The Mathis News (Mathis, Tex.), Vol. 43, No. 44, Ed. 1 Friday, October 24, 1958 Page: 2 of 8
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Mathis News Feature - Editorial Page
Page 2 — THE MATHIS NEWS — Friday, Oct. 24, 1958, Mathis, Texas
EDITORIALS
Time To Get Scared . . .
Before every fund-raising drive gets underway it is
customary that various statistics and comparisons be
brought to light in order to show the need for giving.
Currently the tuberculosis fund raisers are carrying
on such a campaign in Mathis in preparation for the
Christmas Seal drive.
It is easy to throw up a smokescreen of unattached
and unrelated facts and figures in order to get as much
activity as possible in the fund raising. However it is
ever more apparent that the tuberculosis drive—as far
as Mathis is concerned—can never be over publicized.
THREE out of every FOUR cases of TB in San Pa-
tricio County are in Mathis. Yet Mathis, in years past,
has given LESS than 10 PERCENT of the money col-
lected for TB work in the entire County.
The ones who regularly give to the drive, year after
year, should not be told to dig deeper. Rather, those who
never give at all should be told to start helping out.
The city’s health card law for X-rayed foodhandlers
was a big step. The school’s plan to patch-test every
child in school if the state will cooperate with X-rays
for the positive tests is another big step.
The biggest step of all, however, will be increased fi-
nancial support of the TB program. Of ever dollar do-
nated, 94 cents stay within the county to help our own
people. .
There is no strong argument against giving to the TB
drive. It is a donation, surely. But it is a donation to help
assure that you and your children will live in a healthier
community, attend healthier schools and not be con-
stantly exposed to the dangers of TB.
BANK NOTES
by Malcolm
fSn vou k
THE WORKING-LIFE Of A
US. COLLAR BILL AVERAGES
9 MONTHS.
Ten Short
Years Ago
FROM
lllll
THE
From the files of the Mathis
News on Oct. 22, 1948.
Hilmer Person, who has passed
the examination for receiving the
highest degree awarded by the Fu-
ture Farmers of America, will go
xo Kansas City, where this honor
will be bestowed upon him during
the National Convention of the FFA
from Nov. 14th through 18th.
Work has begun on the new Post
Office building for Mathis. M. B.
Covington last week was granted
a ten year lease by the Post Office
Department.
Willis Mac Hickman, a member
of the Mathis FFA Chapter and
son of Mr. and Mrs. F. B. Hick-
man of Mathis has received notice
that he will be sent, with all ex-
penses paid, to Kansas City, Mo.
for the National Future Farmers
of America convention to be held
Nov. 14-18.
Census report shows that 48,030
•bales of cotton were ginned in San
Patricio County Texas, from the
crop of 1948 prior to Oct. 1.
Evelyn London, Mathis, has been
named associate editor of the
Yucca, North Texas State College
yearbook. Miss London is the
daughter of Mr. and Mrs. S. Karl
London.
The engagement and approaching
marriage of Miss Ruth Sutherland,
daughter of Mrs. John W. Suther-
land and the late Mr. Sutherland
of Mathis, to Billy Gene Key son
FILES OF
THE MATHIS NEWS
of Commissioner and Mrs. C. E.
Key, was announced Monday af-
ternoon at a tea given by Mrs.
Sutherland and Mrs. Basil West-
over, sister of the bride-elect, at
the Westover home.
Mrs. C. E. Key entertained the
girls of the fifth grade, Thursday
afternoon honoring her daughter,
Sandra, on her 11th birthday
\
COLLEGE SCHOLARSHIPS
ARE AWARDED
EVERY YEAR TO
2 HONOR STUDENTS
BY A NEW JERSEY
„ BANK.
SAFE PERJ91T FACILITIES ARE
PROVIDED FOR CUSTOMERS OF AN
INDIANA BANK THPOUOH A SIDE-
WALK DEVICE OA!H>ABWK-A-AW.
S./TATE CAPITAL
'Hiqhlitjh'hs
Sideliqhts
inf Venn Sanford
AND
TEXAS PRESS ASSOCIATION
Mathis
Merry Go
Round
TOM PENA ordering tickets for
the AMERICAN LEGION turkey
giveaway....HAROLD WINS AUER
buying BEA'LL CHEVROLET'S
first 1959 model.OLAN MCCRAW'S
fifth grade spending Saturday at the
San Antonio zoo....A!LICE FRANK-
LIN stocking up on tempra paint,
posters and brushes at THE MA-
THIS NEWS....FRANK SCHEIDER
saying every PIRATE on the team
will be ready to go against Gre-
goryJPortland tonight ... JERRY
HILL saying the high school play
“Dino” was the best he’d ever seen.
