The Comanche Chief (Comanche, Tex.), Vol. 84, No. 32, Ed. 1 Friday, February 8, 1957 Page: 14 of 16
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i NTSC OoU«te, Denton. v
i Oleaton. who is a *nta, Mr. and Mrs
at North Texas State ^hare over the wee
areas." says Time, “most smau-,
town weeklies . . . h^ve thrown
out the kmudgy typ* an^ pump-
kin prose that once characteris-
ed the weekly press, now run
staff-written stories and editor-
ials instead pf the boiler-plate
and canned sermons that once
crammed country papers. The
old-time Jack-of-all-trades coun-
try editor has been largely
planted' by trained staffs. Lured
out of the cities by the prospect
of editorial and economic Inde-
pendence. trained newsmen m
Here Fran Temple
Mr and Mrs. M V. Blanton
of Temple and Mr, and Mrs.
David Greenlee of Austin visit-
ed Mr. and Mrs. BUI Wilkerson
and son. David Blanton—who
celebrated his first birthday
here Sunday.
Goals For '57; Committees Appointed
NEW YORK — Weekly news-
papers- today are the fastest
growing publications in the D.8.,
Time Magazine says in a spec-
ial report In the current (Feb. 4)
Issue out this week.
“Metropolitan newsmen - who
daydream of retiring to a coun-
try paper have long viewed
weeklies more as a rural retreat
than as an Influential segment
of the press.” Time says "But
with the swift growth of suburbs
and «maii itowns since Wtorld
War n, -weeklies have largely
cussed a repohenlng date- on Blue.
Cross Hospitalisation v A* You
known or may not kndto Farm
Bureau carrpies group hospltall-■
sat Ion through Blue Cross Bluej
Shield for Farm Bureau mem-1
bers Farm Bureau does not own
a hospital Insurance plan, but
the president of Texas Farm
Bureau Is — on the Blue Cross
board, therefore we know the
best hospital Insurance available
Is available to farm and ranch
people through their Farm Bur-
eau Blue Cross groups.
Farm Bureau does own and
operate la own casualty, ftre and
life Insurance companies. This Is
available to farmers at a great1
savings. Don Chester, Rt. 2. Co-
manche, Is the Insurance agent.1
Mn. Jean Rachels, Office Secty.
Officers and directors of the
Comanche County Farm Bureau
along with the Area Fleldman
J. D. Jordon met In the County
Farm Bureau Office here Friday.
Jan IS to make plans for lWT
The Policy Developing and
Folicy Executive Committee will
Junction as one.. This committee
Ms been known as Legislative
Committee H. M. O’Brien Jr. is
Working with him this
year will be Finley Williford of
Eephyr. Ray Pairlsh of Democrat
Star Rt.. Comanche, and Hezzle
Dean Rt. 1, Comanche. This
bommltt e Is very active right
how due to the regular session
of the 55th Legislature which
Ancncd January 8. The Farm
FOR
Beef and Dairy Cattle - Sheep and Gw
Though once renowned for
their timidity, many weekles
have developed the crusading
spirit that has vanished from
many a fat-cat daijy. Time notes.
“In the South, many weefcll§s
have consistently taken a more
liberal stand than the region s
big dallies on the touchy de-
segregation issue . .
“Since weeklies are closer than
dallies to readers arid advertis-
ers and more vulnerable to the
pressure of advertisers, they are
often hit by economic boycotts.
But few editors cave In under
such threats—or worse. In Gran-
ite City. HI., after Editor Corn-
elius E. Townsend had waged
an editorial campaign against
Mog* and Horses
Poultry and Game Birds
ativgs, Inc. last week reported
that 8,478 weeklies in the OS.
In 1956 reached a paid circula-
tion peak of 18.529.199. up 6.5%
over 1956. Estimated gain for the
1,700 dallies (total* circulation
more than 56 million)-, about 8%.
Advertising in weeklies Increased
1.2% to a record $112 million;
this Includes a 30% Jump to
($25 million) In national ads
since 1954 vs. an estimated 10%
gain for dallies.
“The weeklies’ resurgence re-
flects editorial as well as eco-
nomic vitality.” Time says. “In
addition to relaying the back-
fence chi'.-chn* on which week-
lies have traditionally thrived,
the papers are the only Inter-
preters and watchdogs of local
governments in hundreds of TJS.
communities, whose problems,
alms and achievements go large-
ly unrecorded in the metropoli-
tan press.”
Professional Standards
According to one editor, week-
lies “are giving back the home
town” to suburbanities who have
lost contact with community
responsibilities. In many areas,
fast-growing suburbs have pro-
duced weekly and semi-weekly
chains that are as slick In ap-
pearance and Informative in
content as their city cousins.
“Even outside metropolitan
Emergency Drought Feedi
.‘I OlIR SHOP your head-
quarters for NEW hair
styles, permanents, 'sham-
poo, sets!
