The Cuero Record (Cuero, Tex.), Vol. 67, No. 168, Ed. 1 Monday, July 17, 1961 Page: 6 of 6
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CUERO RECORD, Monday. July 17. 1961
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Mr. and Mr*. Drnnr.is Rlau?
and eon who are now living in!
Vic tom. visited! relatives hew.
Stnjriay. They or.1?ral 1!w Cuero
* to be sent them as Ur*
j^cEnsniu scunoor
“~V--Th« War for tho Unless 1M14S Sw fictwroi—
art
they this* the home town:
paper very much.
i
Mr. and Mrs. Paul Guthrie of
fen Antonio visited their son.
Paul and family of Cuero and.
Mr. Guthrie’s stater. Mrs. Elgin j
Path and Mr. Path at Concrete
during the weekend.
One-half Wed chicken
Urn Drive In.
me
(U|
Mr. and Mrs. L. W. Seibaj
who are in Dallas visiting ini
the home of their son. Louis.
Jr., wrote last week the Scibas
have a baby daughter born
there last week. Louis Jr., and
hta wife have two other chil-
dren.
Towery Chiropractic Clinic
will he closed July 20 and 21,
open all day Sat., July 22. (adv.)
Bennie Prause. Cuero Record
reporter who is ill at his home,
is reported to be sightly im-
proved.
Mr*. Georgia lloli'ick and
Nina Scarbrough visited relat-
ive* in Yoakum Sunday after-
noon.
EARL’S 1503 N. Esplanade, is
now open for business with a
“new look” designed to better
serve hta customers. Formal
opening soon. 01)
Mr. and Mrs. Charlesj
Thompson were in Austin :
Sunday to visit their son. Har-
ley, who had an emergency ap-
-podectomy early Friday morn-
ing. They report he is resting
well. Mss Ruby Thompson of
Hellettsville accom p a n i e d
them.
j M. 04 When MsJ. Pierre Gustave Toutant Beeurenurd
Ixv7* Ore Cf Louisiana, who was graduated from the United
Stat-s Military Academy In 1838, No. 2 in a class of 45, was
named Its superintendent 23 years later, his berm lasted a week.
Within that week of January 1861, he advised a cadet from
Louisiana that he himself would go with the state if it ssesded.
The remark reached the Chief of Staff, Winfield Scott, a Vir-
ginian, who took his oath of loyalty to the United State* serf*
oitaly. Beauregard, who served oil Scott’s staff hi the Mexican
War, was regarded highly by the old general up till then.
The Louisianian also was highly regarded by the former
secretary of war, Jefferson Davis. Within days after Beaure-
gard resigned from the federal sendee, lie was appointed briga-
dier-general in the Confederate Army and sent to command the
reduction of Fort Sumter. "The Hero of Sumter” was called
by D&vis to the new Rebel capital, Richmond, on June 1,1861,
and assigned to command of “the Confederate troop* OB
the Alexandria line.”
Most—of the Confederate active force was grouped
around Manassas Junction. The strategic value of this
point, which had no natural defensive advantages, was
that its position close to Washington enabled the Confed-
erates to observe closely the army then being assembled
near Arlington by Gen. Irwin McDowell, for an Offensive
movement against Richmond.
McDowell had been a classmate of Beauregard’s at
West Point. The Southerner believed he knew Which way
McDowell's mind ran. He evolved a plan of operation
calculated to anticipate McDowell's moves and effect a
defeat of McDowell's army—thereby “insuring the libera-
tion of Maryland and the capture of Washington." The
plan, dispatched to Richmond by courier, was rejected by
Davis and ins military advisers (Adjutant-General Cooper
and General Lee) as “brilliant and comprehensive but
essentially impracticable.”
Nevertheless, McDowell was to be licked when hO came
up against Beauregard and Joe Johnston at Bull Run.
(The fitcry of that battle" is to be told here later.)
—Clark K tonal rd
[fj Gen. Beauregard and signa-
ture ta 18A1, from am engraving
pubBls&ed in his ItottM, Who®
the gwaaral died in 18*2, a Inter-
day nBBtogroph of ids wee weU-
known to Northern buyers of
tickets In the Louisiana Lottery,
for which he acted ns n sponsor.
Me was known, too, for debates
in print with other Confederate
generals consenting Which one
lost the war.
Distributed by Stag Statures tfadtate
Mrs. Aline Patterson Is
vacation from Southwest Nat-
ural Gas Co. She visited her
son at Nacogdoches last week
and is now in Austin visiting
ter otter son. Mr*. Delnith De-
borah of Yoakum Is in the offi-
ce In ter absence.
Mrs. Bertha Gerhold, and
Mis. Meta Buehrig accom-
hanied Mr. and Mrs. W. W.
Key* to Fulton Beach during
the weekend for an outing.
