The Tulia Herald (Tulia, Tex), Vol. 23, No. 35, Ed. 1, Thursday, September 1, 1932 Page: 4
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Thursday September 11932
The Tulia Herald
Telophono
MIBL1SHED EVEIIV THURSDAY
TULIA SW1SHKK COUNTY TEXAS
ENGLEMAN ENGLEMAN Editors and Publishers
to nddrossoB outnltlo county 200
Subscription 1 50 per year
Entered as Socond Class mall matlor at tho Post Office at Tulia
Toxm under the act of March 3 187l >
ADVERTISING DID IT
IS WHAT happened to fifty typical business inon In the ie >
HERB
tall trade
Hecauso times wore dull twentyfive of theso business men cutout
tholr newspaper udvui Using and llko the ostiich that hurled its
head In tho sand thoy stood still
Tho other tvvoiityflvo Kept up their ndvei Using and Inci cased
their usual business Rail Their sales stopped up fioin 20 to ns percent
Il Inters Ink kept the led Inlt off tholr hooks
Tho classical chaincter dcsctlbod as a clilols aiming yo tnkln
nots investigated the up and downs of the business men and lis
tovoied that tho twont > flvo who ndvoiHseil hud concluded that inasmuch
as tho National Government wns backing tho whole Nation with
its billions of dollais In lesouices that It was up to them to back
tholr own communities nnd Its Institutions So they kept on going
ns usual
It was Wordswoith who loinlnded us that tho man of chueiful
yesterdays always has his confident t onion ows
o
THE TAIL OF A SHIRT
SEEMS TO US as If almost ovoiybody must bo piotty near out
IT clothes by this time We dont seo how tho necessity for new
clothes can bo met without having some effect upon general business
conditions Wo notlco In the fnshlou papeis and on tho utrects that
womons skirts are getting longer nnd tholr slooyes bigger That ought
to mean a lurgor domand for fabilcs of all kinds and that In turn
ought to moan a hotter demand for cotton and wool and silk and layon
out of which to manufacture tho fabiies
Wo dont think American women aie going to dress out of fashion
very long nnd whllo It was easy enough to cut down tho long
skirts and cut off tho long sleeves It Is not going to bo so easy to
maku over ashortskirtod sleovoloss dross Into one with full sleeves
and a long skirt
We dont remember tho name ot tho political economist who pointed
out many years ago that if he could bo Empeior ot China nnd is
buo a decree that every Chinamans shlit tails must lie tlneu lnchos
Jongor it would double tho business ot I lie Manchester cotton mills
Whoever he was lie epiossod a gieat economic tiuth
o
COUNTY FAIR TIME
N ALMOST 13VEHY pint of the United States this Is in many u >
spects the ploasantost hcpsoii of tho whole year for tho folk as ho
live on farms Tho heavy woik of the year is pinctlciilly finished Inmost
sections tho harvests have already been garnered And while
thero is still a lot of ciops yet to bo brought in hoioisnt anything
more that the fanner can do to improvo tills years pioduetion He
lias a little time on his hands now Tor lelaxation
So this is county lair time t least nil over the Noith Tho not
teis and paceis are boiig gioomed and the sulkies ooibaulul foi iho
contests on tho huVmllo tiack In spite of tho utitomnhllo tile horse
is still tho fni mots fiiend and pot
How many hundieds of thousands ot hum boys and gills are looking
forwaid to their chances of whining somo of tho innumeiible lTI
< iii < piizes at the County Fair It is those youngstois and their woik
to whom the nation looks for tho continuous bettoiment ot lann con
Oitions and faim life
Im city folks the vacation season ends on Labor Oii but the
familys real holiday timo comes n tor that Tho only diawback fioin
tho point of view of tho bojs and gills on the lann is that in so
man > places school begins bofoio tho pleasant September wealliei is
half over But even tho schools oi most of them have to give piece
< lonc < to th > county lair ami giant enough holidays oi half holldavs
bo that all the child en can go
a > rftes of YME MASTER EXECUTIVE
Suppljiiiga vr ek towerl inspiration tor the heavy burdciif it who will hnd
every human trnl paralleled itftht txpenencoot The Man Not Knom
A MAN COMES OUT
HE DAYS OF Jesus doubt aie set down as foitj in nunibei It is
