Letter Perfect, Volume 15, Number 5, October 1980 Page: 3 of 30
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LPC strives for
consistent quality
in its correctable
ribbonsby Marsha Coburn
The Pittsburgh Steelers have it.
Sinatra, Hepburn, Olivier have
endured because of it.
What's made these names house-
hold words is their uniqueness of
style, to be sure. But the quality
that separates the noteworthy from
the flash in the pan has as much
to do with consistency as it does with
style. Day in, day out, they're pre-
dictably good. They don't disap-
point.
Like the legendary talents of
sports, screen and stage, a success-
ful product is more than just
potential. Here, too, consistency is
the key to a long and profitable life.
One product that has all the ear-
marks of becoming a star in its field
is the correctable ribbon. Based on
the convenience and savings it
offers consumers, it represents a
bonanza in profits to ribbon manu-
facturers.To the frustration of many com-
panies, however, producing cor-
rectable ribbons of consistent qual-
ity hasn't been easy. Unlike other
ribbons, correctables have little
tolerance for production variations.
Because correctable ribbon pro-
duction is so unforgiving, Liquid
Paper Corporation has taken control
of all steps of the manufacturing
process to more completely assure
the quality of its version of this most
promising product.
No longer does LPC rely on sup-
pliers for master rolls, the key com-
ponent of correctable ribbons. These
giant sheets of film, which are slit
into ribbons, are coated with ink so
sensitive even the slightest varia-
tions in formula and coating can
result in quality problems.
To reduce the chances for pro-
duction-and quality-variations,
LPC now makes its own correctable
continued
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Liquid Paper Corporation. Letter Perfect, Volume 15, Number 5, October 1980, periodical, October 1980; Dallas, Texas. (https://texashistory.unt.edu/ark:/67531/metadc2109239/m1/3/: accessed June 21, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting UNT Libraries Special Collections.