Texas Farm and Industrial News (Sugar Land, Tex.), Vol. 8, No. 30, Ed. 1 Saturday, May 15, 1920 Page: 6 of 8
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LORD’S PRESS AGENT
CHURCH ADVERTISING
' Mayor, come out! "
hvery newspaper had four or five eol-
unins and pictures and' •‘story" the
next nioriiiag, and the Mayor was so
TEXAS FARM AND INDUSTRIAL NEWS
Notice of
GLAS8 or LEMONADE
COSTS $1 IN NEW YOnh
Application for
Guardianship.
Letters—
METHODS OF A TEXAS PRINTER
IN GETTING RESULTS.
‘Publish and Conceal Not" Is His Fav-
orite Text, aud It Comes from the
Book of Jeremiah.
line. Fegert quickly worked up a list
of 171 ministers who were present and
the Chicago papers printed it, but it is
said the Mayor never paid over the red
apples. " *' .
The Mayor continued obdurate and
and in “'<1 rinks were sold that New Year's 'till
w eK in fbree; hut the fight was •Won when it
, , i ; seemed to have been lost, for the next
account of ins ..... « »
work IS o? s[YecihTinferesraTTSf'r Tinnrykiveu-t: -.opijiiiiu fnrccd..tlie. cltgimg
ejs i atk* one, the legal liour. Auil national
Profiteering in aid of charity was
chagrined when re saw them that he of ma<le ,lu, ot «n luveatigntldn try
fered to bet one. of the leaders of the tfce K(,lk,rn| flying squadron of invesii-
proees&ioB fifteen red apples that there of ttu, prjees of many eommodi
were not fifteen bona fide clergymen in . tii.s> from friwl to folding beds in
The ‘ * Lord’s Press’ Agent ’ "is the tit .
le that has heen bestowed oil August 1 .
Fegert, the mail credited with having
introduced "The UospeFHmile,
connection therewith
church publicity. *An
~f K3B STATE OF TEXAS,
To the Sheriff or any Constable of
Fort- Bead county—GRKKTING:-
You are hereby commanded to cause
the following notice to be published in
a newspaper of general circulation
New York Pity. The following letter ! h#s ^ eoutinuousiy and reg.
vas received from a woman whose name i|arly published {or a perio(1 o£ not
frequently stands out m the society. |pg8 than ou0 VPar preCeding the date
pagesi | of the notice in the County of Fort
"1 would like to call your attention Bead, State of Texas, and you shall
to the prices of the •hotel. At a dance cause said notice to be printed at least
in view of the fact that many ot ... . ,
ideas are being used in furthering tin t BRITISH D...VES JSIJIPS
Inter Vlnircli World Movement uow go- ’r‘ ,
ing forward for tin roordination ainlin It seems that Fegert is constantly on
creased effieienev of Protestant church the lookout for new methods of culling
activities throughout the world. Mr. attention of the public to matters pef-
Fegerfs mission in life is to instruct tabling to thebnora! uplift of the com
drttreh organizations in the use of mod numiv. Mr. Reynold's continues:
cm pub licit v methods in chmch work. Fegert was largely instrumental in
Hie favorite Golden Text is ‘.'Publish aeting the Chicago mail clerks and ear
and Conceal not,’’ which he is said to
torpedoes Warships with crews o* on-
ly a few men are regarded as an early
riers one day off iu seven throughout pra,.ttml possibility as a result of no
quote in nearly all his talks to preachers the year. He did this by proving by ,>XjH.rin)ents. The l>ailv Mail says:
on how to inject pep into their church- newspaper methods that only oiie-halfj jjy using Hertzian waves the wire
less wizards of our fleet have succeeded
held there for the benefit dfeharify, a i {)ne.e each week for the period of ten
charge was made for a glass of lemon . .lays exclusive of the first day of pub-
ade (very weak) of #1. It seems as it 1 licatiou-before the return- day hereof:
Thls-wcre; profiteering- mdeexli-*" Notice of Application for Letters—
, Guardianship.
