The Pecos Enterprise and Pecos Times (Pecos, Tex.), Vol. 42, No. 52, Ed. 1 Friday, August 10, 1923 Page: 4 of 8
This newspaper is part of the collection entitled: Texas Borderlands Newspaper Collection and was provided to The Portal to Texas History by the UNT Libraries.
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THE PECOS ENTERPRISE AND TIMES: FRIDAY, AUGUS
JL":
ENTERPRISE I
9*
Vuiley News, established 1887;
Times established 1897;
Record, euhHshed 1910;
gr.,13, 1912. The Enter-
absorbed Pecos Times June 1, 1917.
Published every Friday.
JOHN H1BDON
Editor, Owner and Publisher.
Advertising Rates
I, pev^inch, flat.....—........... 40c
iers, per" line...................................... 10c
lied wants, per word...................... 1c
Minimum 25 cents paid in advance
Copy must be in the office not later
an Wednesday to insure publication in
issue. .* <•’ -d
SUBSCRIPTION RATES
One Year |2; Six Months $1.25
Positively in Advance *
No subscription taken for less than” six
Entered as second class matter October
t, 1915, at the postoffice at Pecos, Texas,
oder the Act of March 3, 1879.
m-i
Foreign .Advertising Represent-
t THE AMERICAN PRESS ASSOCl
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-/.• A RESIDENTIAL TOWN
Some one was telling the other day of
, v;t lady who had planned to spend $20,000
buying a borne. She had practically
to purchase a certain fine house
well known town that could be
But just before the deal was
die came out to make a final
site got oat at the *rail road station,
notice fell specially upon an ugly
building near the tracks. Its de-
<‘<e*dest and uneared for appearance grated
«*so! her sharply.. It haunted her all day.
JMi > ad? Y*r *or^ on the whole town.
r -a a vpaus who had a fine circle
& . ». »_* aoioug gifted and artistic pco-
and one of her purposes in buying
sne was to have a place where she
entertain fredy. It came over her
c that ever^ time one of her visitors came
So the city, and had to be met at that
Tailroad station, that friend would
She first impression of the place
.._ ugly building. An explanation would
have to> be made each tune as to hoif it
happened to stand there and why people
allowed such an eye-sore to exist..
* The final result was* that that woman
Bfve np her plan to purchase property id
«hat chy, and went somewhere else. Many
wnight say she acted in a foolish manner,
that wherever she went she would find
^senescences and some degree of neglect
Mfo&t would be unpleasant.
- She argues however that there must be
lack erf public spirit in that com-
or they would not let' an- ugly
occupy such a conspicuous po
public spirited people of that town
have better afforded to have bough!
that property and improved ft, rather
i ailow such a desirable resident to be
•urned away. While cases like this may
.^e somewhat exceptional, it** constantly
happening that people turn away from it
siewn or a street as a place of residence,
the buildings look decadent, and
lar delight in picking on the newspaper.
Everybody in town seems to feel a pro-
prietary interest ift the paper, because
he or she subscribes for it. So as soon
as the event is planned, the ‘publicity
committee” hurries1 to the paper with the
big nev^s, and of course expects the edi-
tor to rush imo juint with a big story
announcing the evi:nf so that • it will be
a sure-fire success.
“These affairs are invariably conducted
for t|je profit of those promoting them.
They may have a little news value to the
paper. But a mere announcement is not
enough for the promoters. They feel that
they are entitled to not less than a col-
umn, simply because the event looks big
to them.
. *tlt does not occur to them that they
have something to sdl, just as do the
stores on the main street, and should, ac-
cordingly solicit patronage from the public
in the same wav., namely, by paid-for
advertising space. The publisher that
stands up for his just rights on these is-
sues may make some temporary enemies,
but if he explains his stand clearly, and
plays no favorites, he will win the respect
of both leaders and advertisers.
“Events in the town that are staged
purely for profit by a group of individuals,
or a society*, should receive free space in
the paper only in accordance with the
news value of the events. People who are
promoting events, the proceeds of which
are to go to some charity or other public
benefit, should receive just as much core
sideration as the editor thinks they* are
entitled to.
“Hie whole point is that the promoters
of these events realize the value to them
of the publicity gained in the news col-
umns of the paper. Yet if the editor
uses no discrimination or judgment in
featuring the occasions, his paper will even-
tually lose, the very reader interest that
these people are trying; to capitalize.
“The editor is the final judge of what
is news and what is advertising. The
prestige of his paper is the stake.”
CERTAINLY A NOVEL VIEWPOINT
Yes, we have few surprises these days.