easj to imagine that lonely snuggle Ilo had left a good undo
among peoplo who knew him and tiusted him and foi what To be
ffine a wandeilng pieuehei talking to folks who nevei heaid of hint
Ad what was lie to talk about How with his lack of operIeiico
Bl > d he find wouls for his mossnge Whore should he begin Who
i uM listen Would thoy Ubien Hadnt lie poihaps made a inistnKo
Swan says tho nanalle tempted him saying You aio liuii
ii he e aie stonos Make them into biead Tlio temptation of ma
tiual siucess It was entiiely unnecessary foi lilm to bu hiingiy over
He had n good tiado ho knew well enough that his organizing ability
WI better than Josephs He could build up a fai inoie siiccoHsfnl
business andncquhe comfoit and vvoallh Why not
Satancomes In again nccoullng to tho iiariatlvo taking him UP
Sii o aHigh mountain and showing him tho kingdoms of the world
tL e caa bo yours if > ou will only conipiomise He could go
Hff Jem in and outer tho piiesthood tlutt was lus ino load to dls
ti n He could do good in that way and havo the satisfaction of
nu ces as well
i U might ontor tha public hoi vice and souk political leadoishlp
It n < was plenty or discontent to bo capitalized and ho know the
ifaimc and the laborer he was one of them thoy would listen to him
Pot forty days and nights the Incessant fight wont on hut once
mttlul It was sottlad foiovor In the calm of that wilderness there
itimo tho majestic conviction which is the very soul of loudoihhlp
11 faith that his spirit was linked with the Eternal that fiod had
it hint into tho woild to do a work which no ouo olbo could do
vi < h Cf J 2 HOBleoted it would never bo done
Magnify this tomptation scene as gioatly as you will say that
Onl spoko inoie dourly to Jesus thun to any who has over lived It
Is true Hut to ovory man o vision tho clear Voice speaks thoio is
no leadership vhoie thoro Is not a mystic Nothing splendid has evei
been achieved except by those who daiod bellovo that something In
Hide themsolvcs was supeilor to circumstances To choose the sine
Uiing is treason to tho soul
If thiH was not the meaning of the forty days in tho vildoinebs
if Jesus did not havo a real tomptation which might havo ended in
his going back to tho bench at Nazareth thon thofort > days strug
plo has no real significance to ua But tho temptation vus real and
he conquered
Tho youth who had heon a carpontor stayed In tho wilderness a
man camo out Not tho fullfledged mastor who within tho shadow of
tho cross could cry I havo overcomo tho world Ho had still much
growth to make much progress In vision and rfelfconfidonca But the
beginnings woo thero Men who looked upon him from Unit hour folt
tv authority ot ono who has put his spiritual house In order nnd
Itnows Ufcarh what ho is about
biings tho windblown iVtects
and noted in all new models
In velvets black and In own the
inrbuim an > enjoying an eaily season
popuhtilty especially tor af
ternoon weai Velvets and dull
linish labrie hats will also enjoy
meat favor later in the season
It is piedlcted tho olegunco ot
womens costumes this fall and
winter will call lot close haimoii
In line and tooling twist bat and
gown Tluiefoie the selection of
mllatbs hat this season is ot
utmost inipoitnnce
THE TULIA HERALD
Sovontytwo po tiant of Now
Yoik families live In touted apartmentsSome women in Now York ale
using mustache wax upon tholr
eyelashes for that starryeyed
look
Tin io ate about a thousand
1 racticing faimeis in Now Yoik
titv
on can buy violins made
ol aluminum in Now Yoik
out
Sixty thousand lesidents in New
Yoik aio more than 75 yoais ot
age
Theie aio apaitinoiits In New
Yoik in which tho walls aie cov
oi oil witli linoleum
Tlie Now Yoik File Depai tment
ausweis an avoiage of thirtysis
false alaiins daily
A shop in Now Yoik is selling
mot oi cycles equipped with iiulht
sets
Tin eo bandied
American Indians
Yoik City
and iilnotyone
live in Now
Now Yoikeis cnll tlie Hudson
tlv < r tho Noith River altlio everv
one knows It lies directly west1
and tho body of water lying bo
tvveii Now Yoik and Hiooklyn is
called tho Kast Kivor altlio it is
not a river at all but an arm of
the sea
St Pauls Chapel fnnious his
toiic chinch in New Yoik was
built originally to face tho liver