THE sTATK OF TEXAS,
To all persons■ interested in the wel-
fare of Myra Doyle, Joe Doyle and Nell
, i Rose Doyle, minors:
The Britiseh Admiralty reports con 1 William T Matlage has filed in the
siderable progress in-recent tests of ap County ‘Court of Fort Bend county, an
plying wireless control to vessels and j application for Letters of Guardianship
BY WIRELESS WAVKS
es. Fegert started his career a dozen of one per cent of Chicago called for its
years ago, when the idea of church ad mail on Sunday altho that forced 50 per
ce employes to give
shocking to some.' Ht was an active up four to six hours of their ‘‘V.bbatii
Christian Endeavorer, and in the little. He also had pretty girl* at the post of-
print-shop ot whith he was parted own fives on Sundays giving out circulars to
er, he often printed dodgers telling of those who called ior their mail, appeal-
coming meetings, from which new spa ing to them to discontinue the habit,
pers would sometimes print brief not And, of course, the newspapers scut
ices! The thought occurred to Fegert their camera men to photograph the
that he might write the notices for the girls and featured the pictures,
papers nimself. and thus have them «e This was only one of a dozeu ‘stunts'
curate and perhap- get wore .spat * He Fegert employed to put his ease before
finally sought a job on a paper if 1 urn the public. At last a Chicago l ongress- ,ost out „Ireleii control bTwarships and
the game of newspaper wri*.n> hr.-m‘h, man introduced a niueteen-word meas; remarkable results, Washington advices
inside. His firs real church publicity ure closing on Sunday all post offices in,Ueate.i, are expected.
“hit," after he had become a trained above a certain size. This was tacked j _____
newspaper man, was when he wrote a on to a federal post office appropriation I
short advance notice of.a * hristian En- toll, and finally passed iu 1912.
deavor convention to 1-eheldinFhicagO. fegert's profession proved to have
He did his best! ,
Dorothy May Korbel of < Incngo
of the persons and estate of the above
named minors which will lie heard at
the next Term of said t'ourt, commenc-
ing the fourth Monda‘, in May, being
May 24th, A D. 1920, at the Court
House thereof, in the town of Rich*
in controlling torpedp craft from a dis- j^mond, Texas, at which time all persons
tance of some miles. Hitting the expen- j interested in'the welfare of such minors
meats a destroyer was maneuvered by may appear and contest such applies
wireless with not a single man aboard, tion should they desire to do so.
By touching the wheel, a vessel is easily , Herein fail not, But have you then
steered by the invisible force. Ships ; and there before said Court this Writ,
searchlights are now burned by wirer with, your return thereon endorsed,
less showing how you have executed the
Tjje United States navy is about to j same.
conduct experiment along the same lines
as men* loned from London. 1 he battle-
ship Ohio is preparing to sail to sea tu
BABY EATS HER ADOPTION
PAPERS: THEY TASTE GOOD
Smile.*" “The long" face in church is
a thing of the past,” lie wrote. ‘‘ 1 he
contention will lay j^lans to make
The affair had promised to !<e dull, and many vicissitudes. He did his best
.• *-*> ... .5 t liven it u: a bit. work oftentimes for nothing. Some-
Tr . . ■ ad it r.img'to H. ' . times his living was a bit precarious.
JJevr .s. 1 • • hristian Her- >0 we find him starting a little adver-
j1 j . y.* Y. t • • using agency in a Texas city. All these
Tl • - j.:. & : hug to Fegert, years fegert was a steady tither—he
won id begin Hr > assing “The Gospel. gave one tenth ot all lie made, whether
iniich or little, to Hod's work.
He decided this Texas town needed
shine plain talking. He wrote two full-
ligion laugh. Every one who believes j page advertisements, eighteen-point
in Jesus Christ, it is felt, should bo*hap- body type with thrge inch head lines,
py. The young men and women dele- One was captioned. ,*'• Will a Man Rob
gates aim to put joy in Christian life.God? ’ The advertising manager of the
Early the next morning the editor of local newspaper demurred at running !
one of the Chicago dailies called Fegert this at first—said it was too sensation-,
on the telephone. “We want five of al. But finally lie accepted the j
your most beautiful girls to illustrate “copy." The money to pay for the
the Gospel smile,” he said/- “ W e 'll space came out of f egert's tithing fund,?,*’ ' ^
have a photographer down at your of- and when he saw the advertisements
fice at noon.” ""* pasted up, not only in several churches
Fegert had to do some quick work but in many shop windows he eousider-
assembling his beauties. The plfbto- ed it money well spent,
grapher arrived with his flash powder. The war found Fegert in Y. M. C. A.
Fegert acted as master of ceremonies service in Texas Good Friday was com-
and made the five smile most gorgeous- ing along. Fegert strolled into the of-
]y the moment the flash went off. fiee of the man who was running about
The five pretty girls’ heads appeared twenty-five “Y" huts iu camps and
in a seven column ornamental banner flying fields and said: “What are you
clear across a newspaper page a few doing for Good Friday,”
minutes later, A streanyr above them ‘‘ Nothing,” was the reply,
read, ‘‘The Gospel Smile.” The story ‘‘What!” said Fegert. ‘‘If it was
was telegraphed from coast to coast. the Fourth of July we'd have every-
But his work was not yet over. The thing from parades to barbecues. Here's
delegates to the convention for the most,just as much a great, big anniversary
part were still in blissful ignorance con- and you aren't doing a thing. At least
cerning “The Gospel Smile.” Fegert ask the men in each hut to be silent for
had to rush around and put the smile three minutes before the regular even-
011 the: program and then give several ing entertainment, and tlien let some
speakers an idea of what they might1 one offer a short prayer.”
