The Boerne Star (Boerne, Tex.), Vol. 46, No. 11, Ed. 1 Thursday, February 22, 1951 Page: 3 of 8
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THE BOERNE STAR
Thursday, February 22, 1951
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FACTS ABOUT CHEER
Here are the basic facts about
Cheer:
1. Cheer is a new and revo-
lutionary home-washing product
being introduced in the South-
west by Proctor & Gamble, one
of the country’s oldest and lar-
gest manufacturers of soaps and
cleaning materials. It is being
manufactured in Texas at the
company’s Dallas factory.
2. Cheer, a scientifically-per-
fected household detergent,
works on a principle that en-
ables the makers to guarantee
a cleaner and whiter wash no
matter what brand or type of
soap housewives have ever used
before. Because of its exclusive
patented ingredients, Cheer ac-
tually will do a better job all by
itself than when bleach, water
softener or bluing are used.
3. Cheer, unlike soaps, does
not react with minerals in hard
water to form chemical scums or
films which stay on clothes and
leave rings on tubs or washing
machines. Absence of hard-wat-
er films means far less tendency
for the garments to yellow under
the iron’s heat. Women in se-
lected test areas who have used
this new detergent for nearly a
year substantiate scientific
claims made for Cheer. Many
women have found the new pro-
duct so effective that they have
eliminated rinsing their washes,
thus saving themselves time and
effort.
4. Cheer, the ultimate in
special, all-purpose detergents,
is the result of 19 years of inten-
sive investigattion and develop-
ment by the scientists and chem-
ist of Proctor & Gamble’s re-
search laboratories in Cincin-
nati, Ohio. The development
work, which began back in 1931,
entered its final stages during
World War II. After several
more years of further tests and
refinements, scientifically-per-
fected Cheer was ready for
household duty and has already
proven itself under actual home-
laundering conditions in exten-
sive test areas.
Scientists say Cheer-washed
clothes are actually whiter,
brighter and fresh-smelling be-
cause its unique cleaning action
dgoes one important step fur-
ther than soaps. Both products
have what are called “head-and-
tail” molecules—the “tail” of
the molecule hates water and
sinks into greasy dirt—the
“head” loves water. Result: de-
tergent particles surround the
dirt particles; literally lifting
them out of the surface being
cleaned and carrying them away
with the water.
Although regular soaps work
the same way, the detergents go
one important step further in
their cleaning action in that, un-
like soaps, they do not react
with the minerals in the water
to form scums and stubborn film
that settle out again on dishes,
farics or other surfaces. Cheer’s
particular advantages, however,
lie in the fact that in addition
to removing dirt and keeping it
suspended in water, it forms
safe, rich suds that protect as
well as clean fabrics.
For those who prefer the “no-
rinse” method of washing laun-
dry can go directly from the
suds through the wringer or
spin-dryer and on the clothes-
line. This new way of washing
and just wringing the dirt out
of clothes is made possible —
thanks to the scientific effective
ness of Cheer.
6. Cheer is also more effec-
tive because its cleaning powers
are not affected by hard water,
which is prevalent in the South-
west as welL as in three-fourths
of the Unite States. Washing
with soap in hard water requires
more soap to get effective re-
sults while with Cheer practic-
ally the same quantity does the
job. Cheer is economical because
it makes suds in any type of
water, even salt water.
Cheer makes clothes stay
whiter longer . . . because ... in
addition to removing all dirt and
dingy soap film from fabrics,
it is make by a unique, patented
formula which makes white ma-
terials so white that in many
cases they excell new garments
in this respect. No product could
wash fabrics as clean or as white
before the development of pro-
cesses under which Cheer is
made.
Cheer does away with the
need for dish drying because it
has the unusual properties for
clean, scum-free, film-free wash-
ing, and, therefore, does not
form streaks or clouds on dish-
es or glasses. So, with Cheer,
after dishes are merely washed
and rinsed they will dry sparkl-
ing clear - - without having to be
wiped.