Today the roar of the church face
liioadway
PROTECTS Your SEED
your CROPS your PROFITS
The Dompstei Special UMerT > po Furrow Sirding Mm nine is one
or tin inoht amaliig dtulopinonts in j iain drill alstorj a boon to
piotitabli fanninguaves seed nsslits geiminotion conserves
lnrilstuie asmires bigger yields Aveiage iuirouse in piofit on
flftv aires paid lor machine on fauns wheio authentic compaiativo
tests weie made this year
MMzM
seeoiNo
HACKING
COMIC IN ANI > SI5M IT
S 1725 for siiiglo or U706 for double puts one of then
drills in your field ready for woik
For a demonstration in your own field cull us
W G GOWAN GRAIN COMPANY
BUD I CAM AySWSfi >
AMY CWESTl H YMJ
02 AMVB > DY EL
Cli AS WHY
1CAM lM
r
This Is to be a windblown season
for fall ami winter millinery
No matter whether II Is a felt or
a velvot if tho new hat lias tin
windblown effect It Is a good
Hllhouotte especially at this time
Also and of much importance
vqiiiod seaming as Illustrated In
tho lop sketch is quite the thing
in ciowns
Hals with the beict suggestion
are meeting with much favoi
but not tho plain beiel of other
seasons Instead thoy aie caiofully
woiked out In foils and velvets
Willi bows and featheis and It
was tills fashion twist which
una old
wmyoRK
ILK
TO6ETZ
Hack in 1017 a writer in describing
Now York Bald Four
new business firms stnrt up every
12 minutes
A shopper tieio In Now York
i has been trying to got a pariot
with an oldfashioned vocabulary
and finds it imposslblo Plenty of
bli 1s nro available and some
of
them nro fine talkers but nono of
them swear Inquiry among pot
shopB reveals the cause It Is all
tho fault of the radio If songs
and patter are not coming from n
ladlo In tho pet shop thoy drift
in from adjoining stores or houses
Tlie young birds fresh fiom
The New Yoik Post Office lis Mexico South Aineiiea or Africa
ti Unites diillv fifteen million pieces nt n1Ht Utter only tho cries of
of oi dlnary mail j hui native jungle Hut soon thoy
pick up shop talk and radio Jims
The V S School of Music which ic and a customer who wants alias
Its headnuuitors in lower Fifth sailors biid Is disappointed when
w nine lias about 05000 students i his piospective pet guigles Youll
m oiled all studying music by j uist ndoie tho e love biids or
Let hnvi > tiotlier cup of coffee
Hillingpr cotton Oil Mill has
cuined ope lions iMnir iiiv
meat to twentvihe woilteis in
two shifts
EM PURDY PAVOfcS
SOUGH BOADSSAY3
TMEY KNOCK TUE
ASHES OPP ms
C16AB
Boys Broadcloth
SHIRTS
3 for 100
White or
6 to
Tulia Swisher County Texas
BACK TO
SCHOOL
SPECIALS FOR
School Opening
New
Big Size
TABLETS
2 for 15c
300 Pages
150 Sheets
Full Fashioned
SILK HOSE
49C
100 Silk
42 Gauge
Every Pair Perfect
Fancy Patterni
14 Years
Sluidv
mmi
Dress Style of Blue
Aiie 8 to Ifi
SCHOOL DAYS
Twill
Boys
Blue ami Grey
Chambrny
SHIRTS
23C
6 to 14
Note Book
FILLERS
80 Slice
5C
Blotter Included
ISIens
CHAMBRAY
SHIRTS
250
A Kcw Standaid of Value
Boys
I0LF
2 pair 25c
Fine Rib
6 to ioy
All Kinds of Fire Insurance
Tulia Mutual City Loans
E A NOLTE
Oflice orer Cantrcll Shows
SCHOOL DAYS
SCHOOL TOGS
New Fall 1932 Silk Jiesses Diiect Fioin
New Yoik Special
Illis Yoek
ChildienV Fast Color School
nicses All Sic
Bovs Oxfords Including Size 2
Only
MonV and Bovs
Paii
JiiMin Cowboy
Boits Pair
Justin Boot Shoe
Pair
Student
College
Oxfords Pair
Lace Boots
100
900 15
7J511
Heel
School or Drees Oxfoids
Pair
3
1
SCHOOL DAYS
50
95
Misses Strap
Sizes 6 to 2
Sli
pjiers
Ladies Kid or Patent Strap
Fancy Dress Slippers Pair
Misses Ciepe
School Oxfords
Sizes y to 8
Boys School Felt
Hats
Boys Fancy School
Pants AH Size
1J
1
Sole Two Tone
175
Suede Pumps and Oxfoids One Hundred
And Fifty Pair To Select From
Tan and Blacks fl 4 ft to
49C0 100
SWEATERS LEATHER COATS TAMS FELT HATS
RAINCOATS OVERSHOES RUBBERS AND RUBBER
BOOTS
Anything in Dry Goods or Shoes We Have It
HuxfordS
SCHOOL DAYS
f
i
inO
inX
o
r
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Engleman & Engleman. The Tulia Herald (Tulia, Tex), Vol. 23, No. 35, Ed. 1, Thursday, September 1, 1932, newspaper, September 1, 1932; Tulia, Texas. (https://texashistory.unt.edu/ark:/67531/metapth42298/m1/4/: accessed April 30, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Swisher County Library.