The Westerner World (Lubbock, Tex.), Vol. [38], No. [15], Ed. 1 Friday, March 24, 1972 Page: 2 of 4
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PAGE 2
WESTERNER WORLD
MARCH 24, 1972 j
Visiting Personnel Plan Home Visits
weather—
you like it or not
David Walker
Competition seems to be at a peak
between Lubbock’s mass media
operation. With all the news cov-
erage in town seeming to be equal,
the stations feel they need some-
thing more to get and keep more
regular attentive viewers.
FIRST ATTEMPTS to gain pop-
ularity were made by KLBK over
a year and a half ago when they
started their “Cash Viewer Call.”
Competing stations KSEL and KCBD
did little about this until currently.
“KSEL Kash” was the next game
devised by KSEL TV of course.
They, like KLBK, have their contest
during their news reports, 'to at-
tract more viewers. With the com-
ing of KSEL Kash the KLBK mon-
opoly on giving away money was
broken up. However, this didn’t
seem to shake up the KLBK give-
away dynasty much.
However KCBD seemed to have
the answer to both KLBK and KSEL.
If you let your imagination go a
little you can see how KCBD thought
up their plan.
YOU CAN SEE THE board of
directors in conference day and
night for weeks trying to figure out
how to combat the give-aways of 13
and 28. Not merely to keep up with
them, but to beat them at their own
game. You can see men sweating,
racking their brains, some going
insane and some fi / killing
themselves.
’58 Graduate
Composes Hits
What do the three pictures above
have in common? They are the same
person! Mac Davis!! Mac Davis,
the former Lubbock High student
who has written such great hit songs
as “Something’s Burning," Watch-
ing Scotty Grow,” and many others.
Mac Davis was born Jan. 21,
1942. He has six brothers and
sisters. Cheri and Sherri are both
age 14; Wayne, 25; Carolyn, 26; Judy,
30; and Linda, 33.
MAC ATTENDED Thompson
Elementary and Junior High
schools. He was an outgoing per-
son, according to family members,
with average grades and was set up
two extra years during these school
years. He graduated from Lubbock
High in 1958 at the age of 16. While
at Lubbock High he was home-
room president all three years, and
a member of Hi-Y and TNT Chem-
istry Club. Mac took choir in high
school where he also started writ-
ing songs.
He first got into the music busi-
ness by working with record com-
panies in Georgia and playing with
a band. He has been singing since
1960.
Presently he is living in Los
Angeles, Calif, with his wife, Sarah,
and his son Scott who is eight years
old.
His talents have been praised by
such people as Frank Sinatra,
Nancy Sinatra, and Sammy Davis,
Jr., but Glen Campbell seems to
have said the best about him, "Mac
Davis don't write songs, he paints
them.”
Then just before the last man
goes, which happens to be the sta-
tion manager, a janitor comes in
and says “Why don’t you just broad-
cast the advertisment from KLBK’s
‘Cash Viewer Call’ and the amount
of cash in the ‘KSEL Kash’? “That
way people could get the news and
all the money from the other sta-
tions by watching us.” And as long
as we’re imagining we might as
well imagine the janitor as the new
station manager at KCBD.
This tactic used by KCBD seems
to be out of the ordinary, something
that just doesn’t done. However, it
does seem to work.
This is Dave Walker saying: The
KCBD question is idiotic, the KLBK
advertisement is ridiculous and the
KSEL Kash amounts to a big tax
deduction.
7le<A*i
Members of the choral depart-
ment will travel to Plainview for
the Regional Choir Contest to-
morrow. Four sections will per-
form; they are boy’s choir, girls’
choir, sophomore choir and the
Westernaires.
• • •
Sophomore English classes will
see the film “The King and I” to-
morrow during the first three per-
iods.
In an effort to get at the under-
lying causes of excessive student
absenteesm and to help solve the
problem, three Lubbock Public
Schools have initiated a new pro-
gram of employing visiting per-
sonnel.
Estacado, Lubbock High, and
R. W. Matthews Junior High are
the three schools with this pro-
gram. The reason for these schools
involved, is that they are the three
schools with the biggest absentee
problem.
MR. KNOX WILLIAMS, principal
at LHS, said, “Over the past sev-
eral years, LHS attendance has been
progressively worse. The past six
years, just ended, reflects the
worst attendance record we have
ever had, with the average number
absent a day coming to about 129
students. This low attendance very
obviously pulls down the educa-
tional opportunities of the absent
students.”
He goes on to say, “We intend
to do everything in our power to-
ward the improvement of this sit-
uation.”
The most recent step in this
direction is the addition of the new
staff members to these schools.
Mr. Roy Urrutia is the visiting
COE Girl
Wins DAK
Maria Gomez has added two more
honors to her list as she was an-
nounced winner of the Nancy Ander-
son Daughters of the American
Revolution and the Elks Lodge
Good Citizen Award. From local
contest entries, Maria will now try
for State in both areas.
IN THE DAR AWARD she re-
ceived a pin and a certificate at a
program Feb. 16, at the Garden and
Art Center along with representa-
tions from each high school.
She was awarded a $50 bond as
the winner from the Elks Lodge.
MARIA, PRESIDENT OF COE, is
a member of the Spanish Club, All-
School Council, and of the National
Honor Society. She also represented
LHS at the Bluebonnet Girls State
last summer.
The senior girl is employed by
Sterocall.
personnel for Lubbock High. He is
a 21 year old graduate of Estacado
High School. Roy is married, has
a good understanding of young peo-
ple, and is able to speak with the
youth, because he is still a young
man himself.
MR. BILL PARKER, head of stu-
dent personnel, had this to say to
students. “To LHS students: We’ve
noticed two things about the absen-
tee problem. Number one is that
when students begin missing school
illegally, they are often headed in
the direction of ‘dropouts’; number
two is poor attendance promotes
failure, failure is going to cause
frustration and unhappiness. Al-
though attendance won’t guarantee
success, it offers a better chance.”
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The Westerner World (Lubbock, Tex.), Vol. [38], No. [15], Ed. 1 Friday, March 24, 1972, newspaper, March 24, 1972; (https://texashistory.unt.edu/ark:/67531/metapth699673/m1/2/: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Lubbock High School.