The Cuero Record (Cuero, Tex.), Vol. 74, No. 235, Ed. 1 Wednesday, October 2, 1968 Page: 6 of 16
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pressed lest spring by •****,!"*'
tions, riots, etc. When the sum-
mer turned out to be not so "lor?
and hot" as the sob sisters had
forcast, their relief spurred *
rush to the stores. A11 In ail,
Yuletide spending should top
1967 by 6 per cent to 7 per cent
Maybe half will be bigger pries
tags: but real gain in unit*
should hit 3 per cent to 4 P»i
cent. . perhaps not gpectacuiat
yet still a banner year for re
tailors. Key your sales pitch to
an eager consumer mood . . .
and beat the "average"!
late Thanksgiving leaves retail-
ers with 4 fewer selling days
than in 1967 between that holiday
and Christmas, we are tremen-
dously improfised with the law-
summer consumer buying stam-
pede Once a surge of this kind
gets under way, it is likely to
hold its momentum for a few
months at least.
Those who look at psychologi-
! cal factors, as well as at pure-
ly financial ones, say that the
spending spree took place In the
face of upped taxes because Mr.
and Mrs. J Q. Public were dc-
P*ge 6 THE CUERO RECORD Wed., Oct. 2, 1968
BABSON S POINT OF VIEW ON:
Holiday Sales Prospects
I n.lMS IN THK OINTMENT j somewhat less.
nut even the most optimistic j,moil BREAK EVEN POINTS
merchant: will concede that! At any rate, therifc seems no
j i he re are f'ues in the ointment 'doubt that prices in toto will be
j which could limit the prospec-1 quite a hit higher than they were
• |vc upturn ill Christmas snips. Mast year. This means that mer-
Th, v are worried a limit the fed- j chants are already tying up
I tax surcharge lest it pack j morr money in inventory than
a olela> ed action wallop that j at this time in 1967. For some
! would pare consumer outlays for I this can be accomplished only
uifts They :iv worried also he- by resort to credit, and the cost
cause installment debt is fair-1 of that credit must be reckoned
i ly high and has been rising into their pricing, selling, and
1 pretty fast in recent months. [general business policies.
Another factor causing eon-i Break-even points in retail
| eern is the still rising prices [ businesses this year will be
of raw materials, semi-finished [ higher than ever before. If you
j goods, and wholesale and retail | operate in the retailing field — j
merchandise. Obviously, this is | whether in a large or in a small '
; going to lie reflected in higher'operation — we advise measur-
'd; tail pric%S between now and ! ing your costs carefully all along
Christmas. Toys and dolls have | ti)'e line, to make tlie most ef-
. already been marked up and i fective use of display, shelf, and
some further upward . id just- > storage space, and to obtain
j merits on tickets will likely be 1 maximum co-operation from
'made this fail. Glassware, gifts, |your employees. Only thus ran ’
hind liome furnishings also should [you keep a tight control on costs,
i have substantially higher tags ! 196* TO BE BANNER YEAR
j than was the case a year ago. j Despite the very real uncer-
• By comparison, the markup on i lainties cited above, as well us .
i most clothing Items should be the calendar fact that this year s ,
j October 3 l" >r some weeks
! now, retailers have D m de-
i voting a great deal of time,
money and en* i cy to prepara-
tions for the pre-Chri,-tmas buy-
ing season. At this writing. Doth
wholesalers and retailers are
generally optimistic and en-
thusiastic about holiday trade
prospects. This confidence lias
been reflected in large initial
MR$ BAIRD*
Stays Fresh Longer
DN " ITS CALLED- Julie Nixon, daughter of presidential < andidate Richard
[tlc* as her slater Tncia and Sen. Everett Dtrkaen' of Illinois champagne-
OP Women’s Nixon-Agnew Voteawagon" In Washington. The big bus goe»
campaign swing for the women's vote in 17 states and 66 cities). The Re-
publican National Committee is sponsoring the effort.
The
Family
Lawyer
row. Mark it well: The Christ-
mas needs of these teens will
account for a substantial portion
of this year’s total volume.
Chocolate Sponge Cake Roll
er’s intention
j clear .
But tolerance has Its limits,
i When a voter wrote in "Mc-
jMagr," the court decided .this
I could not be tallied as a vote
I for a write-in candidate named
| McCreery. The court said it
Back in the Twenties, when j could not assume that the voter
| "Fighting Bob" La Follette was really did mean McCreery,
j a power in American politics, when the only part ho had right
[some of his political enemies i was the "Me."
tried to get on the ballot under : A public service tenure of the
the name ’’LaFollette State j American Bar Association and
Party ” the State Bar of Texas. Written
re a si
POTATOES-
DELICIOUS
APPLES
CARROTS .
FRESH
TOMATOES
•VOTE FOR LYNDON
BOBBY NIXON"
FRESH 1 Lb.....4*
HAMBURGER MEAT 3 tbs. $1.45
FRESH Pound
FRYERS______ 33c
VEAL ROUND Pound
STEAK______________89c
VEAL Pound
RIBS_________________ 45c
ill
Pound
BUTTER KRUST - RAINBO - HOI,SUM
BREAD
100 Ct. Plasticized
ST. REGIS
PAPER PLATES.
HUDSON
PAPER NAPKINS
WALDORF - SCOTT
TOILET TISSUE _
LOAVES FOR
200 Ct Box
—_29c
4 Roll Pkg.
.... 33c
Special occasions and dinners call for an elegant cake that
tempts and pleases family and guests. Chocolate Sponge Caka !