BOY SCOUT money raisers comb-
ing the town after Tuesday morn-
ing’s breakfast....
HUMANE KILLING
METHODS MUST
NOW BE USED
COLLEGE STATION — Agencies
of the Federal Government will be
prohibited from procuring any live-
stock products from plants which
slaughter or handle livestock by any
methods other than those classi-
fied as humane by the Secre-
tary of Agriculture after June 30,
1960.
Humane methods are those mak-
ing the animal insensible to pain
by a single blow, gunshot, or elec-
trical, chemical or other means of
shock, explains Roy Snyder, ex-
tension meats specialist. The Jew-
ish faith requires a special proce-
dure which falls within the specifi-
cations of the new law.
A number of systems are now in
use involving the use of carbon
dioxide for immobilizing hogs,
points out Snyder. For cattle, there
what is called a “captive bolt”
gun. This is a special-type gun
which shoots a bolt-like object in-
stead of a bullet, thus rendering
a hammer-like blow.
Secretary of Agriculture Ezra T.
Benson is in the process of setting
up a national committee for deve-
loping slaughter procedures who
are authorized and specified by the
legislation.
Mathis Locals
Mr. and Mrs. John S. Netson,
J. W. Nelson, and Miss Edna Nel-
son attended the Arkansas-Texas
University football game in Austin
last Saturday night.
Rev. and Mrs. W. S. Highsmith
of Luling spent Wednesday and
Thursday visiting with Mr. and Mr
Thomas Porter and children'
Mrs. H. M. Dick of Dallas is
spending the week with her sister,
Mrs. C. D. Caffall.
Mrs. Bert Thorne and son, Brad-
ley, of Waco are spending the week
visiting with her parents, Mr. and
Mrs. J. R. Nelson. Mr. Thorne will
join them Thursday .
Mr. and Mrs. Phil Pfeiler of Freer
visited with Mr. and Mrs. Dan
Beutnagel Saturday.
Mr. and Mrs. Dan Beutnagel and
son, Mark, visited in Seguin Sun-
day with Mr. and Mrs. H. J.
Wetz.
Mr. and Mrs. M. B. Covington
visited in San Marcos Saturday and
Sunday.
AUSTIN — Austin is up to its
ears in opinions and pronounce-
ments as the prelegislative debate
of state issues blows through the
city.
Taxes and schools are leading
topics.
Committees, study groups and as-
sociations, both public and private,
come to town, hold a meeting, hear
speakers and usually pass some
recommendations. They are part of
the sifting, sounding out and solidi-
fying of thinking that precedes a
legislative session.
On second thought, yes — Hale-
Aikin Committee reconsidered and
reversed its previous stand that
Texas schools should not take fed-
eral aid for lunch rooms and vo-
cational education.
New statement, passed 11 to 8,
was offered by Ed Ray, San An-
tonio Express-News editor. It af-
firmed the committee’s belief in
state control of education but said
it did not feel this would be lost
by accepting federal aid for lunches
vocational education and for large
numbers of children brought into
a district by federal activities. It
also endorsed the desirability of the
federally-financed activities cover-
ed by the National Defense Educa-
tion Act.
Hale-Aikin Committee of 24 law-
makers, educators and other citi-
zens was set up by tbe Legislature
to advise it on public school needs
and problems. Some six weeks ago
it stirred up a hornet’s nest by
recommending that Texas quit ac-
cepting several million dollars a
year in federal school aid. Argu-
ments, pro and con, flared over the
state, and many legislators were
rendered uncomfortable by the nec-
essity to take a stand. In many
cases, the lawmakers disapprove
federal centralization in principal
but were hesitant to get in a posi-
tion where they might be accused
of taking milk from the school
kids.
Hale-Aikin Committee also gave
final approval to a recommended
program of public school improve-
ments. It would raise school costs
by another 8112,000,000 a year —
mostly for teacher salary raises,
sick leave, building upkeep and
transportation.
Calls for big tax — A meeting
Msgr. Engelbert Bartosch left this
week for a hunting trip in Colorado, of the Texas Association of School
Boards was the sounding board for
more ideas on school financing.
Only a state income tax or gen-
eral sales tax can produce enough
revenue to cover school program
improvements, a spokesman for the
Texas State Teachers Association
told the meeting.