Walter Boehl who was tak-
en to Burns Hospital last week
as result of a heart attack, is
reported to be improving, ac-
cording to hta sop, Maurice,
Who is at his bedside. Mr.
Boehl was taken out from un-
der oxygen today, his son re- f dismissed,
ported.
Weekend, guests of Mr. and
Mrs. James Massey were Mrs.
H. E. Whalen and daughter.
Rebecca of Beevilie; and Car-
roll Ledbetter and Ed Massey
of Houston.
Frank Hansen has returned
from Waco where he attend-
ed summer school.
Mrs. Josephine Scrtuche has
returned from a two week’s
vacation to Kerrville and the
Hill Country.
Ed Hennig was admitted to
Burns Hospital Saturday. Car-
men Brown was dismissed
Monday. Mrs. Earl Berger
was dismissed Sunday.
Mr. and Mrs. Matt Rein-
hardt of Yoakum were Cuero
visitors Sunday.
Ads Should Give Full
Story To Readers
By S. 8. TALBERT
Norvan Dietze was admitted
to Cuero Hospital Founda-
tion Sunday. Miss Leona Sager
was also admitted. Mrs. Ed
Spain, Mrs. S. G. Tarkington
and Mrs. Severn Yanes were
DIAMONDS
■
Finest Quality
.. Priced To Suit
Any Budget.
. ,u . AJ'
WATCH REPAIRS
Cuero., Texas
Mrs. Dora Koenig, manager of
Cuero’s Rialto and Drive-In the*
j aters, is on vacation. She will
visit ter scat. Ferd, Jr., and
University, kitoteeippl
“Completeness. „ This has
beat called the most important
factor in good advertising.
This means that advertising
should tell the whole story in
order to sell effectively. Howev-
er, for advertising to be really
complete it must be presented
in a way by which the potential
customer can retain the inform-
ation.
Any person who has answer-
ed a classified advertisement
knows about completeness in ad-
vertising. The want ads which
include description, price, and
address bring results which of-
ten amaze the advertisers. The
advertisements which leave out
vital information are too often
passed up.
Classified advertisers and th-
eir customers quickly learn
something else about complet-
family at Bay St. Louis, Miss., j ness in advertising. A pereon
accompanying her son. Donald'does not retain information; he
and family from McAllen, Tex- j does not bother to write it down.
'The information remains in
as.
We Give
CUERO SAVINGS
STAMPS
Double Stamps
EVERY WED.
with $2.50 Purchase
on any item we sell
DOLL HOUSE
TEXACO STATION
Managed by
T-B. “Bunk’* Brantley
PUBLIC RECORDS
Marriage Licensee—
Willie B. Harryman and
Miss Judy M. Land
Baxter K. Martin and Mr*.
‘'Virginia E. Yawp f
££ward E. BrnBOwtaf 'jpd
Mrk. Willie Wie Hrtaifcky
Delbert W. Moeller and Miss
Ruth Metting
Hilbert P. Ghahmann and
Miss Roberta Pape-
complete possession of the poten-
tial customer because he clips
the advertisement or retains the
whole want ad page until he has
investigated an offer.
Thus, effective completeness
is rarely ever possible in adver-
tising unices information about
a product is printed in a form
which is retained and readily
available for reference. From
that standpoint no oilier medium
compare! to the local newspap-
er.
The local newspaper is the
only advertising medium which
tee typical housewife can quick-
ly locate at anytime during the
day or night and check infor-
mation on any retail offering.
J. H. Wood, publisher of the
Chicago Tribune, states the ca-
se as follows:
“The newspaper reader gets
a completeness that no other
medium can give him. These
are not words passing through
the air or across a picture tube.
They are in black and 'white
and permanently inscribed upon
the record.”
Saks Tax
art of Galveston and a 1 per
cent genera! tales tax by Rep.
Tam Andrew* at Aransas Paw.
Daniel’s tax program was se-
verely criticized last week by
Atty- Gen. Will Wilson, who said
it would be hard to collect and
A red-headed woodpecker (get-
ting pretty scarce in these parts)
over in the Charley Thompson's
yard recently filling up on their
ripe figs. Incidentally, It’s again-
st the law to kill them, we un-
derstand.
Corinne Crain of Victoria vis-
iting with her sister Margaret
Benjamin.
Gertrude and Leslie McBride
back from an extensive trip to
the west coast which took them
to Seattle. Washington and other
points of interest. Their Siamese
cat is “most happy fella" to
have them back home.
Two groups of friends motor-
ing to Victoria Friday and Sat-
urday to have coffee with Mary
Ann Warzecha who proudly
showed her beautifully and com-
pletely equipped nursery and the
guests enjoyed seeing the new-
est in layettes. Newton who Kad
been killing time during the af-
ternoon finally invited himself to
the party.