say about jov anil the Bible. When the This was a simple idea, but it got in-
couvention met every newspaper had it- to all the newspapers, ami the men in
best writer on the front benches aud the the camps seemed to like it.
result was that many columns more of Fegert hopes some day to see a world-
the really vital new- of the con'cation wide continuous advertising campaign
which otherwise wonTT IiaYe been tfear- i Jo -iipphonimf ’aTT'Hre present means of
oil in a few lines. _ preaching the "Gospel. He-recently out-
His next notable stunt, which secured lined his plans for such a campaign be-
the church interests many columns uf fore the Associated Advertising Clubs
thought so well of tier adoption papers
that she ate them.
Given under ray hand and seal of said
Court at office in Richmond, Texas,
this April 29, A, D, 1920,
M. M. Newell,
Flerk County Court
F irt Bend Count *. Texas.
By K. Mitchell. Deputy.
Sugar Land, Texas, April 30, 1920.
Tt is ordered that the foregoing not
ice be published in The Texas Farm
and Industrial News, p ildished tit Sug-
ar Land. Texas, in its issues of May
8th, 15th and 22nd respectively, said
The deputy sheriff with droopifig, paper being one of general circulation
black mustache, coldly piercing eves, and having been .continuously pnbhsl.-
shiny -tar and other proportb-s of his ed. for a period of not less than 01?!? year
office and authority produced “the pa- in this county.
pers" and shoved them into.the chubby
bands of his prisoner, who is 1 months
old.
"You'll have to come along with jiic
to answer this summons,” he said stee-
ly, as required bv law.
Dorothy May closed in on them and
while the deputy sheriff was making adg
ditional arrangements she got
• .T. F. '■ uyer,
Constable Precinct No. 4,
Fort Bend County, Texas.
in some
fast and thorough work with her young
Lost—On the shell road between
Sugar Land and Missouri City, a black
leather traveling bag containing cloth-
ing. Liberal reward if returned to
Mrs. M. J. Pike? 123 Main street, Sugar
Land.
When the astonished officer saw the
destruction, the baby was chuckling and
providing tremendous activity with fat
arms and legs.
‘‘I guess it's all right,”- said tHe
stem minion of the law. ‘‘Anyway, i
can t bawl out a baby.
New papers were provided and Doro-
thy May Korbel soon thereafter became
Jane Frances Rittcnliouse.
Ode to a Five Dollar Bill.
Helps
Sick
Women
t'rinkle, crinkle little bill;
Goodness gracious, you look ill!
Are you losing all your power?
You seem weaker hour by hour.
•‘Now that prices are .<0 high,
I T11 so tired I could die.
1 just calculate all day;
No one dares put me svay.
‘‘When the evening board is set
With the fruits of father's sweat,
My small voice is hushed and still-
I am in the butcher’s till.
And no matter where 1 go,
| People disregard me so;-
first-lass advertising, was a parade of of the W orld in New Orleans:
preachcFs" in ♦Titcago- „» -ft- protrfltil ‘1 The Protestant branch of the
against the Mayor's permitting drink .‘House of the l.ord* alone 1ras in the
ing until three o'clock Ngut Year’s 1 11 ited States an estimated invested
morning in violation of t he one u 'clock [ capital of more than >2,(100,000,1100 in
closing ordinance, W'c read; buildings and equipment,with more than
This protest was an annual affair. MRLPflfi*pajdi,.rrpngwartatiirai and Jd0,f
and never amounted to an thing. 000 branch houses,” he said, ‘‘The op-
Fegert decided this year lie would eratiug expenses aggregate about $500,-
make Chicago sit up and take notice, 80 j wO,000 annually,-yet no systematic ef-
he foregathered nith the leadeisesit' the,; f'pt i
I don t seem to count for '.inch
'Mongst the profiteers and shell.'
Cardui, the woman’s
tonic, heiped Mra. Wil-
liam Eversole, of Hazel
Patch, Ky. Read what
she writes: “I had a
general breaking-down
of my health. I was in
bed for weeks, unable to
get up. I had such a
weakness and dizziness,
... and the pains were
very severe. A friend
to> i me I had tried every-
th-ig else, why not
Cardui?. ..I did, and
soon saw it was helping
me ... After 12 bottles,
I am strong and well.”
Gill, take heart, your luck mru change.