It takes something veiy much out erf the
usual to gyt a rise out of us. But a Tex-
as correspondent, who shall be nameless
in this article, gav ; us the surprise of our
life the other day when she wrote us the
firflowing: “I find that many of these
small town merchants have it figured out
that if they advertise in a paper that
does not carry much of interest in the
way of reading, that people will mechani-
cally read the ads more!”
We wonder if that is a condition that
obtains generally throughout any large,
section of the coontry? If it does ft
means that editors have been lax in teach-
ing their advertisers the basic rules of
newspaper-making.
Whaf a mental attitude to combrft! The
better the paper the poorer it is as an
advertising medium!!
Such advertiser! should be told that
they are using only half a thought. It
should he obvious than the better a paper
is the more readers it should have. And
the more readers the more changes the
advertiser has of laving his announcement
read ami acted u|xm. Then the class of
readers becomes better and they buy more
expensive goods.
If the 1
11
give a bad impressionv of tLe character of
riie community
merely a local
people. This in
Carlsbad Ar
m
Within the past two or three years man)
1*tocos visitors have called the attention
Enterprise editor* to the eye-sore
this office and the station. . It is
l thing which greets the stranger
impression gained by this h
' nauseating—many have said so. Besides,
§ is a menace, a nuisance, and a veritable
| trap It should go out and the lott
•cleaned off and made to look respectable
This is not the first time the Enterprise.
| Ahns made this statement, nor will it bit
the last. It is for die safety and best in-
Berests of the town that interests the
vwiter. Turn back and again read the
article from the Argus and think
aocue more. If Pecos is just the kind oif
waht and has all the citizens
nature that you want, then
leave ft alone. Some d
burn and with it other of the
in Pecos and we will then
otbef5 monuments to the thrift and
©f our town. There are no sew
bosses being built in Pecos and
the town is no? to continue its course
backwards Instead of forward,
should to ft that every
be thrown around the business
which are desirable and now in-
FREE
Arthur Halims
1VER7T&NG
writer were running a paper in
Mich a community be would carry front
page boxes in every issue telling how
many readers the paper had; what dis-
tricts and towns ft covered; how ft was
invading the buying fields oh rival towns;
how many people came in of a Saturday
to snap up the bargains advertised in
the paper. And we would back these
boxes up by telling how ft was this stor>
or'that feature or tins country correspon-
dence that was making people buy the
When advertise! * have acquired an idea
such as that first stated there is only one
thing to do. Give them a better paper
aftd talk about it everlastingly in one’s
columns. People who grow such ideas
cannot be argued with. They lack brains
enough to grasp on argument. They can
be reached by only one means: Advertise
your paper and its features to them ever-
lastingly. In a f bw i 'weeks your ads will
have taken the place erf the thoughts
mch fellows pones* and they will own
and use your thoughts instead of the uni-
tations they have been getting along with
heretofore and then they will respond with
real advertising, if, - -:Y3*I'
Newspaper woric, in its last analysis.
Should be the supplanting of the *3
possessed by one's community by the
thoughts of 1%, editor, in addition to sup-
plying the news c f the day. If an editor
upon a less specific hypothec he is
allowing a community to grow up and
develop the absurd, ideas indicated fev our
Texas correspondent. -Publishers’ Au-
xiliary. f
The boycotting game m Pecos appears
to he growing ii street talk counts for
anything. That hi a mighty poor business
anywhere and will never win in a small
town like Pecos. Our people are just one
large family and should pull together in
lpbuilding ol wary legitimate enter-
been carrying some prise of the town. To do otherwise
page of the Sooner
organ of the Oklahoma
Otto of the best was
in the issue of July 7 in which
n discussed “Free Publidity for
The article was as follows:
r <rf individual who does
w the difference, from the stand-
ofjhe newspaper publisher, between
tsvemsag and news in the paper, in
sms who is responsible for the Stic-
of the numerous ‘even1** that arts
ybeing promote din every com-
m ; __
"Perhaps it is the firemen's
Ton di know the type of event
we have reference, because you
had to deal with It.
’committee’ always takes partial-
-0A
mm
only strife in thi> family and the down-
fall of the town. There was never a
in fts history wl«a *it was more to the
prosperity of Peo-w diat her people stand
together and work for their town and fts
every interest. There i» no room in Pe-
cos at this time for the mischief-maker
or the one who devotes his or her timn
in arraying one eftiren against another.
“The house divided against itself will
fall.**—Pecos Enterprise,
A town that is split up in factions
and will not uniie even on an enterprise
for the good of the entire community,
is in bad shape. The same thing applies
to a church, lodges, or any organization.