LADORA’S
Beauty Shop
Here From Vernon
Mr. and Mrs. Bob Simpson of
Vernon were here over the week-j
end. visiting her parents. Mr.
and Mrs. R. E. Parker and fam-,
delivery
BULK
3. De Leon. This committee
takes the lead in membership
gkmpalgns and drives. Comanche
County Farm Bureau set its
membership quota at 410 and a
«oal of 475 members to be reach-
ed by - October 30, 1967. The
membership the organization has
at this time determines the vot-
ing strength in setting up Farm
^Bureau policies at the State con-
Tennessee Is bounded by eight
states,
bed. ’
GRAHAM PLOWS
ASK US ABOUT OUR
TURKEY FINANCE PLAN
Vtntion.
Every member is urged to help I
Mr. Chupp and his committee
this year. Texas attempted to
lead the South in membership
at the National convention last
year, but failed. Kentucky did it
again! But any good true blue
Texan knows thlsis not going on,
forever. Texas Is the biggest
State, has the biggest and best
of everything, therefore every,
bounty In Texas Is setting goals
to give Texas a greater member- I
ship of all Southern States for I
1957 Had every county In Texas I
reached their membership goaj I
as Comanche County did, Texas I
would have been where Kentucky 1
Was in the Fall of 1956. (Under- I
stand d. we have nothing against I
Kentucky. Just gotta beat ’em
this year.)
The Service Committee and j
Program Committee are to fune-J
tdon as one. Duane Jackson, Rt. I
<3. Comanche, in the Gustlnel
bcmmunlty is second vice-presl-11
dent of County Farm Bureau I
and heads this committee. He Is1
to be assisted by his most cap-1
able wife Lois and a committee I
to be picked by the Jacksons.
County Animal Health Com-
mittee Is headed by Henry Dren-1
nan. Star Rt., Sidney, up In the;
Stag Creek community. Henry is
to appoint a Committee to work
with him later.
__ Mrs. Jean Rachels was ap-
—potnted publicity chairman. Mrs.
Rachels was given authority‘s- to
ask someone in the county to
help her. Those folks are being
considered now.
The executive board also dis-
Vtsit in Fort Worth
Mr. and Mrs James Wilkerson
and children. Jimmy and Mar-
sha. were Fort Worth, visitors ov-
er the week-end. visiting Mrs.
Wilkerson’s mother. Mrs.. J. Rov
Smith and other relatives and i
friends. .—' i
PHONE 5S
COMANCHE
SPECIALTY!
BRING US THAT HAT . . .
Expert Cleaning and Blocking,
Prompt Service ..........ONLY
MR. AND MRS. GAYLE ODELL
v North Side of Square \
Take the ilj
out of chill
with an,
ELECTRIC
BATHROOM
HEATER
toror.s Soared
tof c-Aa
6-Passen9er 5
Manufac'
W TllERE ELSE among ali the ’57 cars can you
W find the equal of this?
Where else can you get the power, the perform-
ance, the room, the visibility, the solid substance
you get in this spanking-new Buick Special—for
just a few dollars more than the price of a smaller
car?
Here you get a big and brawny Buick that’s
brand-new in body and styling and interior beauty.
More important—brand-new in everything that
gives lift and life and lilt to a car—for that’s where
we put most of our hard’Cash millions in building
you this sensation.
So you boss a brand-new top-torque engine, com-
mand a brand-new instant Dynaflow.*
\ou ride in a new chassis design that “nests” the
body inches lower without loss of headroom, leg•
room, footroom — or ground clearance.
Go see for yourself at your Buick dealer’s —
Buick’s the dream car to drive — and the most
satisfying buy in the land today.
.,*••••••**! i 'Now Advanrod Variable Pitek Dynaflop it
.......... \ tho only Dynaflow Bniek buildt today. It it
_ ^ • itandard tn Moadmaotor, Supor and Ctntnry
optional at modoit oxtra eojt on UU
2-Door Special
Built-in or
Portable
This winter enjoy fsafe healthful
ELECTRIC SPACE HEATING!
Put a portable by tbe crib
and chase ( hilling dralu
•Way from baby. So safe?
If you’re shaving In your overcoat...
what you need is space-heatingl With
portable heaters or built-ins... those cool-
spots in your house take on fire-side
comfort. So safe... no open flame. So
healthful... no fumes (ideal for elderly
people and small children). So econom-
ical, too. At your nearest appliance dealer.
w - * «V » - — ■ « w ■ - —
....... "'"’’OWflMh
rr»-nfto«w» ^
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Wilkerson, J. C. The Comanche Chief (Comanche, Tex.), Vol. 84, No. 32, Ed. 1 Friday, February 8, 1957, newspaper, February 8, 1957; Comanche, Texas. (https://texashistory.unt.edu/ark:/67531/metapth892147/m1/14/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Comanche Public Library.