at the Avenue Baptist
Church.
Rrv. R. S. Sparkman, pastor, has
announced that a study course,
which has been ln progress this
week, will be closed Thursday night
with a Thanksgiving message by
Rev. J. E. Byers, pastor of the Bap-
tist Church at Dawn. Special music
Is planned. The service begins at
7:30 p. m.
There will be a special Thanks-
giving Bervice tonight (Wednesday)
at the First Baptist Church, Rev. R.
H. Cagle, pastor, has announced.
A special offering of clothing for
World Relief will be token. The ser-
vice begins at 8 o'clock.
There'll be a Free Thanksgiving
Show and program at the Star
Theater for all youngsters Thursday
morning.
The show, a revival film from the
Children's Library, "Rebecca of
Sunnybrook Farm,” will be for chil-
dren only; but all youngsters of
Hereford and the Hereford area are
Invited to be guests of The Star for
the performance. A special program
will precede the movie.
The doors will open at 0:30 o’clock
Thursday morning, and the program
will begin promptly at 0:46.
Theater-owner Francis Hardwick
suggested that “Mother can send
the youngsters down to the free
show and get them out of the way
while she cooks Thanksgiving
dinner.”
Hardwick said the show was to be
"a sort of bonus” to the youngsters
"for good behaviour."
o
R. B. Henson Dies
At Dallas; Was
FormerLocalMan
Ralph Burnett Henson, former re-
sident of Hereford, died at his home
ln Dallas Tuesday morning, Nov-
ember 18, after a heart attack.
Mr. Henson was the son of the
late Rev. and Mrs. J. R. Henson of
Abilene. Rev. Henson was pastor of
the Methodist Church ln Hereford
in 1013.
Funeral Services were held at
Lamar ft Smith Funeral home ln
Dallas lest Wednesday afternoon,
November 10.
Henson was born at Seymour, In
Baylor county. He had been employ-
ed by the Federal Reserve Bank In
Dallas for the past ten years.
Surviving him are his
three eons, Ralph Henson Jr.,
Key Henson, and Kenneth Joe
Hanson, all of Dallas;
Mrs Albert Carter of Hereford; Mrs
New $80,000
Plant Opens
On Tuesday
Hereford's new 880,000 cotton ala
began operations yesterday after-
noon after delays ln shipment and
Installation of machinery had earned
several postponements.
Several bales of cotton were al-
ready on the lot waiting for ginning
yesterday morning (Tuesday) and a
big rush was anticipated by the tin-
ners as soon as word that operations
had started could get around.
Hundreds of bales of cotton, al-
ready picked and waiting for the gtn,
are piled on the ground ln ricks In
fields all over the area. Claude Mc-
Gee, manager of the gin, said that
the plant would be operated day and
night If the demand makes 24-hour
Operations necessary.
The gin will have a capacity of
about 100 bales ln a normal work-
ing day, and this can be nearly
doubled If a day and night shift is
employed.
In the meantime, picking of the
first large-scale cotton crop grown
In this area ln many years la weU
underway, and the yield Is reported
to be averaging between three-quar-
ters and a bale to the acre over the
entire Irrigated area.
Yields as high as a bale and a
quarter to a bale and a half per acre
have been reported, McOee said.
C. N. McClure, one of the leaders
In the cotton planting experiment
this year, has 136 bales of cotton
picked and piled on the ground ln
two large ricks at his farm south-
east of Hereford.
Mechanical jpfftkers were scheduled
to go into operation within a few
days.
Rains and snow during the past
week slowed the cotton harvest, but
farmers report that the bad weath-
er has caused little or no damage to
the crop. Most of the cotton Is still
on the stalks, and very little has
fallen on the ground.
An estimated 3,600 to 3,000 acres
of land was planted to cotton ln this
area this year. With a heavy yield
assured now. farmers jure also
fft < d a top market. Cotton was
quoted thla week at about 34H cents
per pound on the New York market
for middling grades and cotton ssad
Is selling at about 880 per ton.
The Hereford sin, completely new
and modern throughout, has been
constructed by Taft McOee at a
cost estimated at more than 880,000.
It was scheduled for operation early
last month, but delays ln installing
some of the machinery forced post-
ponement of the opening until this
week.
Workmen were busy Tuesday
morning completing installation of a
boiler which formed the final unit
ln the plant.
The gin is located at the east edge
of Hereford on Highway 00.
-o-
Five Turkeys Are
Nabbed in Chase
Staged byRiders
Five turkeys were cut loose ln the
Thanksgiving Turkey-chase spon-
sored last Saturday by the Deaf
Smith Riders at Veterans Memo-
rial Park, and a crowd estimated at
more than 460 persons cheered as
five teen-agers brought ln the birds.
Winner ln the 6-8 division was
Bussy Ksul.
Not to be outdone, big brother
Larry was the winner ln the 8-11
year division. Bussy and Larry are
sons of Mr. and Mrs. Merlin Kaul
of West way.
Everett Allen nabbed the turkey
ln the 13-13 year division; and
Eugene Hutchinson was the winner
ln the turkey race for boys aged
14-16.
Alex Schroeder caught the tur-
key ln the free-for-all race.
The turkey chase was conducted
Saturday afternoon at Veterans
Memorial Park.
Members of the Riding Club who
were present and ln charge of the
proceedings were Dr. and Mrs. C. D.
Kelton, Mr. and Mrs. Pat Lawhon,
Mr. and Mrs. Forest Minton, Jeff
Minton. Mrs. Vlrgle Sparks, Lee Hop
and Tony Edens.
-o-----------------
Jobs C. Bailey
OfFriona, Diet
Ob November I
Funeral rites for John a
30. of Frlons wen
First Baptist Church In
with Rev. R. H.
of ^
to
day.
S
MMH, »4Ntalrt»
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Ezzell, Ben. The Hereford Brand (Hereford, Tex.), Vol. 47TH YEAR, No. 48, Ed. 1 Thursday, November 27, 1947, newspaper, November 27, 1947; Hereford, Texas. (https://texashistory.unt.edu/ark:/67531/metapth583840/m1/1/: accessed July 6, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Deaf Smith County Library.