A town that really amounts to an.
will always lay aside little jealousies
prejudices when it comes to carry out
some project for the good of the entire
community.—Uvalde Leader.
lything
es and
AMERICA LIKED HIM
In after years it will be said of Warren
G. Harding that America liked him. And
it is true. There have- been peaks and
valleys in the administration thus far, but
the pinnacle above the rest has been the
likableness of Harding the man. His
likableness explains his strength. His
likableness accounts for his weaknesses.
A friendly man who craved good
upon occasions he rose above
to offend in bis larger desire
and serve mankind. It was
that the penumbra of trufc greatness over-
shadowed, him. Upon lesser occasions he
shrank from controversy to the point of
5!
yielding ground which was rightfully hir^f consecration no less than that which
and ^ k But even thmrv the
modesty and, geniality* of the man freed
his retreating of all imputation of mean-
ness or personal cowardice.
Death was not wholly unkind to Presi-
dent Harding. It found him at the high
point of hU political fortunes c.ndSfcook
him before disappointments coble! cool the
fire of achievement or defeats dull its
luster. What place in history he will
hold we can not tell now. The accom-
plishments of which he himself was surest
have not yet had time to work out their
full effects. If hereafter students of events
are able to trace back to them the full
measure of benefits which have been pre-
dicted of them, then his prestige must
surely correspond to tjieir stature and
prominence.
President Harding was immeasurably a
larger man than Senator Harding. His
shoulders broadened with burdens, his
tread became more confident with leader-
ship, and his voice found its highest, clear-
est reaches with the knowledge that the
Tar of a Nation awaited his words. With-
out a trace of jealousy or a petty pride
in his own wisdom, he thought it com-
mensurable with the needs of his time to
summon about him some of the strong
men of his day and to give to them free
rein, freely giving them credit for their
part in th, etask. The kindliness of him
as a man and a chief bound there men
of strong personalities and differing views
to him and to each other. And the
bounds that held them were of love as
well as of respect—the kind1 of love that
brought quick tears to their eyes at the
news that death had claimed him.
The regret of the public and tlie deeper
grief of those who knew Mr. Harding
Personally is sincere. Long after many
of the slighter-events of hfs While House
labors shhll have been forgotten, stories
of his thoughtfulness and human kindness
will find a grateful hearing with the
people. A man whom the pride of place
could not touch nor obstinacy of opinion
harden, her will be remembered for the
impromptu goodness of his heart, for the
things that he stopped to say to children,
for the readiness of his spirit tcA serve
the humble unobserved, for the simple
cheerfulness with which he greeted life's
joys and obstacles. If Warren G, Harding
be held some day to have contributed
more to the life of Americans than to
the policy of America, who shall say that
the judgment is harsh or one of which
any man need be ashamed?—Dallas News.
by shielding us from the danger which it
is our wont to expose ourselves to. With
but a single positive exception, death has
made those infrequent translations only
at times when it could be done without
jeopardizing the welfare of the Nation.
In the character of the man whom death
has moved into the White House we shall
find consolation for the loss of the man
whom it has taken out of it. There will
be none to doubt that Mr. Coolidge has
in abundant measure all the moral and
mental attributes which are neoded for
the safe exercise of the immense powers
of the preaiddhey. He will bring to the
discharge of the heavy and difficult duties
whfch have been thrust upon him a sense
the man whom he succeeds so signally
exhibited. > .? ■ii- ■ ■'
Mr. Coolidge is no novice in public ser-
vice. Indeed, the whole of his manhood
has been spent in it. and in every exigency
he lias shown that mingling of caution
and courage which fits one to wield great
power wisely. His judgments are of slow
making: but made, they enlist the de-
termined energy which faith alone can
generate. He has served in humble places
With a zeal which shows that his sense
of dirty is not graduated by the dignity
of his station. And he has served in
exalted places with a competence -which
wan ants his fitness for the supreme task
that has been imposed on him. It is a
fortunate circumstances, for him and the
country, that he has been associated with
the administration of Mr. Harding in a
degree of intimacy which has been allowed
to none of his predecessors as Vice Presi-
dent. Mr. Harding announced on being
elected President that he would make a
counsellor of the Vice President by giv-
ing him a seat at the Cabinet table. Mr.
Coolidge availed himself of that oppor-
tunity to acquaint himself with all the
intricacies and details of the duties which
are now his, and the familiarity will stand
him and the country in good stead.
