Burleson Star (Burleson, Tex.), Vol. 25, No. 24, Ed. 1 Monday, December 4, 1989 Page: 7 of 16
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Bu$ine$$
Burl—on Star. Monday. December 4. 1989—7A
Geisel addresses chamber's annual planning committee
^fconomfc development |
is the name of the game
By DOTTIE PRICE
Paul Geisel of the University of
Texas at Arlington's Economics
Department got the ball rolling at
Wednesday's Community Leaders'
Workshop. His wit and humor kept
the ball on the move, just a few hops
ahead of his audience at the Holiday
Inn South, and the name of the game
this time was "Economic Develop-
ment"
"In this economic development
thing, you're (Burleson) entering an
arena where everyone's at the start-
ing gate. You've got to decide on
your focus; are you competing with
Cleburne, focusing on Johnson
County, or are you going for the
Metroplex?" he queried. "Which
ballgame are you playing in?"
According to the professor,
being realistic about what a commu-
nity has to offer and is—what its
people buy, what its school system,
and churches offer—is the first step
toward creating a marketing posture.
"You’ve got to market Burleson as
you would any product you were
trying to sell. Basically, you're a 'strip
center heaven' here in Burleson.
Take advantage of that.
"Here's the fun part—get crea-
tive. Organize those centers around a
central theme that falls into the cate-
gory of what Burleson is interested
in—around music, maybe, having
band and orchestra instruments and
equipment. You've got to find some-
thing that makes Burleson unique."
Geisel pointed out that Burleson
has an incredible potential with
Spinks Airport just at its northern
border. "You have the space for
development around the airport.
That potential needs to be marketed.
Your rail access is much better, two
hours closer to Dallas than Alliance
Airport on the north side," he said.
There's no reason why religious
orcultural centers couldn't be created
in Burleson, according to Geisel,
though the Fort Worth mentality
goes something like "anything out-
side of Loop 820 is considered the
land of the savages," he laughed.
"You’d be surprised, though, if you
had the facilities here, hew many of
those theatrical companies would
come to Burleson for performances."
urged.
Janice Coles, manager of fore-
casting for Southwestern Bell Tele-
phone, Dallas, spoke briefly sharing
growth statistics according to tele-
phone access lines through the state
of Texas, then specifically targeting
the Metroplex and Burleson area.
According to Coles, the growth rate
(one of the leading economic indica-
tors) peaked in the area in 1978, then
began to drop in 82 and 83. By 87
there was a negative growth rate, the
first in SWB’s history. In 88, the
recovery began to be evident and
more improvement has surfaced in
89. "We're expecting to sustain our
gradual recovery through this year
and gain momentum next year," she
said.
Following lunch, Burleson City
Manager Jack Eades and City Plan-
ner Scott Cline informed tfje audi-
ence of strides made through the
city's "Burleson 20/20, Creating a
Vision for the Future" project, initi-
ated this year. Forming sub-commit-
tees for brainstorming, research, and
field trips to view other cities' en-
deavors and results, the committee
concept fits in well with Geisel's
urging to involve as many citizens as
possible—gleaning the greatest in-
put—for community projects.
Another speaker at the meeting
was Jerry, Pritchard of Alvarado,
chairman of the newly-formed
Johnson county Industrial Commis-
sion. He commented that while die
group is in its organizational stages
(10 members appointed, including
Doris Miller and James Jenkins of
Burleson), hopes and plans for die
future are extensive.
Promoting economic develop-
ment in all Johnson County cities is
the goal of the committeee, which
has members from each major city in
the county. One of the most impor-
tant statements made was that good
economic development is not inex-
pensive. "We're going to have to
spend some money to get people in
here. It goes back to the principle that
you have to spend money to make
money; it's true in economic devel-
opment as well,” said Pritchard.
City planner speaks on '20/20 Visions'
Scott Cline followed City Manager Jack Eades in relaying what has
taken place this year with the special community/city project which has
established several sub committees to address future needs and plans
for Burleson. Following the same theme as the Community Leaders
Workshop (10 a.m.-4 p.m. Wednesday)—Economic Development—the
city leaders were only one of several speakers focusing on present and
future Burleson and how it can compete with the Metroplex in the area
of economic development.
Bowlers Raise Funds
The BURLESON WOMEN'S
BOWLING ASSOCIATION
awarded a $200 shopping spree from
Bransom's Grocery to Julia Ridge.
The group accepted $1 dona-
tions for the opportunity to win the
prize. Bransom's Jack McNeil drew
the winner's name on Nov. 18.
Proceeds from the fundraiser
will help pay association expenses,
the Burleson Women's,City Tourna-
ment, and a donation to the youth
bowling program.
Ways and Means Chairperson
Tora Hajek organized the fundriaser.
A civic center in the city is,
according to Geisel, a necessity, not
a luxury or a dream, for Burleson.
"Trees would help, too,” said the
speaker. "Billboard signs don't at-
tract companies and people, but land-
scaping does. And you must link east
Burleson with west Burleson. There
need to be citizen involvement proj-
ects that give everyone something to
do, to have in common, to work
toward together."
