The Rockdale Reporter and Messenger (Rockdale, Tex.), Vol. 82, No. 17, Ed. 1 Thursday, May 13, 1954 Page: 1 of 22
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\
*.icrofiL» Sales Co.
1. 0. ox 8066
Dellas, Texas
INSIDE TODAY
Woman'* Pag*
Watar Rale*
Sport* Naw*
Clasaifiad Ad*
Editorial*. Faatura*
Pag* 3
THE ROCKDALE REPORTER
.22 PAGES TODAY
10c the Copy
Hoalrdala Maaaangar EitiUUwd IITI
AND MESSENGER
Rockdal* Raportar Established 1893
VOL. 82
HOCK.DALE. MILAM COUNTY. TEXAS. THURSDAY. MA
A W« Idw
NO. l?
NEW STORE FRONT—Here’s the architect’s conception of how the Mafair will look when a remodeling program now
under way is completed. The store will get a face-lifting and a complete new front, Q. W. Joiner, manager, said. An ex-
elusive ladies’ ready-to-wear shop is also being built on the second floor. The modernization will add another new look to
the fast-changing appearance of downtown Rockdale. (Sketch by Edwin C Kreisle, architect, Austin).
Emory J. Alford
Enters Race For
Commissioner
Emory J. Alford announced of-
ficially this week that he is a can-
didate for the office of commis-
sioner of precinct No. 3. He issued
the following statement:
"In announcing my candidacy
Mafair Readies
Remodeling Job
A new modern front arid an ex-
clusive ladies ready-to-wear shop
were schedulcxl for The Mafair this
week by owners Ginsburg & Sil-
berstein of Austin.
Q. W. Joiner, manager of the
for the of)ice of County t ommis-i popular Rockdale rlry goods firm,
’ f"' J’1 • "1'1 .» I- f*‘«-l th.it a imported that work is now undeit|
statement of my ideas about this j way in the dress shop and that bids
important office should be made
known to the voters of this pre-
cinct.
J was born in this precinct and
have lived here all my life. I
have been engaged in farming
for the construction of u new front
will be let May J9.
The program calls for moderni-
zation throughout.
New style show windows will re-
place the former square, sectional
most of the time. I own my own wjntjows now adorning the front,
small 1 arm and have tried to make j a moc}prn curved awning, ap-
living fi om it and^ support m.v ! proximatcly three feet wide, and a
........glass front with a new sign will
make the exterior of the store one
of Rockdale’s most modern.
The exclusive ladies ready-to-
wear department will be located on
the second floor with entrance
made by stairs located in the cen-
ter of the ground floor.
Consisting of approximately
1000 square feet of floor space, the
wife and eight children. I have
been able to see all my children
graduate from Rockdale high school
except the last boy who will finish
high sch<x>l this month. It has
been a long hard struggle but I
have done my best.
"I would like to serve my home
See ALFORD, Page 4
(Rambling
ROUND ROCKDALE *
W.H.C.
Good Shol.
JpOR this week’s story Jack Net-
tles tells about the time he was
out hunting when he came upon
a bear in a big rocky canyon. But
he could not get a shot at the bear
because there was a tree smack
between them.
department. The interior color
scheme will carry a modern theme.
Joiner said that a large three
way mirror would also be incor-
porated in the floor plan and that
with the exception of one display
case, the center of the shop will be
open allowing plenty ot room for
the customers to shop at ease.
The exact cost of the remodeling
will not be known until bids for
the front are received, he said.
The modernization and expan-
sion program was set by the firm,
it was pointed out, in order that
they might show appreciation to
their many customers by offering
more modern facilities and a larger
selection of merchandise to choose
from. "The Mafair is the people’s
store; they have made it what it
is," Joiner said of the work going
on. "We feel that in keeping with
the growth of the city we should
provide a modern store for our
customers".
Modernization of The Mafair will
add another new look to the fast
new department will contain all I changing downtown section of
Rockdale. Work is now being com-
pleted on the Coulter Building and
other buildings along the main
stem will probably be changed in
the near future, it has been point-
ed out.
Henry Menges
Asks Position
As Constable
Henry W. Menges announced
this week his candidacy for the of-
fice of Constable of Precinct No 3,
subject to the action of the Demo-
cratic primary July 24.