Cheer is ideal for many
other cleaning purposes because
in addition to getting unsurpas-
sed results for hame-laundering
and drain-dried dish-washing,
its wholly unique characteristics
make it adaptable for a host of
household cleaning tasks. For
example:
Cheer cleans linoleum.
Cheer makes windows sparkle.
Cheer shampoos rugs.
Cheer also cleans woodwork
porcelaine fixtures. And even
dairy utensils.
And for these reasons, scien-
tifically perfected Cheer - - the
new and revolutionary home-
washing product now being in-
troduced in the Southwest is
news of vital interest to every
homemaker.
Good Shepherd
A Red Cross Nurse’s Aide shep-
herds two tiny polio patients
through a hospital corridor toward
the children’s clinic. Thousands of
these volunteers serve in hospitals
throughout the nation.
Mr. and Mrs. W. D. Cline, Jr.
of Wichita Falls were here this
week. Mr. Cline was looking af-
ter business interests. They were
guests of Mr. and Mrs. K. Eh-
man.
Try our classified.
11
^ inside this
MOTHER’S OATS
package
• Beautiful "Axur-ite” Blum Color!
e Lovoly Modern Design
e Stands Oven Heat
Without Cracking '
• Made by Anchor Hocking
Glass Corp.—Famous for
fine glassware
r
GET
"fae-ftkg DINNER PLATE
WITH THIS MOTHER’S OATS
PACKAGE!
How exciting to open a big square pack-
age of Mother's Oats and find inside a
beautiful, smartly-designed “Fire-King”
cup and saucer.
Yes, every package is a double value
because money can’t buy a finer quality,
more delicious, or more nourishing oat-
meal than Mother's Oats! It’s the good,
hot,creamy-smooth oatmeal your family
loves on chilly mornings!
Start collecting these lovely cups and
saucers today! No waiting! No cou-
pons! No money to send! Just ask your
grocer for Mother’s Oats with “Beautis
ful Cup and Saucer.”
MOTHER'S OATS OFFERS YOU Atl-PURPOSE SELECTION OF
DINNERWARE AND ALUMINUM KITCHEN UTENSILS
SISTERDALE NEWS
Miss Eda Offer
Mrs. Harry Hill and children
spent Wednesday in San Anto-
nio on business. While there
they saw a very interesting pic-
ture show.
Elgin Beckmann and a friend
of Fredericksburg spent the
week-end with John Seibenicher
who has been quite ill.
Members of the Embroidery
Club motored to Mountain Home
near Ingram on Friday. They
were guests of Mrs. Alfred Boos.
After several social hours the
hostess served a dainty lunch.
They reported the trip was a
long one, but’very enjoyable.
The long drought was broken
the “hard way” on Tuesday
night. Sleet, ice, high wind,
thunder storm leaving behind 3
to 4 inches of snow which cover-
ed the ground for several days.
It penetrated into the soil grad-
ually giving it the same moisture
as several inches of rain. A slow
mist fell here all day Saturday
and throughout the night.
Mr. and Mrs. Carl Masters
and children attended the Live-
stock Exposition at the Bexar
County Coliseum on Saturday.
Young Johnny Masters of the
4-H Club has a calf on exhibi-
tion.
Mrs. Hugo Wollschlaeger of
Waring, Mr. and Mrs. Harry
Hill and children were Sunday
guests of Mr. and Mrs. Ted
Nesky at Bandera.
Mr. and Mrs. G. E. Gipe who
the past few months were at
home on the Kurt Seidensticker
ranch near here, taken taken
employment at a Boys Delinquen
cy Camp near Big Springs.
A group of F. F. A. members
from here accompanied by R. R.
Tippit of Comfort attended the
Live Stock Exposition at San
Antonio on Saturday.
Mr. and Mrs. Ernst Fischer
have sold their farm and bought
property northeast of Boerne.
Mr. and Mrs. Lloyd Heyland and
daughter have taken an apart-
ment from the Fischer’s.
A few attended the Firemen’s
Ball at Comfort on Saturday
night.
Harry Hill and son, Delton,
transacted business in San An-
tonio on last Tuesday.