The "game is on” in north Texas,
according to Geisel, and Burleson's
future is to the north and east. "You'll
be developing some to the south,
too," hesaid, "but your game is really
to the north, and if you're going to
'play' in the Metroplex, you're going
to have to get serious about planning
and competition. You'll be needing a
full time economic development
specialist to really compete, but
you've got the potential to do so," he
A long term goal, according to
the commission chairman is the hir-
ing of an economic developer for the
county. Pritchard said we need to
spread out and go after some of these
large companies looking to relocate,
and a representative of the county
spending time in the right places can
put us on top of many lists. Hie New
Orleans symposium on the Super
Conducting Super Collider attended
last year by representatives of die
county has already begun to bring in-
quiries in from such companies, he
said.
The meeting wrapped up with a
panel discussion, featuring Mayor
Vera Calvin; County Judge Wayne
Bridewell; Ron Harmon, Bobby
Estes, both county commissioners;
and Superintendent of Schools Gor-
don Cockerham. Many of the ques-
tions following their 5-10 minute
presentations were directed toCock-
erham and concerning the schools.
She's A Winner!
Julia Ridge (I) is presented with a
$200 shopping spree at Bransom's
Grocery Store after her name was
selected by sponsors of the fun-
draiser, the Burleson Women's
Bowling Association. Pictured
with Ridge is Maxine Woolard.
Ride In Style
TURTLEDOVES of Burleson
announces the newest addition to its
wedding service: limousine service.
The new addition features a
white limousine stretch 60”; profes-
sional chauffeurs-maie and female;
color television, VCR, cellular tele-
phone upon request, remote driver/
passenger window, personalized
pick up, no wasted travel time, AM/
FM stereo with cassette, and a moon
rtxrf.
The limo service has 24 hour
availability anywhere in Texas and
the surrounding states.
Anderson Attends
Conference
On. Nov. 17 BEE ANDERSON
completed a three-day comprehen-
sive training program for tax profes-
sionals sponsored by Dallas-based
H.D. Vest Financial Services.
The program was held Nov. 15-
17 at the Grand Kempinski Hotel in
Dallas.
The H.D. Vest National Confer-
ence focused on all areas of con-
sumer needs within the financial
planning industry such as retirement
planning, insurance, college educa-
tion planning, tax planning, invest-
ment management and estate plan-
ning for both individuals and busi-
eocnomy, including a brief review of
recent U.S. economic performance
and a near-term prospect for sustain-
able growth.
Bee Anderson, one of thousands
of H.D. Vest representatives located
throughout the country, has been as-
sociated with the firm since January,
1988. Through her affiliation with
H.D. Vest Investment Securities,
Inc., Bee offers a wide variety of
financial services such as nationally
known investments, insurance, asset
allocation, professional money man-
agement, tax analysis, and other fi-
nancial services to her clients.
Bee is a member and past presi-
dent of the Burleson Business and
Professional Womens Club. She is
also a member of the National Soci-
ety of Tax Professionals and the
Texas Enrolled Agents Society.
Bee has been a tax professional
since 1979, and began her own busi-
ness at its present location in 1982.
Because her services are highly indi-
vidualized to suit client needs, Bee
operates on an "appointments only"
basis. Her office is located at 1535
South 1-35 West, just south of Burle-
son. Her phone number is 295-4954.
Mail Christmas packages early
The Christmas season is close
upon us, and the Postal Service
will begin to receive an increased
number of parcels. With the in-
crease, the number of customers
who fail to prepare their pack-
ages properly will also increase.
This causes delay as well as
damage to packages and postal
equipment. Here are some pack-
aging tips that may help ensure
that your package reaches its des-
tination safely.
First, select the proper con-
tainer. The selection of a con-
tainer usually depends on tire
physical characteristics of the
item or items you mail—is the
object. heavy or light, large or
small, durable or fragile, solid or
liquid, round, square, or odd
should be sent in leak-proof in-
terior and exterior containers Pow-
ders should be pwluy«l in
sift-proof containers.
Second, the parcels must have
sufficient cushion. There are
many different types of suitable
cushioning materials available,
including polystyrene, shredded
or rolled newspaper, "bubble"
plastic, and fiberbuatd inserts.
When several items are packaged
in a container, they should be
separated from each other and
protected from outside forces.
Even single items packed alone
should be cushioned for safety.
Third, it is preferred that wrap-
ping paper be omitted if the box
itself is and adequate shipping
container. However, wrapping
shaped? The container should be wntamer. nowever, wrapping
large enough to hold the contents P“P*r equivalent to the slregth of
' lioning to p
ot so large
or jiggling
rig to pre- M*e average usige grocery nag
vent damage, but not so large as •"*& *** «*** a required. Filament-
to permit shifting or jiggling of reinlorccd tape should be used
____;____t ____ for the closure and reinforce-
tainers are generally strong cn- ment ol parcels whenever poss-
* " ible. Although twine and cord are
ough to ship material of average 'hie. Although twin
weight and si/e. Paperboard permitted, it is pref
boxes, similar to suit boxes, are no< be used. Tney
derred that the
tend to calc!
loads up to 10 pounds. Metal
stayed paperboard boxes are ac-
ceptable for easy and average
loads up to 20 pounds. Liquids
l
:h
processing
and bind in mail
equipment.