It is an ordeal to which he has been
called. The country will not luck confi-
dence in his ability to master it.—Dallas
News. __
THE CHURCHES
PRESIDENT COOLIDGE
The Nation has had several Vice Presi-
dents whose elevation to .the presidency
by the agency of death would have made
more poignant the tragedy which wrought
the translation. Its sense of bereavement
would have been intensified by a sense of
misgiving. But, however astonishing it
may he that we should incur even the
small risk, the fact that men ill-fitted for
the presidency are, as ft were, placed in
the vestibule 4f that office by being elect-
ed to th^ vice presidency ceases to be
surprising when we contemplate the con-
siderations which almost invariably domi-
nate conventions in making their cho
It would exaggerate to say that they
altogether unmindful of the question of
fitness fur the higher office in dhoosing
nominees for the vice presidency. But it
hut states a painfully obvious fact to say
that the consideration which should be
paramount is in reality made subordinate.
Considerations of party expedience are
the ones which are determinative.
But Providence has rewarded our faith
____—............„__ _
■ ‘ ' . ■
t
CHURCH OF CHRIST
Church of Christ meet every Lord’s Day
rexas.
Church of Christ meet every
at eleven o’clock, Barstow, T<
CLASSIFIED
FOR SALE.
FOR SALE Ok LEASE—311 ccra, ewt
pan Section 30, Block 72, two miles south-
east of Toyah.—ty. L LYKINS, Coleman,
Texas. ■ * 52-2t*
FOR SALE—Complete standard drilling
outfit; 6 foot rig irons, calf wheel pat-
tern. Derrick tore down randy to be de-
livered. Cheap for cash. Address Howard
in care the Pecos Enterprise. 50-tf
FOR SALE—Or will
drilling contract; on 40
sts 45
U, H. A T. C Ry Co.
County, Texas. Dale of lauaa Jan. 1930;
tana five years; rental one dollar per
the Befi
mtti
1914. Writ* 3. A. Li*.
WANTED '
.
M »444444UH4444I
ection
amted F
Ti
r:
? %
Solid, clear cakes of heat-resisting ice, frozen firom
scientifically filtered water, is your guarantee aga
quickly spoiling foods during these hot summer 'days.
■ * - .• f ti
Do not practice a false economy in trying to do
ice. Keep your refrigerator packed with our ice. T
keep the doctor away.
'
AT OUR PLANT, OR. WE WILL DELIVER
• A f ' ‘ ' • ,
ecos Power & Ice Cc
<
TOVASC
Nature’s Finest Fertilizer
It is prepared from a natural mineral deposit
It contains unretorted, inoculated sulphur,
ed gypsum, and lime in proper proportions to app
soils.
:
!•*
The unretorted, inoculated sulphur in TOY
is considered superior to sulphur which has i«en
ed, or melted, in mining, allowed to set hard ai
stone, and them pulverized, v ' b
The activated gypsum in TOVASCQ is In
of conversion into active sulphur compound, therefore
•is unlike ordinary gypsum. It is not inert, hut is in-
oculated with bacteria that produce this trandiormatiaa.
TOY AH VALLEY SUUWR DOM!1
Mines and Shipping Office: Orla, Te:eas
General Offices: New Orleans, La,
.eg
WANTED—Fat Poultry; cull out the
boarders and seU for a good price.
Shipping days up to and including
Thursday of each week. Free de-
livery within city when enough for a
shipment—E. F. Fuqua, Phone 110.
27 tf. , * ■
........................ iifWHwmmi
FOR RENT.
FOR RENT—The best four room Jbonte
In town famished.—I. E. SMITH, ICD,
44»$44»$$444$»4H44
-
Nfe ■
WE HAVE RECENTLY SEC
THE AGENCY FOR THE
.
Samson Windmills
and Stover Engines
'M
WE ARE ALSO AGENTS
FOR THE CELEBRATED
Eclipse Windmills and
Fairbanks-Morse Engines
■ as
«£ id
Complete Sfbck of Parts for Above
GROVES
v' y k
.
LUMBER COMPANY
|
Special Summer
Feeding Notice
The proper proportion for sum-
mer feeding is twice as much Hen
Chow by weight
Buy your feeds in five sack lots
and save 10 cents per bag.
We handle the PURINA feeds ft
for cows, horses, and calves, also.
Leader Grocery
’ECOS, TEXAS
ones 98 and 99
HEADQUARTERS FOR
RINA POULTRY CHO
V
3Hm3
ff
In Checkerboard
Mi
mm
Us
mm
5S&
sm
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Hibdon, John. The Pecos Enterprise and Pecos Times (Pecos, Tex.), Vol. 42, No. 52, Ed. 1 Friday, August 10, 1923, newspaper, August 10, 1923; Pecos, Texas. (https://texashistory.unt.edu/ark:/67531/metapth801049/m1/4/?q=%22United+States+-+Texas+-+Reeves+County%22&rotate=0: accessed July 16, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; .