The Sachse Sentinel (Sachse, Tex.), Vol. 9, No. 2, Ed. 1 Wednesday, February 1, 1984 Page: 6 of 20
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Pafl# 6
SACHSE SENTINEL Feb. 1084
HEATING &
AIR CONDITIONING
SALES * SERVICE * ALL MAKES
6601 Park Ln. - Sachse
call 530-6908
Edward F. Aldridge, M.D.
SURGICAL & FAMILY MEDICINE
OFFICE: 442-3580
442-3589
801 W. HIGHWAY 78
WYLIE, TEXAS
by
Pat Seaman
Dallas Co. Extension Agent
Those handy-dandy, cents-
off coupons that come by the
envelope-full through the mail,
appear in your newspaper,
drop out of the cereal box, lurk
behind labels and catch your
eye in magazines, phone books
and on store shelves may save
you money on your grocery
bill. But then again, if used in-
discriminately, they could ac-
tually cost you extra. Here are
some advantages and disad-
vantages of coupons.
For manufacturers the ad-
vantages of coupons are many.
Coupons are an efficient
method of introducing new
products, a means of maintain-
ing consumer brand loyalty
and a discount offered directly
to the consumer. Other manu-
facturer coupon advantages
are: a means of overcoming
resistance to price increases,
control of retail shell'space, in-
fluence on consumer choice,
an effective means of
distinguishing between price
sensitive and non-price sensi-
tive consumers, inexpensive
promotional mechanism for
small manufacturers and less
expensive than electronic
advertising.
Disadvantages for manufac-
turers are fewer than the ad-
vantages. Coupons increase
costs, increase dominance by
large manufacturers over
smaller ones and increase op-
•• for fraud.
Retailers coupon advantages
are few and the disadvantages
numerous. Coupons will in-
crease sales volume of brand
names and increase store traf-
fic. However, coupon also
result in shelf space controlled
by the manufacturer/coupon
issuer, a high cost of handling,
a slower check-out process, in-
creased price competition for
house brands and increased
costs due to extensive use of
double/triple couponing.
Consumers will find more
disadvantages than advantages
to couponing as do retailers.
Manufacturers are the only
group to realize more advan-
tages than disadvantages.
Coupons provide consumer
with price reductions and in-
creased awareness about pro-
ducts. But coupons also are
brand specific, thereby limiting
decision making in favor of
processed, less nutritional
choices, result in increased cost
of non-couponed items to off-
set costs of double/triple
couponing and promote pro-
ducts with a low farm value.
Coupons also discriminate
against low income persons
who do not purchase maga-
zines and newspapers, are time
consuming and result in non-
users subsidizing users.
Here are some supermarket
success strategies:
-Study the ads and check
current food supplies.
-Make a shopping list.
-Collect coupons for pro-
ducts on your list.
-Compare prices using the
unit prices on the shelves.
-Review the nutritional
labels on items.
-Purchase store or generic
brands when appropriate. A
national brand may be neces-
sary for special occasion
dishes.
-Combine coupons with
store specials for additional
savings.
-Buy several small packages
of the same item rather than
one large package if a store of-
fers double or triple coupons
and you have more than one
coupon.
-Eliminate "junk" foods if
their only value is for redeem-
ing a coupon.
-Watch for errors at the
checkout even with the scan-
ning systems. Make sure you
are charged the advertised
price rather than the regular
price.
Paul's Grocery
- YOUR NEIGHBORHOOD STORE -
Highway 78 & 3rd Street
Sachse
495-1132
SPECIALS!
- SPECIAL -
Velveeta Cheese
2 lb. Box
!only!
$4.49
f/KJt
il/1
Cabell's ECO Milk 2.19 k«I.
(1.00 dep. on plastic jug)
ICECREAM
If it's Borden,
it's got to be good.
BORDEN ICE CREAM
0/2 gal. round) $2.49
FERRY MORSE SEED
A New Shipment of
Garden and Flower
Seeds Are Here
"Everyday Prices To Everyone
♦
DRINK
SPECIALS
16 oz. DR. PEPPER ...
38
PEPSI DIET (cans)
6/pk 1.39
7-UP (2 liter)
7-UP Cans
NEHI PEACII-16 oz
38
i TAHITIAN TREAT
38
COKE 16 oz. N/R
38
R.C. 16 oz. N/R
38
t
NEH:RED
38
K-ORANGE 16 oz. N/R
38
NEHI 2 liter
1.45
R.C. 2 liter
1.45
HOMEMADE SANDWICHES
(call in advance & your order will be ready)
FREE GREENSHEET
ill Ifi"?i rfi>! I iriiiiiini I ii I- ,11 nfiiirir n
WE DON'T HAVE EVERYTHING - BUT WE TRY
HOURS: Mon.-Sat. 6:00 am-10:00 pm
Sunday 9:30 am-10:00 pm
is... " „
WAAAA%/. V V«rAVT;YAV V V4Vi'AV.Y.V.V.V/ "i,K,,lVlY.V,JtV.Vi."A*.r.urA
: £
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The Sachse Sentinel (Sachse, Tex.), Vol. 9, No. 2, Ed. 1 Wednesday, February 1, 1984, newspaper, February 1, 1984; Sachse, Tex.. (https://texashistory.unt.edu/ark:/67531/metapth335727/m1/6/: accessed April 27, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Smith Public Library.