Menges’ statement follows:
"I have lived in Rockdale off and
on for two years.
"I am married and have ix c ini
(Iron, two girls and four boys.
Three of the children are now at-
tending Rockdale school.
"I have worked for the city of
Killeen and city of Rockdale Police
Department and have the experi-
ence to qualify for the job as con-
sul ble.
"I will do my very best to carry
this job on in the proper way if
elected, and l will cooperate with
our local Police in every way pos
sible in enforcing the law”.
53 to Graduate at Rockdale
High School on May 26th
Dr. George C. Hester, Chairman 1 ation exercise, the Baccalaureate | listed as candidates by the school
of the History Department, South- j .-ei vice will be held in the school were;
western University, Georgetown, i gym. | Sue Albrecht, Jack Alford, Olga
will deliverthe commencement ad- | Fifty-three seniors have been Alonzo, Dorothy Armstrong, James
dress at Rockdale high school, it | listed as candidates for graduation, j Boyer, Hilly Cooke, James Co
3X,
Joe Crump, Richard Crump, Vir-
ginia Davenport, Wilma Jean Da-
ventort, Wayne Dc'scn.s, Jimmie
Dockall, Larry Doss, Glenda Kaye
was announced this week by Supt j The 1953-1934 class marked an in
W. C. Grissom. The graduation j crease of ten students over the
program has been set Wednesday, graduating class of 1953.
May 2(1, at 8 p m and will be held j Grissom reported a tie among
in the high school auditorium. | three students for Valedictorian j Dyer, James Finch, Jewel Fisher,
Baccalaureate service- will be and Saiututorian honors. The three j Mary Jo Edelmon.
held Sunday, May 23, with the students tied for first place are) Evelyn Gerstenbergor, Thelma
Rev. W F. O’Kelley oi the Rock-! Sue Albrecht, Wayne Deasen* and Gest, Juanita Gest. Jo Ann ll.de,
dale Presbyterian Church deliver- Lee Hyder. | Kenneth Harris, Harvey Holley,
ing the sermon. Like the gradu-' Members of the IUIS senior class Lee Hyder, Joan Jenkins, Nan
Jones, Joyce Tum i Key, Doris
Kirkpatrick, Peggy Koch, Clyde
Luetge, Joyce DeLancy McGuire,
Barbara Mallory, Nina Lou Moore,
Bobbie Kirrhcnwitz Parker, Lewis
Patterson, Ailin Pounders
Sam Rains, Shirley Rhodes,
Kathleen Robinson, Ernest Rogers,
Mary Beth Rolan. Hobby Smith,
Polly Evelyn Smith, Roxy Spence,
Maxine Suttlo, Helen Von Gonten,
Elizabeth Walton, Patricia White-
Icy, Claude Williams, Joyce Wil-
liams, Allie Yoakum, Barbara
Young.
Grissom Gets
Another Year
By Vole of 3-2
Supt. W. C. Grissom received a
one year extension to his contract
this year at a meeting of the trus-
tees of the Rockdale Independent
School District. His contract with
the local school is now effective
through 1956.
Grissom sought a two year ex-
tension of his contract, due to ex-
pire in 1955, back in January.
This week, after several months
of consideration, the board granted
Grissom a one year extension in an
unrecorded vote of 3-2, the records
of the meeting reveal.
There are seven members of thoj'ri)m the theme of the Public Re-
hoard and the president votes only '“Boris course to he offered to sales
m case ot a tie. The 3-2 vote I people of Rockdale by the Ulliver-
C of C Begins Sales $
Course Monday
"You are the personal represent-
atives of your organization and of
everything for which it stands.
What the public thinks of your
organization will depend upon
what people think of you as an
individual".
“To every person, YOU are the
organization. A moment’s careless-
ness, discourtesy or inattcntivencss
by any one of us may erase the
good will which it has taken years
to build'.
