Dallas Voice (Dallas, Tex.), Vol. 19, No. 34, Ed. 1 Friday, December 20, 2002 Page: 29 of 72
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small-scale efforts to lure gay and lesbian con-
sumers, a Jaguar official said.
"In recent years, Jaguar has targeted gay
consumers on a smaller scale and found the
brand is very appealing to this segment," said
George Ayres, vice president of marketing for
Jaguar North America. "We look forward to
expanding our outrach by establishing more of
a presence in this community and earning the
consumer's loyalty."
Beginning later this month, Jaguar will
begin running print ads in magazines that
reach the gay and lesbian community.
If the effort proves successful for Jaguar,
other Ford brands are likely to develop cam-
paigns targeting gays, officials said.
"Ford Motor Company is proud of its com-
mitment to its diverse customer base, which
includes lesbian and bisexual consumers,"
said Jan Valentic, vice president of global mar-
keting at Ford. "This commitment is evident in
our corporate policies, benefits and employee
programs, and should also be connected to the
consumer marketplace in a meaningful way."
Ford Globe, the company's gay and lesbian
employee group, has worked with the Ford's
global marketing department over the past
three years as the campaign has evolved.
"We are thrilled that Ford is taking a lead in
this way," said Robert Wagner, marketing liai-
son for Ford Globe. "It's a very positive
move." ▼
Paris becomes
latest European
capital to court
gay travelers
By Jocelyn Gecker
Associated Press
PARIS — Paris tourism officials want to
give new meaning to the term "Gay Paree."
The French capital has always wooed visi-
tors with its reputation for fine dining and
high fashion and Paris continually cashes in
on its mystique as the city of romance. Now it
has a new strategy: selling Paris as a leading
destination for gay travelers.
"We want to create a gay-friendly spirit
across the whole city," said Laurent Queige, a
city official who is one of the project's organ-
izers. "It's an entire marketing campaign
devoted to gay tourism: promotions,
brochures, media trips, Web sites, tour pack-
ages."
And where better to start than with
Americans, who have a long love affair with
Paris as well as a large gay community. The
city treated journalists from gay publications
in the United States to an expense-paid trip to
Paris this week.
Such a campaign would hardly seem nec-
essary in a city that prides itself on its reputa-
tion for sexual license but officials say that
permissiveness doesn't always extend to gays.
Mayon Bertrand Delanoe, who is gay,
Continued on Next Page
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DALLAS VOICE
DECEMBER 20, 2002
29
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Vercher, Dennis. Dallas Voice (Dallas, Tex.), Vol. 19, No. 34, Ed. 1 Friday, December 20, 2002, newspaper, December 20, 2002; Dallas, Texas. (https://texashistory.unt.edu/ark:/67531/metapth616282/m1/29/: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting UNT Libraries Special Collections.