And finally, your parcel should
be clearly marked with the ad-
dress, including ZIP or ZIP+4
code, of both sender receiver. The
writing should be indelible ink or,
typed on a label and be easily
readable. It is a good idea to
place a list of the contents plus
the name and address of both the
sender and the recipient inside
the package. This will help in the
delivery of the parcel in the event
that the outside address becomes
illegible. Also, place special
marking outside the parcels to
alert Postal Service employees to
the nature of the contents. Items
containing breakables should be
marfcud "Fragile" in three pbces-
above the address, below the pos-
tage, and on the reverse side. If if
contains food that may decay,
mark "Perishable" in the same
locations. Items with photographs or
similar items should be marked
"Do Not Bend," but only if you
have protected the items with a
stiffening material such as fibei-
board. It cannot be assumed that
the marking in itself will ensure
that no damage occurs. The Post
Office window clerk has a set ol
rubber stamps indicating special
markings and will apply them to
your parcel on request.
Make sure yuur package reaches
its destination safely. Preparc
packages properly.
BEE ANDERSON
Participants learned how to
solve their clients' financial needs
within a dynamic economy. Also
covered were solutions to many
individuals' need for tax-advantaged
investments under today's tax laws.
One of the many distinguished
speakers at the conference was Mi-
chael R. Darby, the Under Secretary
of Commerce for Economic Affairs.
The Under Secretary for Eco-
nomic Affairs is in charge of the
Commerce Department's economic
and statistical programs including
the Bureau of Economic Analysis.
Darby's presentation reaffirmed and
explained the Bush Administrations'
position of freedom of investment,
with particular emphasis on foreign
direct investment in the U.S.
Darby's analysis included the
connection between presen t U.S. in-
vestment policy and a healthy U.S.
Open House
In Olde Towne
JEAN'S BOUTIQUE and
BAILEY'S ONE MAIN PLACE
will host an open house on Friday,
Dec. 8. Jean's Boutique will remain
open until 9 p.m. on Dec. 8 to accom-
modate the working people.
Refreshments will be served
from 3-9 p.m. Register for a door
prize at both locations: Jean's Bou-
tique will give a $10 gift certificate.
Tire drawing will be held on Satur-
day, Dec. 10.
Shopping at both locations is
convenient; park close to the stores
and checkout lines are short. Olde
Towne stores also offer personal at-
tention.
Jean's Boutique specializes in
Ladies Fashions designed and me-
aled by Jean Walker and Audrey
Olsen.
Bailey's One Main Place is a
mini-mall featuring crafts, jewelry,
home decorations, and more under
one roof.
Burnout!
OVERTON—Burnout is a con
dition that occurs when aggressive
motivated and successfulpeople
work too hard too long at their
jobs, says a family specialist with
the Texas Agricultural Extension
Service.
“When stress levels stay high
over a period of tape, an em-
ployee will burn out,” said Dotthy
(cq) Taylor, Extension Service
family life specialist at Texas
A&M University. "They tend
have mental and physical health
problems or begin to be accident
prone."
Employees suffering burnout
often exhibit one or more
symptoms. “High resistance
going to work and a negative at
titude are two of the first
symptoms," Taylor said. "Other
symptoms are seeming angry al
the time, blaming others for their
problems, frequent clock watch-
ing, and little care or concern for
their job."
Additional symptoms include
withdrawing from co-workers,
postponing client contacts, in
ability to concentrate, leeling
lelpless or immobilized, higher
absenteeism, resisting any kind
of change and having
icalth problems.
"Coping with job burnout is a
challenge," Taylor said. "Before
any changes can take place, the
rumed out employee must be
willing to change and be willing
to work diligently at turning hi:
or her life around. When burnout
occurs, marital and family con-
flict are natural consequences.
Taylor lists eight recommended
practices for keeping mentally
and physically fit to prevent
burnout:
—Get enough sleep every night;
— Keep physically fit, eat right
and exercise regularly;
—Take regular vacations;
— Deal with stress realistically;
Organize your life;
—Allow yourself a ten-minute
own-time' each hour you work;
—Talk about your problem and
— Use your faith and values.
Middle age is the period when
both men and women experience
I he most depression and job bur-
nout,” Taylor said. "Middle age is
so life’s most successful period
of life.”
more
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ployees have achieved) to The Star Business Section, attention Doltie
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In each Monday issue of the Burleson Star we publish a full-page
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The Star business section gives preferential treatment to local
Burleson area business news, so let us know what's happening with
your business. Well let Burleson "Read All About It!"
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Moody, James. Burleson Star (Burleson, Tex.), Vol. 25, No. 24, Ed. 1 Monday, December 4, 1989, newspaper, December 4, 1989; Burleson, Texas. (https://texashistory.unt.edu/ark:/67531/metapth760719/m1/7/: accessed July 6, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Burleson Public Library.