The Cuero Record (Cuero, Tex.), Vol. 37, No. 243, Ed. 1 Thursday, October 15, 1931 Page: 5 of 6
six pages : ill. ; page 27 x 22 in. Digitized from 35 mm. microfilm.View a full description of this newspaper.
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THE CUERO RECORD, CUERO, TEXAS
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THURSDAY, OCT
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N OLD SEA CAPTAIN once said “Any windjammer can ride out a storm
the hatches battened down and the sails clewed 119; but It takes a steamsplf
ride out a dead calm."'
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STEAM
Behind
EFTORTS
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NEWSPAPER
ADVERTISING
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Too many business mep today qre trying to meet a*dead calm with hurricane-warning
tactics. Huddling below decks, they’ve clewed op their advertising appropriations with
stoat ropes of prejudice, batte^d down the hatches on their better judgment. One of
these days they’ll come on deck and wonder why they’re so far from shore.
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The steamship captain doesn’t wait fortrade winds to blow him into the Port of
Profits* He masters those trade winds with the driving power of live steam • • • piles
fuel under his advertising boilers • • • starts his craft towardjs Profits and usually reach-
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es port before the old-fashioned skippers have spread their sails for an occasional
buying breeze. .
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Becalmed in a glassy sea today, business will eventually be favored by that buying
breeze. But why wait for it? The powerful engines of NEWSPAPER ADVERTISING
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are ready and waiting to stir up the unrufled expanse of btiyer-iiidifference. And fuel is
cheap • • • much cheaper than marking time while some wiser navigator gets / to port
ahead of you*
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DAILY—SUNDAY—WEEKLY
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Howerton, J. C. The Cuero Record (Cuero, Tex.), Vol. 37, No. 243, Ed. 1 Thursday, October 15, 1931, newspaper, October 15, 1931; Cuero, Texas. (https://texashistory.unt.edu/ark:/67531/metapth999841/m1/5/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Cuero Public Library.