Carrie Mae Buchel out sup-
erintending yard cleaning Satur-
day.
Mary Helen Burns Hooks visit-
ing here from Lakeland, Florida
is having to wear slides with no
heels after toe surgery some
time ago. As site left the house
carrying a pair of heels to slip
on later in the afternoon, her
young son saw her and said,
Mother, you're cheating”.
tOUl 6MM MAMfl
CUERO CASH GRAIN MET.
Schaffmr’s lac.
The governor replied, in ef-
fect, that Wilson didn’t know
what b* was talUpg about
The pair exchanged hot war-
& *b?Ut 34 **** *** then FORT WORTH UPI -USDA
AM their fire smolder. Livestock:
Cattle 2,000, calves 400; stea-
Milo .................. 1.80 cwt.
Ear Corn.......... 115 bushel
Shelled Com........1.20 bush j)
LIVESTOCK MARKET
However, Wilson’s comments
were expected to have strong
impact on lawmakers who favor
a general sales tax to Daniel’s
2 per cent levy on selected It-
ems costing more than 50 cents.
Daniel’s tax package also in-
cluded a gas pipeline tax and
franchise tax.
Pakistan
CoUapae Kills Six
MONTERREY. Mexico UPI -
High winds collapsed a 60-foot
high ferris wheel at an amuse-
ment park Sunday night killing
6 persons and injuring 38.
A very nice oil painting exe-
cuted by Martha Sue having a
place of honor in the Kirk's liv-
ing room. She did it from a
photograph of herself sitting in
the yard holding ter baby broth-
er.
Home Hint for Today — Sell
Those Salads — Know how to
make a mm eat those tossed
green salads? The American
Meat Institute suggtsts that you
slip cold slices of leftover meat
or ready-to-eat meats into the
salad, and soon he’ll be eating
it without remarks about “rab-
bit food.”
(Continued from Page 1)
aibility on your shoulders.
“You must go on and on and
on In defending freedom. The
‘other side* cannot win until
they defeat you.
“We are friends of friends—
we stand by our word, no mat-
ter what it costs.”
Johnson pointed out that Pak-
istan is surrounded by Russia.
Red China and India.
“We know the kind of cour-
age it takes for a man like you
to stand up and stand by us,”
he said.
The crowd gathered at John-
son's LBJ Ranch for a Sunday
afternoon barbecue and to meet
Ayub. Today he flies to Austin
to address a joint session of the
Texas legislature.
The barbecue ended the semi-
public part of his weekend vi-
sit at the Johnson ranch.
Sunday night the vice presi-
dent and his wife. Lady Bird,
gave a private buffet dinner for
Ayub.
dy. choice 1.6% ib. slaughter
steers 23.00; load good 930 lbs.
22.00; good calves and yearlings
up to 600 lbs. 22.00-23.50; stan-
dard 19.00-22.00; medium and
good stock steers 19.C0-21.50;
good and choice stock steers
calves 23.00-25.50; « good .and
choice stock heifer calves 21.00-
23.00.
Hogs 700; active, steady;
sows steady to weak; spots 50
lower: bulk mixed 1-3 grade
200-250 lb. butchers 17.50-18.25;
2-3 grade 275 lbs. 17.00; most
1-3 grade 400-675 lb. sows 14.00-
15.00.
IkanOf Itewd
(knife Ffchf
bOMSthfolK
WASHINGTON UPI - News-
papers, broadcasters and all oth-
er user* of leased teleprinter,
telephoto add telephone circui-
ts face an increase of up to $2-
250,000 in yearly charges by tin
American Telephone A Tele-
graph Co. and Western Union.
The Federal Communications
Commission made the estimate
unprescribing or . authorizing
substantial changes fa the design
of rates for leased teleprinter
services of Western Union and
leased teleprinter, telephoto and
telephone circuits of ATAT.
The changes were detailed by
the FCC in a 160-page document
released over the weekend. It
constituted the FCC’s Initial de-
cision in a five-year, fexur-mon-
th investigation of the rates and
regulations for leased facilities
of the two carriers.
Legion
(Continued From Page 1)
holm of Corpus Christi.
„ . „ Entertainment scheduled for
S’*".4’™:Z?‘,“ u» conwntlon for M
and not enough
sold to establish
sis.
of any class
a trading ba-
Taft - Hartley Act invoked
eighteen times.
FLOWERS
*j/'
* * A
#
RYAN’S
Flower teo*
m N. Ganzalee
Ph. CR 5-3442
NOON COTTON
By United Press International
New York: Oct. 34.32, up 4;
Dec. 34.86, up 6.
New Orleans: Oct.: Unquoted;
Dec. 34.80. up 5.
