Oral History Interview with Stephen E. Van Nostrand, April 20, 1987 Page: 95
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95
Marcello:
Van Nostrand:these tremendous price increases, and instead they were
that considerate.
I have a couple more questions relative to the relationship
between Caltex and.some of its Japanese partners. For
instance, we know that back in 1951 the Nippon Petroleum
Refining Company was born, and it was jointly owned, I
think, by Nippon Oil and Caltex, and it built a series
of refineries eventually. Why was it that such a company
came to be formed?
In my opinion, it was a means of acquiring an assured
outlet for the crude oil, which was at that time the prime
target of the operation. I think they had developed through
discussions with the Nippon Oil Company that it would not
be possible to buy an equity in Nippon as they did in Koa.
Nippon was primarily operating at market level and because
they were a racial company--100 percent Japanese--they felt
that they could be more effective in the marketplace if
they retained their complete isolation from foreign
influences. For that reason, they made an arrangement with
us, for example, on the use at market level of the Caltex
logo, which made it possible for them to employ it on all
service stations, all bulk depots, and refinery sites as a
means of identification with Caltex at a time when that
identification in the marketplace indicated that they had
a very strong and desirable affiliation with American
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Marcello, Ronald E. & Van Nostrand, Stephen E. Oral History Interview with Stephen E. Van Nostrand, April 20, 1987, book, April 20, 1987; Denton, Texas. (https://texashistory.unt.edu/ark:/67531/metadc306889/m1/97/?q=%22~1%22~1&rotate=180: accessed July 16, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting UNT Oral History Program.