The above statements are quotes
shows one board member did not
vote.
modern furnishings including air
conditioning, carpet floors, lounge
chairs and two roomy dressing
rooms. Long dress racks will be
installed along the walls and in one
corner yvill be located the millinery
Thinking quickly, Jack said he
decided he would play billiards
and bounce a rifle bullet off of the
rock face of the cliff to kill the
bear. He said he figured all angles
carefully. the size or his gun,
weight of the bullet, distance from
Ho Tolls Hotarians
"No Depression
In Sight”—Dolley
Speaking on the Business Out-1
iook, J. ( Doiicy, pn-sidc'iit of the
Austin National Bank, listed
v/here he the eanvnn wall ! number nf stabilizing factors which employment. He said that
distance from the wall to the bear,
the angle necessary to get the right
ricochet, even the altitude, and
the amount of wind and the effect
on the travel of the bullet. With
all this carefully figured, he
squeezed the trigger.
Did you gel the bear? 1 wanted
to know.
"Heck no," Jack said,
the canyon wall!"
'I missed
The economist pointed out that
w is rjiittn.it that the country «d-
ways have a nominal amount of
in his
Grady Allen
Asks Return As
District Clerk
Grady Allen, Incumbent District
Clerk for Milam County, has an-
nounced his candidacy for re ( lec-
tion to the office, subject to the
Democratic Primary election to be
held on Saturday, July 24.
Having been born and reared in
Milam County, Mr. Allen went in-
to the District Clerk office with a
determination to serve the people
in the best possible manner in this
responsible position. It has been
pointed that 1he excellent job he
has rendered was the fruit of this
determination and as a result of
his experience he will be the best
equipped to serve the people in the
f ut un\
Allen, a popular citizen of the
, community has received the con-
| licence or tne peopie in me past.
Remember Duval County.
ATTORNEY General John Hen
Shepperd was the speaker at
a dinner Friday at Burnham for
the Texas Gulf Coast Press Asso-
he felt should prevent another "de- opinion there was no cause for
press ion" for the nation. I alarm until unemployment reached J attesting the high esteem he hold
Dolley was addressing the Rock-1 'Ban five million. At this
dale Rotary Club at their noon I > jme it is only around three,
luncheon here Tuesday." He was Stabilizer*
accompanied here by Leon Stone, D,,11°v listed as stabilizing factors
vice president of the same bank, a i 'Be following:
former Rockdalian. j '■ 'Be element of population j q • -r* _ ,,...
Dolley pointed out to begin with growth. He pointed out that Texas j Q©I T Or V^QI 610 Fill III
that boom conditions have been ■ ls ou* 111 Hont in this respect with
prevalent in the United States , “ greater growth than most other
since 1941. the longest period oi , states.
peak prosperity in the history of j 2. The amount of money being
the country. spent to develop new products, etc.
During the last eight to ten 1 3. The volume of public works,
months, which has been labeled n« much of which is already In prn-
a secession period, there has act- j gross, and much of which is on the
ually been only a very mild dip in drawing boards. This would in-
busincss activity, the speaker said, elude the building of hew church-
lie said that this has been noticed | es, schools, buildings, roads, and
m Milam county.
In expressing his appreciation
See ALLEN, Page 1
Rockdale PTA Meet
Tuesday, May 18
edition and I enjoyed hearing him
give the low-down on Duval conn- I jn j|1t. Southwest than in other j other improvements.
ty. Shepperd is one of the state’s .u.cas
most interesting speakers, and he
pulled no punches in his talk.
Sec DOLLEY, Page T> merits.
The Rockdale Parent - Teaehei
Association will meet Tuesday,
May 18. in the new school cafete-
ria, President .1 J Parmelee an-
nounced this miot nine
The program will include the in
stallation of officers and the year
end report. The first grade room
mothers will act as hostesses for
I the meeting and will serve refresh-
Hinton H. Pruett
Asks Re-Election
As Superintendent
Hinton II. Pruett today formally
announced for re-election to the
office of County Superintendent of
Milam county issuing the follow-
ing statement to tin* voters:
"It is with a deep sense of grati-
tude that I otter you my continued
services a- County Superintendent
of Schools. You have been more
than kind to me already and 1
know no words that adequately ex-
press my appreciation to you.
“I appreciate the fact that I do
not have an opponent and that ft
was through your klndiics- that I
am allowed to seek a second term
unopposed.
"I hove tried at all timer to len-
der the kind of service to which
you were entitled, No citizen, lie
In great or small, has ever asked
this office for service 1hut did riot
get flic very best which we were
capable of rendering.