Roll is perfect for celebrating. It is glamourous, full of flavor
and serves 10 to 12 easily. If the group is smaller, cut the roll
in half before frosting with whipped cream. Wrap and refrigerate
Jor family enjoyment the following day.
When the cake comes from the oven, invert onto a kitchen
towel that has been dusted with confectioners sugar. Roil up
wi:h a gentie hand and cool thoroughly. Then unroll and spread
wrh the tropical filling that combines cream cheese with mashed
■banana and iiaked coconut. RerolL decorate with whipped cream j
and chili until serving. ..
Velvety chocolate sponge rake; made with enriched flour, j
provides three vital B-vitamins thiamine, niacin and riboflavin ,
plus the mineral, iron, to help maintain daily good health
through nutrition. •. ;
CHOCOLATE SPONGE CAKE ROLL
10 to 12 servings
1 cup sifted enriched flour* 1 cup sagur
J'i teaspoons baking powder l tablespoon confectioners
VALLEY GOLD
ICE CREAM______ J/a Gal. 69c
VALLEY GOLD
MELLORINE______-Vi Gal. 39c
LIQUID DETERGENT Giant Bottle
CRYSTAL WHITE _......_. 49c
FOLGER'S 1 Lb. Can
COFFEE _________ 79c
LIQUID (Free Steak Knife) Giant Bottle
JOY_______________________59c
HAASE’S STUFFED Refrigerator Jar
OLIVES___________________59c
WHITE WINGS
FLOUR
Vz teaspoon salt sugar
l* eap cocoa Cream Cheese Filling
6 eggs, Separated Whipping cream, if desired
Sift together flour, baking powder, salt and cocoa. Beat egg
ahite until ioamy; gradually add'3
NEW PRESIDENT—General of
the national Society of the
War of 1812 is John W.
Finger of New York. The
Society, instituted in 1814
by defenders of the U. S,
against British invasions,
1812-15, is maintained as a
patriotic organization by
their descendants.
■s cup sugar, beating until system
°< ■>•*"'«
in remaining y, cup sugar. Fold into egg whites. Sift flour j ma>’ be prescribed by local ta-
mixture, -i cup at a time, over egg mixture, folding in gently | tute. Bui ordinarily an election
but thoroughly after each addition. Pour into wax paper-lined i will not be nulified merely be-
•Jeliy roll pan. Bake in preheated 375 ovt-n 15 to 18 minutes, or j cause of some minor printing
until cake springs back when lightly touched. Turn onto kitchen 1 error
towel that has been dusted, with confectioners sugar. Remove , .. .
wax paper. Beginning F.t narrow end. roll up cake and towel, °ne < ase lle aw specified
Jeiiy roil fashion. Cool thoroughly on wire rack. Unroll cake ttlat !l11 names should be printed
and spread with Cream Cheese Filling. Be roll cake tightly and 1 ‘n capital letters. After an elec-
chiil until ready to serve. Top with whipped cream. ; tion a defeated candidate named
Cream Cheese Filling: ’ j DeForcst challenged the out-
1 package (K oz.) cream 1 ripe banana, mashed ! come on the ground that he had
riwese zt cup naked * been listed as "DeFOREST"-
• tablespoons milk coconut with a small "e."
MY-T-FINE PUDDING AND tegular
PIE FILLING____3, Pkgs for 25c
BLACKBURN CANE Pint
SYRUP —-________________19e
KRAFT CARAMEL 14-Ox. Bag
CANDY............. 33c
SWANK '4-0*. Bottle
CATSUP__________ - 17c
CASPAR No. 300 Can
CHILI............-........29e
SLOPPY JOE No. 300 Can
BEEF____________-.........49c
OCEAN MIST R*f. Cm
TUNA FISH........-......19c
WRIGLEY’S GUM...3 Pkg*. 10c
VEL-VITA Can
PEACHES................- 25c
SUNSHINE 1 Lb. Box
CRACKERS...............33c
SUPER SUDS
ORGANIZATIONS
GIANT
BOX ..
.j Meets 2nd &
4th Thursday,
A. W. Sehaffner Commander
Wilfred Leist, Quartermaster
All visiting members
welcome.
BLUE BONNET
OLEO...........~
CUT-RITE
WAX PAPER......
BAKE-RITE
SHORTENING_____
MRS. TUCKER’S
COOKING OIL....
AJAX
LIQUID CLEANER
PUREX____________
Cuero Lodge No. 409
A. F. 6 A. M. meets
every second and
fourth Tbursoay c cb
month at 8:00 p.m.
Visiting orothers are
„tways welcome.
Glenn Coffey
W.M
B. E. Weatherly
Sec’y
24-Ox. Bottle
Giant Bottle
........49c
’/a Gal. 29c
MISS
AMERICA
SHOES
HERMANN SONS LODGE
EO. 11
Meets every 1st Tues. cl the
month.
For Membership See
President—Bennie a Prauae
Secretary—Louis Buchhom
In Black anA Blue Kid
$11.99
GROCERY & MARKET
WE GIVE TOP VALUE STAMPS
DOUBLE ON WED. WITH IMS OB MOBS CAM PTMUB
SPECIALS FOR THURS., FRI. ft SAT., OCTOBER 3, 4 ft S
275-5211
Calvin Webb, Commander
Jimmy Bulgaria, Adjutant
Its E. Main
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The Cuero Record (Cuero, Tex.), Vol. 74, No. 235, Ed. 1 Wednesday, October 2, 1968, newspaper, October 2, 1968; Cuero, Texas. (https://texashistory.unt.edu/ark:/67531/metapth701556/m1/6/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Cuero Public Library.