1962 Futures Unquoted.
POULTRY MARKET
AUSTIN UPI SDA— Poultry:
South TexaB—Weaker; supplies
adequate for fair demand: move-
ment normal; broilers,fryers, 3-
3 1/4 lbs., 12c.
Center—The Southwest Poultry
Exchange offered 240,900 head;
prices varied under Contract No.
their wives will include the Par-
ade of Champions Contest, com-
posed of Uniformed Organizat-
ions of The American Legion,
and a barbecue on Friday even-
ing; the Commander’s Ball In
the Rice Hotel on Saturday
night, and tight-seeing tours in
Houston and to the San Anto-
! nio Battlegrounds and other
I historical places of interest. •
On Sunday morning The Rev.
J. Powell Eaton of Greenville,
Department Chaplrin, will ren-
der a Memorial Service. Tie
election of officers lor the en-
suing year and adjournment will
follow.
1, 11.5-11.9; under Contract No.
2, 11.7.
tefl-fiytaj
Rhythms Rhythm Rythm
(Meaning the regular recurrence, as in music)
See Classified Page for Correct Answer.
&1S2SS
at Burn. Hospital. & weigh-1
ed 7 lbs., 10 oz*.
New Car Owners—
Byron Speckles, Yorktown,
Buick
C. R. Reese Jr., Otero, Ram-
bler
L. K. Ledbetter, Cuero,
Bui''k
Victor Wendcl, Meyersvitie,
Ford
Walter Maness, Cuero, Ford
Mi*. Edward Boldt, Cuero,
Ford.
SPOTLITE
PROGRAMS
KCFH RADIO CUERO
SM-Watts Dial 1600
MON IHtU KIOATS
5:59 Sign On
* 49 Mateo Perez
1:90 Leon Boldt
1*0 Top of the News
165 Coffee Break
‘ “ Vi* ffotdt
I MBta Pared*
Deeds—
Seguin Milling Co. to Mich-
ael Weber Jr.. Lot* 13-14.
Block 81. Cuero
Wm. E. Harwood, et al to
Leon Bolt et ux, Part Block 10,
Oak Grove, Cuero
Gilbert Saenz et ux to Pilar
Salazar et ux, lot 3, block 116,
Cuero.
Reuben L. Wagner et ux to
Bobbie p. Rangnow, lot 11,
block SI, Cuero
.Wm. F. Gras et ux to Thom-
as Williams et ux, 100 acres,
David Hunter Sur. et al
Miss Agnes Gohmert to
tfaCucro Federal Savings A Loan,
lots 11, 15, 16, blot* 3, Cuero
C. F. Combs et ux to Doyle
J. Green et ux, lots 3, 4, block
111.Cuero
Margaret J. Redmond et al
to B. £. Leissner, 105 acres,
Tbos. H. Ben Sur.'
- Arthur J. Hans et ux to
James Bitterly et al, Roadway,
Migu« Ortiz, I**.
John Gaida et al to Joe E.
Schwab Jr„ 94 acres, Wm.
- .A Eastland Sur.
Mr. and Mrs. G. L. ThraiBcill
of San Antonio are the parents
of a baby daughter, Sandra
Gail, horn there Friday, July
14th. The young lady tipped the
scales at 7 lbs. 3 ozs, and is
being welcomed by a brother
and a sister. Mrs. Thrailkill is!
the former Billie Wayne Lucas,
daughter of Mr. and Mrs. J, C.
Lucas of Cuero. The baby’s]
other grandparents are Mr.
and Sirs. Paul Thrailkill of|
Corpus Christi.
WiiOIOKU
M MlkMIKflauM
■lIK
Bonus
Specials
_ •
Women’s Wedgies
and Sandals
One lot values
to 5.95 for
$2.98
Pumps
Women’s Dressy
One lot values
to 9.95 for
i $4.88
Summer Colors
CASH
and
FINAL
; B ASS
SHOE STORZ
United Gas Ada
Introduce Vacationers
Industrial.
Gulf South
- and
to the C
Another is the aortal «f United Gas advorttaementa featuring attractions
for tourist* end pointing VP advantages for industries is currently appearing
in three national magazines. It ta scheduled In th» Jufy 10 Issue sf U4L
News A World Report, the July 17 issue of Newsweek and Uw July tl issue of
Ttaw. This is one of the important ways In which United Goa promotes ike
economic growth of the areas it serves in Texas, Louisiana, Mississippi,
Alohamnand Florid*... the Gulf South,
UNITKES
eownee «w euta ooe«*
' .j r(tiiix: ' ~~7'*r jr-T Wfri :v *
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The Cuero Record (Cuero, Tex.), Vol. 67, No. 168, Ed. 1 Monday, July 17, 1961, newspaper, July 17, 1961; Cuero, Texas. (https://texashistory.unt.edu/ark:/67531/metapth699596/m1/6/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Cuero Public Library.