"We have always felt that the
County Superintendent's Office
should he the educational center oi
the County and, as such, has a vi-
tal role to play in the education ot
sity of Texas, Division of Extens-
ion, through Mr. S. II. Womack,
instructor, in cooperation with the
Rockdale Chamber of Commerce.
Business firms In Rockdale have
been invited to have employees at-
tend the 10-hour course to be held
at the l' of office beginning Mon-
day night. May 17th. Sessions will
be held during four consecutive
nights (through next Thursday
from 7:00 p. m to 9 30 p. in.
Subject mutter will include the
techniques of retail public rela-
tion* as they apply to all employees
who sell merchandise or services.
Special attention will he given to
such mailers as learning how to
best satisfy customers, use of the
business, group relationships and
effective speech.
S. H. WOMACK
, , , . H.-I.i.l Satan instructor
The latest teaching methods will
be used in presenting the course.
The lectures and class discussions
are supplemented by illustration*
ami demonstrations, by the instruc-
tor. Teaching aids will include
blackboard illutit rations, flip
ctuuts, flanm l board presentation,
sound films, wire recorder and
See SALES COURSE, Page 4 ' or certification.
oard - Architects
To Discuss New
High School Unit
The feasibility of starting work
on at least a portion of tin* new
Rockdale High School Building
will be disc to -ci! here tonight
(Thursday! at i meeting of school
truslci , it was reported here Wed-
nesday by W T. Scurloek, Jr., pre-
sident of the board.
Scurloek stated that .since tax
valuations of property within the
school district failed to equal the
expectations of the board, the new
high school building would have to
be Guilt in (wo part s One section
to be built this year, the other por-
tion in 1955.
Explaining, he aid that it is the
same story as told last year "The
amount of bonds we can st II is li-
mited to the total valuations of
property on the school tax roll and
our building program is limited to
the amount of funds available from
Hie sale ot these bond. ."
The meeting tonight will be one
of the board and the architect to
determine what pet <-t' th< build-
ing could be hull! flu ye..i. Scur-
loek stated that the hoard is hop-
ing that construction can tail
sometime this summer on a part,
ot the new plant.
He added that the eta uoom
section would be the first unit
okayed for construction.
The school's < (|iia 1 iz.itK»n hoard
is currently working on the tax-
rolls, preparing them for the prop-
Cainpuign lias Now Anglo,
7,000 T-B Chest X-Rays
Sought in Milam County
merchandise prize* will be given.
Adopted to stimulate more inter-
cut in the T-B X-ray survey in Ml-
oui more than five thou arid cful 1 lam county, Pruett stated that the
dren who go to school in this Couri- new wrinkle would work in the
ty. You will be the Judge of how , following way prior to the setting
See PRUETT, Page 5 | up ot the mobile unit certain num-
A new twist has been added the I hers will he selected on the regi,
Milam County Chest X-ray cam- tei and these numbci , will be the
paign for 1954. According to 11.1 determined "lig-ky numbers." A:i
II. Pruett, Campaign Chairman,(patrons of the drive register, the
special prizes will fie given those
whose name appeals, oppositi tie
lucky number.
merchant who would like to par-
ticipate In tin' program can do ;o
by contacting him in advance of
the X-rays in his particular com-
munity.
While the pi ize an midi ( in-
centive, Pruett stall d that Mil.nil
said count urns must not forget the real
communi- pm po < of the (,’lic-t X ray ( un-
ties being served are milking the i paign ■ In lamp (ait 1 ulx rculosis
The campaign chairman
that businessmen o! tin
gifts possible. He added that any
THE ROCKDALE REP
IpiR
45 Candidate* nf* in As Ham
But Contested Roc** or* Few
And he had some good advice)
to give 1 he newsmen.
Said the attorney general: "What
has happened in Duval County
need never happen again, if we
have laws, and newspapers to see
that they are enforced. When you
are in doubt about the importance
of reporting the minutes of the
county commissioners court, the
school board, city council, or any
other governmental agency, re-
member Duval county.”
Telephone Company Asks
Another Increase in Rates
That’s good advice to any news-
paper. It’s good advice, too, to
those well-meaning citizens who
sometimes think some of the news
Repenting their request of Inst
October, Southwestern Bell Tele-
phone Company Tuesday filed a
request with the city council for
an increase in telephone rates in
Rockdale.