Fit admit the times Ain strange. ;
Though you're weak I love you still--
Crinkle, crinkle, little bill.
. —Chicago Tribune,
TAKE
For Sale—Mules, young horses, large
mares, aint Arabian stallian, at Liver-
sjjittf thixj.P.'ri i? Wade, or -. i eii ,ei. ami/ nf of the pool, Brazoria County. Address P. O.
ministers ami in dint of much argTment " -‘ulai incoi.ie ap]iropriateil, toward t'd- Box 251, Houston.
convinced them they should ni&Mdn on vertising- to the millions of people who | -.--—5—
the < ity Hall. ‘ . never go im0de the four walls of the!
The advance news of this ahdacious ehurchea. v
The Woman’s Tonic
CANDIDATE FOR SHERIFF
plan itself got on the front,'pages three "Not more than 30 per cent of the
a nil.- running. Th'en when the day | pcejile of this couiitry go regularly to
came and the march actually began, he- >‘h ink ser iee Di the t.-nine-s work!,
geit was a kind of grand marshal. Vp
in front were two especially dignified
and venerable preachers,
body followed them,
'‘Hoy, Fegert, take them across the
.street diagonally—then we can get them
better, called a ‘‘movie” camera man,
and Fegert guided the procession as de-
camera men made
have the attempted
with such a fi lid open, the manager of
a concern would 1.1umdi a !dg adv1i,
An imposing ing campnign telling of tie mints of
i hi- product. With a favorable ntnioa-
jdq re thus prodm cd, tlie ri'pfi'st-iitalives
in the field wtrnld find if oner to Titer-
♦•st the
peo;
lsS‘ tl'ce
p’rsor.al ef-
•ffoltn
He
U hot her through I‘eqi rt T
not, flu last year or Gvo Jui» seen mat
of his idea* carried into el feet.
To the People of Fort Bend County:
I have been asked by many of*my|
friends over the county to make the
race for sheriff.
From a standpoint of duty to my j
county I have decided to do so.
I stand for the enforcement of allj
laws.
I believe I can enforce the law with-:
out keeping ths Jail full of prisoners,
Tom Coleman.
(Political Advertisement)
i
J | Cfl 1
liuri li i",t III j #14 il fc , ifl wllidl A’l t
tli*4 (IfIIOIII l/lll t ioi|
iiriiiu ulwMif, l ark w
Do you feel weak, diz-
zy, worn-out? Is your
iaek of good health caused
from any of the com-
plaints so common to
women? Then why not
give Cardui a trial? It
should surely do for you
what it has done for so
many thousands of other
women who suffered—it
should help you back to
health.
Ask some lady friend
who Has take* Cardui.
She will tell vou how it
Strengthen
Your Moral
Convictions
$ I A
jL.
u
.at *» J
S'
§
The young fellow who goes to a dance Sunday evening may think it
does him *io harm. But he is scarcely living up to his best impulses.
Men who persistently reach toward high ideals are the ones who land
behind the general manager's desk.
CHURCH ATTENDANCE MEANS BETTER LIVING
Every man owes it to himself to develop along social physical and
religious lines. To stop with the first two means he is not treating
himself fairly. Come to church Sunday. If you have no regular place
of worship come here regularly.
We need you. You'll be surprised how much you need us.
THE CHURCHES OF SUGAR LAND
(T
Tailored Suits for Men
Our spring samples are now on dis-
play and ready for your inspection.
We have all the new Woolen Cloths,
Palm Beaches and Mohairs. We
will be pleased to have you call in
and look us over--Fit guaranteed.
Imperial Mercantile Co.
DRY GOODS DEPT.
Sugar Land
MANUFACTURING COMPANY
MFG’RS ACID and CHEMICALS
PURE BRIMSTONE ACID
ELECTROLYTE OR BATTERY ACID
SULPHURIC ACID
NITRIC ACID
MURIATIC ACID
CREAMERY ACID
CAUSTIC SODA NITRE CAKE
SODA ASH SAL SODA
EPSOM SALT FLOUR SULPHUR
FULLERS EARTH
CAR LOTS OR LESS
VINEGAR DEPARTMENT
Distilled Grain of All Strength
rturdy fating pmrM p#i
i*rgM •Dt.bb‘4 liiMf hh4 ;
ilii ir grti
illil'l i ffii'l oh tti!’ Jil'Oj/tl' ttlf
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Jackson, A. D. Texas Farm and Industrial News (Sugar Land, Tex.), Vol. 8, No. 30, Ed. 1 Saturday, May 15, 1920, newspaper, May 15, 1920; Sugar Land, Texas. (https://texashistory.unt.edu/ark:/67531/metapth821807/m1/6/: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; .