TSTA-man L. P. Sturgeon said
other taxes proposed thus far would
hardly get the state treasury out
of the hole, let alone cover new
needs.
School Board members also heard
Dr. B. F. Pittenger, one-time dean
of the University of Texas College
of Education, say he had felt for
30 years that public schools need
“a considerable amount of federal
aid.”
Also urged by Dr. Pittenger:
more discipline in schools, more
attention to students “most highly
endowed with brains.”
No fat they say — Gov. Price
Daniel’s request that state depart-
ment heads try to pare down their
budget requests for the next two
years brought no dramatic tax-
saving slashes.
General reaction of the depart-
ment heads was that they were
already being as economical as
they could be and still maintain
the services expected of them.
Altogether the requests totaled
$225,000,000 more than is being
spent during the present two-year
period. But some are, indeed, ‘not
cuttable’ under present law. Biggest
increase — $90,000,000 — is for pub-
lic schools whose costs go up auto-
matically with the number of stu-
dents. Similar unavoidable increas-
es occur in welfare, highway and
retirement costs.
In other areas, department heads
declare there is “no fat” in their
budgets.
Formula for colleges — Commis-
sion on Higher Education has adopt-
ed two major policies on division
of studies and funds among the
state’s 18 colleges and universities.
One is a plan for study program
which concentrates graduate study,
especially for PhDs, at Texas A&M
and the University of Texas. Other
is a formula for asking for appro-
priations based on the number of
semester hours taught.
Officials of UT, A&M and Texas
Tech did not oppose the money
formula, but indicated they would
need additional funds to maintain
desired standards of quality.
It’s a long story — More in- j
surance legislation an, possibly,
more grand jury action may re-1
suit from the reports of the Senate
Investigating Committee.
Sen. Charles Herring, chairman,!
released the first of five reports
on the committee’s findings. It dealt
with the means by which IC
Insurance Co. rose and fell. Herrir
said testimony suggested that some I
people not indicted should be call-)
ed before grand juries. There was,
he said, conflicting testimony, un- j
der oath, indicating perjury.
Recommendations for new legis-
lation are to be included in the
last report, due in December. Testi-1
mony on which the reports are has-1
ed totaled 4,000,000 words, enough]
to fill 40 long books. This mayl
not be all since the committee is)
to meet again in November.
Panel members, in addition to
Herring, are 'Sens. Grady Hazle-
wood of Amarillo, Jarrard Secrest))
of Temple, Culp Krueger of
Campo and Frank Owen HI of '$1
Paso.
Out of the woods — Texas Em-
ployment Commission officials tookl
a look at steadily improving em-1
ployment figures, then at the still-J
substantial unemployment compen-|
sation fund and breathed a sigh]
of relief.
This recession, at least, hadn’t J
broken the bank.
A year of high unemployment
had taken $64,000,000 from the fund.l
but it still had $272,523,000. It wasl
only $30,700,000 lower than at the]
beginning of the recession year.
It was in October, 1957 thatj
the upsurge in joblessness began. I
In the first week of that month!
benefits paid out totaled $484,617.
From then figures moved swiftlyl
upward until the mid-April pe^ki
when $1,875,000 was paid out ini
one week, nearly four times as
much as the pre-recession figure.
Steady improvement began in the
summer months. By this October!
the cycle is not back to its starting!
point; latest report shows $1,099,-|
201 paid out in one week.
But with new claims falling shari
ly and economists generally agreec
that the recession was fizzling, it
seemed as if the dark period were
Mrs. Ethel Freasier spent TufesJ
day night in Bishop with Mr. aftd’
Mrs. Ben Freasier.
Mr. and Mrs. Joe Wyatt attend-l
ing the homecoming celebration atj
3WTC in San Marcos over the
weekend. Saturday night they sa\
the Arkansas-TU game in Austin. |
Mrs. Till Harbin, Mrs. J. HJ
Boatwright and Mrs. Rose Hollonl
attended the annual meeting of the
Blanco Association of the Baptist]
Church in Refugio last Thursday.
t,
Clip Sited
THE FANTASTIC STORY of
WSA-SM YA
THE SHIRTMAKER
(Also Sometimes Drygoods Selling)
ORANGE GROVE
The city Treatment.’
commissiohers of Orange Grove
voted last week to hold a $100,000
water and sewage bond election for
the expansion of facilities in the
city. Mayor Max Osterloh said that
$80,000 will be spent on the ex-
pansion project and $20,000 will be
kept in reserve for future needs.