No immediate action was taken
by the council, but the increase
application is being studied. Mayor
W P. Hogan said.
Southwestern Bell Telephone
concerning the organization they Company was granted a substan
represent should not pc reported 4- ;---------•- ^-------u—
"just tor the sake of harmony."
The public has a right to know
what its elected officials are doing;
it is the newspaper's duty to report
the activities.
rate increase of $1 00 for a busi-
ness telephone, 75c increase for 1-
party residence phono, 5(V increase
tor two-party service, and 25c ad-
ditional tor four-party line.
From S3.50 to $9.00
If the increase now requested is
tial rate increase in December 1950 ' gi anted, a one-party business telc-
when a dial system was promised phone will be $9.00
company, said that "continued in- j Similarly if ihe increase is grant-
adequate earnings on our operation , cd the one-party residence rate
here leave us no choice but to ask j will go to $5.00. Prior to 1950 this
for an increase in local rates." rate was $2 25. It was raised to
The company is now asking for I $3.25 in December 1950 and to
$4.25, the current rate, in August
1952.
The two-party residence would
advance to $4 ()0 Prior to 1950
this war $2 00 It was first raised
to $3 00 and then to the current
$3.60.
Carson said the increases were
Prior to 1950 j necessary "to help us meet today's
Rockdale. The company was grant-. the rate was $3.50. In December j higher costs or providing telephone
ed another rate increase in August 1950 it was raised to $6.00 and in service." He pointed to higher
1952. when the dial service began. | August 1952 the rate went to $8.00 taxe* and two general wage in-
C. L. Carson, manager of the| which is the current i*te. | See TELEPHONE, P-tu a
by providing a constant guard and
yearly < xaminalion free of charge
to the public.
The Milam campaign will open
next Tuesday, May 18, at Thorn-
<lal>' wlu'ii the X ray unit will bo
•of oi. pi ihj< l! Hu. Hoildmy On
May 20, 21, 22, it will be found at
l (.’iiinoron in the show mom at. Kef
ley-Sledmon « ompany; on may
27th and 28th in Rockdale at
Gaither Mot oi ami or. M.iv ! >tH
in the former Zul< iky Hardware
Building in Hm khob The unit,
will open at 8.30 a in. at each lo-
cation on the dates mentioned
above and will close ,»t 5 to j m
Milam’s goal this year is 7.000
persons. Last year, 5,392 portui-
pted in the program Pi nett
pointed out that there hru been a
steady increase in the numbci of
X-rays since 1950 when 4,673 per-
sons took part. In 1951 the figure
was 4.873 and in 1952, i.230 per-
sons were X-raved.
That the program has been a
service to the jn'oplo of Milam
County is bei<t told in the results
ot the X-rays in Hu county once
they were first started in 1947.
Milam did not participate in the
program during 1949, it was point-
ed out, but the progress in 1947
Sf'c X-RAYS, Page 3
Managers To Set
Softball League
Opening Here Tonight
W T Pearson, Jr., chairman of
the Rockdale I,ions Athletic com-
mittee, ha* called a meeting of alt
managers of teams who will thko
part in the Rockdale Softball Lea-
gue this summer
Pearson stated that, the managers
will meet at the Chamber ot Com-
merce office tonight (Thursday)
30 p. m. to discuss oix'inng of
FOR DISTINGUISHED COMMUNITY SERVICE The Rockdale Reporter has been
awarded this handsome sterling stlvet pitcher for “distinguished community service."
The first pr zo award was presented to Publisher W. H. Cooke Saturday at a meeting of
the Texas Gulf Coast Press Association at Burnham. (Photo by Frank Bonura),
the league play nex
tentative* from the
teams will attend
First Christian G
Cameron, Kockdulc
and AivofL
1 week Rapre-
fo 11 owing live
the meeting:
luirch. Sharp,
Flower Shop
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Cooke, W. H. The Rockdale Reporter and Messenger (Rockdale, Tex.), Vol. 82, No. 17, Ed. 1 Thursday, May 13, 1954, newspaper, May 13, 1954; Rockdale, Texas. (https://texashistory.unt.edu/ark:/67531/metapth694586/m1/1/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Lucy Hill Patterson Memorial Library.