Mr. and Mrs. Fred Tolleson
and son of San Antonio spent the
week-end at their ranch home
here.
Sunday guests of Mr. and Mrs.
Herman Langbein were Mr. and
Mrs. Harry Phillip and son of
Boerne, Mrs. Rud. Phillip of San
Antonio, nad Wm. N. Coughran
of Medina.
Mr. and Mrs. Alvin Fischer of
Boerne spent the week-end with
the Louis and Leroy Habenichts.
Mrs. Lena Marquardt, Messrs
and Mesdames 0. J. Marquardt
and Louis Habenicht visited in
San Antonio Sunday with Walter
and Otto Marquardt. The latter
is suffering with a broken leg
he received recently.
ADLER’S
SINCE 1$02
Meat -Groceries -Hardware
Paints - Dry Goods
Phone 51 or 110
FRIDAY & SATURDAY SPECIALS
IN HANDY
GOLDEN
QUARTERS
V
C-D-M Coffee. 1 lb
• • •
79c
For Flowers—Weidner’s Florist
DAHCE
At FAIRYLAND
Comfort, Texas
SUNDAY, FEB. 25th,
Music by
HILL COUNTRY PLAYBOYS
WASHINGTON’S BIRTHDAY
February’s almost over, and
in spite of the fact that it is a
short month, it gave us more
bad weather than any other
month. February, also is crowd-
ed with important dates. First,
Lincoln’s birthday, then the ever
popular Day of Hearts, St. Val-
entines Day, and now on the
22nd we honor George Washing-
ton, a hero and statesman who
had fame and prestige, wisdom
and greatness, and above all vis-
ion. We honor and cherish his
memory today.
Miss Maxine Miller was pleas-
antly surprised on Saturday
evening when a group of friends
gathered at her home for sever-
al games of “Canasta.” There
were three tables of players. At
midnight, refreshments of sand-
wiches, cookies, appetizers and
drinks were served.
NS!
MOTHER
I <?W
OATS
phTnas#
Products of Tho Quokor Oats Company
Spry, 3 lbs.....$1.05
Hunts Peaches No. VA can . . 29c
Silver Dust . . . . . 31c
Campbell's Tomato Soup, 2 for 21c
Daircraft Milk, 2 for
• • •
27c
Place your seed potato orders
with us now
Gladiola Flour, 25 lbs . . $1.96
CHOCOLATE COVERED
Candy Cherries, box . . . 39c
Aged Chedder Cheese, 2 lbs. $1.15
Irish Potatoes, 10 lbs
. 35c
Swans Soap, large ... 14c
Extra Choice Fed Fryers, lb . . 55c
QUALITY MERCHANDISE — COURTEOUS AND
DEPENDABLE SERVICE
LOW PRICES
WE DELIVER
KENDALL COUNTY ABSTRACT COMPANY
Member of American Title Association and Texas Title
Assn., and agent for
Dallas Title and Guaranty Co.
See, write or phone us if you want an Abstract of Title
and/or a Guaranty Title Policy.
Your business appreciated.
Boerne, Texas
Allen C. Wilson Paul Holekamp
Mr. Henry Moss is in Chicago
where he is attending a National
Food Convention.
Mr. and Mrs. Walter Sill and
children visited with relatives in
Medina on Sunday.
Mr. and Mrs. Edgar Harz of
San Antonio spent Sunday with
Mrs. Ida Harz.
ANNOUNCING
Graham & Carpenter Motor Co.
BOERNE'S NEW
De Soto & Plymouth Dealer
SEE US BEFORE YOU TRADE
24 Hour Wrecker Service
Day Phone 340 Night Phone 303 or 27 F 1
Complete Automotive Service — All Makes
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Davis, Jack R. The Boerne Star (Boerne, Tex.), Vol. 46, No. 11, Ed. 1 Thursday, February 22, 1951, newspaper, February 22, 1951; Boerne, Texas. (https://texashistory.unt.edu/ark:/67531/metapth852186/m1/3/: accessed July 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Patrick Heath Public Library.