—Orange Grove Observer
SINTON — Dr. Dan R. Baen
of Mathis, president of the San
Patricio-Aransas-Refugio Medical
Society was the speaker last Thurs-
day night at the San Patricio
County unit of the American Can-
cer Society. His topic was “General
Principles of Cancer Detection and
—The Sinton Enterprise
ROBSTOWN — The Robstown
City Council annexed approximate-
ly 250 acres of land north of the
city recently. The land includes a
proposed residential sections where
213 homes will be built.
—The Robstown Record
BEEVILLE — The Bee-Picayune
of Beeville published an 88-page
edition last week to commemor-
ate the county’s 100th anniversary.
Included in the paper were count-
less stories and pictures bearing
the story of how the county grew
up.
—Beeville Bee-Picayune.
ASSOCIATION
THE MATHIS NEWS
Published ever-, triday in Mathis. Texas
PUBLISHED BY THE GUTHRIE PUBLISH I NG^CO
SUBSCRIPTION RATE----
JOHN HADEN------
Entered as second class mail ma-tter, jan^ 21
Mathis. San Patricio county, Texas,
N0TICE3T07THE PUBLIC: ANY ERRONEOUS wMICh'mM
STANOINO. OR REPUTATION OP ANY PERSON. FIRM• C° «aU«HTTO
APPEAR IN The MATHIS NEWS. WILL BLADLY BE CORRECTED IT IT IS BROU8HT TO
THE ATTENTION OP THE PUBLISHERS.
$3.00 Per Year
_ MANAGING EDITOR
1949 AT THE POST OFFICE AT
UNDER THE ACT OF CONORESS ON
!f the shipping department of a factory had not made an error, the
world would never have known of Musa-shiya the Shirtmaker and the most
astounding advertising campaign in history would never have been
launched.
Following World War 1 an English textile factory was getting back on
a peacetime basis. In error it sent a full five year backorder of shirting
material to Musa-shiya, a Japanese shirtmaker who operated a small
shop in Honolulu. Business was poor and Musa-shiya was near bankruptcy,
when the customs office informed him that certain bales of cloth and a
fat bill for duties awaited his pleasure at the port of Honolulu.
When the little shirtmaker realized what had descended upon him, he
asked for time and went into the silence for purpose of mental refresh-
ment. Remembering a friend in a big mercantile establishment, he hied
himself there and sought counsel. How in the name of the horned
prophet of evil was he ever to get rid of all that English shirting? And
in the meantime where was he to put it? His little box ot a shop
Wouldn’t hold one bale.
•’You’ll have to advertise,” advised his friend. "Leave it to me. I’ll
have our advertising agents help you out.
This merely compounded the little Japanese shirtmaker s trouoles.
Advertising to hnm was an uncharted sea. The advertising agent called
on Musa-shiya and suggested $300 as a modest starter. Too-o-o much.
Maybe I think thirty dollar plenty," said the shirtmaker. He was told that
wouldn't even get him in print. The agent explained the costs ot various
advertisements and finally Musa-shiya agreed to try the plan and what
was destined to be the most astounding and far reaching campaign in tne
history of advertising was launched.
Two column by five inch ads then started appearing regularly In the
Saturday Honolulu Star-Bulletin. The ads were written just the way Musa-,
shiya talked —in colorful pidgen English which is used throughout the
Orient. Here is an example of one of Musa-shiya’s ads:
’’Well here come storek again —but Musa-shiya, the shirtmaker, Is
able prepare. Wonderful accumulation of baby things in dry goods sell-
ing corner of Musa shop. Everything for the baby — especially diaper.
Exclusive of storek, which find most easily, many persons not finding little
shop of Musa-shiya the shirtmaker in King Street, ^Makai side, between
fish market and river."
Tourists started sending copies of Musa-shiya’s ads to their friends In
many countries. Soon Musa-shiya was receiving orders from all over the
world as well as doing a thriving business in Hawaii.
And that is the story of how a well planned, small advertising cam-)
paign made an unknown Japanese shirtmaker not only wealthy but world
-famous.
Your local newspaper doesn’t promise to duplicate this story for its
advertisers, but it does take your sales message into the homes of your
customers where full and careful consideration is given your suggestions.
Who knows, perhaps you too can be a Musa-shiya.
S£>>JvvL‘
.
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Haden, John. The Mathis News (Mathis, Tex.), Vol. 43, No. 44, Ed. 1 Friday, October 24, 1958, newspaper, October 24, 1958; Mathis, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1045266/m1/2/: accessed July 17, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Mathis Public Library.